Marketsmith

What Marketsmith does

Marketsmith Inc., doing business as MSI The Agency, is a woman- and LGBTQ+-owned, full-service marketing agency founded in 1999 by Monica C. Smith and headquartered in Whippany, New Jersey. The company serves mid-market brands, challenger brands, and state government agencies with integrated marketing services spanning strategic consulting, full-funnel media (TV, CTV, radio, programmatic, social, search, OOH, print), creative development, attribution, and business intelligence. Reported enterprise client outcomes include a 1,300% revenue increase for SharkNinja over 15 years, a 262% media-ROI lift for Lovesac, and a 330% revenue increase for GameChanger over five years, alongside a multi-agency roster of New Jersey state engagements spanning Census, Lottery, Clean Energy, and public-health programs.

The company's technology stack centers on proprietary data and AI platforms: MarketsmithIQ for real-time cross-channel attribution and campaign optimization, MSIGenerate (launched/announced 2026) as an on-demand AI-powered predictive intelligence platform for midmarket brands, the Performance Intelligence Navigator (PIN) for demand-driven geo-expansion roadmaps, the B.E.S.T. prescriptive and predictive scoring models with stated 94% forecasting accuracy, and a patented TV/CTV attribution model. These platforms are delivered alongside human-led strategic services, supported by partnerships with Google, Meta, Amazon Advertising, AWS, and several ad-tech providers, and protected by US patents on the attribution methodology.

Marketsmith generates revenue through a hybrid of professional-services consulting fees, managed-services fees tied to media spend across performance and traditional channels, subscription/recurring SaaS revenue (MSIGenerate), and custom creative engagements. Pricing is custom and quote-based under multi-year enterprise contracts, with no publicly disclosed tiers. Go-to-market is enterprise field sales led by executive leadership, targeting growth-stage and challenger brands seeking data-driven scale, supplemented by a long-standing public-sector practice in New Jersey and an emerging presence in Delaware. The company rebranded to MSI The Agency in 2026 alongside the MSIGenerate launch, signaling a strategic pivot from traditional advertising agency toward data-driven growth consulting.

Name

Marketsmith

Legal name

Marketsmith Inc.

Website

https://marketsmithinc.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Marketing Consulting Services (541613), Media Buying Agencies (54183), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Management Services (8741)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industry

Brand & Portfolio Strategy Consulting (MPAAAFAB)

Keywords

• Marketing agency services
• Media planning buying
• Data intelligence platform
• Predictive analytics marketing
• Performance media services

Headquarters

HQ city

Parsippany

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Consulting Services: Strategic growth consulting powered by data science and analytics for mid-market brands seeking measurable, intelligence-led results.
2. Performance Media Services: End-to-end media planning and buying across all channels including TV, radio, programmatic, social, search, OOH, and print. Fees based on media spend management and performance outcomes.
3. MSIGenerate SaaS Platform: Software-as-a-service application providing data visualization and predictive intelligence to businesses. Subscription-based model with data processing and AI-powered insights.
4. Creative Services: Creative development including brand strategy, visual identity, concepting, design, production across TV, radio, print, OOH, digital and social channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Marketsmith is a full-service, woman and LGBTQ+-owned independent marketing agency that combines proprietary AI-powered data intelligence platforms (MarketsmithIQ, MSIGenerate, PIN) with end-to-end marketing services including strategic planning, performance media planning and buying across TV/radio/digital/social/OOH/print, creative development, attribution modeling, business intelligence, and research. The firm packages its patented attribution and predictive scoring technology with human-centered consulting to deliver measurable growth for mid-market and challenger brands as well as state government clients.

Product overview

Marketsmith is a full-service marketing agency offering a platform-plus-services architecture centered on its proprietary AI-powered data intelligence products. The core technology suite includes MarketsmithIQ (data and analytics platform), MSIGenerate™ (AI-powered predictive intelligence platform), and PIN (Performance Intelligence Navigator for geo-expansion roadmaps), supported by patented attribution models and B.E.S.T.™ predictive scoring tools. These platforms are delivered alongside a comprehensive service portfolio spanning full-funnel strategy, performance media, attribution, business intelligence, creative services, and research. The company has evolved from traditional advertising into data-driven growth consulting, leveraging AI and automation to serve midmarket brands while maintaining human-centered strategy.

