Nutritional Therapy Association
- Company typePrivate
- Founded1997
- HeadquartersOlympia, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
Nutritional Therapy Association firmographics
Firmographics- Name
- Nutritional Therapy Association
- Legal name
- Nutritional Therapy, Inc
- Website
- https://nutritionaltherapy.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Nutritional Therapy Association industry classification
Industry- Product category
- Holistic Nutrition Education
- NAICS
- Other Schools and Instruction (6116), Technical and Trade Schools (6115), Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200), Services-Membership Organizations (8600)
- akta.pro primary industry
- Health Coaching & Lifestyle Coaching Education (EDAAAHAG)
- akta.pro secondary industries
- General Nutrition Coaching (HSADAFAA), Medical Nutrition Therapy (Registered Dietitian) (HSADAFAE), Wellness Program Design & Accountability Coaching (HSADAGAC)
Keywords
Where Nutritional Therapy Association is headquartered
LocationHeadquarters
- HQ city
- Olympia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Nutritional Therapy Association business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Professional Certification Programs: Revenue from Nutritional Therapy Practitioner (NTP) program and Professional Health and Wellness Coaching (PHWC) program enrollment fees. Programs are 8-12 months in duration with approximately 5-20 hours of coursework per week.
- Continuing Education Courses: Revenue from specialty courses including Functional Clinical Assessment, Immune, Cardiovascular, and Endocrine bundles, as well as advanced courses like Master Blood Chem with Emily Morrow and Yoga Teacher Training Certification.
- NTA Practitioner Network Membership: Annual subscription ($99) providing access to live monthly webinars, discussion forums, updated curriculum, customizable client tools, practitioner resources, and continued platform access for members.
- Self-Paced Courses: Revenue from Foundations of Healing 6-week self-paced program and other digital courses sold directly to consumers seeking health improvement.
- Health Consultation Services: Revenue from 1:1 consultations with NTPs including Root-Cause Health Assessment, Foundational Health Reset Package, and Specialized Lab Package.
- Practitioner Tools and Resources: Revenue from NTASites (website builder), Marketing Toolkit, Career Compass, and other practitioner business tools.
- Merchandise Sales: Sales of NTA branded apparel through the online store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | NTP Program - 12-month certification |
| One time/ perpetual license | Multi-year contract | PHWC Program - 8-month certification |
| Subscription | Pay-as-you-go | Foundations of Healing - 6-week self-paced |
| Subscription | Annual | NTA Practitioner Network Annual Subscription |
| One time/ perpetual license | Pay-as-you-go | Practitioner Specialty Bundles |
| One time/ perpetual license | Pay-as-you-go | Functional Clinical Assessment (FCA) Course |
| Subscription | Annual | NTASites Subscription |
| Freemium | Pay-as-you-go | Free Resources and Mini Course |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Nutritional Therapy Association product offering
Product offeringCore offering
The Nutritional Therapy Association operates as a private vocational school and membership organization that trains and certifies holistic nutrition practitioners and health coaches through online, instructor-led programs. Its core offerings are the 12-month Nutritional Therapy Practitioner (NTP) certification and the 8-month Professional Health and Wellness Coaching (PHWC) certification, supplemented by self-paced courses, continuing-education specialty bundles, practitioner business tools (Nutri-Q, NTA Sites), and an annual practitioner network membership.
Product overview
The Nutritional Therapy Association offers a modular educational ecosystem centered on two primary certification programs: the 12-month Nutritional Therapy Practitioner (NTP) Program and the 8-month Professional Health and Wellness Coaching (PHWC) Program. These core programs are complemented by a self-paced Foundations of Healing course, advanced specialty bundles (Immune, Cardiovascular, Endocrine), and specialized training like Master Blood Chem with Emily Morrow. NTA also provides practitioner business tools including the Nutri-Q client management platform and NTA Sites website builder. The subscription-based NTA Practitioner Network ($99/year) offers ongoing support through monthly webinars and resources. Additional offerings include marketing tools, career guidance, 1:1 health consultations, downloadable guides, and The Body Wisdom Podcast. The overall portfolio serves both individuals seeking personal health improvement and practitioners building nutrition businesses.
Differentiator
Problem solved
Functional benefit
Brands
- Nutri-Q: A client management platform for practitioners to manage clients with bio-individual accuracy
- NTA Sites
- The Body Wisdom Podcast
- NTA Health
- Foundations of Healing
Products and services
- Nutritional Therapy Practitioner (NTP) Program
- Professional Health and Wellness Coaching (PHWC) Program
Quantifiable outcome
- Over 10,000 graduates trained as certified practitioners
- +1 more outcomes
Companies that use Nutritional Therapy Association
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Nutritional Therapy Association technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature3 records
Nutritional Therapy Association partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- National Association of Nutrition Professionals (NANP)coreNANP reviews and approves NTA's training pathways. This endorsement validates that credentials meet industry benchmarks and carry weight with employers, clients, and peers in the wellness industry. The partnership establishes NTA as a recognized provider of evidence-based nutrition education.
- The Holistic CouncilcoreThe Holistic Council reviews and approves NTA's training pathways. The organization advocates for holistic practitioners' rights to educate and work freely with clients. The partnership ensures NTA's curriculum meets standards for foundational health education and supports health freedom initiatives.
