Heinemann Publishing

What Heinemann Publishing does

Heinemann Publishing, founded in 1978 and headquartered in Portsmouth, New Hampshire, is a K-12 educational publisher operating as a division of HMH Education Company (Houghton Mifflin Harcourt), with an LLC domicile in Massachusetts under Greenwood Publishing Group, LLC. The company publishes professional development books, research-backed literacy and mathematics curricula, and delivers professional learning services to teachers, school districts, and college programs serving grades kindergarten through college. Its portfolio includes flagship literacy programs (Fountas & Pinnell Literacy, Units of Study by Lucy Calkins, Saxon Reading Foundations, The Comprehension Toolkit, Jennifer Serravallo's Resources, Jump Rope Readers, Moonlit Mountain Readers) and math programs (Math Expressions, Do The Math, Math in Practice, Matific, Transition to Algebra, Math by the Book, Listening to Learn).

The business operates a multi-channel direct-to-consumer model: e-commerce through heinemann.com, phone and mail order processing (800-225-5800), institutional purchase-order fulfillment for districts, and international distribution via exclusive partnerships with Pearson in Canada and Australia. Revenue is generated primarily through one-time purchases of professional books and curricular materials, supplemented by subscription-based digital products (eBooks, audiobooks, online companion resources accessed via keycode), and multi-year professional learning contracts for on-site coaching, workshops, and residency programs. Foreign translation and licensing rights provide an additional licensing revenue stream. Distribution is fulfilled through an HMH-operated warehouse in Troy, New Hampshire, while outbound sales reach over 40 years of established educator relationships, with multiple state-level curriculum adoptions in California, Utah, and Oklahoma recently expanding the addressable institutional market.

Heinemann's primary customers are K-12 classroom teachers and literacy/math specialists (persona segment) and school districts and administrators making curriculum-wide purchasing decisions (business-unit segment); secondary customers include college professors and state education departments. The company's competitive position rests on content authored by practicing educators rather than academic researchers, an integrated model that bundles curriculum with professional development services, and state-adoption-driven regulatory validation. Matthew Mugo Fields leads the division as President.

Name

Heinemann Publishing

Legal name

Heinemann

Website

https://heinemann.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

101–250 employees

Short description

Heinemann Publishing is a Portsmouth, NH-based K-12 educational publisher and division of HMH Education Company, providing research-backed literacy and math curriculum, professional books, and professional learning services to teachers and school districts across the U.S., Canada, and Australia.

Ownership category

akta.pro rank

Product category

K-12 Educational Publishing

NAICS

Book Publishers (513130), Educational Support Services (61171)

SIC

Books: Publishing Or Publishing & Printing (2731), Services-Educational Services (8200)

akta.pro primary industry

Core Subject Textbooks (ELA, Math, Science, Social Studies) (EDAGAAAA)

akta.pro secondary industries

Digital/Blended K–12 Courseware & Interactive Textbooks (EDAGAAAJ), Interdisciplinary/General Education & Study Skills (EDAGABAN), Children’s Educational & Curriculum Publishing (MPAJAFAF)

Keywords

• Educational publishing
• K-12 curriculum
• Professional development books
• Literacy instruction
• Mathematics curriculum

Headquarters

HQ city

Portsmouth

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Books Sales: One-time sale of professional development books for teachers, with list prices and discounted school/institutional pricing. Books cover literacy, math, teaching strategies, and classroom management.
2. Curricular Resources: Sale of curriculum materials including Math Expressions, Do The Math, Saxon Reading Foundations, Fountas & Pinnell resources, and other instructional programs for K-12 classrooms.
3. Professional Learning Services: On-site coaching, workshops, multi-day institutes, residency programs, and online professional development courses tailored to educator needs.
4. Digital Products: eBooks, audiobooks, and digital resource access with varying pricing. Exam and desk copies available for college professors.
5. Foreign and Translation Rights: Licensing of translation and foreign publication rights for Heinemann titles to international publishers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Heinemann publishes and sells research-backed K-12 curricular resources in literacy and mathematics, professional development books authored by practicing educators, audiobooks and eBooks, and provides professional learning services including on-site coaching, workshops, institutes, and online courses. The company sells directly to individual teachers via heinemann.com and to schools, districts, and state education departments through purchase orders and curriculum adoption processes, with international distribution handled through Pearson partners in Canada and Australia.

Product overview

Heinemann Publishing is a K-12 educational publisher offering a portfolio of curricular resources and professional development solutions. The company provides research-based math programs (Math Expressions, Do The Math, Matific, Math in Practice, Math by the Book, Transition to Algebra, Listening to Learn) and literacy programs (Fountas & Pinnell Literacy, Units of Study, The Comprehension Toolkit, Saxon Reading Foundations, Jennifer Serravallo Resources, Moonlit Mountain Readers, Jump Rope Readers). These programs range from core instructional curricula to intervention and supplemental resources serving grades K-12. Heinemann also publishes professional books and provides professional learning services including coaching, workshops, and online courses. The company operates as a division of HMH Education Company.

