Sustainable Foods

What Sustainable Foods does

Sustainable Foods, operating legally as Plant Foods NZ Limited and commercially as plan*t, is a New Zealand-based producer of plant-based protein foods founded in 2018. The company manufactures a range of meat alternatives including Hemp Chick*n, plant-based burgers, sausages (Sage and Chorizo varieties), vege balls, crumbed chick*n, and mince, all positioned as protein-rich substitutes for traditional animal-protein products and marketed as being made in New Zealand from sustainably sourced NZ-grown ingredients. The company's core technology centers on plant-based food formulation and processing — most notably a hemp-protein-based chick*n product — and it operates a single manufacturing/headquarters site at 109 Works Road, Fairton, Ashburton, while listing its business address as Auckland.

The business model is direct-to-consumer e-commerce: products are sold exclusively through the company's own Odoo-hosted online storefront (plantfoodsnz.odoo.com/shop) with delivery across New Zealand. Pricing is not publicly disclosed on the site. Customer segments are horizontal, targeting health-conscious consumers, plant-based and vegan consumers, and home cooks seeking versatile protein alternatives. The company supplements its DTC shop with a recipe blog and product-specific content marketing as a top-of-funnel engagement layer, and offers a "Cash Account" application path that hints at nascent trade or bulk-customer onboarding.

The company is privately held with no institutional venture capital backing disclosed, having raised NZ$136,291 in a single 2021 grant from Callaghan Innovation (a New Zealand government innovation agency). No patents, trademarks, certifications, management team disclosures, M&A activity, or regulatory actions are present in the source data. Headcount is in the 11-50 range, and no revenue, ARR, or unit volume figures are publicly disclosed. The company is currently operating, with a live e-commerce shop, blog, and contact channels.

Name

Sustainable Foods

Legal name

Plant Foods NZ Limited

Website

https://plan-t.earth

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Sustainable Foods (legal: Plant Foods NZ Limited, brand: plan*t) is a New Zealand-based producer of plant-based protein foods, including Hemp Chick*n, burgers, sausages, vege balls, crumbed chick*n, and mince, sold direct-to-consumer via its own e-commerce storefront with delivery across New Zealand.

Ownership category

akta.pro rank

Product category

Plant-Based Protein / Meat Alternatives

NAICS

Perishable Prepared Food Manufacturing (311991), Frozen Fruit, Juice, and Vegetable Manufacturing (311411)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Plant-Based Meat & Seafood Analogues Manufacturing (AFAKAGAA)

akta.pro secondary industries

Plant-Based Meat Manufacturers (End-to-End Brands) (AFANAKAA), Plant-Based & Alternative Proteins (Packaged) (CRADAAAH), Finished Meat-Alternative Prepared Foods (Nuggets, Burgers, Sausages, Ready Meals) (AFANAKAO)

Keywords

• Plant-based protein
• Meat alternatives
• Hemp chick*n
• Plant-based burgers
• Vegan food products

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Direct Product Sales: Direct-to-consumer e-commerce sales of plant-based food products including Hemp Chick*n, burgers, sausages, vege balls, crumbed chick*n, and mince through their online shop

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Sustainable Foods, operating as Plant Foods NZ Limited under the plan*t brand, manufactures and sells plant-based protein products in New Zealand, including Hemp Chick*n, burgers, sausages, vege balls, crumbed chick*n, and mince. The company produces meat alternatives made from hemp and other sustainably sourced plant-based ingredients, and distributes them directly to New Zealand consumers through its own e-commerce storefront.

Product overview

Plant Foods NZ Ltd operates as a New Zealand-based plant-based food company under the plan*t brand, offering a range of plant-based protein products including Hemp Chick*n, Burgers, Sausages, Vege Balls, Crumbed Chick*n, and Mince. The products are designed as direct alternatives to traditional meat products, made from thoughtfully sourced plant-based ingredients. All products are sold through their e-commerce platform (plan-t.earth) with delivery across New Zealand, supported by a recipe blog featuring culinary applications for each product line.

Differentiator

Problem solved

Functional benefit

Products and services

• Hemp Chick*n
• Burgers Plant-based burger patties crafted as alternatives to traditional beef burgers, designed for grilling and everyday meals.
• Sausages Plant-based sausages including Sage and Chorizo varieties, designed as alternatives to traditional pork sausages.
• Vege Balls Plant-based ball-shaped protein products suitable for various cooked dishes and appetizers.
• Crumbed Chick*n Crumbed plant-based chicken-style tenders or pieces, pre-coated for easy cooking.
• Mince Plant-based minced meat alternative suitable for bolognese, tacos, stir-fries, and other minced meat recipes.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• SunFed Foods: SunFed Foods is a New Zealand-based producer of plant-based meats (chicken-free, beef-free, bacon alternatives) using NZ ingredients. Directly comparable in geography, product category, and target consumer to plan*t, and is the closest in-country competitor.
• The Vegetarian Butcher: The Vegetarian Butcher is a Unilever-owned plant-based meat brand (chicken, beef, sausage alternatives) sold across Europe, Asia, and Oceania. Highly comparable product categories and consumer targeting to plan*t, though broader geographic presence.
• LikeMeat: LikeMeat is a German plant-based meat brand producing chicken-style pieces, burgers, and sausages primarily for European retail and foodservice. Directly comparable product mix and consumer targeting as a specialist plant-based meat analogue brand.

Broad incumbents

• Beyond Meat: Beyond Meat is the largest global plant-based meat brand offering burgers, sausages, and chicken analogues distributed widely through retail and food service. Comparable product categories but massively scaled incumbents globally, supplying many NZ retail outlets.
• Impossible Foods: Impossible Foods is a US-based plant-based meat company with flagship burger and chicken products distributed internationally. Overlaps with plan*t on plant-based meat analogues and end-consumer target, but operates at much greater scale and via retail/foodservice channels.
• Quorn: Quorn is a global alternative protein brand producing meat analogues (chicken-style pieces, mince, burgers) via mycoprotein. Comparable end-use cases across meals and consumer positioning, though based on fungal rather than hemp/pea protein.

Emerging players

• THIS: THIS is a UK plant-based brand offering chicken, bacon, and pork analogues through retail and food service. Comparable product range and plant-based positioning to plan*t, though operating from a larger European market.
• Abbot's Butcher: Abbot's Butcher produces clean-label plant-based meats (chick'n, burgers, meatballs) for US retail and foodservice with a focus on recognizable ingredients. Comparable positioning to plan*t as a smaller, ingredient-forward plant-based meat alternative brand.
• Sheese (Bute Island Foods): Bute Island Foods produces plant-based cheeses (Sheese) and other alternatives out of Scotland. Adjacent in alternative-protein/dairy manufacturing with comparable emphasis on NZ/UK-style provenance and ingredient quality, though not a direct meat analogue competitor.

Regional players

• La Vie (plant-based): La Vie is a French/European plant-based brand producing plant-based bacon and chicken analogues for retail across Europe. Comparable product focus on alternative protein analogues but with different geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat1 record

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sustainable Foods