- Emily Morrow (Master Blood Chem)minorAdvanced course provider for Master Blood Chem training. Access granted to NTA graduates after NTP program completion. Students' enrollment is subject to Emily Morrow's separate terms and conditions.
- Yoga and Ayurveda CenterminorProvider of Yoga Teacher Training Certification (RYT-200) bundle for NTA graduates. Access provided after NTP program graduation. Enrollment subject to Yoga and Ayurveda Center's terms and conditions.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Nutritional Therapy Association competitors and assessment
Company assessmentDirect peers
- AFPA (American Fitness Professionals & Associates): Online certification provider offering Holistic Nutrition Coach, Health Coach, and Wellness Coach credentials; competes directly with NTA for the same aspiring practitioner customer with similar pricing and delivery model.
- Institute for Integrative Nutrition (IIN): One of the largest online holistic nutrition and health coaching schools globally, offering a flagship Health Coach Training Program with curriculum philosophy and practitioner-certification model closely comparable to NTA's NTP program.
- Precision Nutrition: Online nutrition coaching certification (Level 1 and Level 2) serving aspiring coaches with a similar self-serve + advisor enrollment motion, positioned as a more science/evidence-based alternative in the same coaching-school category.
- Bauman College: Holistic nutrition and culinary arts school offering NTP-style and holistic nutrition certification programs; directly comparable philosophy, smaller scale than NTA, and overlapping target audience of aspiring holistic practitioners.
- Canadian School of Natural Nutrition (CSNN): Natural nutrition diploma-granting institution operating across Canada with a curriculum and practitioner-training mission closely aligned with NTA's bio-individualized, whole-foods philosophy.
Broad incumbents
- National Academy of Sports Medicine (NASM): Large, established personal-trainer and nutrition coaching certification body with a fitness-coaching curriculum that overlaps NTA's health and wellness coaching track, but operates at much greater scale and brand recognition across fitness professionals.
- Maryland University of Integrative Health (MUIH): Regionally accredited university offering graduate degrees and certificates in nutrition and integrative health; comparable subject matter but with higher credentials (Master's), competing for a more academic segment of the same aspiring-practitioner pool.
- International Sports Sciences Association (ISSA): Major online certification body for fitness, nutrition, and wellness coaching with broad catalog overlap to NTA, including nutrition coach and health coach tracks aimed at the same practitioner-entry customer.
Emerging players
- Dr. Sears Wellness Institute: Provides Health Coach and Wellness Coach certifications online with a holistic family-health focus; a smaller, more niche competitor with significant curriculum and audience overlap to NTA's PHWC program.
- Functional Diagnostic Nutrition (FDN): Practitioner certification program in functional and holistic health with a similar bio-individual and root-cause philosophy; smaller and more niche than NTA but addresses the same practitioner customer with comparable methodology.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks3 records
Key highlights7 records
Customer concentration
Nutritional Therapy Association social profiles
Digital presenceNutritional Therapy Association compliance and trust
Trust signalCompliance3 records
Nutritional Therapy Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nutritional Therapy Association leadership team
Management profileNumber of profiles
Profiles4 records
Nutritional Therapy Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nutritional Therapy Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nutritional Therapy Association
What does Nutritional Therapy Association do?
The Nutritional Therapy Association operates as a private vocational school and membership organization that trains and certifies holistic nutrition practitioners and health coaches through online, instructor-led programs. Its core offerings are the 12-month Nutritional Therapy Practitioner (NTP) certification and the 8-month Professional Health and Wellness Coaching (PHWC) certification, supplemented by self-paced courses, continuing-education specialty bundles, practitioner business tools (Nutri-Q, NTA Sites), and an annual practitioner network membership.
Is Nutritional Therapy Association a public or private company?
Nutritional Therapy Association is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nutritional Therapy Association founded?
Nutritional Therapy Association was founded in 1997. It employs 101 to 250 people.
Where is Nutritional Therapy Association based?
Nutritional Therapy Association is headquartered in Olympia, United States, in the North America region.
How does Nutritional Therapy Association make money?
Seven revenue lines are on record. Professional Certification Programs are the primary driver. The others are continuing Education Courses, NTA Practitioner Network Membership, self-Paced Courses, health Consultation Services, practitioner Tools and Resources and merchandise Sales.
Who are Nutritional Therapy Association's main competitors?
Direct peers on record are AFPA (American Fitness Professionals & Associates), Institute for Integrative Nutrition (IIN), Precision Nutrition, Bauman College and Canadian School of Natural Nutrition (CSNN). Broad incumbents are National Academy of Sports Medicine (NASM), Maryland University of Integrative Health (MUIH) and International Sports Sciences Association (ISSA). Emerging players are Dr. Sears Wellness Institute and Functional Diagnostic Nutrition (FDN).
Does Nutritional Therapy Association have an API?
No public API is recorded for Nutritional Therapy Association.
What industry is Nutritional Therapy Association in?
Nutritional Therapy Association's product category is Holistic Nutrition Education. Its primary akta.pro industry code is EDAAAHAG, Health Coaching & Lifestyle Coaching Education, with a secondary code of HSADAFAA, General Nutrition Coaching. Its NAICS code is 6116 and its SIC code is 8200.