Atlas for Men
Atlas for Men is a French-headquartered direct-to-consumer e-commerce retailer of value-priced outdoor-inspired casual apparel and accessories, operating localized storefronts across 10 European countries and serving individual consumers via online plus a free monthly catalog channel.
- Company typePrivate
- Founded1999
- HeadquartersBerlin, Germany
- Headcount5,001–10,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What Atlas for Men does
Atlas for Men is a French-headquartered direct-to-consumer e-commerce retailer specializing in outdoor-inspired casual clothing and accessories for men and women, operating across 10 European markets including Germany, France, Switzerland, the UK, the Netherlands, Poland, the Czech Republic, Slovakia, Hungary, and Austria. Founded in 1999 and operated by ATLAS III SAS, the company serves value-oriented consumers seeking comfortable, nature-inspired apparel at affordable prices, with extended sizing up to 5XL at standard pricing functioning as a plus-size differentiator. Its customer base spans outdoor enthusiasts, casual everyday wearers, plus-size shoppers, and price-conscious buyers reached through localized country websites and a parallel free monthly physical catalog. Leadership is anchored by founder and CEO Marc Delamarre, with Marcy Lopes responsible for CRM activities.
The product catalog spans jackets (winter, transitional, summer, windbreakers), tops (shirts, t-shirts, polos, sweaters), bottoms (pants, jeans, shorts), underwear, homewear, footwear, and accessories, marketed under the primary Atlas for Men brand alongside sub-brands Atlas for Women, Winch & Wheel, and La Confortaise. The technology stack is built around a multi-country e-commerce platform with localized storefronts, supported by third-party analytics integrations (Google Analytics, Content Square), payment providers (PayPal, Citibank wire transfers), and Google Sign-In for authentication. Filtering is available at the category level by size, color, material, season, and price, and the platform manages seasonal collection launches across markets.
The business model centers on direct retail of one-time purchase transactions, driven by heavy promotional activity: seasonal sales of up to 65-70%, multi-pack value bundles (2-pack through 6-pack) delivering 30-74% savings versus individual item pricing, and a 20% newsletter-subscriber discount on orders over €39. Distribution is exclusively via owned e-commerce storefronts and free monthly physical catalogs, with no third-party retail or marketplace presence. Marketing relies on email/newsletter acquisition, paid social and search (Facebook, Google Ads), and SEO-optimized category pages, targeting long-tail consumer demand across Western, Central, and Northern Europe.
Atlas for Men firmographics
Firmographics- Name
- Atlas for Men
- Legal name
- ATLAS III SAS
- Website
- https://atlasformen.de
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Atlas for Men is a French-headquartered direct-to-consumer e-commerce retailer of value-priced outdoor-inspired casual apparel and accessories, operating localized storefronts across 10 European countries and serving individual consumers via online plus a free monthly catalog channel.
- Ownership category
- akta.pro rank
Atlas for Men industry classification
Industry- Product category
- Outdoor Apparel E-commerce
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK)
- akta.pro secondary industries
- Men’s Apparel Retail (CRAAABAC), Outdoor & Active Lifestyle Apparel Retail (CRAAABAL), Camping, Hiking & Climbing Specialty Retail (CRAMABAM)
Keywords
Where Atlas for Men is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Atlas for Men business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure, Technology or R&D
Revenue model
- Retail Product Sales: Direct retail sales of outdoor clothing and accessories through owned e-commerce websites and catalogs. Revenue generated through one-time product purchases with seasonal promotional pricing, multi-pack value bundles, and discount codes. Core model is transaction-based retail with focus on volume and affordability.
- Catalog Sales: Physical catalog distribution for customers who prefer browsing and ordering through printed materials. Catalogs sent monthly free of charge to subscribed customers.
- Newsletter and Data Marketing: Email and SMS marketing services generating revenue through customer engagement and repeat purchases. Data shared with marketing partners for postal advertising purposes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for individual items |
| Unit Pricing | Pay-as-you-go | Multi-pack value bundles |
| Subscription | Monthly | Newsletter subscriber discount |
| Unit Pricing | Pay-as-you-go | Seasonal promotional pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Atlas for Men product offering
Product offeringCore offering
Atlas for Men is a direct-to-consumer e-commerce retailer that sells men's and women's outdoor-inspired casual clothing and accessories (jackets, shirts, pants, underwear, homewear, shoes, accessories) under its own sub-brands (Atlas for Men, Atlas for Women, Winch & Wheel, La Confortaise). The company operates 10 localized European websites plus a free monthly physical catalog, with a value-oriented model featuring sizes up to 5XL, seasonal discounts up to 65%, and multi-pack value bundles.
Product overview
Atlas for Men operates as an online outdoor clothing retailer offering a unified e-commerce platform with multiple sub-brands and product categories. The core men's clothing brand (Atlas for Men/Herren) provides outdoor-inspired casual wear, while the Atlas for Women sub-brand serves female customers. Additional brands Winch & Wheel and La Confortaise expand the portfolio. Products span seasonal outerwear (winter jackets, transition jackets, summer jackets, windbreakers, vests), tops (shirts, t-shirts, polo shirts, sweaters, cardigans), bottoms (pants, jeans, shorts), underwear, homewear, shoes, and accessories. The company also offers extended sizes (up to 5XL) under the Große Größen category, value bundle packs (Spar-Packs), and an outlet section for discounted items. The collection emphasizes natural, comfortable materials suitable for outdoor activities and nature lovers.
