Nutritional Therapy Association

Name

Nutritional Therapy Association

Legal name

Nutritional Therapy, Inc

Website

https://nutritionaltherapy.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Holistic Nutrition Education

NAICS

Other Schools and Instruction (6116), Technical and Trade Schools (6115), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

Health Coaching & Lifestyle Coaching Education (EDAAAHAG)

akta.pro secondary industries

General Nutrition Coaching (HSADAFAA), Medical Nutrition Therapy (Registered Dietitian) (HSADAFAE), Wellness Program Design & Accountability Coaching (HSADAGAC)

Keywords

• Holistic nutrition education
• Nutritional therapy training
• Wellness coaching certification
• Continuing health education
• Practitioner certification programs

Headquarters

HQ city

Olympia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Professional Certification Programs: Revenue from Nutritional Therapy Practitioner (NTP) program and Professional Health and Wellness Coaching (PHWC) program enrollment fees. Programs are 8-12 months in duration with approximately 5-20 hours of coursework per week.
2. Continuing Education Courses: Revenue from specialty courses including Functional Clinical Assessment, Immune, Cardiovascular, and Endocrine bundles, as well as advanced courses like Master Blood Chem with Emily Morrow and Yoga Teacher Training Certification.
3. NTA Practitioner Network Membership: Annual subscription ($99) providing access to live monthly webinars, discussion forums, updated curriculum, customizable client tools, practitioner resources, and continued platform access for members.
4. Self-Paced Courses: Revenue from Foundations of Healing 6-week self-paced program and other digital courses sold directly to consumers seeking health improvement.
5. Health Consultation Services: Revenue from 1:1 consultations with NTPs including Root-Cause Health Assessment, Foundational Health Reset Package, and Specialized Lab Package.
6. Practitioner Tools and Resources: Revenue from NTASites (website builder), Marketing Toolkit, Career Compass, and other practitioner business tools.
7. Merchandise Sales: Sales of NTA branded apparel through the online store.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

The Nutritional Therapy Association operates as a private vocational school and membership organization that trains and certifies holistic nutrition practitioners and health coaches through online, instructor-led programs. Its core offerings are the 12-month Nutritional Therapy Practitioner (NTP) certification and the 8-month Professional Health and Wellness Coaching (PHWC) certification, supplemented by self-paced courses, continuing-education specialty bundles, practitioner business tools (Nutri-Q, NTA Sites), and an annual practitioner network membership.

Product overview

The Nutritional Therapy Association offers a modular educational ecosystem centered on two primary certification programs: the 12-month Nutritional Therapy Practitioner (NTP) Program and the 8-month Professional Health and Wellness Coaching (PHWC) Program. These core programs are complemented by a self-paced Foundations of Healing course, advanced specialty bundles (Immune, Cardiovascular, Endocrine), and specialized training like Master Blood Chem with Emily Morrow. NTA also provides practitioner business tools including the Nutri-Q client management platform and NTA Sites website builder. The subscription-based NTA Practitioner Network ($99/year) offers ongoing support through monthly webinars and resources. Additional offerings include marketing tools, career guidance, 1:1 health consultations, downloadable guides, and The Body Wisdom Podcast. The overall portfolio serves both individuals seeking personal health improvement and practitioners building nutrition businesses.

Differentiator

Problem solved

Functional benefit

Brands

• Nutri-Q: A client management platform for practitioners to manage clients with bio-individual accuracy
• NTA Sites
• The Body Wisdom Podcast
• NTA Health
• Foundations of Healing

Products and services

• Nutritional Therapy Practitioner (NTP) Program
• Professional Health and Wellness Coaching (PHWC) Program

Quantifiable outcome

• Over 10,000 graduates trained as certified practitioners
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• National Association of Nutrition Professionals (NANP)coreStrategic or Co-development PartnerNANP reviews and approves NTA's training pathways. This endorsement validates that credentials meet industry benchmarks and carry weight with employers, clients, and peers in the wellness industry. The partnership establishes NTA as a recognized provider of evidence-based nutrition education.
• The Holistic CouncilcoreStrategic or Co-development PartnerThe Holistic Council reviews and approves NTA's training pathways. The organization advocates for holistic practitioners' rights to educate and work freely with clients. The partnership ensures NTA's curriculum meets standards for foundational health education and supports health freedom initiatives.
• Emily Morrow (Master Blood Chem)minorStrategic or Co-development PartnerAdvanced course provider for Master Blood Chem training. Access granted to NTA graduates after NTP program completion. Students' enrollment is subject to Emily Morrow's separate terms and conditions.
• Yoga and Ayurveda CenterminorStrategic or Co-development PartnerProvider of Yoga Teacher Training Certification (RYT-200) bundle for NTA graduates. Access provided after NTP program graduation. Enrollment subject to Yoga and Ayurveda Center's terms and conditions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AFPA (American Fitness Professionals & Associates): Online certification provider offering Holistic Nutrition Coach, Health Coach, and Wellness Coach credentials; competes directly with NTA for the same aspiring practitioner customer with similar pricing and delivery model.
• Institute for Integrative Nutrition (IIN): One of the largest online holistic nutrition and health coaching schools globally, offering a flagship Health Coach Training Program with curriculum philosophy and practitioner-certification model closely comparable to NTA's NTP program.
• Precision Nutrition: Online nutrition coaching certification (Level 1 and Level 2) serving aspiring coaches with a similar self-serve + advisor enrollment motion, positioned as a more science/evidence-based alternative in the same coaching-school category.
• Bauman College: Holistic nutrition and culinary arts school offering NTP-style and holistic nutrition certification programs; directly comparable philosophy, smaller scale than NTA, and overlapping target audience of aspiring holistic practitioners.
• Canadian School of Natural Nutrition (CSNN): Natural nutrition diploma-granting institution operating across Canada with a curriculum and practitioner-training mission closely aligned with NTA's bio-individualized, whole-foods philosophy.

Broad incumbents

• National Academy of Sports Medicine (NASM): Large, established personal-trainer and nutrition coaching certification body with a fitness-coaching curriculum that overlaps NTA's health and wellness coaching track, but operates at much greater scale and brand recognition across fitness professionals.
• Maryland University of Integrative Health (MUIH): Regionally accredited university offering graduate degrees and certificates in nutrition and integrative health; comparable subject matter but with higher credentials (Master's), competing for a more academic segment of the same aspiring-practitioner pool.
• International Sports Sciences Association (ISSA): Major online certification body for fitness, nutrition, and wellness coaching with broad catalog overlap to NTA, including nutrition coach and health coach tracks aimed at the same practitioner-entry customer.

Emerging players

• Dr. Sears Wellness Institute: Provides Health Coach and Wellness Coach certifications online with a holistic family-health focus; a smaller, more niche competitor with significant curriculum and audience overlap to NTA's PHWC program.
• Functional Diagnostic Nutrition (FDN): Practitioner certification program in functional and holistic health with a similar bio-individual and root-cause philosophy; smaller and more niche than NTA but addresses the same practitioner customer with comparable methodology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks3 records

Key highlights7 records

Customer concentration

• Xx.com/NTAtraining
• YouTubeyoutube.com/user/nutritionaltherapy1
• Facebookfacebook.com/NutritionalTherapyAssociation
• Instagraminstagram.com/ntatraining
• LinkedInlinkedin.com/company/nutritional-therapy-association-inc-

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nutritional Therapy Association