ATO Platform
ATO Platform provides blockchain-based art authentication, provenance tracking, and resale royalty remittance for fine art artists, collectors, galleries, and institutions, built on Polkadot's Moonbeam parachain with a SafetyNet monitoring service.
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What ATO Platform does
ATO Platform is a privately held art asset management company founded in 2017 and headquartered in Miami (governed under New York law), operating a web-based platform for art authentication, provenance tracking, and resale royalty remittance. The platform is built on Polkadot's Moonbeam parachain, where smart contracts tie digital certificates to registered works, supported by SafetyNet — a web-wide monitoring service that scans hundreds of marketplaces for unauthorized listings. The company serves fine art artists, collectors, galleries and resellers, and institutional partners, with KYC verification, voting quorums, and Stripe-billed registration across artist, collector, and authenticator roles. Private alpha shipped in January 2023 and B2B/enterprise rollout is in progress as of 2026.
The company monetizes via transaction-based fees: a 20% administrative fee on tiered resale royalties (9.5% on first $50K, 7.5% on $50K-$250K, 6% on $250K-$1M, 5% above $1M), a $1.00 minimum on primary sales, and planned SafetyNet monitoring and API access for enterprise. The go-to-market combines self-service onboarding for individual artists with direct sales to galleries, resellers, and institutions, augmented by an advisor and gallery network (including Āto Gallery, which represented 35 artists and executed a 150 BTC / $1.25M+ art sale in 2018). Revenue is not disclosed, only funding on record is Newchip Accelerator participation, and most product capabilities (Consumer API, Enterprise API, AI Photo Scan, Realtime Threat Reporting, Permaweb Records) remain on the roadmap.
ATO Platform firmographics
Firmographics- Name
- ATO Platform
- Legal name
- NOW ART Co.
- Website
- https://atoplatform.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ATO Platform provides blockchain-based art authentication, provenance tracking, and resale royalty remittance for fine art artists, collectors, galleries, and institutions, built on Polkadot's Moonbeam parachain with a SafetyNet monitoring service.
- Ownership category
- akta.pro rank
ATO Platform industry classification
Industry- Product category
- Art Asset Management Software
- NAICS
- Custom Computer Programming Services (541511), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Marketplace & Platform Trust & Safety (Buyer/Seller Abuse) (HDADALAI)
- akta.pro secondary industry
- RWA Oracles, Data Attestation & Proof-of-Reserve/Proof-of-Collateral (FSADAEAM)
Keywords
Where ATO Platform is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ATO Platform business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Artwork Registration & Tracking: Revenue from tagging and tracking physical and digital art on the platform. Artists pay fees to register works and receive authentication and provenance records.
- Resale Royalty Administration: ATO Platform retains 20% administrative fee on all resale royalties collected from secondary art sales. Royalties are collected from sellers before title transfer is recorded on blockchain. Tiered royalty structure: 9.5% on first $50K, 7.5% on $50K-$250K, 6% on $250K-$1M, 5% on $1M+.
- Primary Sale Fees: Primary sales subject to a fee minimum of USD $1.00, collected at point of transaction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Artist Authenticity Recording |
| Transaction based/ take rate | Pay-as-you-go | Resale Royalty - Tier 1 |
| Transaction based/ take rate | Pay-as-you-go | Resale Royalty - Tier 2 |
| Transaction based/ take rate | Pay-as-you-go | Resale Royalty - Tier 3 |
| Transaction based/ take rate | Pay-as-you-go | Resale Royalty - Tier 4 |
| Transaction based/ take rate | Pay-as-you-go | Platform Administrative Fee |
| Transaction based/ take rate | Pay-as-you-go | Primary Sale Minimum |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
ATO Platform product offering
Product offeringCore offering
ATO Platform is a web-based art asset management platform that registers, authenticates, and tracks fine art works on-chain using smart contracts deployed on Polkadot's Moonbeam parachain. It supports artist, collector, and authenticator roles with KYC, voting quorums, and dashboard tooling, and collects tiered resale royalties (9.5% to 5%) on secondary market sales, retaining a 20% administrative fee. The SafetyNet add-on continuously scans hundreds of online marketplaces for unauthorized listings of registered works.
Product overview
ATO Platform is a unified art asset management platform offering authentication, provenance tracking, and resale royalty remittance for the fine art market. The core product is ATO Platform — a web-based system supporting artist, collector, and authenticator roles with registration, KYC verification, voting quorums, and Stripe billing. SafetyNet provides add-on web-wide artwork monitoring with scheduled scans across hundreds of marketplaces. The platform also supports Āto Gallery — a physical gallery brand that pioneered record cryptocurrency art sales. Planned features include Consumer and Enterprise APIs (OAuth-scoped endpoints with webhooks), AI photo scan for artwork similarity matching, realtime threat reporting, mass product import, and permaweb records with Arweave/IPFS storage. On-chain records are live on Moonbeam/Moonbase blockchain.
Differentiator
Problem solved
Functional benefit
Brands
- SafetyNet: Web-wide artwork monitoring service that scans hundreds of marketplaces for unauthorized listings using auction-house URL corpus, scheduled scans, warning workflows, and name search.
Products and services
- ATO Platform Web-based art asset management platform that registers, authenticates, and tracks fine art works on-chain; supports artist, collector, and authenticator roles with KYC, voting quorums, dashboard tooling, and tiered resale royalty remittance via Stripe billing.
