What Picaboo does

Picaboo is a web-based personalized photo product platform founded in 2002 that enables consumers, businesses, non-profits, and schools to design, order, and ship custom photobooks, greeting cards, calendars, canvas prints, puzzles, and a growing range of home décor and gift items. The browser-based editor runs on any device and incorporates AI-powered design assistance (auto-layouts, intelligent design suggestions, and automated quality checks) inherited from the 2025 Entourage Yearbooks acquisition. Picaboo pioneered the online photobook category with multiple industry firsts including lay-flat pages, two-page photo spreads, auto-created books, and digital scrapbook aesthetics, and was rated the top photo book provider by the Wall Street Journal in 2012.

The company operates a direct-to-consumer e-commerce model on picaboo.com with one-time purchase pricing ranging from a $9.99 entry 8x6 softcover photobook to $175.99 premium canvas prints. Dedicated programs serve business customers (60% discount, VIP service), non-profits (60% discount plus a 100%-proceeds Fundraising platform), schools and homeschool communities (via the Picaboo Yearbooks sub-brand with 3-week turnaround and no minimum orders), and bulk buyers (PICABULK, PICACAL programs with up to 70% off). Marketing relies on organic social, email promotions, content marketing through the "Be Inspired" hub, and earned media placements.

Picaboo has sold over 2 million books to a million-plus cumulative customer base and currently operates three production facilities following a capacity expansion in late 2025. The company was acquired by Entourage Yearbooks in September 2025 and is now headquartered in Princeton Junction, NJ, with Elias Jo serving as President.

Name

Picaboo

Legal name

Picaboo Corporation

Website

https://picaboo.com

Company type

Private

Founded year

2002

Operating status

Acquired

Headcount range

11–50 employees

Short description

Picaboo is a web-based personalized photo product platform serving consumers, businesses, non-profits, and schools with custom photobooks, cards, calendars, canvas prints, and home décor items via a direct-to-consumer e-commerce model.

Ownership category

akta.pro rank

Product category

Custom Photo Printing and Personalized Photo Products

NAICS

Photofinishing (81292), Photographic Services (54192)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Photography & Photo Production (BPAFAIAF)

Keywords

• Online photobook creation
• Custom photo printing
• Personalized photo gifts
• Photo product e-commerce
• Yearbook publishing platform

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Photo Books: One-time purchase revenue from the sale of photobooks. Picaboo offers Classic Photobooks (starting at $9.99 for softcover, up to $121.99 for hardcover lay-flat) and Seamless Lay-Flat Photobooks (starting at $79.99). Customers can add extra pages for additional cost. No subscription required for purchase.
2. Greeting Cards: One-time purchase revenue from custom greeting cards sold in packs. Prices range from $1.39 per card (500 pack) to $2.79 per card (10 pack), with various formats (flat, folded, signature, premium).
3. Calendars: One-time purchase revenue from custom calendars. Classic calendars start at $26.99; Premium calendars at $40.99. Bulk discounts available for schools, teams, and organizations (up to 70% off + free shipping for 100+ calendars).
4. Canvas Prints: One-time purchase revenue from canvas wall art prints. Prices range from $82.99 (11x14) to $175.99 (36x24).
5. Photo Gifts: Revenue from various personalized photo gift products including puzzles, notebooks, journals, ornaments, mugs, blankets, magnets, and yard signs. Pricing varies by product type (e.g., blankets from $64.99 to $94.99, ornaments from $23.99 to $25.99).
6. Business Program: The Picaboo Business Program offers businesses a 60% discount on all photo product orders, dedicated VIP customer service, free sample books, and fast turnaround. This generates revenue from business customers purchasing bulk customized photo products.
7. Non-Profit Program: The Picaboo Non-Profit Program provides non-profit organizations with a 60% discount on photo products, VIP customer service, and free sample books. Additionally, Picaboo Fundraising allows organizations to create fundraising pages keeping 100% of proceeds, with a free $50 Picaboo gift card provided to every donor.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Picaboo operates a cloud-based e-commerce platform at picaboo.com that enables customers to create and order personalized photo products including photobooks, greeting cards, calendars, canvas prints, and home décor items. The browser-based design tool is accessible on any device, and the company manufactures and ships finished physical products from its production facilities directly to consumers, businesses, and non-profit organizations.

