TRACE International
TRACE International is a US-based non-profit business association founded in 2001 that provides subscription-based anti-bribery and compliance training, a multilingual LMS, and the TRACEpro certification program to multinational corporations and SMEs worldwide.
- Company typePrivate
- Founded2001
- HeadquartersAnnapolis, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What TRACE International does
TRACE International, Inc. is a US-incorporated non-profit business association headquartered in Annapolis, Maryland, founded in 2001 to provide cost-effective third-party risk management and anti-bribery compliance solutions. The organization serves two primary customer segments: multinational corporations (MNCs) and small-to-medium enterprises (SMEs with fewer than 500 employees and under $50M revenue), offering membership-based access to compliance training, tools, and a professional community.
The core product is a cloud-based multilingual Learning Management System (TRACE LMS) that delivers anti-bribery, anti-corruption, gifts/hospitality, conflicts of interest, third-party due diligence, forced labor, AML, and corporate governance training. The LMS is paired with TRACEpro, a certificate-based professional development program (TRACEpro Core plus a Recertification track introduced in 2025) that won the 2024 Brandon Hall Group Silver Award for Best Association Professional Development Program. Supporting products include the e-Gov Portal (a public directory of government services spanning 100+ countries), the TRACE Resource Center (member-exclusive templates and tools), and a content portfolio spanning the BriberyMatters blog, the Bribe Swindle or Steal podcast, an Emmy-nominated investigative documentary (Bribe, Inc.), and published books.
TRACE generates revenue through annual subscription memberships — MNC Membership (Corporate Standard and Corporate Enterprise tiers with full eLearning library access, included TRACEpro seats, webinars, and global events) and SME Membership (LMS access, eLearning content, and a Compliance Starter Kit). The organization also pursues brand and thought-leadership positioning through the annual TRACE Prize for Investigative Reporting and the associated TRACE Foundation. Distribution is direct-to-enterprise via the website and TRACE sales team, supplemented by a global Partner Firm Network of law firms and compliance consultancies. Named enterprise customers span aerospace, aviation, pharmaceuticals, industrial equipment, logistics, defense technology, and healthcare, with the organization reporting it is trusted by hundreds of companies worldwide.
TRACE International firmographics
Firmographics- Name
- TRACE International
- Legal name
- TRACE International, Inc.
- Website
- https://traceinternational.org
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- TRACE International is a US-based non-profit business association founded in 2001 that provides subscription-based anti-bribery and compliance training, a multilingual LMS, and the TRACEpro certification program to multinational corporations and SMEs worldwide.
- Ownership category
- akta.pro rank
TRACE International industry classification
Industry- Product category
- Anti-Bribery Compliance Training
- NAICS
- Professional Organizations (81392)
- SIC
- Services-Membership Organizations (8600), International Affairs (9721)
- akta.pro primary industry
- Conformity Assessment, Testing, Inspection & Certification Cooperation (BPADANAD)
Keywords
Where TRACE International is headquartered
LocationHeadquarters
- HQ city
- Annapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TRACE International business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- MNC Membership: Full eLearning library access, TRACEpro seats included, live webinars and global events for multinational organizations. Offered as Corporate Standard or Corporate Enterprise plans.
- SME Membership: Access to TRACE LMS and eLearning content, cost-effective training solutions, and Compliance Starter Kit for small and medium-sized businesses with no more than 500 employees and maximum gross annual revenue of US$50 million.
- TRACEpro Enrollment: Certificate-based professional development program included with TRACE membership. Enrollment quantities vary for corporate standard and enterprise membership plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | SME Standard Plan - Essential training for small and medium enterprises |
| Subscription | Annual | Corporate Standard Plan - Comprehensive training for multinational organizations |
| Subscription | Annual | Corporate Enterprise Plan - Enterprise-wide training with full subsidiary coverage |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels10 records
TRACE International product offering
Product offeringCore offering
TRACE International is a non-profit business association that provides anti-bribery, compliance, and good governance solutions through a shared-cost membership model. It delivers multilingual eLearning courses via its cloud-based Learning Management System (LMS), offers the TRACEpro professional certification program for compliance professionals, and provides member-exclusive resources, templates, and expert guidance. The organization serves multinational corporations and small-to-medium enterprises with subscription-based membership programs (MNC Membership and SME Membership).
Differentiator
Problem solved
Functional benefit
Brands
- TRACEpro: Advanced compliance training program for governance, risk and compliance professionals. Includes TRACEpro Core (Governance, Risk & Compliance Foundations) and TRACEpro Recertification (Global Compliance Regimes & Trends). A Brandon Hall Group Silver Award winner for Best Association Professional Development Program.
- TRACE LMS
- Bribe, Swindle or Steal
- BriberyMatters
- Bribe, Inc.
- TRACE Resource Center
- e-Gov Portal
Products and services
- MNC Membership Annual subscription membership designed for multinational organizations providing full eLearning library access, included TRACEpro seats, live webinars, global events, and member-exclusive resources. Offered as Corporate Standard or Corporate Enterprise plans with options to extend to subsidiaries.