Differentiator

Problem solved

Functional benefit

Brands

• MSIGenerate™: An on-demand data intelligence platform using AI and predictive intelligence to help midmarket brands make faster, data-informed decisions.
• MarketsmithIQ
• B.E.S.T.™
• PIN (Performance Intelligence Navigator™)

Products and services

• MarketsmithIQ Proprietary data and analytics platform that automates, cleanses, and consolidates marketing and performance data; provides real-time dashboards, 360-degree attribution views, and predictive modeling for campaign optimization and ROI measurement.
• MSIGenerate On-demand AI-powered data intelligence platform using predictive intelligence to help midmarket brands make faster, data-informed decisions; uses AI to train installations for custom insights and automates analysis of business and marketing data.
• Performance Intelligence Navigator (PIN) Demand-driven geo-expansion roadmap tool built upon proprietary scoring algorithms for customer prospecting, geographic targeting, assortment optimization, staffing optimization, and footprint expansion; ingests sales, customer, demographic, behavioral, and drive-time data.
• Full-Funnel Strategy and Execution Integrated marketing service combining traditional and performance media to grow brand equity, awareness, consumer sentiment, and ROI across TV, video, radio, audio, out-of-home, print, digital, and social channels.
• Performance Media

Quantifiable outcome

• 1,300% increase in revenue ($250MM to $4B) for SharkNinja over 15 years
• +4 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• GooglecoreTechnology or IntegrationGoogle Partner certification enabling access to Google advertising platforms, tools, and support for client campaign management across search, display, and YouTube.
• Meta (Facebook/Instagram)coreTechnology or IntegrationMeta Business Partner providing advertising capabilities across Facebook and Instagram platforms for client campaigns.
• Amazon AdvertisingcoreTechnology or IntegrationAmazon Advertising Accredited Partner enabling client advertising on Amazon platforms and integration with e-commerce capabilities.
• AWScoreTechnology or IntegrationAWS Partner Network member providing cloud infrastructure for Marketsmith's proprietary platforms including MSIGenerate and data analytics.
• SharkNinjaflagshipStrategic or Co-development PartnerLong-standing partnership spanning over 15 years helping SharkNinja grow from $250MM to $4B in revenue. MSI served as extension of their team, managing media buying and analytics.
• LovesacflagshipStrategic or Co-development PartnerMulti-year partnership driving significant sales growth through full-funnel media strategy. MSI team operated as extension of Lovesac team.
• GameChangercoreStrategic or Co-development PartnerPartnership for performance marketing initiatives, developing customized analytics dashboards and strategic test-and-learn agendas.
• NJ State Government AgenciescoreChannel Partner/ Reseller/ DistributorLongstanding partnerships with NJ state agencies including Census 2020, Lottery, BPU Clean Energy, DHS, and Department of Health for government marketing campaigns.
• Southern Delaware Alliance for Racial Justice (SDARJ)minorGTM or Marketing PartnerNonprofit partnership supporting diversity and racial justice initiatives in Delaware as part of MSI's community engagement and expansion.
• Insider NJminorGTM or Marketing PartnerMedia partnership for recognition and visibility through LGBT Power 100 List and industry leadership coverage.
• NJBPU (New Jersey Board of Public Utilities)coreStrategic or Co-development PartnerPartnership for Clean Energy program marketing, achieving record high engagement and awareness for sustainability programs.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• PMG: Independent, employee-owned digital agency combining media, creative, and proprietary technology (Alli) — a close analog to Marketsmith's MarketsmithIQ-driven full-funnel model serving challenger and growth-stage brands.
• Hearts & Science: Omnicom-owned data-driven media agency built around audience targeting, attribution, and analytics — competing for the same data-led, mid-market-to-enterprise clients that Marketsmith serves.
• Tinuiti: Independent, PE-backed digital marketing agency offering full-funnel media, data, and creative services with proprietary tech to mid-market and challenger brands — directly competing with Marketsmith's positioning as a data-driven independent serving similar client profiles.

Broad incumbents

• Publicis Groupe: Global marketing and communications holding company (Leo Burnett, Saatchi & Saatchi, Publicis Media, Digitas) — overlapping capabilities in media, creative, data, and digital transformation versus Marketsmith.
• GroupM: WPP's media investment arm encompassing Mindshare, Wavemaker, and Essence — a broad incumbent providing the global media-buying scale and measurement capabilities that an independent like Marketsmith must compete against for enterprise clients.
• IPG Mediabrands: Interpublic Group's media investment arm encompassing UM, Initiative, and Mediabrands Precision — broad-incumbent media agency network with overlapping full-funnel and measurement capabilities.
• WPP: Largest global advertising holding company; competes with Marketsmith for enterprise clients but offers end-to-end services across creative, media, data, and PR at global scale.
• Omnicom Group: Global advertising holding company (BBDO, DDB, TBWA, Hearts & Science, PHD) — broad incumbent competing for the same enterprise marketing budgets with deeper geographic and category coverage.
• Dentsu: Global advertising holding company with strong data and media capabilities (Dentsu Media, Merkle, Carat) — competes with Marketsmith in performance media and analytics, especially for enterprise clients.
• MediaCom: Global media agency within WPP focused on integrated planning, buying, and content; overlaps with Marketsmith's full-funnel media services but operates at much larger scale and geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/marketsmithinc
• YouTubeyoutube.com/@MarketsmithInc
• Facebookfacebook.com/60827927977
• LinkedInlinkedin.com/company/104509
• Instagraminstagram.com/marketsmithinc

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marketsmith