Product overview

Picaboo is a personalized photo product company offering a comprehensive platform for creating custom photobooks, greeting cards, and home décor items. The core offering centers on Classic Photobooks and Seamless Lay-Flat Photobooks, supported by a full portfolio of photo gifts including Cards, Canvas Prints, Calendars, Puzzles, Notebooks, Journals, Ornaments, Mugs, Blankets (Arctic Fleece), Magnets, and Yard Signs. The platform provides intuitive web-based design tools with AI-powered features (auto-layouts, intelligent design assistance, automated quality checks) following the 2025 acquisition by Entourage Yearbooks. Specialized programs serve Business customers and Non-Profit organizations with volume discounts up to 60%. The My Photos feature enables centralized photo management across projects. Founded in 2002, Picaboo has evolved from photobook software to a full-featured photo publishing platform serving millions of customers.

Differentiator

Problem solved

Functional benefit

Brands

• Picaboo Yearbooks: Cloud-based yearbook design platform launched in 2012 targeting K-12 schools with no minimum order requirements, 3-week turnaround, and mobile apps.
• PicaSnap

Products and services

• Classic Photobooks Personalized photo books with customizable layouts, themes, and cover options. Available in multiple sizes (8x6, 8x8, 11x9, 12x12, 14x11) with glossy hardcover or softcover finishes. Features lay-flat pages for two-page spreads, priced starting at $9.99.
• Seamless Lay-Flat Photobooks Premium photobooks with lay-flat binding that allows photos to flow across two pages without a seam. Features extra-thick premium paper with silk finish and fully customizable matte cover. Available in 8x8 ($79.99), 11x9 ($94.99), 12x12 ($129.99), and 14x11 ($144.99) sizes.
• Cards Custom greeting cards including Christmas, Mother's Day, Wedding, Thank You, Birthday, Baby, Graduation, and Valentine's Day categories. Available in Signature and Premium flat or folded formats, with prices from $1.39 per card (500 pack) to $2.79 per card (10 pack).
• Canvas Prints Custom photo canvas prints for home décor. Available in multiple sizes including 11x14 ($82.99), 24x16 ($103.99), 30x20 ($144.99), and 36x24 ($175.99) with gallery-quality finish.
• Calendars Personalized photo calendars featuring customizable dates. Available in Classic 11x9 at $26.99 and Premium 14x11 at $40.99 sizes. Bulk discounts available for schools, teams, and organizations (up to 70% off + free shipping for 100+ calendars).
• Puzzles Custom photo puzzles in various sizes from 110-piece (8x10) to 1014-piece (30x20) formats. Prices range from $26.99 to $82.99 depending on size.
• Notebooks Custom photo notebooks at 6.5 x 8.75 inches, priced at $20.99.
• Journals Custom photo journals at 6.25 x 8.25 inches, priced at $24.99.
• Ornaments Personalized photo ornaments including Aluminum Scallop ($23.99), Aluminum Medallion ($23.99), Square Maple ($25.99), Round Maple ($25.99), Scalloped Maple ($25.99), and Round Porcelain ($25.99) options.
• Mugs Custom photo mugs (11 oz.) priced at $17.99.
• Arctic Fleece Blankets Soft fleece blankets that transform photos into cozy home accents. Available in three sizes: 30x40 ($64.99), 50x60 ($79.99), and 60x80 ($94.99).
• Custom Photo Magnets Photo magnets for displaying snapshots in vibrant, durable formats. Mini Square Magnets (Set of 10, 2.5x2.5 inches) priced at $16.99. Ideal for fridges, lockers, and workspaces.
• Yard Signs Weather-resistant personalized yard signs for celebrating graduations, birthdays, milestones, and special announcements. Available in sizes 18x12 ($17.99), 21x14 ($19.99), and 24x18 ($20.99).
• Picaboo Yearbooks Cloud-based yearbook creation platform for schools (K-12), homeschool communities, co-ops, and educators. Features easy design tools, no minimum orders, no hidden fees, 3-week turnaround, and free digital eYearbook with each purchase.
• Picaboo Fundraising No-fee fundraising program for non-profit organizations that allows organizations to create fundraising pages and keep 100% of proceeds. Includes free $50 Picaboo gift card for donors.
• Picaboo Business Program Business program offering 60% discount on all photo product orders, dedicated VIP customer service, free sample books, and fast turnaround. For companies using Picaboo for product launches, lookbooks, corporate events, brand books, employee gifts, and portfolios.
• Picaboo Non-Profit Program Non-profit program offering 60% discount on all photo product orders, dedicated VIP customer service, free sample books, and fast turnaround. For year-in-review books, event books, donor gifts, and custom thank you cards.

