Régime des Fleurs

What Régime des Fleurs does

Régime des Fleurs is a privately held, founder-owned niche fragrance house founded in 2014 by self-taught perfumer Alia Raza. The company designs, produces, and sells a curated portfolio of 16 Eau de Parfum scents (75ml at $275 each) under names such as Wildly Fig, Tears, Green Vanille, and Himitsu Violets, complemented by limited-edition handcrafted "Fait Main" releases, a Bespoke custom-fragrance service, a $38 five-spray sample set, a 16-fragrance Discovery Set redeemable for $60 toward a full bottle, and digital gift cards priced up to $1,000. The core technology is artisanal perfumery and fragrance formulation, with the founder personally developing compositions; there is no proprietary software, AI, or platform layer disclosed.

The primary go-to-market is direct-to-consumer e-commerce through the brand's own Shopify storefront, supported by a multi-channel social presence on Instagram, TikTok, Facebook, and Pinterest, an email newsletter with a 10%-off first-purchase incentive, and earned press coverage in Vogue, WSJ, L'Officiel, and Wallpaper. Secondary distribution flows through curated wholesale partners Moda Operandi and La Gent UK, and a by-appointment flagship showroom at 15 Maiden Lane, Suite 1003, New York. Shipping is restricted to the 48 contiguous US states, and the company operates with 1-10 employees, and is registered/domiciled in New York with an additional corporate presence in Los Angeles. There is no disclosed external investment, parent company, or acquirer.

Name

Régime des Fleurs

Legal name

Régime des Fleurs

Website

https://regimedesfleurs.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Régime des Fleurs is a founder-owned niche fragrance house founded in 2014 by self-taught perfumer Alia Raza, selling a 16-scent Eau de Parfum collection plus handcrafted limited editions and bespoke commissions direct-to-consumer online, at a NYC flagship, and via curated retailers.

Ownership category

akta.pro rank

Product category

Niche Fragrances (Premium Perfumes)

akta.pro primary industry

Niche & Artisan Fragrance (CRABADAH)

akta.pro secondary industries

Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA), Fragrance & Deodorant Distribution (CRAOAEAF)

Keywords

• Niche perfumery
• Eau de parfum
• Fragrance collection
• Custom fragrance service
• Discovery sample sets

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through the brand's owned e-commerce website. Products include Eau de Parfum (75ml at $275), Discovery Sets, Sample Sets, and Gift Cards.
2. Wholesale/Retail Partnerships: Products sold through online retail partners including Moda Operandi and La Gent UK, generating revenue through wholesale distribution.
3. Gift Cards: Virtual gift cards sold in denominations of $98, $150, $190, $220, $275, $290, $500, and $1,000.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Régime des Fleurs is an independent niche fragrance house that designs, formulates, and sells a collection of 16 Eau de Parfum fragrances in 75ml bottles, complemented by handcrafted Fait Main Limited Editions, a Deluxe Discovery Set, an At-Your-Request Sample Set, a Bespoke custom fragrance service, and Virtual Gift Cards. The brand is sold direct-to-consumer through its own e-commerce site and a flagship showroom, with selective wholesale through curated online retailers.

Product overview

Régime des Fleurs is a niche fragrance brand offering a single unified collection of Eau de Parfum products supported by several complementary offerings. The core product is the Eau de Parfum Collection of 16 distinct scents available in 75ml bottles. This core collection is complemented by the Fait Main Limited Editions (handcrafted seasonal releases), Deluxe Discovery Set (sampler with $60 redemption toward full bottle), At-Your-Request Sample Set (build-your-own 5-fragrance sampler), Bespoke (custom fragrance creation), and Virtual Gift Cards. The brand also offers in-store shopping at its New York flagship and sells through online retailers Moda Operandi and La Gent UK.

Differentiator

Problem solved

Functional benefit

Products and services

• Eau de Parfum Collection The core fragrance collection featuring 16 distinct Eau de Parfum scents, available in 75ml bottles at $275 each, sold direct to individual fragrance consumers.
• Fait Main Limited Editions Limited-edition handcrafted perfumes created by founder Alia Raza, sold in small batches as seasonal or special releases, exemplified by Ylang Ylang Fizz.
• Deluxe Discovery Set A discovery set containing all 16 fragrances from the Eau de Parfum collection, redeemable for $60 toward any 75ml Eau de Parfum purchase, positioned as a sampling tool for individual fragrance consumers.
• At-Your-Request Sample Set Custom sample set allowing customers to select any five Eau de Parfum fragrances in 2ml sprays for $38, designed as a lower-friction entry point for individual fragrance consumers.
• Bespoke Custom fragrance creation service offering personalized perfumes created in collaboration with the brand's perfumer, targeting individual consumers seeking a one-of-a-kind scent.
• Virtual Gift Card Digital gift cards available in denominations of $98, $150, $190, $220, $275, $290, $500, and $1,000, emailed directly to recipients for use on the brand's e-commerce site.

Quantifiable outcome

• Complimentary sample included with every order
• +1 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• Moda OperandiminorChannel Partner/ Reseller/ DistributorOnline retailer partner selling Régime des Fleurs products through their curated fashion and lifestyle platform.
• La Gent UKminorChannel Partner/ Reseller/ DistributorUK-based online retailer partner distributing Régime des Fleurs products to European customers.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Byredo: Swedish-founded niche fragrance house offering premium Eau de Parfum with a similarly artistic, founder-led brand identity. Most directly comparable peer in positioning, price point, and editorial-driven go-to-market.
• Le Labo: Cult niche fragrance brand (now owned by Estée Lauder) with hand-labeled bottles, premium pricing, and cult following. Closest analogue in pricing tier and editorial credibility, though Le Labo is now corporate-owned.
• Diptyque: Parisian niche fragrance and lifestyle house offering premium Eau de Parfum alongside candles and body care. Comparable on premium positioning, artistic storytelling, and curated multi-category portfolio.
• D.S. & Durga: Independent Brooklyn-based niche perfumery founded by two individuals with a literary, artistic sensibility. Directly comparable as an indie, founder-driven niche fragrance house with editorial credibility.
• Memo Paris: Independent Parisian niche fragrance house with travel-inspired storytelling and premium Eau de Parfum. Comparable on founder-led creative direction, premium pricing, and curated global retail partnerships.
• Jovoy Paris: Independent Parisian niche perfume house offering curated, artistic Eau de Parfum collections. Comparable as an indie, founder-led perfumery with editorial and travel-retail distribution.
• Frederic Malle: Editor's-choice niche perfumery (now under Estée Lauder) built on the founder-perfumer model. Comparable on the founder-as-perfumer narrative, premium pricing, and editorial credibility that elevates niche fragrances.

Broad incumbents

• Maison Margiela Replica: Designer-affiliated niche fragrance line under L'Oréal-owned Maison Margiela. Comparable on premium niche positioning and storytelling-driven packaging, but backed by a major corporate parent with global retail infrastructure.
• Aesop: Premium personal care and fragrance house (owned by L'Oréal) with a comparable artistic, literary brand voice and premium pricing. Overlaps in the high-end fragrance-adjacent customer and editorial positioning.

Emerging players

• Imaginary Authors: Smaller independent niche fragrance brand built around literary storytelling. Comparable as an indie perfumery with artistic, founder-driven positioning, though operating at a smaller scale and lower price point.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/regimedesfleurs
• Instagraminstagram.com/regimedesfleurs
• TikToktiktok.com/@regimedesfleurs
• Pinterestpinterest.com/regimedesfleurs
• Xx.com/regimedesfleurs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Régime des Fleurs