Velo
Velo is an AI cloud data platform that provides a governed data environment for the e-commerce purchase chain, serving online merchants through Velo Platform and delivery companies through Velo Partners with integrated validation, risk, and operations tooling.
- Company typePrivate
- Founded2022
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Velo does
Velo is an AI cloud data platform that provides a governed environment for managing consumer, order, and supply-chain data across the e-commerce purchase chain. The company, legally 'Velo Partners' and founded in 2022 in New York, operates through two productized motions: Velo Platform, targeting e-commerce merchants with a full web services suite (purchase chain management, returns and exchanges, analytics dashboard, AI and automation, smart tracking, secure transactions, and data validation); and Velo Partners, targeting delivery companies with a delivery operations layer (dispatching, driver allocation, route management, proof of delivery, client management, and finance/billing control). Underlying both is a dynamic cloud database foundation that combines governed dataflow, validation protocols, authorization controls, encryption, masking, and tokenization into a single operating environment rather than a bundle of disconnected tools.
The platform monetizes through three pricing streams. E-commerce merchants pay transaction-based fees starting at $125 per 5,000 transactions monthly. Delivery companies pay a subscription of $59 per online store plus $0.015 per transaction, with a partner licensing floor of $10K that scales with additional services and transactional usage. Native integrations are published for Shopify Plus, WordPress VIP, and Wix (Partner Legend status), with custom ERP and EDI connectivity available via a documented REST API, JavaScript SDK (@velo/security), and webhooks. Go-to-market is partnership-driven, with inquiries routed through a single email channel ([email protected]) and supported by downloadable PDF collateral rather than a field sales organization.
The company is privately held with 1–10 employees, leadership comprising CEO Ari Efron and CTO Itay Rijensky, and only one disclosed funding event (a February 2022 round led by Palsar Ventures with $0 reported). Self-reported business impact metrics—70%+ reduction in customer service inquiries, 9–15% recovered revenue, 7x cost advantage on transaction handling, 300% improved data validity, and a 2500% lower operational cost claim—are company-stated and not third-party validated. The operating status remains active into 2026 based on the corporate website, but no customer logos, ARR, or transaction volume figures are disclosed in the available sources.
Velo firmographics
Firmographics- Name
- Velo
- Legal name
- Velo Partners
- Website
- https://veloapp.io
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Velo is an AI cloud data platform that provides a governed data environment for the e-commerce purchase chain, serving online merchants through Velo Platform and delivery companies through Velo Partners with integrated validation, risk, and operations tooling.
- Ownership category
- akta.pro rank
Velo industry classification
Industry- Product category
- E-commerce Data Platform
- NAICS
- Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Recurring Billing, Subscriptions & Tokenized Payments (CRAFALAH)
Keywords
Where Velo is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Velo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Transaction-based pricing: Per-transaction fees for e-commerce platform usage. Pricing starts at $125 per 5K transactions monthly. Designed to scale with operational complexity.
- Platform subscription for delivery companies: Monthly platform fee of $59 per online store plus $0.015 per transaction for delivery company operations. Partners fee starts at $10K for additional services and transactional usage.
- Partner licensing: Delivery companies license Velo as infrastructure to use across their ecosystem, extend services to clients, and grow digital capabilities. Partner fees subject to additional services and transactional usage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | E-commerce Platform - Starts at $125 per 5K transactions monthly |
| Subscription | Monthly | Delivery Companies - $59 per online store + $0.015 per transaction |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Velo product offering
Product offeringCore offering
Velo operates an AI cloud data platform that provides a governed environment for managing consumer, order, and supply-chain data across the full purchase chain. It is delivered as two offerings: the Velo Platform for e-commerce merchants (priced from $125 per 5K transactions monthly) and Velo Partners for delivery companies (a $59 per online store monthly subscription plus $0.015 per transaction). The platform combines a dynamic database foundation with web services, governed dataflow, validation protocols, and risk controls covering checkout, shipping, tracking, returns, delivery operations, finance and billing, and analytics.
Product overview
Velo is an AI cloud data platform for online commerce that provides a governed environment for consumer, order, and supply-chain data across the full purchase chain. The platform operates through two primary products: Velo Platform (for e-commerce merchants) and Velo Partners (for delivery companies). The platform-plus-modules architecture includes core components such as Purchase Chain Management, Returns and Exchanges, Insights and Analytics Dashboard, AI and Automation Tool, Smart Tracking, Data Validation Layer, Secure Transactions and Data Layer, Client Management, Finance and Billing Control, and Driver Platform—all connected through a governed data environment that structures how data is stored, validated, transmitted, authorized, and acted on across distributed commerce systems.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 70%+ reduction in customer service inquiries
- +6 more outcomes
Companies that use Velo
Customer profileSegments2 records
Ideal customer profiles2 records
Velo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability4 records
Feature6 records
Velo partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Shopify PluscoreShopify Plus Partner integration. Velo creates a secure integration layer allowing Shopify Plus merchants to connect from their platform into the governed Velo environment with clear data-policy controls, encrypted transaction movement, and protocol consistency.
- WordPress VIPcoreWordPress VIP Partner integration. Velo enables WordPress VIP merchants to transmit data inside a governed environment with visibility into what data is shared, who accessed it, how long it remains visible, and how it is used across the flow.
- WixcoreWix Partner Legend integration. Velo creates a governed environment for Wix merchants to connect into the delivery ecosystem with aligned dataflow, encrypted transaction movement, and secure connectivity across the full purchase chain.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
Velo competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights6 records
Customer concentration
Velo social profiles
Digital presenceVelo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Velo leadership team
Management profileNumber of profiles
Profiles2 records
Velo funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Velo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Velo
What does Velo do?
Velo operates an AI cloud data platform that provides a governed environment for managing consumer, order, and supply-chain data across the full purchase chain. It is delivered as two offerings: the Velo Platform for e-commerce merchants (priced from $125 per 5K transactions monthly) and Velo Partners for delivery companies (a $59 per online store monthly subscription plus $0.015 per transaction). The platform combines a dynamic database foundation with web services, governed dataflow, validation protocols, and risk controls covering checkout, shipping, tracking, returns, delivery operations, finance and billing, and analytics.
Is Velo a public or private company?
Velo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Velo founded?
Velo was founded in 2022. It employs 1 to 10 people.
Where is Velo based?
Velo is headquartered in New York, United States, in the North America region.
How does Velo make money?
Three revenue lines are on record. Transaction-based pricing is the primary driver. The others are platform subscription for delivery companies and partner licensing.
Does Velo have an API?
Yes. Velo provides a REST API with endpoints such as /api/v4/orders/order-so2/data for fetching validated data. SDK available via @velo/security npm package for JavaScript/TypeScript integration. Supports webhooks for real-time event notifications and EDI for enterprise integration.
What industry is Velo in?
Velo's product category is E-commerce Data Platform. Its primary akta.pro industry code is CRAFALAH, Recurring Billing, Subscriptions & Tokenized Payments. Its NAICS code is 5132 and its SIC code is 7372.