SoftConstruct
SoftConstruct is an Armenia-headquartered, privately-held technology group operating a multi-brand ecosystem spanning gaming platforms (BetConstruct), live dealer (CreedRoomz), sports data (FeedConstruct), payments (FastShift), AI (Hoory), Web3 (Fastex), and metaverse (YoDoor). It licenses B2B software to operators and runs VBET as a B2C sportsbook in 120+ countries.
- Company typePrivate
- Founded2011
- HeadquartersYerevan, Armenia
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingSoftware
What SoftConstruct does
SoftConstruct is an Armenia-headquartered, privately-held technology group founded in 2011 and incorporated as Soft Construct Limited in Malta, controlled by the Badalyan Brothers. The group operates a vertically integrated portfolio of 10+ proprietary brands spanning the igaming and adjacent technology value chain: BetConstruct (gaming and sports betting platform), FeedConstruct (real-time sports data and video), CreedRoomz (live dealer studio), FastShift (payment processing), Hoory (AI customer assistant), Fastex (Web3 exchange, NFT marketplace, FastToken), YoDoor/PandaMR (metaverse), YoPhone (messaging app), and Ucraft (website builder). VBET operates as the group's owned B2C sportsbook and casino, holding more than 10 gaming licenses and operating in over 120 countries. The technology stack spans C++, Java, Node.js, JavaScript, React, C#, Rust, Go, PostgreSQL, MS SQL Server, MongoDB, Terraform, and Chef, supporting both consumer-facing real-time betting products and enterprise platform licensing.
The company's revenue model is a mix of B2B software licensing and royalties (BetConstruct, CreedRoomz content, FeedConstruct data subscriptions), transaction-based revenue (VBET net gaming revenue, FastShift payment fees, Fastex exchange trading fees), and white-label/embedded partnerships for third-party operators. Go-to-market is primarily sales-led via direct enterprise field sales for B2B clients, combined with direct-to-consumer acquisition for VBET. Customer concentration is diversified across two distinct segments — enterprise B2B gaming operators licensing the platform stack, and mass-market B2C bettors served via VBET — with additional distribution to sports-media and data-analytics buyers through FeedConstruct.
Recognized as the largest IT company in Armenia and the country's first igaming software developer, SoftConstruct employs 8,000+ professionals. The firm maintains operational headquarters in Yerevan, with regional offices in Malta (legal HQ), Ashtarak (Armenia), São Paulo, London, and Dubai, and contributes among the top decile of tax payments in Armenia — four Badalyan Brothers Group companies on the country's top 1,000 taxpayer list for 2024 collectively contributed approximately 26.017 billion AMD (~$67 million) in taxes.
SoftConstruct firmographics
Firmographics- Name
- SoftConstruct
- Legal name
- Soft Construct Limited
- Website
- https://softconstruct.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- SoftConstruct is an Armenia-headquartered, privately-held technology group operating a multi-brand ecosystem spanning gaming platforms (BetConstruct), live dealer (CreedRoomz), sports data (FeedConstruct), payments (FastShift), AI (Hoory), Web3 (Fastex), and metaverse (YoDoor). It licenses B2B software to operators and runs VBET as a B2C sportsbook in 120+ countries.
- Ownership category
- akta.pro rank
SoftConstruct industry classification
Industry- Product category
- Gaming and Sports Betting Software
- NAICS
- Gambling Industries (7132)
- akta.pro primary industry
- Sportsbook Platform & PAM Providers (B2B) (MPAEACAC)
Keywords
Where SoftConstruct is headquartered
LocationHeadquarters
- HQ city
- Yerevan
- HQ country
- Armenia
- HQ region
- Asia
Offices6 records
Markets served
SoftConstruct business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- B2B Software Licensing (BetConstruct): Licensing of gaming and sports betting software platforms to B2B operator clients globally. Provides full-stack platform technology (casino, sportsbook, back-office, CRM) to licensed gaming operators.
- Sports Data & Content (FeedConstruct): Real-time sports data feeds, video content, and scouting services sold to media and gaming companies worldwide.
- Payment Processing (FastShift): Secure online payment processing services generating transaction-based revenue.
- Consumer Gaming & Betting (VBET): Direct-to-consumer sports betting and online casino operations under the VBET brand, generating from betting margins, casino rake, and player activity across 120+ countries.
