What e-Novia does

e-Novia S.p.A. is a Milan-based venture studio and innovation consulting firm founded in 2012, organized as an Italian Società per Azioni and listed on Euronext Growth Milan since December 2022. The company specializes in "Physical AI," defined as intelligent systems that integrate sensors, algorithms, embedded systems, and mechatronics to bring AI into physical products and industrial processes. Its core technology is the Think.link AI-ready IoT platform, which connects heterogeneous industrial sensors, machines, and distributed assets into a unified architecture supporting digital twins, predictive analytics, and AI-driven optimization; this platform is paired with Digital Twin technology for simulating and validating system behavior before physical deployment.

The business operates a dual model. The Venture Studio arm builds and equity-stakes deep tech startups spun out of academic and industrial research, currently encompassing 12+ portfolio companies and joint ventures across autonomous mobility (YAPE, e-Shock, Huxelerate), light electric vehicles (Blubrake, HiRide, Zehus, Wahu), haptics and XR (Weart TouchDIVER), computer vision (Blimp, Smart Robots), predictive infrastructure (Tokbo with Agrati Group), and green hydrogen energy (Hybitat with SIT Group). The Innovation Consulting arm provides Design-Driven Innovation, process innovation, and product innovation services to named industrial clients including Mutti (InstaFactory mobile tomato processing), Brembo (TrackTribe motorcycling telemetry), Baglioni (compressed air tank innovation), and Streparava (Rob.Y autonomous chassis). Revenue mechanics combine professional services fees, equity stakes in ventures, and JV revenue share, with GTM primarily through direct enterprise field sales, event-driven engagement (Italian Tech Week, AI Festival Milan, SMAU), and a multi-sided ecosystem connecting 20+ university and research partners with industrial clients and financial investors. The company holds ISO 27001 certification and has helped portfolio companies raise over €70 million collectively.

Name

e-Novia

Legal name

e-Novia S.p.A.

Website

https://e-novia.it

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

e-Novia is a Milan-based Physical AI venture studio and innovation consulting firm (founded 2012, listed on Euronext Growth Milan) that builds deep tech startups and provides Design-Driven Innovation services to industrial enterprises across mobility, energy, manufacturing, and infrastructure.

Ownership category

akta.pro rank

Product category

Industrial AI Solutions & Innovation Consulting

NAICS

Software Publishers (5132)

SIC

Services-Computer Integrated Systems Design (7373), Services-Management Consulting Services (8742)

akta.pro primary industry

Data, Analytics & AI Consulting (BPAHAEAF)

akta.pro secondary industries

AI/ML Engineering & Model Development Services (BPAEAHAF), End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

Keywords

• Venture studio services
• Innovation consulting
• Industrial IoT platform
• Physical AI systems
• Deep tech ventures

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Innovation Consulting Services: Fee-based consulting engagements with enterprises seeking to innovate products, processes, and operational models. Services include process innovation, product innovation, and technology adoption strategy.
2. Venture Studio Equity Stakes: Equity investments in ventures built through the Venture Studio model. e-Novia invests alongside founders and investors in deep tech startups, particularly in Physical AI. The company may also make exits from mature ventures (e.g., completed exit from Zehus).
3. Joint Venture Partnerships: Strategic joint ventures with industrial partners where e-Novia contributes venture building capabilities and technology expertise in exchange for equity stakes and strategic partnerships (e.g., Hybitat with SIT Group, Tokbo with Agrati Group).

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

e-Novia operates a Physical AI venture studio and innovation consulting firm that transforms deep tech research into industrial products and companies. It sells Design-Driven Innovation consulting services to enterprises, runs the Think.link AI-ready IoT platform, and builds/spins out venture companies across mobility, robotics, energy, and consumer electronics. Revenue comes from consulting fees, the Think.link platform, and equity stakes in portfolio ventures.

Product overview

e-Novia is a Physical AI-focused venture studio and innovation consulting firm that operates a platform-plus-venture portfolio model. The core offering centers on Think.link, an AI-ready IoT platform enabling digital twins and industrial intelligence, supplemented by dedicated innovation consulting services (process innovation, product innovation, Design-Driven Innovation) and venture studio support. The company has spun out over a dozen venture companies including TouchDIVER Pro (haptic VR gloves), Tokbo (AI sensorized bolts), YAPE (autonomous vehicle software), and Blimp (AI people flow analytics), alongside ventures in light mobility (HiRide, Blubrake, Zehus, Wahu), automotive mechatronics (e-Shock), energy (Hybitat), and industrial robotics (Smart Robots). The venture studio model supports researchers and industrial partners in transforming Physical AI innovations from concept through market entry.

Differentiator

Problem solved

Functional benefit

Brands

• Think.link: AI-ready IoT platform for industrial data connection, digital twin, and physical AI systems integration
• TouchDIVER Pro
• InstaFactory
• MyAir

