Graco
- Company typePublic
- Founded1926
- HeadquartersMinneapolis, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
Graco firmographics
Firmographics- Name
- Graco
- Legal name
- Graco Inc.
- Website
- https://graco.com
- Company type
- Public
- Founded year
- 1926
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Graco industry classification
Industry- Product category
- Fluid Handling Equipment
- NAICS
- Pump and Compressor Manufacturing (33391), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)
- SIC
- Pumps & Pumping Equipment (3561)
- akta.pro primary industry
- Dispensing & Pump Systems (Pumps, Sprayers, Misters, Droppers) (IMALAJAB)
Keywords
Where Graco is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Graco business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Industrial and Contractor Equipment Sales: Sale of fluid and powder handling equipment, paint sprayers, lubrication systems, and automated dispensing equipment to industrial and professional contractor customers through direct sales and distribution channels. Revenue is primarily one-time capital equipment with some recurring aftermarket parts and service.
- Consumer Products Sales: Sale of consumer products including car seats, strollers, travel systems, and paint sprayers through retail channels (Target, Walmart, Amazon) and direct-to-consumer e-commerce (GracoBaby.com). Revenue is one-time product sales at MSRP with periodic promotional discounts.
- Aftermarket Parts, Accessories and Service: Sale of replacement parts, accessories, and service support for installed equipment base. Aftermarket revenue supports recurring revenue from the large installed base of Graco equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | SnugRide Turn & Slide Rotating Infant Car Seat — MSRP $349.99 |
| One time/ perpetual license | Pay-as-you-go | Consumer car seat promotional pricing — 25% off sale events |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
Graco product offering
Product offeringCore offering
Graco designs, manufactures, and sells fluid and powder handling equipment including air-powered pumps, paint sprayers, lubrication systems, automated precision dosing and dispensing systems, high-purity chemical delivery equipment for semiconductor manufacturing, and consumer juvenile products such as car seats and strollers. The company serves industrial manufacturers, professional contractors, vehicle service operators, and DIY consumers across more than 100 countries through direct sales, authorized distributors, and major retail and e-commerce channels.
Product overview
Graco designs and manufactures thousands of fluid handling products and solutions organized across four main customer segments: (1) Homeowner/DIY products including Magnum paint sprayers and accessories for interior and exterior home painting; (2) Contractor products including equipment for architectural painting, drywall finishing, fireproofing, floor coating, pavement marking, roof coating, spray foam, waterproofing, and mortar applications; (3) Service & Repair products including automatic lubrication systems, service garage equipment, lube trucks, and the recently launched Pulse Mobile wireless fluid tracking solution; and (4) Manufacturing/In-Plant products including equipment for chemicals, composites, fluid transfer, liquid finishing, liquid silicone rubber (LSR), lubrication, mortar, protective coatings, sanitary applications, and sealants & adhesives. The company sells directly to customers across diverse industries including automotive, aerospace, packaging, construction, mining, energy, and food/beverage/pharmaceutical manufacturing.
Differentiator
Problem solved
Functional benefit
Brands
- ProtectPlus: Graco ProtectPlus Engineered crash testing certification for car seats
- Pulse Pro
- Pulse Mobile
- Magnum
- SnugRide
- Modes Nest
Products and services
- Magnum Paint Sprayers Paint sprayers for do-it-yourself consumers for weekend home projects including walls, ceilings, trim, fences, decks, and more.
- Architectural Painting & Coating Equipment Professional-grade equipment for architectural painting and coating applications for contractor customers.
- Drywall Finishing & Interior Texture Equipment Equipment for drywall finishing and interior texturing applications used by professional contractors.
- EIFS, Stucco & Exterior Texture Equipment Equipment for exterior insulation and finish systems (EIFS), stucco, and exterior texture applications.
- Fireproofing Equipment Equipment for applying fireproofing coatings in construction applications for professional contractors.
- Floor Coating & Repair Equipment Equipment for applying floor coatings and performing floor repair operations used by specialty trade contractors.
- Pavement Marking & Maintenance Equipment Equipment for pavement marking and road maintenance applications.
- Protective Coatings & Polyurea Equipment Equipment for applying protective coatings and polyurea in industrial and commercial construction applications.
- Roof Coating Equipment Equipment for applying roof coatings for weatherproofing and energy efficiency in commercial and residential roofing applications.
- Spray Foam Equipment Equipment for applying spray foam insulation in construction applications.
- Waterproofing Equipment Equipment for applying waterproofing coatings and membranes in construction and infrastructure applications.
- Automatic Lubrication Systems Automatic lubrication systems for vehicles, heavy equipment, and industrial machinery maintenance, serving dealerships, service garages, and fleets.
- Service Garage & Lube Equipment Equipment for service garages and lube truck operations including fluid dispensing and management.
- Pulse Mobile Wirelessly connected and automated fluid-tracking solution for field service equipment, replacing error-prone manual recording with cloud-based data capture assignable to specific assets, work orders, and technicians.
- Liquid Finishing Equipment Equipment for liquid coating and finishing processes in manufacturing for industrial customers.
- Sealants & Adhesives Equipment Equipment for dispensing sealants and adhesives in manufacturing and assembly processes.
- Liquid Silicone Rubber (LSR) Equipment Equipment for processing liquid silicone rubber in manufacturing applications.
- Sanitary Equipment Equipment for sanitary and hygienic manufacturing applications in food, beverage, and pharmaceutical industries.
- Industrial Lubrication Equipment Industrial lubrication equipment for manufacturing machinery and processes.
- General Fluid Transfer Equipment General-purpose fluid transfer equipment for industrial manufacturing applications.
- Chemical Handling Equipment Equipment for handling and processing chemicals in manufacturing environments, including high-purity chemical delivery.