Differentiator

Problem solved

Functional benefit

Brands

• Curricular Resources: Professional, practical curricular materials for K-12 teaching published under the firsthand imprint
• Heinemann Blog & Podcasts
• Heinemann Professional Learning

Products and services

• Math Expressions K-5 research-based mathematics curriculum aligned to state standards, designed to enhance students' mathematical understanding through a student-centered approach.
• Do The Math Math intervention program for grades K-8 that builds fundamental arithmetic skills and mathematical reasoning through structured instruction.
• Saxon Reading Foundations K-2 literacy program focusing on phonemic awareness, phonics, and fluency, designed for early readers and intervention.
• Fountas & Pinnell Literacy Comprehensive K-12 literacy resources and interventions including the Levelled Literacy Intervention (LLI) systems, classroom resources, and text sets, supported by the dedicated Fountas & Pinnell online resources hub.
• Units of Study Structured literacy curriculum providing grade-level units for reading and writing instruction, developed by Lucy Calkins.
• The Comprehension Toolkit Literacy resource focused on developing reading comprehension strategies for students.
• Jennifer Serravallo's Resources Literacy resources including The Reading Strategies Book and writing resources for differentiated instruction.
• Moonlit Mountain Readers Decodable reading series for beginning readers supporting phonics instruction.
• Jump Rope Readers Literacy intervention text sets supporting reading development and fluency.
• Math in Practice Professional resource supporting teachers in implementing effective math instruction across grades K-12.
• Matific Interactive math platform providing digital resources and activities for K-6 mathematics instruction.
• Transition to Algebra Mathematics program designed to help students transition from arithmetic to algebraic thinking.
• Math by the Book Literature-based math resources connecting children's literature with mathematical concepts and skills.
• Listening to Learn Audio-based learning resources supporting mathematical thinking and instruction.
• Professional Books Extensive catalog of professional development books for educators covering literacy, math, assessment, classroom management, and teaching practices, authored by practicing educators.
• Audiobooks Audio versions of professional books and curricular resources for educator consumption.
• Heinemann Professional Learning Teacher development services including on-site coaching, courses, workshops, institutes, residency programs, and online professional development opportunities tailored to educator needs.

Quantifiable outcome

• Math Expressions K-5 fully approved by Utah State Board of Education as primary instructional resource
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Pearson Education CanadacoreChannel Partner/ Reseller/ DistributorExclusive Canadian distributor for most Heinemann books. Handles distribution and sales throughout Canada. Contact: 195 Harry Walker Parkway, Newmarket, ON L3Y 7B4. Phone: 800.567.3800.
• Pearson AustraliacoreChannel Partner/ Reseller/ DistributorExclusive Australian distributor for most Heinemann books. Handles distribution and sales throughout most of Australia. Contact: Pearson Australia, Schools Division, 707 Collins Street, Melbourne, Vic, 3008. Phone: 800.656.685.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Curriculum Associates: Digital-first K-12 curriculum and assessment provider behind iReady; competes with Heinemann on instructional materials, with stronger native digital and adaptive capabilities.

Direct peers

• Stenhouse Publishers: Independent publisher of professional books and resources for educators, with a focus on literacy and classroom practice. Directly comparable niche and customer base to Heinemann's professional book and PD business.
• Corwin Press (SAGE Publishing): Publisher of professional learning books and PD resources for K-12 educators, including coaching and leadership titles. Closely comparable in mission and customer overlap with Heinemann's PD book and service lines.
• Teacher Created Materials: Publisher of K-12 instructional resources, books, and classroom materials targeting the same teacher and district purchasing channels as Heinemann.
• Benchmark Education Company: K-12 literacy and curriculum publisher offering intervention, small-group, and classroom resources. Comparable to Heinemann's Fountas & Pinnell and intervention product lines.
• Carson Dellosa Education: K-12 supplemental publisher of classroom resources, workbooks, and teacher materials. Comparable in targeting school-channel curriculum and teacher resource purchases.

Broad incumbents

• Scholastic Education: Large diversified children's publisher and K-12 literacy provider with extensive school-channel reach. Overlaps with Heinemann on literacy curricula but operates at much broader scale and scope.
• McGraw-Hill Education: Major K-12 and higher education publisher with core curriculum and adaptive digital products. Competes with Heinemann in curriculum adoptions while operating at much greater scale across subjects.
• Pearson Education: Global education publisher and Heinemann's exclusive distributor in Canada and Australia. Overlaps on K-12 curriculum while also serving as a channel partner.
• Routledge (Taylor & Francis): Academic and educational publisher with a professional learning and teacher education list. Comparable to Heinemann's higher-education and PD book offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/HeinemannPub
• YouTubeyoutube.com/channel/UCMihdJ3pZxiuvLTYg2aaaFw
• Facebookfacebook.com/heinemannpublishing
• LinkedInlinkedin.com/company/heinemann-publishing
• Instagraminstagram.com/heinemannpub

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heinemann Publishing