- SafetyNet Web-wide artwork monitoring service that scans hundreds of online marketplaces for unauthorized listings of registered works, using an auction-house URL corpus, scheduled scans, name search, and warning workflows.
- Āto Gallery Physical gallery operations brand representing a roster of fine artists and facilitating sales (including the 2018 record 150 BTC Benjamin Katz transaction), which underpins ATO's domain credibility and artist network.
Quantifiable outcome
- 89% of 3,000 surveyed artists willing to pay up to $300 for authenticity recording
- +1 more outcomes
Companies that use ATO Platform
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
ATO Platform technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature4 records
ATO Platform partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Moonbeam (Polkadot)coreMoonbeam parachain hosts ATO's blockchain-based authentication system with smart contracts for digital certificates tied to registered works. CTO Benjamin Stewart launched on Moonbeam with strategy to secure new developments and advance adoption.
- Prysm GroupcoreBlockchain governance and token economics advisory. Prepared blockchain governance including involvement of a 2017 Nobel laureate in economics. Economics and governance informed by Prysm Group and deployed under CTO Benjamin Stewart.
- Blockchain CenterminorPartnered with Blockchain Center for Art Basel Miami 'Art x Tech' satellite programming during Miami Art Week 2019.
- Lisa KoonceminorAdvisor with 35 years of experience in the art industry providing domain expertise and governance guidance.
- Monica PajarinminorSales Executive with 12 years of experience and gallery director background supporting sales and gallery operations.
- Bennet GrutmancoreBoard Chair with 40+ years of industry experience providing governance and strategic leadership.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
ATO Platform competitors and assessment
Company assessmentDirect peers
- Verisart: Verisart issues blockchain-based certificates of authenticity for artworks and collectibles, directly competing with ATO's core authentication and provenance offering for artists, galleries, and collectors.
- Artory: Artory is a blockchain-based registry for art sales and provenance, partnering with auction houses to record transaction data — overlapping directly with ATO's provenance and royalty goals in fine art.
- Codex Protocol: Codex Protocol built a decentralized title registry for physical and digital collectibles, including art — closely aligned with ATO's on-chain provenance and ownership verification approach.
- Tagsmart: Tagsmart provides tamper-proof art tagging and digital certificates of authenticity for artists and collectors, competing head-on with ATO's authentication and resale-tracking positioning.
- Artmyn: Artmyn offers high-resolution scanning, AI-based authentication, and digital twins for artworks — comparable to ATO's planned AI photo scan and combined scanning-plus-provenance offering.
Broad incumbents
- Masterworks: Masterworks is an established, regulated platform for fractional ownership and secondary trading of fine art — a broader incumbent in the same art-asset-management category ATO targets.
- Artnet: Artnet is a long-established art marketplace and pricing database with significant distribution across galleries, collectors, and institutions — an incumbent whose channels ATO needs to access for scale.
- Artsy: Artsy is a global online marketplace and art database used by galleries, collectors, and institutions — a broad incumbent whose listings and audience ATO could integrate with via the planned Consumer/Enterprise APIs.
Emerging players
- Maecenas: Maecenas explored blockchain-based fractional ownership and trading of fine art — an emerging peer with partial overlap in on-chain art asset management and provenance.
- Ethernity Chain: Ethernity Chain is a community-driven NFT platform working with established artists and brands on authenticated digital collectibles — adjacent to ATO's authentication mission but focused on digital-first works.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ATO Platform social profiles
Digital presenceATO Platform financial estimates
Financial estimateRevenue estimate
Valuation estimate
ATO Platform leadership team
Management profileNumber of profiles
Profiles5 records
ATO Platform funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ATO Platform M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ATO Platform
What does ATO Platform do?
ATO Platform is a web-based art asset management platform that registers, authenticates, and tracks fine art works on-chain using smart contracts deployed on Polkadot's Moonbeam parachain. It supports artist, collector, and authenticator roles with KYC, voting quorums, and dashboard tooling, and collects tiered resale royalties (9.5% to 5%) on secondary market sales, retaining a 20% administrative fee. The SafetyNet add-on continuously scans hundreds of online marketplaces for unauthorized listings of registered works.
Is ATO Platform a public or private company?
ATO Platform is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ATO Platform founded?
ATO Platform was founded in 2017. It employs 11 to 50 people.
Where is ATO Platform based?
ATO Platform is headquartered in New York, United States, in the North America region.
How does ATO Platform make money?
Three revenue lines are on record. Artwork Registration & Tracking is the primary driver. The others are resale Royalty Administration and primary Sale Fees.
Who are ATO Platform's main competitors?
Direct peers on record are Verisart, Artory, Codex Protocol, Tagsmart and Artmyn. Broad incumbents are Masterworks, Artnet and Artsy. Emerging players are Maecenas and Ethernity Chain.
Does ATO Platform have an API?
No public API is recorded for ATO Platform.
What industry is ATO Platform in?
ATO Platform's product category is Art Asset Management Software. Its primary akta.pro industry code is HDADALAI, Marketplace & Platform Trust & Safety (Buyer/Seller Abuse), with a secondary code of FSADAEAM, RWA Oracles, Data Attestation & Proof-of-Reserve/Proof-of-Collateral. Its NAICS code is 541511 and its SIC code is 7370.