- Live Dealer Games Studio (CreedRoomz): Live dealer casino game production and distribution to B2B operator clients, with technology integration services.
- Web3 Services (Fastex): Cryptocurrency exchange, NFT marketplace, and blockchain/tokenization services generating trading fees and transaction revenue.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
SoftConstruct product offering
Product offeringCore offering
SoftConstruct develops and licenses proprietary gaming, sports betting, and adjacent technology platforms through its subsidiary brands. Its core B2B offering, BetConstruct, is a full-stack platform covering online casino, sportsbook, live dealer, back-office, and CRM that is licensed to gaming operators worldwide. The group also operates VBET, its own consumer-facing international sportsbook and casino under 10+ gaming licenses across 120+ countries, supported by CreedRoomz live dealer content, FeedConstruct real-time sports data and video, FastShift payments, Hoory AI customer service, Fastex Web3 services, and YoDoor metaverse solutions.
Product overview
SoftConstruct is an imagination-driven tech company that operates as a multi-brand portfolio under a single corporate umbrella. The portfolio spans gaming and sports betting software (BetConstruct powers VBET and CreedRoomz), sports data and video content (FeedConstruct), payments (FastShift), AI-powered customer service (Hoory), a metaverse platform (YoDoor/PandaMR), and a Web3/blockchain ecosystem (Fastex exchange, FastToken, ftNFT marketplace). BetConstruct serves as the core technology platform powering both VBET (an international gaming operator holding over 10 licenses) and CreedRoomz (live dealer games). FeedConstruct provides real-time sports data and video content across the group, while FastShift handles payment processing. The group employs over 8,000 professionals and comprises 10+ brands and products across various technology verticals.
Differentiator
Problem solved
Functional benefit
Brands
- BetConstruct: Leading software provider for both gaming and sports betting businesses aimed at supporting their growth.
- FeedConstruct
- FastShift
- Hoory
- YoDoor
- VBET
- YoPhone
- CreedRoomz
- Fastex
- PandaMR
Products and services
- BetConstruct Gaming & Sports Betting Platform Full-stack B2B software platform for online casino, sportsbook, live dealer, CRM, and back-office operations, licensed to gaming and sports betting operators globally to support their growth.
- FeedConstruct Real-Time Sports Data & Video Content B2B service delivering real-time sports data feeds, digital video content, and scouting information for the most popular sporting events worldwide to sports media, betting operators, and data analytics firms.
- VBET International Sports Betting & Gaming Operator International B2C sports betting and online gaming operator offering a wide range of betting markets and casino games to consumers across 120+ countries, holding over 10 gaming licenses and powered by the in-house BetConstruct platform.
- CreedRoomz Live Dealer Games Studio B2B live dealer games studio under SoftConstruct producing immersive live casino content with augmented reality overlays and AI voice integration, distributed to operator clients globally.
- FastShift Instant Secure Payment Platform Online payment processing platform providing instant, highly secure payment experiences and protecting user data against misuse, used by businesses processing transactions.
- Hoory AI-Powered Customer Communication Assistant AI-powered virtual assistant that automates customer communication workflows for businesses, helping them increase user satisfaction through intelligent automation.
- YoDoor (PandaMR) Metaverse Platform Metaverse platform offering immersive 3D virtual solutions optimized for companies, educational entities, and arts and entertainment industries for collaboration and community experiences.
- YoPhone Free Calling and Messaging App Free consumer calling and messaging application that connects people globally without any subscription fee.
- Fastex Web3 Ecosystem (Crypto Exchange, NFT Marketplace, Tokenization) Web3 platform offering a cryptocurrency exchange, NFT marketplace (ftNFT), and tokenization services for crypto users, traders, and businesses needing blockchain-based services.
Quantifiable outcome
- Operating in over 120 countries with over 10 gaming licenses
- +1 more outcomes
Companies that use SoftConstruct
Customer profileSegments4 records
Ideal customer profiles4 records
SoftConstruct technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature7 records
SoftConstruct partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VindralcoreSwedish low-latency streaming software supplier Vindral partnered with CreedRoomz, a live dealer games company under SoftConstruct, to integrate its augmented reality and AI voice technology into the live casino content. Vindral's V-Track Roulette and V-Track Money Wheel products, along with its LLM Text-to-Speech AI solution, power CreedRoomz's live dealer games, offering features like real-time data overlays and green screen solutions. The first Vindral-backed title is expected to launch in the near future.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
SoftConstruct competitors and assessment
Company assessmentDirect peers
- Evolution AB: Global leader in live casino (live dealer) content and B2B platform technology for igaming operators. Direct competitor to CreedRoomz's live dealer studio and to BetConstruct's broader B2B gaming platform offering.