Products and services

• Think.link AI-ready IoT platform that collects, normalizes, and structures data from heterogeneous industrial sensors, machines, and distributed assets. Enables digital twins, predictive maintenance, process optimization, and scenario simulation for industrial customers.
• Consulenza Innovazione Fee-based Innovation Consulting service for enterprises covering process innovation, product innovation, and Design-Driven Innovation methodology. Supports companies in adopting Physical AI technologies and transforming products, processes, and operational models.
• e-Novia Venture Studio End-to-end venture building service that transforms Physical AI innovations from research into scalable companies. Provides technology validation, multidisciplinary engineering, industrialization support, go-to-market, industrial matchmaking, and investor readiness for researchers, industrial partners, and financial investors.
• Workshop Innovation workshop service providing structured methodologies for exploring and developing technological innovation projects with client teams.
• YAPE Ground drone and autonomous vehicle software platform, evolved into a modular, mapless, vehicle-agnostic Autonomy Platform for off-highway and special-purpose vehicles in agriculture, construction, logistics, and mining.
• TouchDIVER Pro Haptic VR gloves that integrate force, texture, and thermal stimuli on fingertips for ultra-realistic touch simulation in virtual and extended reality environments. Developed by Weart venture.
• Tokbo AI sensorized bolts that monitor torque and vibration, transforming each joint into a digital sentinel for structural safety and predictive maintenance. Joint venture with Agrati Group.
• MyAir Clinical insights system for respiratory health that enables physicians to personalize healthcare plans in hospital and home settings with therapeutic recommendations.
• Smart Forniture Connected office furniture solutions developed for an international office multinational, featuring touch control, integrated sensor systems, and smart connectivity for fully customizable workspaces.
• InstaFactory Mobile production plant that brings processing directly to the field, reducing time between harvest and packaging for fresh and sustainable products. Developed for Mutti.
• Hybitat Modular solutions for building energy independence through green hydrogen. Joint venture with SIT Group developing compact hydrogen storage systems to optimize local electrical energy supply.
• e-Shock Mechatronic solutions and software for vehicle performance control, safety, and robotization of transport systems. Developed Rob.Y rolling chassis in partnership with Streparava.
• Huxelerate AI-based digital simulation platform for vehicle architecture and software optimization, targeting computing challenges in automotive and mobility applications.
• Y.Share Modular locker system and smart tracking for fleet-sharing businesses and vehicle asset-sharing services, enabling companies to manage shared mobility operations.
• HiRide Adaptive suspension systems for bicycles engineered to handle multiple terrain types, available in manual and automatic versions for both amateur and professional cyclists.
• Smart Robots 3D vision, augmented reality, and data analytics solution to optimize, certify, and streamline operator activities at manual workstations, enabling digitized and error-proof operations.
• Weart Wearable haptic technology that digitizes the sense of touch, enabling users to perceive physical or virtual objects across distance and time for XR experiences, entertainment, training, and content sharing.
• Blimp AI-powered people flow analytics using proprietary HeadCounter technology with computer vision to measure and analyze pedestrian and vehicle movements in real time for urban environments.
• Blubrake First and only ABS (Anti-lock Braking System) fully integrated into the frame for e-bikes, s-pedelecs, and e-cargo bikes, significantly improving braking especially on slippery surfaces.
• Wahu Intelligent adaptive sole incorporating proprietary W-Lift technology inspired by adaptive robotics that responds in real-time to user morphology and usage context, modulating shoe behavior for enhanced comfort.
• Zehus Advanced technologies for electrification of bicycles and light electric vehicles, offering integrated systems like The All In One, Sport Hub, and Stamina Pack that preserve original bicycle aesthetics.

Quantifiable outcome

• 150+ innovation projects delivered
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability12 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• SIT GroupcoreStrategic or Co-development Partner · 7 July 2025Joint venture Hybitat created for green hydrogen storage systems optimizing local electrical energy supply. e-Novia and SIT Group (both listed on Euronext Milan) combine expertise in Physical AI and energy management to develop modular solutions for building energy independence.
• BaglionimajorStrategic or Co-development Partner · 1 January 2025Design-Driven Innovation partnership for compressed air tanks. e-Novia supports Baglioni through Discover phase including market analysis, strategic interviews, insight generation, and innovation opportunity framing for equipment and pressure solutions innovation.
• Agrati GroupcoreStrategic or Co-development Partner · 1 January 2019Joint venture Tokbo for sensorized bolts combining Agrati's fastening expertise with e-Novia's Physical AI capabilities. Tokbo monitors force, vibration, and temperature for predictive maintenance and structural monitoring across European infrastructure. Development began in 2019, scaling since 2023.
• 28DIGITALcoreStrategic or Co-development PartnerPartnership for deep-tech pre-incubation through SPIN program dedicated to Physical AI. 28DIGITAL provides entrepreneurial education, European network, and investor-readiness support. e-Novia contributes venture building, engineering expertise, and industrial matchmaking. Most promising projects may receive equity investment from both partners.
• Perspective AImajorStrategic or Co-development PartnerStrategic partnership for AI adoption in manufacturing. e-Novia and Perspective AI announce collaboration to help manufacturing companies adopt AI from strategy through production. Combines e-Novia's Physical AI expertise with Perspective AI's manufacturing AI capabilities.
• StreparavamajorStrategic or Co-development PartnerCollaboration on Rob.Y electric autonomous rolling chassis development. Streparava provides manufacturing expertise while e-Novia contributes mechatronic and autonomous driving technology for future mobility solutions.
• Politecnico di MilanomajorOthersCollaboration through International Master in Innovation & Entrepreneurship program. Federico Moro of e-Novia participates in Practice Week activities. Strengthens connection between academia and industry in innovation ecosystem.
• GIBS Business SchoolminorOthersMBA student visit program where GIBS Business School students explore Physical AI innovation at e-Novia's Milan headquarters, strengthening international academic collaboration.
• Italian Tech AlliancemajorStrategic or Co-development PartnerMembership in Italian Tech Alliance to strengthen dialogue between innovation, industry, and research. Positioned to influence policy and ecosystem development for tech startups in Italy.
• Joint Research Centre (JRC) - European CommissionmajorOthersGREEN-LOG project at Ispra Living Lab managed by e-Novia demonstrating results for greener city logistics. e-Novia operates the living lab for testing autonomous delivery and smart city solutions.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/enoviaSpa
• LinkedInlinkedin.com/company/e-novia-srl
• Instagraminstagram.com/enovia.spa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries12 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments16 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about e-Novia