Differentiator
Problem solved
Functional benefit
Brands
- Atlas for Women: Women's clothing collections presenting comfortable and elegant outfits under the Atlas for Women brand.
- Winch & Wheel
- La Confortaise
Products and services
- Atlas for Men (Herren) Outdoor & Casual Apparel The company's primary men's clothing brand offering outdoor-inspired casual wear including jackets, shirts, pants, jeans, underwear, homewear, shoes, and accessories for nature lovers and everyday wear across 10 European countries.
- Atlas for Women's Outdoor & Casual Apparel Women's clothing collection under the Atlas For Women brand offering complementary outdoor and casual wear with the same value proposition and inclusive sizing as the men's line.
- Winch & Wheel Apparel & Accessories
Companies that use Atlas for Men
Customer profileSegments4 records
Ideal customer profiles3 records
Atlas for Men technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Atlas for Men partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- ATLAS III SAScoreATLAS III SAS is the parent legal entity operating Atlas for Men brands across European markets. The company is headquartered at 23 rue Nollet, 75017 Paris, France. All localized websites (France, Germany, Switzerland, UK, Netherlands, Poland, Czech Republic, Slovakia, Hungary) operate under this parent entity.
- FacebookminorSocial media marketing partner for advertising and customer acquisition through Facebook platform.
- Google AdsminorPaid search and display advertising partner for customer acquisition through Google Ads platform.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Atlas for Men competitors and assessment
Company assessmentDirect peers
- Decathlon: French-headquartered global sporting goods and outdoor apparel retailer with strong private-label value positioning across Europe - directly comparable to Atlas for Men's affordable outdoor/casual apparel D2C model, though with broader sporting goods and a substantial physical store footprint.
- Bonprix: European value-fashion D2C retailer (part of Otto Group) operating multi-country localized websites and catalogs - matches Atlas for Men's multi-country D2C, catalog and value-pack mechanics, and pan-European customer base.
- Jack Wolfskin: German outdoor apparel and equipment brand with broad European D2C distribution - directly competes in outdoor apparel (jackets, fleeces, hiking pants) and overlaps significantly with Atlas for Men's 'Natur Erleben' outerwear and outdoor casual assortment.
- Regatta Great Outdoors: UK-based affordable outdoor and casual apparel brand sold through D2C and wholesale across Europe - directly comparable on outdoor-casual positioning, value pricing and multi-country European distribution model.
- Schöffel: German outdoor apparel brand focused on functional jackets, fleeces and hiking wear - directly overlaps with Atlas for Men's outdoor jacket, fleece and outerwear assortment in the German-speaking market.
- Peter Hahn: German D2C apparel retailer combining e-commerce and physical catalogs with multi-country presence - closely mirrors Atlas for Men's catalog + website multi-channel model in the German-speaking plus-size and casual apparel segment.
- Engbers: German men's casual and outdoor-inspired apparel retailer selling through D2C and catalogs - directly comparable on men's outdoor-casual positioning, catalog distribution and German-speaking customer focus.
- Boden: UK-based D2C apparel brand selling men's, women's and children's clothing through catalogs and websites across Europe and the US - directly comparable on the multi-country catalog-plus-website D2C distribution model.
- ASOS: UK-headquartered pan-European D2C fashion retailer covering men's and women's apparel at value-to-mid price points - directly comparable on multi-country European D2C, value pricing and the men's + women's outdoor/casual customer overlap.
Broad incumbents
- Zalando: Europe's largest D2C fashion marketplace with multi-country localization and broad assortment including outdoor - competes directly for the same value-oriented European apparel customer and represents a marketplace alternative Atlas for Men does not currently participate in.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Atlas for Men social profiles
Digital presenceAtlas for Men financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atlas for Men leadership team
Management profileNumber of profiles
Profiles2 records
Atlas for Men funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atlas for Men M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atlas for Men
What does Atlas for Men do?
Atlas for Men is a direct-to-consumer e-commerce retailer that sells men's and women's outdoor-inspired casual clothing and accessories (jackets, shirts, pants, underwear, homewear, shoes, accessories) under its own sub-brands (Atlas for Men, Atlas for Women, Winch & Wheel, La Confortaise). The company operates 10 localized European websites plus a free monthly physical catalog, with a value-oriented model featuring sizes up to 5XL, seasonal discounts up to 65%, and multi-pack value bundles.
Is Atlas for Men a public or private company?
Atlas for Men is a private company. It is classified as corporate owned and is currently operating.
When was Atlas for Men founded?
Atlas for Men was founded in 1999. It employs 5,001 to 10,000 people.
Where is Atlas for Men based?
Atlas for Men is headquartered in Berlin, Germany, in the Europe region.
How does Atlas for Men make money?
Three revenue lines are on record. Retail Product Sales are the primary driver. The others are catalog Sales and newsletter and Data Marketing.
Who are Atlas for Men's main competitors?
Direct peers on record are Decathlon, Bonprix, Jack Wolfskin, Regatta Great Outdoors, Schöffel, Peter Hahn, Engbers, Boden and ASOS. Zalando is listed as a broad incumbent.
Does Atlas for Men have an API?
No public API is recorded for Atlas for Men.
What industry is Atlas for Men in?
Atlas for Men's product category is Outdoor Apparel E-commerce. Its primary akta.pro industry code is CRAMAMAK, Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing), with a secondary code of CRAAABAC, Men’s Apparel Retail. Its NAICS code is 458 and its SIC code is 5600.