- Sportradar: Global sports data and content provider powering sportsbooks and media. Directly comparable to FeedConstruct's real-time sports data and video content offering.
- Kambi Group: Premium B2B sportsbook platform provider serving tier-1 operators. Directly comparable to BetConstruct's sportsbook product for licensed operators.
- Playtech: Major B2B igaming platform and content provider offering casino, sportsbook, and live dealer solutions. Closest direct competitor to BetConstruct's full-stack B2B offering.
- Pragmatic Play: iGaming content provider delivering slots, live casino, and sportsbook content to operators. Comparable to CreedRoomz and BetConstruct's content distribution.
- Genius Sports: Sports data, technology, and media services company serving sportsbooks and leagues. Comparable to FeedConstruct's sports data distribution and video offering.
Broad incumbents
- Flutter Entertainment: Largest global online sports betting and gaming operator (FanDuel, PokerStars, Betfair). Comparable to VBET as a B2C operator, while also a potential customer/competitor to BetConstruct.
- Light & Wonder (Scientific Games): Diversified gaming technology provider spanning content, platforms, and iGaming. Comparable in breadth to SoftConstruct's platform and content portfolio though with a heavier land-based gaming legacy.
- Novomatic: European-based gaming equipment and technology group with online and retail gaming operations. Broadly comparable to the SoftConstruct/BetConstruct ecosystem across B2B and B2C gaming.
- Entain plc: Large multi-brand B2C sports betting and gaming operator with proprietary technology. Overlaps with VBET's B2C sportsbook operation while also offering adjacent B2B platforms (e.g., through Entain's technology arm).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks5 records
Key highlights6 records
Customer concentration
SoftConstruct social profiles
Digital presenceSoftConstruct financial estimates
Financial estimateRevenue estimate
Valuation estimate
SoftConstruct leadership team
Management profileNumber of profiles
Profiles5 records
SoftConstruct subsidiaries and ownership
Company hierarchySubsidiaries20 records
SoftConstruct funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SoftConstruct M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SoftConstruct
What does SoftConstruct do?
SoftConstruct develops and licenses proprietary gaming, sports betting, and adjacent technology platforms through its subsidiary brands. Its core B2B offering, BetConstruct, is a full-stack platform covering online casino, sportsbook, live dealer, back-office, and CRM that is licensed to gaming operators worldwide. The group also operates VBET, its own consumer-facing international sportsbook and casino under 10+ gaming licenses across 120+ countries, supported by CreedRoomz live dealer content, FeedConstruct real-time sports data and video, FastShift payments, Hoory AI customer service, Fastex Web3 services, and YoDoor metaverse solutions.
Is SoftConstruct a public or private company?
SoftConstruct is a private company. It is classified as family owned and is currently operating.
When was SoftConstruct founded?
SoftConstruct was founded in 2011. It employs 1,001 to 5,000 people.
Where is SoftConstruct based?
SoftConstruct is headquartered in Yerevan, Armenia, in the Asia region.
How does SoftConstruct make money?
Six revenue lines are on record. B2B Software Licensing (BetConstruct) is the primary driver. The others are sports Data & Content (FeedConstruct), payment Processing (FastShift), consumer Gaming & Betting (VBET), live Dealer Games Studio (CreedRoomz) and web3 Services (Fastex).
Who are SoftConstruct's main competitors?
Direct peers on record are Evolution AB, Sportradar, Kambi Group, Playtech, Pragmatic Play and Genius Sports. Broad incumbents are Flutter Entertainment, Light & Wonder (Scientific Games), Novomatic and Entain plc.
Does SoftConstruct have an API?
No public API is recorded for SoftConstruct.
What industry is SoftConstruct in?
SoftConstruct's product category is Gaming and Sports Betting Software. Its primary akta.pro industry code is MPAEACAC, Sportsbook Platform & PAM Providers (B2B). Its NAICS code is 7132.