- SME Membership
- TRACEpro Certification Program
- TRACE eLearning
- e-Gov Portal
Quantifiable outcome
- Reduce time and cost associated with rolling out a global compliance training program
- +1 more outcomes
Companies that use TRACE International
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
TRACE International technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
TRACE International partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- TRACE Partner Firm NetworkcoreGlobal network of law firms and compliance consultancies that partner with TRACE to provide regional compliance expertise, local guidance, and support for member companies operating in various jurisdictions. Partner firms participate in webinars, produce content, and offer localized compliance advice.
- Center for International Private Enterprise (CIPE)minorMichele Crymes from CIPE's Anti-Corruption and Governance Center spoke at a TRACE webinar on compliance in volatile environments, discussing practical approaches to anti-corruption and corporate integrity in complex environments.
- TRACE FoundationcoreThe TRACE Foundation is a non-profit organization established to support projects that encourage greater commercial transparency. It operates the TRACE Prize for Investigative Reporting and supports educational initiatives.
- International Consortium of Investigative Journalists (ICIJ)minorICIJ won the 2021 TRACE Prize for Investigative Reporting for the FinCEN Files investigation. The partnership supports investigative journalism that uncovers financial crime.
- Global Reporting CentreminorPartnership with Global Reporting Centre for the TRACE Education Series, where TRACE Prize winners share their experiences and tips from investigative reporting.
- European Investigative CollaborationsminorPartnership for the 'Trust Us' four-part podcast series on the Jersey Offshore investigation, produced by Global Reporting Centre and European Investigative Collaborations.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
TRACE International competitors and assessment
Company assessmentOthers
- Compliance Week: Compliance Week provides news, events, and research for compliance professionals — an adjacent media-and-events player that overlaps with TRACE's content marketing and forum businesses.
- Dow Jones Risk & Compliance: Dow Jones offers third-party due diligence and anti-bribery compliance data feeds — an adjacent enabling vendor that TRACE members often pair with TRACE training, making it a relevant ecosystem comparable.
Direct peers
- Ethics & Compliance Initiative (ECI): ECI is a non-profit membership organization providing ethics and compliance research, benchmarking, and training programs — directly comparable to TRACE in structure, mission, and member-driven delivery model.
- Society of Corporate Compliance and Ethics (SCCE): SCCE is a non-profit membership association for compliance and ethics professionals, offering conferences, training, and credentials — the closest direct peer to TRACE's membership-based anti-bribery training model.
Broad incumbents
- NAVEX Global: NAVEX is the largest commercial vendor of ethics-and-compliance training, third-party risk management, and hotline solutions — competing for the same corporate training budget as TRACE but with a far broader product suite.
- LRN Corporation: LRN provides ethics and compliance training, advisory, and culture measurement to multinationals — a long-standing incumbent competing directly with TRACE's enterprise anti-bribery training offerings.
- Wolters Kluwer Compliance Learning: Wolters Kluwer sells compliance and ethics training as part of its larger governance, risk, and legal information portfolio — a broad incumbent with overlapping multinational training customers.
- Thomson Reuters Compliance Learning: Thomson Reuters bundles compliance eLearning into its broader regulatory intelligence and risk product suite, competing for the same annual training line items that TRACE sells to multinationals.
- SAI Global: SAI Global offers compliance and ethics eLearning alongside broader risk, certification, and standards services — an incumbent with overlapping training content targeting similar multinational buyers.
Regional players
- International Anti-Corruption Academy (IACA): IACA is an international organization offering anti-corruption training and education, primarily serving public-sector and law-enforcement audiences in Europe/CIS — comparable mission but different buyer profile than TRACE.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
TRACE International social profiles
Digital presenceTRACE International financial estimates
Financial estimateRevenue estimate
Valuation estimate
TRACE International leadership team
Management profileNumber of profiles
Profiles3 records
TRACE International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TRACE International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TRACE International
What does TRACE International do?
TRACE International is a non-profit business association that provides anti-bribery, compliance, and good governance solutions through a shared-cost membership model. It delivers multilingual eLearning courses via its cloud-based Learning Management System (LMS), offers the TRACEpro professional certification program for compliance professionals, and provides member-exclusive resources, templates, and expert guidance. The organization serves multinational corporations and small-to-medium enterprises with subscription-based membership programs (MNC Membership and SME Membership).
Is TRACE International a public or private company?
TRACE International is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was TRACE International founded?
TRACE International was founded in 2001. It employs 51 to 100 people.
Where is TRACE International based?
TRACE International is headquartered in Annapolis, United States, in the North America region.
How does TRACE International make money?
Three revenue lines are on record. MNC Membership is the primary driver. The others are SME Membership and TRACEpro Enrollment.
Who are TRACE International's main competitors?
Others on record are Compliance Week and Dow Jones Risk & Compliance. Direct peers are Ethics & Compliance Initiative (ECI) and Society of Corporate Compliance and Ethics (SCCE). Broad incumbents are NAVEX Global, LRN Corporation, Wolters Kluwer Compliance Learning, Thomson Reuters Compliance Learning and SAI Global. International Anti-Corruption Academy (IACA) is listed as a regional player.
Does TRACE International have an API?
No public API is recorded for TRACE International.
What industry is TRACE International in?
TRACE International's product category is Anti-Bribery Compliance Training. Its primary akta.pro industry code is BPADANAD, Conformity Assessment, Testing, Inspection & Certification Cooperation. Its NAICS code is 81392 and its SIC code is 8600.