Zoro
Zoro is a U.S. B2B e-commerce marketplace selling over 12 million MRO supplies, tools, and equipment to SMBs and enterprises across manufacturing, construction, and facility-management verticals; a wholly-owned subsidiary of W.W. Grainger (NYSE: GWW).
- Company typePrivate
- Founded2011
- HeadquartersBuffalo Grove, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingDigital Commerce or Content
What Zoro does
Zoro Tools, Inc. ("Zoro") is a U.S.-focused B2B e-commerce marketplace that sells maintenance, repair, and operations (MRO) supplies, tools, parts, and equipment to businesses ranging from small and medium-sized companies to large enterprises. Founded in 2011 and headquartered in Buffalo Grove, Illinois, Zoro is a wholly-owned subsidiary of W.W. Grainger, Inc. (NYSE: GWW), and operates as a core component of Grainger's "Endless Assortment" growth segment alongside MonotaRO. The platform carries an end-customer-facing catalog of over 12-14 million products spanning 25+ categories — including tools, safety equipment, plumbing, electrical supplies, janitorial supplies, lab equipment, paint, and welding — from thousands of national brands (Milwaukee, DeWalt, Stanley, Dayton, 3M) and Zoro's own Zoro Select private label.
Zoro's underlying technology is a self-serve e-commerce platform with B2B procurement capabilities, including account registration, Quick Order bulk ordering, Net 30 payment terms for qualifying customers, tax-exempt purchasing, and an educational Resource Hub with how-to and buying guides. Distribution leverages Grainger's nationwide supply chain to offer same-day shipping on most orders placed by 4pm local time and free shipping on orders above $50. Zoro has additionally built a third-party seller marketplace ("Sell on Zoro") and a Reseller Program, and distributes via third-party marketplaces such as HomeDepot.com and NorthernTool.com.
The business model is transactional e-commerce: Zoro earns revenue on product sales through its online platform, monetized on a per-transaction basis across an extremely broad assortment. Customer segments are horizontal and span both SMB and enterprise buyers across manufacturing, food processing, contractors, agriculture, hospitality, and property management verticals. Pricing is opaque and quote-based for enterprise customers; standard retail pricing applies to self-serve SMB buyers, with free shipping, Net 30, and tax-exempt benefits gated to registered accounts. Zoro does not disclose standalone revenue, but contributes to Grainger's Endless Assortment segment, which grew 14.3% in 2025 and helped drive Grainger's $17.9B full-year 2025 sales and 10.1% YoY Q1 2026 growth.
Zoro firmographics
Firmographics- Name
- Zoro
- Legal name
- Zoro Tools, Inc.
- Website
- https://zoro.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Zoro is a U.S. B2B e-commerce marketplace selling over 12 million MRO supplies, tools, and equipment to SMBs and enterprises across manufacturing, construction, and facility-management verticals; a wholly-owned subsidiary of W.W. Grainger (NYSE: GWW).
- Ownership category
- akta.pro rank
Zoro industry classification
Industry- Product category
- Industrial MRO E-commerce
- NAICS
- Industrial Supplies Merchant Wholesalers (423840), Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Service Establishment Equipment and Supplies Merchant Wholesalers (42385)
- SIC
- Wholesale-Hardware (5072), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)
- akta.pro primary industry
- Industrial Supplies & MRO Marketplaces (CRAFAHAA)
- akta.pro secondary industry
- Metals, Plastics & Fabrication Materials Marketplaces (CRAFAHAN)
Keywords
Where Zoro is headquartered
LocationHeadquarters
- HQ city
- Buffalo Grove
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Zoro business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales (B2B E-commerce): Zoro generates revenue through direct product sales to businesses via its online platform. The company acts as an online supplier of tools, parts, and MRO (Maintenance, Repair, and Operations) supplies. Revenue is driven by transaction volume across their extensive product catalog.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard retail pricing with account benefits |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Zoro product offering
Product offeringCore offering
Zoro is an online B2B e-commerce platform selling over 12 million industrial tools, parts, MRO (maintenance, repair, and operations) supplies, and equipment from thousands of trusted brands to businesses of all sizes. The platform provides product search, purchasing, and fulfillment with features including same-day shipping on most orders placed by 4pm local time, free shipping on orders over $50 after sign-in, Net 30 payment terms for qualifying business customers, tax-exempt purchasing, and easy reordering via account registration.
Product overview
Zoro operates as a single unified B2B e-commerce marketplace (Zoro.com) for industrial maintenance, repair, and operations (MRO) supplies. The platform serves as the core product, complemented by Zoro Select (a proprietary private-label brand), and several add-on services including Net 30 payment terms, Quick Order bulk ordering, Resource Hub educational content, and marketplace programs for third-party sellers and resellers. Zoro's product portfolio spans over 12 million products across 25+ categories including tools, safety equipment, plumbing, electrical supplies, janitorial supplies, and more, featuring thousands of trusted brands.
Differentiator
Problem solved
Functional benefit
Brands
- Zoro Select: A private label brand offering Zoro-branded products, with 20% off promotions mentioned on the website.
Products and services
- Zoro.com E-commerce Platform Zoro's primary online B2B marketplace offering over 12 million industrial tools, parts, and supplies for businesses of all sizes, from small companies to large enterprises. The platform provides product search, purchasing, and fulfillment services across 25+ categories including tools, safety, plumbing, electrical supplies, janitorial supplies, and more.
