Sustainable Foods
Sustainable Foods (legal: Plant Foods NZ Limited, brand: plan*t) is a New Zealand-based producer of plant-based protein foods, including Hemp Chick*n, burgers, sausages, vege balls, crumbed chick*n, and mince, sold direct-to-consumer via its own e-commerce storefront with delivery across New Zealand.
- Company typePrivate
- Founded2018
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sustainable Foods does
Sustainable Foods, operating legally as Plant Foods NZ Limited and commercially as plan*t, is a New Zealand-based producer of plant-based protein foods founded in 2018. The company manufactures a range of meat alternatives including Hemp Chick*n, plant-based burgers, sausages (Sage and Chorizo varieties), vege balls, crumbed chick*n, and mince, all positioned as protein-rich substitutes for traditional animal-protein products and marketed as being made in New Zealand from sustainably sourced NZ-grown ingredients. The company's core technology centers on plant-based food formulation and processing — most notably a hemp-protein-based chick*n product — and it operates a single manufacturing/headquarters site at 109 Works Road, Fairton, Ashburton, while listing its business address as Auckland.
The business model is direct-to-consumer e-commerce: products are sold exclusively through the company's own Odoo-hosted online storefront (plantfoodsnz.odoo.com/shop) with delivery across New Zealand. Pricing is not publicly disclosed on the site. Customer segments are horizontal, targeting health-conscious consumers, plant-based and vegan consumers, and home cooks seeking versatile protein alternatives. The company supplements its DTC shop with a recipe blog and product-specific content marketing as a top-of-funnel engagement layer, and offers a "Cash Account" application path that hints at nascent trade or bulk-customer onboarding.
The company is privately held with no institutional venture capital backing disclosed, having raised NZ$136,291 in a single 2021 grant from Callaghan Innovation (a New Zealand government innovation agency). No patents, trademarks, certifications, management team disclosures, M&A activity, or regulatory actions are present in the source data. Headcount is in the 11-50 range, and no revenue, ARR, or unit volume figures are publicly disclosed. The company is currently operating, with a live e-commerce shop, blog, and contact channels.
Sustainable Foods firmographics
Firmographics- Name
- Sustainable Foods
- Legal name
- Plant Foods NZ Limited
- Website
- https://plan-t.earth
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sustainable Foods (legal: Plant Foods NZ Limited, brand: plan*t) is a New Zealand-based producer of plant-based protein foods, including Hemp Chick*n, burgers, sausages, vege balls, crumbed chick*n, and mince, sold direct-to-consumer via its own e-commerce storefront with delivery across New Zealand.
- Ownership category
- akta.pro rank
Sustainable Foods industry classification
Industry- Product category
- Plant-Based Protein / Meat Alternatives
- NAICS
- Perishable Prepared Food Manufacturing (311991), Frozen Fruit, Juice, and Vegetable Manufacturing (311411)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Plant-Based Meat & Seafood Analogues Manufacturing (AFAKAGAA)
- akta.pro secondary industries
- Plant-Based Meat Manufacturers (End-to-End Brands) (AFANAKAA), Plant-Based & Alternative Proteins (Packaged) (CRADAAAH), Finished Meat-Alternative Prepared Foods (Nuggets, Burgers, Sausages, Ready Meals) (AFANAKAO)
Keywords
Where Sustainable Foods is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Sustainable Foods business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Direct Product Sales: Direct-to-consumer e-commerce sales of plant-based food products including Hemp Chick*n, burgers, sausages, vege balls, crumbed chick*n, and mince through their online shop
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Sustainable Foods product offering
Product offeringCore offering
Sustainable Foods, operating as Plant Foods NZ Limited under the plan*t brand, manufactures and sells plant-based protein products in New Zealand, including Hemp Chick*n, burgers, sausages, vege balls, crumbed chick*n, and mince. The company produces meat alternatives made from hemp and other sustainably sourced plant-based ingredients, and distributes them directly to New Zealand consumers through its own e-commerce storefront.
Product overview
Plant Foods NZ Ltd operates as a New Zealand-based plant-based food company under the plan*t brand, offering a range of plant-based protein products including Hemp Chick*n, Burgers, Sausages, Vege Balls, Crumbed Chick*n, and Mince. The products are designed as direct alternatives to traditional meat products, made from thoughtfully sourced plant-based ingredients. All products are sold through their e-commerce platform (plan-t.earth) with delivery across New Zealand, supported by a recipe blog featuring culinary applications for each product line.
Differentiator
Problem solved
Functional benefit
Products and services
- Hemp Chick*n
- Burgers Plant-based burger patties crafted as alternatives to traditional beef burgers, designed for grilling and everyday meals.
- Sausages Plant-based sausages including Sage and Chorizo varieties, designed as alternatives to traditional pork sausages.