- Composite Materials Equipment Equipment for composite material processing and manufacturing.
- SnugRide Turn & Slide Rotating Infant Car Seat Infant car seat with 180-degree rotation, Anti-Rebound Bar, and Graco ProtectPlus crash testing, designed to reduce caregiver strain when placing infants in vehicles. Sold through Target, Walmart, Amazon, Babylist, and GracoBaby.com.
Quantifiable outcome
- Q4 2025 record sales of $593 million, up 8% year-over-year (acquisitions 4%, currency 2%, organic 2%)
- +4 more outcomes
Companies that use Graco
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles4 records
Graco technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Graco partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- OTC Industrial TechnologiescoreOTC Industrial Technologies opened a 'Dispense Center of Excellence' at its Tape Louisville site in Kentucky, developed in partnership with Graco, Fanuc, and other technology providers. The 4,000-square-foot facility is designed to help manufacturers validate dispensing processes prior to production using manual, automated, and robotic technologies. Grand opening scheduled for June 4, 2026.
- Fanuc AmericacoreFanuc America is a technology partner in OTC Industrial Technologies' Dispense Center of Excellence alongside Graco. The partnership brings robotic automation capabilities to the dispensing validation facility in Louisville, Kentucky.
- REBEL (formerly Rebelstork)minorREBEL is a Toronto-based recommerce company that partners with brands like Graco to process and resell returned baby gear at up to 80% off retail prices, keeping over 200,000 items out of landfills. Graco participates in this partnership to manage product returns sustainably through REBEL's resale platform.
Scale indicators15 records
Recent moves7 records
Expansion highlights5 records
Graco competitors and assessment
Company assessmentDirect peers
- IDEX Corporation: IDEX is a direct peer in fluid handling, pumps, and dispensing technology across industrial, life sciences, and fire & safety end-markets. Its pump and dispensing businesses directly overlap with Graco's Industrial segment and field-service lubrication portfolio.
- Flowserve Corporation: Flowserve is one of the world's largest manufacturers of pumps, valves, and seals for industrial process markets. It competes most directly with Graco's general fluid transfer and chemical handling industrial equipment.
- Xylem Inc. Xylem is a global water technology company specializing in pumps, valves, and treatment equipment. It overlaps with Graco's fluid transfer and water/wastewater contractor pumping product lines.
- Nordson Corporation: Nordson designs and manufactures precision dispensing and test equipment for adhesives, coatings, and sealants. Its adhesive-dispensing portfolio is highly comparable to Valco Melton's offering that Graco is acquiring.
- Watts Water Technologies: Watts Water manufactures water and plumbing products including pumps, valves, and fluid handling systems. Its product portfolio and distribution channels overlap meaningfully with Graco's contractor and fluid-transfer segments.
Broad incumbents
- Dover Corporation: Dover is a diversified industrial manufacturer with pumps, fluid solutions, and refrigeration businesses that compete with parts of Graco's industrial and service-and-repair portfolios across a much broader industrial conglomerate.
- Illinois Tool Works: ITW is a diversified industrial manufacturer that historically owned fluid handling and finishing businesses (sold to Graco in 2011). It remains a broad incumbent with adjacent fluid-application, coatings, and construction equipment exposure.
- Roper Technologies: Roper owns multiple industrial and software businesses including pumps and process equipment. While broader in scope, its fluid-handling holdings compete with parts of Graco's industrial portfolio and software-enabled pump offerings.
Emerging players
- Lincoln Electric Holdings: Lincoln Electric is a global leader in welding and cutting solutions, with new CEO Steven Hedlund recently appointed to Graco's board. Its surface-treatment and coatings exposure overlaps with Graco's contractor finishing and protective coatings businesses.
- SPX Technologies: SPX Technologies operates in HVAC, detection, and engineered solutions, including fluid handling components. Its industrial fluid components overlap with Graco's general fluid transfer and lubrication lines.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Graco social profiles
Digital presenceGraco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Graco leadership team
Management profileNumber of profiles
Profiles8 records
Graco subsidiaries and ownership
Company hierarchySubsidiaries6 records
Graco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Graco M&A and investment
M&A and investmentM&A23 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Graco
What does Graco do?
Graco designs, manufactures, and sells fluid and powder handling equipment including air-powered pumps, paint sprayers, lubrication systems, automated precision dosing and dispensing systems, high-purity chemical delivery equipment for semiconductor manufacturing, and consumer juvenile products such as car seats and strollers. The company serves industrial manufacturers, professional contractors, vehicle service operators, and DIY consumers across more than 100 countries through direct sales, authorized distributors, and major retail and e-commerce channels.
Is Graco a public or private company?
Graco is a public company. It is classified as public and is currently operating.
When was Graco founded?
Graco was founded in 1926. It employs 1,001 to 5,000 people.
Where is Graco based?
Graco is headquartered in Minneapolis, United States, in the North America region.
How does Graco make money?
Three revenue lines are on record. Industrial and Contractor Equipment Sales are the primary driver. The others are consumer Products Sales and aftermarket Parts, Accessories and Service.
Who are Graco's main competitors?
Direct peers on record are IDEX Corporation, Flowserve Corporation, Xylem Inc., Nordson Corporation and Watts Water Technologies. Broad incumbents are Dover Corporation, Illinois Tool Works and Roper Technologies. Emerging players are Lincoln Electric Holdings and SPX Technologies.
Does Graco have an API?
No public API is recorded for Graco.
What industry is Graco in?
Graco's product category is Fluid Handling Equipment. Its primary akta.pro industry code is IMALAJAB, Dispensing & Pump Systems (Pumps, Sprayers, Misters, Droppers). Its NAICS code is 33391 and its SIC code is 3561.