Ms.Medicine
Ms.Medicine operates a nationwide concierge primary care network dedicated to women's health, using an annual membership model. The company serves women seeking personalized primary care from Menopause Society Certified Practitioners, distributed through affiliated providers across the United States.
- Company typePrivate
- Founded2018
- HeadquartersCincinnati, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Ms.Medicine does
Ms.Medicine operates a nationwide network of concierge primary care practices dedicated exclusively to women's healthcare, founded in 2018 and headquartered in Cincinnati, Ohio. The company runs an annual membership model in which patients pay recurring fees for direct, unrestricted access to physicians — every provider is a Menopause Society Certified Practitioner (MSCP) — and the model bypasses insurance billing to enable same/next-day appointments, extended visits, and sex-specific care addressing menopause, hormonal health, sexual health, and LGBTQ+ inclusive primary care.
The product portfolio centers on the concierge primary care membership, supplemented by specialized menopause care services, the HERMedicine education sub-brand (hermedicine.org), free decade-specific women's health guides, and — announced in December 2025 — a genomic testing integration delivered through a strategic partnership with MyOme and accessed via Nest Genomics' clinical decision-support platform. The genomic add-on bundles monogenic disease screening, pharmacogenomic insights, and polygenic risk scores intended to support early risk identification and personalized prevention at the primary care level. The technology stack is intentionally thin: Ms.Medicine is a clinical services network that partners for genomics infrastructure rather than building proprietary technology.
Commercialization is direct-to-consumer, with acquisition driven by a medically-reviewed blog, active social channels (Instagram, Facebook, LinkedIn, YouTube, X), earned media placements in outlets including Oprah Magazine, Anderson Cooper, Yahoo! News, and Yale School of Medicine, and an emerging B2B2C employer channel for women's health benefits. Pricing is not publicly disclosed; prospects are routed to discovery calls with membership specialists. The company is privately held and founder-led (Lisa Larkin, CEO & Founder), with one undisclosed funding event on record in March 2020 and no evidence of subsequent institutional capital raises.
Ms.Medicine firmographics
Firmographics- Name
- Ms.Medicine
- Legal name
- MS.MEDICINE
- Website
- https://msmedicine.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ms.Medicine operates a nationwide concierge primary care network dedicated to women's health, using an annual membership model. The company serves women seeking personalized primary care from Menopause Society Certified Practitioners, distributed through affiliated providers across the United States.
- Ownership category
- akta.pro rank
Ms.Medicine industry classification
Industry- Product category
- Concierge Primary Care
- NAICS
- Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physicians (6211)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)
- akta.pro primary industry
- Direct Primary Care (DPC) & Concierge Medicine (HLAFAGAD)
- akta.pro secondary industries
- Occupational & Employer-Sponsored Primary Care Clinics (HLAFAGAJ), Membership/Subscription Concierge Virtual Care (HLALAAAH)
Keywords
Where Ms.Medicine is headquartered
LocationHeadquarters
- HQ city
- Cincinnati
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ms.Medicine business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Annual Membership Fees: Ms.Medicine operates on an annual membership basis rather than billing insurance. Members pay for unlimited access to their physician, extended personalized appointments, and comprehensive care from women's health specialists. This model prioritizes quality over quantity and removes insurance barriers that often hinder quality healthcare.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual membership for personalized concierge primary care |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Ms.Medicine product offering
Product offeringCore offering
Ms.Medicine operates the only nationwide network of concierge primary care practices dedicated to women's health. It sells an annual membership that gives women 24/7 access to physicians, same- or next-day appointments, extended unhurried visits, and comprehensive sex-specific primary care provided by Menopause Society Certified Practitioners. The company does not bill insurance for care; members pay a recurring annual fee for unrestricted access to a women's-health-trained primary care doctor.
Product overview
Ms.Medicine is a concierge medicine network offering a single unified product: a membership-based primary care model designed specifically for women. The network connects patients with physicians who have advanced training in women's health, providing 24/7 access, extended appointments, and comprehensive sex-specific care. The core offering is the concierge primary care membership, supplemented by specialized menopause care services delivered by Menopause Society Certified Practitioners. Through the HERMedicine sub-brand, the company provides women's health education and advocacy. In December 2025, Ms.Medicine expanded its portfolio through a strategic partnership with MyOme to integrate genomic testing capabilities, including monogenic disease screening, pharmacogenomic insights, and polygenic risk scores. The company also offers free Women's Health by Decade guides as educational resources. The business model operates on annual membership rather than insurance billing.
Differentiator
Problem solved
Functional benefit
Brands
- HerMedicine: Women's health education platform providing resources and information on women's health topics.
Products and services
- Ms.Medicine Concierge Primary Care Network Annual-membership concierge primary care network dedicated to women's health, offering 24/7 physician access, same- or next-day appointments, extended personalized visits, comprehensive sex-specific primary care, menopause management, and LGBTQ+ inclusive care delivered by Menopause Society Certified Practitioners.
Quantifiable outcome
- 94% of women are uninformed about the health issues that affect them most
- +2 more outcomes
Companies that use Ms.Medicine
Customer profileSegments2 records
Ideal customer profiles2 records
Ms.Medicine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Ms.Medicine partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- MyOmecoreMs.Medicine partnered with MyOme, a clinical whole-genome testing company, to integrate comprehensive genomic testing into routine primary care. Through this collaboration, Ms.Medicine patients gain access to MyOme's Proactive Health portfolio, which combines monogenic disease screening, pharmacogenomic insights, and polygenic risk scores to enable early risk identification and personalized prevention strategies. The partnership aims to serve as a blueprint for operationalizing genomics-informed care across primary care and women's health programs nationwide.
- Nest GenomicscoreMyOme tests are made accessible through Nest Genomics' clinical decision-support platform, which is integrated into Ms.Medicine's clinical workflow. Nest Genomics provides the technological infrastructure enabling the genomic testing partnership to function within the practice.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Ms.Medicine competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Ms.Medicine social profiles
Digital presenceMs.Medicine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ms.Medicine leadership team
Management profileNumber of profiles
Profiles2 records
Ms.Medicine funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ms.Medicine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ms.Medicine
What does Ms.Medicine do?
Ms.Medicine operates the only nationwide network of concierge primary care practices dedicated to women's health. It sells an annual membership that gives women 24/7 access to physicians, same- or next-day appointments, extended unhurried visits, and comprehensive sex-specific primary care provided by Menopause Society Certified Practitioners. The company does not bill insurance for care; members pay a recurring annual fee for unrestricted access to a women's-health-trained primary care doctor.
Is Ms.Medicine a public or private company?
Ms.Medicine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ms.Medicine founded?
Ms.Medicine was founded in 2018. It employs 11 to 50 people.
Where is Ms.Medicine based?
Ms.Medicine is headquartered in Cincinnati, United States, in the North America region.
How does Ms.Medicine make money?
One revenue line is on record: annual Membership Fees.
Does Ms.Medicine have an API?
No public API is recorded for Ms.Medicine.
What industry is Ms.Medicine in?
Ms.Medicine's product category is Concierge Primary Care. Its primary akta.pro industry code is HLAFAGAD, Direct Primary Care (DPC) & Concierge Medicine, with a secondary code of HLAFAGAJ, Occupational & Employer-Sponsored Primary Care Clinics. Its NAICS code is 621111 and its SIC code is 8011.