- Vege Balls Plant-based ball-shaped protein products suitable for various cooked dishes and appetizers.
- Crumbed Chick*n Crumbed plant-based chicken-style tenders or pieces, pre-coated for easy cooking.
- Mince Plant-based minced meat alternative suitable for bolognese, tacos, stir-fries, and other minced meat recipes.
Companies that use Sustainable Foods
Customer profileSegments3 records
Ideal customer profiles3 records
Sustainable Foods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Sustainable Foods partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Sustainable Foods competitors and assessment
Company assessmentDirect peers
- SunFed Foods: SunFed Foods is a New Zealand-based producer of plant-based meats (chicken-free, beef-free, bacon alternatives) using NZ ingredients. Directly comparable in geography, product category, and target consumer to plan*t, and is the closest in-country competitor.
- The Vegetarian Butcher: The Vegetarian Butcher is a Unilever-owned plant-based meat brand (chicken, beef, sausage alternatives) sold across Europe, Asia, and Oceania. Highly comparable product categories and consumer targeting to plan*t, though broader geographic presence.
- LikeMeat: LikeMeat is a German plant-based meat brand producing chicken-style pieces, burgers, and sausages primarily for European retail and foodservice. Directly comparable product mix and consumer targeting as a specialist plant-based meat analogue brand.
Broad incumbents
- Beyond Meat: Beyond Meat is the largest global plant-based meat brand offering burgers, sausages, and chicken analogues distributed widely through retail and food service. Comparable product categories but massively scaled incumbents globally, supplying many NZ retail outlets.
- Impossible Foods: Impossible Foods is a US-based plant-based meat company with flagship burger and chicken products distributed internationally. Overlaps with plan*t on plant-based meat analogues and end-consumer target, but operates at much greater scale and via retail/foodservice channels.
- Quorn: Quorn is a global alternative protein brand producing meat analogues (chicken-style pieces, mince, burgers) via mycoprotein. Comparable end-use cases across meals and consumer positioning, though based on fungal rather than hemp/pea protein.
Emerging players
- THIS: THIS is a UK plant-based brand offering chicken, bacon, and pork analogues through retail and food service. Comparable product range and plant-based positioning to plan*t, though operating from a larger European market.
- Abbot's Butcher: Abbot's Butcher produces clean-label plant-based meats (chick'n, burgers, meatballs) for US retail and foodservice with a focus on recognizable ingredients. Comparable positioning to plan*t as a smaller, ingredient-forward plant-based meat alternative brand.
- Sheese (Bute Island Foods): Bute Island Foods produces plant-based cheeses (Sheese) and other alternatives out of Scotland. Adjacent in alternative-protein/dairy manufacturing with comparable emphasis on NZ/UK-style provenance and ingredient quality, though not a direct meat analogue competitor.
Regional players
- La Vie (plant-based): La Vie is a French/European plant-based brand producing plant-based bacon and chicken analogues for retail across Europe. Comparable product focus on alternative protein analogues but with different geographic footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat1 record
Key risks6 records
Key highlights6 records
Customer concentration
Sustainable Foods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sustainable Foods leadership team
Management profileNumber of profiles
Sustainable Foods funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sustainable Foods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sustainable Foods
What does Sustainable Foods do?
Sustainable Foods, operating as Plant Foods NZ Limited under the plan*t brand, manufactures and sells plant-based protein products in New Zealand, including Hemp Chick*n, burgers, sausages, vege balls, crumbed chick*n, and mince. The company produces meat alternatives made from hemp and other sustainably sourced plant-based ingredients, and distributes them directly to New Zealand consumers through its own e-commerce storefront.
Is Sustainable Foods a public or private company?
Sustainable Foods is a private company. It is classified as unknown and is currently operating.
When was Sustainable Foods founded?
Sustainable Foods was founded in 2018. It employs 11 to 50 people.
Where is Sustainable Foods based?
Sustainable Foods is headquartered in Auckland, New Zealand, in the Oceania region.
How does Sustainable Foods make money?
One revenue line is on record: direct Product Sales.
Who are Sustainable Foods's main competitors?
Direct peers on record are SunFed Foods, The Vegetarian Butcher and LikeMeat. Broad incumbents are Beyond Meat, Impossible Foods and Quorn. Emerging players are THIS, Abbot's Butcher and Sheese (Bute Island Foods). La Vie (plant-based) is listed as a regional player.
Does Sustainable Foods have an API?
No public API is recorded for Sustainable Foods.
What industry is Sustainable Foods in?
Sustainable Foods's product category is Plant-Based Protein / Meat Alternatives. Its primary akta.pro industry code is AFAKAGAA, Plant-Based Meat & Seafood Analogues Manufacturing, with a secondary code of AFANAKAA, Plant-Based Meat Manufacturers (End-to-End Brands). Its NAICS code is 311991 and its SIC code is 2030.