Online Instruments

Name

Online Instruments

Legal name

Online Instruments (India) Limited

Website

https://onlineinstruments.co.in

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Audiovisual Systems Integration

NAICS

Audio and Video Equipment Manufacturing (33431), Computer and Peripheral Equipment Manufacturing (33411)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Computer Peripheral Equipment, Nec (3577)

akta.pro primary industry

Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring) (MPAIAJAD)

akta.pro secondary industry

Assistive Listening & Accessibility AV Infrastructure (Hearing loops, captioning hardware) (EDAEAHAN)

Keywords

• Audiovisual integration
• Interactive displays
• AV solutions
• Digital signage
• Enterprise collaboration

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Interactive Flat Panel Display Sales: Sale of interactive flat panel displays (IFPD) manufactured at three facilities. Core hardware revenue stream.
2. Audiovisual Systems Integration: End-to-end AV solutions including design, integration, and engineering services for enterprise customers
3. AV Equipment and Solutions: Sale of AV equipment, digital signage, active LED displays, and conferencing peripherals

Go-to-market motion2 records

Distribution channels1 record

Marketing channels2 records

Core offering

Online Instruments manufactures interactive flat panel displays (IFPD) and integrates them into end-to-end audiovisual systems for enterprise, education, healthcare, and banking customers. Its portfolio spans digital signage, active LED displays, and the LOGIC Pods integrated AV framework, supported by design, integration, and engineering services delivered through three manufacturing facilities in India. The company sells its products and services through direct enterprise sales across India, Asia, the Middle East, and the United States.

Product overview

Online Instruments (India) Limited operates as an audiovisual systems integration company offering a portfolio of visual solutions through its LOGIC brand and acquired entities. The core offering includes interactive flat panel displays, the LOGIC Pods integrated AV framework, and 3D simulation-integrated classroom solutions developed via partnership. The company operates three manufacturing facilities and serves 745 customers across healthcare, banking, and education sectors. Following the acquisition of Level 3 Audiovisual, the company now has expanded global operations spanning Asia, the Middle East, and the United States.

Differentiator

Problem solved

Functional benefit

Brands

• LOGIC: Visual solutions brand of Online Instruments offering displays, conferencing peripherals, and integrated AV frameworks for enterprise meeting spaces. Product portfolio includes digital signage, interactive flat panels, active LED displays, and LOGIC Pods.

Products and services

• LOGIC Pods An integrated audio-visual framework combining displays, conferencing peripherals, cable management, and AV equipment in a single structured solution for enterprise meeting spaces such as boardrooms, training rooms, and collaborative work areas. Supports screens from 43 to 110 inches with single or dual display configurations and is compatible with Zoom, Microsoft Teams Rooms, and Cisco Webex.
• Interactive Flat Panel Displays (IFPD)
• Digital Signage
• Active LED Displays
• 3D Simulation-Integrated Classroom Solutions
• Audiovisual Systems Integration Services

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• PhiBonaccicoreTechnology or Integration · 23 March 2026LOGIC partnered with PhiBonacci to integrate its 3D simulation ecosystem into classroom solutions, enhancing STEM education with immersive digital simulations in India. The collaboration supports experiential learning mandated by India's NEP 2020, enabling virtual experiments and standardized quality engagement across schools.
• Level 3 AudiovisualcoreStrategic or Co-development Partner · 19 January 2026Level 3 Audiovisual, a U.S.-based audiovisual integration company headquartered in Arizona, was acquired by Online Instruments (India) Private Limited. The acquisition enables Level 3 Audiovisual to access global engineering talent and multi-region delivery infrastructure while expanding Online Instruments' U.S. presence. Both companies maintain existing operations, brand, and leadership.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Crestron Electronics: U.S.-based global leader in AV systems integration, control systems, and conferencing solutions for enterprise meeting spaces. Directly comparable as a high-end integrated AV framework provider competing for the same boardroom and training-room deployments targeted by LOGIC Pods.
• Extron Electronics: U.S. manufacturer of signal processing, distribution, and AV control hardware for enterprise and education installations. Comparable as a specialist supplier of AV infrastructure components that compete with Online Instruments' LOGIC brand in education and corporate segments.
• SMART Technologies: Canada-based manufacturer of interactive flat panel displays (SMART Board) for education and enterprise markets. Directly comparable product category (IFPDs) and overlapping K-12 / classroom go-to-market vs Online Instruments' IFPD and PhiBonacci-powered education solutions.
• Promethean World: UK-based provider of interactive displays and educational software (ActivPanel) primarily serving global K-12 markets. Closely comparable as an education-focused interactive display vendor competing for the same NEP 2020-aligned classroom modernization contracts.
• Biamp Systems: U.S. designer and manufacturer of professional AV equipment (audio, conferencing, video) for enterprise and venue installations. Comparable in pro AV system integration and conferencing peripherals segment addressed by LOGIC Pods.

Broad incumbents

• HARMAN Professional: Samsung-owned global pro audio, video, lighting, and control solutions provider (JBL, AMX, Crown). Broader incumbent with overlapping AV integration capabilities; competes with Online Instruments on enterprise AV deployments but at a much larger portfolio scale.
• Poly (HP): HP-owned provider of video conferencing, room systems, and professional headsets integrated with Zoom, Teams, and Webex. Overlaps with Online Instruments' LOGIC Pods platform-compatibility story and competing for enterprise room deployments.
• Logitech: Switzerland-based provider of video collaboration hardware ( Rally, Meetup) and software for meeting rooms. Comparable in the conferencing peripherals and boardroom AV space that LOGIC Pods and Online Instruments target.
• LG Electronics (Commercial Displays): Korean electronics giant's commercial displays division (digital signage, interactive displays, LED). Competes broadly in the digital signage, IFPD, and LED display categories that Online Instruments manufactures and integrates.

Emerging players

• ViewSonic: U.S./Taiwan-headquartered display vendor with growing interactive flat panel and digital signage portfolio for education and enterprise. Comparable IFPD hardware offering competing for Online Instruments' mid-market enterprise and education deals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/OnlineInstrume2

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Online Instruments