Quantifiable outcome

• Wall Street Journal rated Picaboo the best photo book provider in 2012 vs. Blurb, MyPublisher, and Shutterfly
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature8 records

Partnerships

One partnership is on record.

• Entourage YearbookscoreStrategic or Co-development Partner · 26 September 2025Entourage Yearbooks, one of the fastest growing and most advanced yearbook companies in the United States, acquired Picaboo.com in September 2025 from Beaufort Solutions (located in Newfoundland, Canada). The acquisition aims to combine two leaders in the memory book and photo publishing industry to create one of the most comprehensive photo publishing platforms. Entourage brings AI-powered design innovations (auto-layouts, intelligent design assistance, automated quality checks), while Picaboo adds a consumer photobook product catalog to Entourage's yearbook and graduation memorabilia offerings. Elias Jo is CEO of Entourage Yearbooks.

Scale indicators5 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Balfour: Balfour is a long-established yearbook and class ring company serving K-12 schools and colleges. It is a broad incumbent competing with Picaboo Yearbooks and the recently combined Entourage-Picaboo platform in the institutional yearbook market.
• Vistaprint (Cimpress): Cimpress operates Vistaprint and a portfolio of mass-customization brands spanning business cards, marketing materials, signage, and personalized products. It is a broad incumbent in customized printing and competes with Picaboo's Business Program on corporate photo products and marketing materials.

Direct peers

• Mixbook: Mixbook is an online photo book and personalized products platform that emphasizes creative design flexibility and AI-assisted layout tools. It is a direct competitor to Picaboo in the consumer photobook market with a similar self-serve e-commerce model and comparable pricing tiers.
• Snapfish: Snapfish is an online photo printing and personalized products service offering prints, photobooks, cards, and gifts. Now owned by Shutterfly, it competes directly with Picaboo across the same product categories with a value-oriented positioning.
• Blurb: Blurb is an online self-publishing platform specializing in photobooks, trade books, and magazines for both consumers and professionals. It is a direct competitor to Picaboo in the photobook category, particularly at the premium and professional-creator end of the market.
• TreeRing: TreeRing is an online yearbook design and printing platform for K-12 schools that competes directly with Picaboo Yearbooks. Both target schools with cloud-based design tools and digital integration, addressing the same institutional yearbook segment.
• Artifact Uprising: Artifact Uprising is a premium photo products brand offering photobooks, prints, and gifts with a focus on minimalist design and high-quality materials. It is a direct competitor to Picaboo's premium Seamless Lay-Flat Photobooks in the higher-end segment of the consumer photo book market.
• Shutterfly: Shutterfly is the largest US online personalized photo products platform offering photobooks, cards, calendars, prints, and home décor. It is the most direct competitor to Picaboo, competing head-to-head across consumer photobooks, greeting cards, and gifts through an identical e-commerce model.
• Mpix: Mpix is a professional-grade photo printing service offering prints, photobooks, cards, and albums targeted at professional photographers and serious enthusiasts. It competes with Picaboo on print quality, paper options, and pro-photographer positioning.

Emerging players

• Chatbooks: Chatbooks is a subscription-based photo book service that auto-generates books from customers' phone photos. It competes with Picaboo's photobook offering but differentiates via a recurring subscription model and Instagram/smartphone-photo integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/picaboo
• YouTubeyoutube.com/channel/UCVmsnOEcBI5LhUfq9paDH_g
• Facebookfacebook.com/picaboo
• Instagraminstagram.com/picaboophotobooks
• Pinterestpinterest.com/picaboo
• LinkedInlinkedin.com/company/picaboo

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds6 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Picaboo