- Zoro Select Zoro's proprietary private label brand offering discounted tools and supplies exclusively through the Zoro.com platform. The brand provides business customers with cost-competitive alternatives to name-brand MRO products and is featured in ongoing promotional campaigns.
- Sell on Zoro Third-party seller marketplace program allowing external vendors to list and sell their products through the Zoro.com platform. This program enables brands like DoubleLock to reach Zoro's B2B customer base and broadens catalog assortment.
- Reseller Program Program designed for resellers to purchase products through Zoro for resale to their end customers, providing a wholesale procurement channel leveraging Zoro's catalog and fulfillment capabilities.
Quantifiable outcome
- Over 14 million products available
- +3 more outcomes
Companies that use Zoro
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Zoro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Zoro partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DoubleLockminorDoubleLock USA expanded its U.S. retail footprint by making products available on Zoro.com. This expansion signifies a major milestone for the company's North American presence and broadens access to its high-security cargo and industrial locks on Zoro's platform.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Zoro competitors and assessment
Company assessmentDirect peers
- McMaster-Carr: Iconic B2B industrial supplies e-commerce company with a massive SKU catalog and same-day shipping model. McMaster-Carr is the benchmark for digital MRO procurement and competes head-on with Zoro for SMB and enterprise MRO buyers across the same tool, hardware, and consumables categories.
- Fastenal: Public U.S. industrial supplies distributor (NASDAQ: FAST) with deep fastener and MRO assortment and an expanding digital/onsite channel. Fastenal competes directly with Zoro in fasteners, tools, safety, and consumables sold to industrial buyers.
- Motion Industries: Large U.S. industrial parts and MRO distributor (a Genuine Parts Company subsidiary) with a multi-channel model including digital. Motion overlaps with Zoro in bearings, power transmission, fluid power, and general MRO categories.
- MSC Industrial Direct: Major U.S. industrial MRO distributor (NYSE: MSM) with a deep metalworking, tooling, and MRO catalog and a growing e-commerce channel. MSC competes directly with Zoro in the manufacturing and contractor MRO digital channel with overlapping SKUs and customer base.
- Kaman Industrial Technologies: U.S. industrial distribution business serving aerospace, automation, and MRO customers with bearings, power transmission, and material handling products. Kaman is a comparable peer in the industrial distribution and MRO channel.
- EIndustrial: Online B2B distributor of industrial MRO supplies and fasteners serving small and mid-sized manufacturers. EIndustrial is a smaller but directly comparable digital-first peer competing for the same MRO e-commerce wallet as Zoro.
- Global Industrial Company: Public U.S. distributor (NYSE: GIC) of industrial and commercial equipment, material handling, and MRO supplies sold primarily online. Closely comparable to Zoro in its e-commerce-led B2B MRO model and SMB/enterprise customer mix.
- HD Supply / Home Depot Pro: B2B-focused distribution arm of The Home Depot serving facilities maintenance, property management, and MRO customers with overlapping categories (janitorial, hardware, plumbing, electrical). Competes with Zoro for the same non-residential MRO digital wallet.
Broad incumbents
- Amazon Business: Amazon's B2B procurement marketplace offering millions of MRO, office, and industrial SKUs with Prime-grade logistics. Amazon Business is the broadest incumbent competing for the same SMB and enterprise MRO digital spend that Zoro targets.
- W.W. Grainger: Zoro's parent company and also a direct competitor in the U.S. MRO digital market. Grainger.com operates a much larger B2B MRO storefront serving enterprise customers and overlaps substantially with Zoro's catalog, creating both an infrastructure advantage and a cannibalization dynamic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Zoro social profiles
Digital presenceZoro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zoro leadership team
Management profileNumber of profiles
Profiles2 records
Zoro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zoro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zoro
What does Zoro do?
Zoro is an online B2B e-commerce platform selling over 12 million industrial tools, parts, MRO (maintenance, repair, and operations) supplies, and equipment from thousands of trusted brands to businesses of all sizes. The platform provides product search, purchasing, and fulfillment with features including same-day shipping on most orders placed by 4pm local time, free shipping on orders over $50 after sign-in, Net 30 payment terms for qualifying business customers, tax-exempt purchasing, and easy reordering via account registration.
Is Zoro a public or private company?
Zoro is a private company. It is classified as corporate owned and is currently operating.
When was Zoro founded?
Zoro was founded in 2011. It employs 501 to 1,000 people.
Where is Zoro based?
Zoro is headquartered in Buffalo Grove, United States, in the North America region.
How does Zoro make money?
One revenue line is on record: product Sales (B2B E-commerce).
Who are Zoro's main competitors?
Direct peers on record are McMaster-Carr, Fastenal, Motion Industries, MSC Industrial Direct, Kaman Industrial Technologies, EIndustrial, Global Industrial Company and HD Supply / Home Depot Pro. Broad incumbents are Amazon Business and W.W. Grainger.
Does Zoro have an API?
No public API is recorded for Zoro.
What industry is Zoro in?
Zoro's product category is Industrial MRO E-commerce. Its primary akta.pro industry code is CRAFAHAA, Industrial Supplies & MRO Marketplaces, with a secondary code of CRAFAHAN, Metals, Plastics & Fabrication Materials Marketplaces. Its NAICS code is 423840 and its SIC code is 5072.