Denniston Data
- Company typePrivate
- Founded2020
- HeadquartersCorpus Christi, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Denniston Data firmographics
Firmographics- Name
- Denniston Data
- Legal name
- Denniston Data Inc.
- Website
- https://dennistondata.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Denniston Data industry classification
Industry- Product category
- Healthcare Data Analytics
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Real-World Data (RWD) Platforms & Clinical Data Curation (HLACAIAJ)
- akta.pro secondary industries
- Quality Measurement, Reporting & Benchmarking (HEDIS/Stars/CQM) (HLACAHAC), Healthcare Master Data Management (MDM) & Patient/Provider Identity Data (HLACAIAB)
Keywords
Where Denniston Data is headquartered
LocationHeadquarters
- HQ city
- Corpus Christi
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Denniston Data business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Provider Ranking System (PRS) Subscriptions: Subscription-based access to provider ranking data. Single-user and enterprise licenses available with monthly and annual billing options. Auto-renewal with credit card processing or ACH/check payment.
- Healthcare Pricing Guide (HPG) Subscriptions: Tiered subscription model with Basic (User Interface), Plus, and Premium (APIs) plans. Pricing based on organizational size. Enterprise discounts available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | PRS Single User Annual Subscription |
| Subscription | Annual | HPG Basic Plan (User Interface) |
| Subscription | Annual | HPG Premium Plan (APIs) |
| Unit Pricing | Annual | Hospital Per-Bed Pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Denniston Data product offering
Product offeringCore offering
Denniston Data operates two subscription-based SaaS platforms for healthcare transparency: the Provider Ranking System (PRS) ranks over one million U.S. medical providers by procedure volume and experience using Medicare/CMS claims data, and the Healthcare Pricing Guide (HPG) benchmarks negotiated prices from Transparency in Coverage files across DRG, HCPCS, ICD, and revenue codes. The platforms are sold to self-insured employers, health insurers, hospitals, and workers' compensation programs to identify high-performing providers at fair prices.
Product overview
Denniston Data offers two complementary healthcare transparency platforms: Provider Ranking System (PRS) and Healthcare Pricing Guide (HPG). PRS ranks over one million medical providers by experience and procedure volume using Medicare claims data, while HPG provides benchmark pricing data from Transparency in Coverage files showing negotiated rates from all healthcare payers. The platforms work together to help employers, health insurers, and individuals identify high-performing providers at fair prices.
Differentiator
Problem solved
Functional benefit
Brands
- Provider Ranking System (PRS): A platform that identifies high-performing medical providers by ranking them by experience level using Medicare claims data. Covers over one million providers nationally.
- Healthcare Pricing Guide (HPG)
Products and services
- Provider Ranking System (PRS) A healthcare SaaS platform that identifies high-performing medical providers by ranking over one million U.S. providers nationally, regionally, and locally by procedure volume and experience using Medicare/CMS claims data. Includes a Composite Ranking Score and letter grades, and serves self-insured employers, health insurers, hospitals, workers' compensation programs, and medical device/pharmaceutical researchers.
- Healthcare Pricing Guide (HPG) A healthcare pricing transparency SaaS platform that benchmarks U.S. negotiated prices from Transparency in Coverage files across DRG, HCPCS, ICD, and revenue codes. Processes over 50,000 health plan non-duplicate files and exposes Qualifying Payment Amounts (QPA) for No Surprises Act compliance, with Basic, Plus, and Premium (API) tiers for employers and medical providers.
Quantifiable outcome
- Save $1 million or more per year in healthcare costs
- +2 more outcomes
Companies that use Denniston Data
Customer profileNamed customers7 records
Segments7 records
Ideal customer profiles5 records
Denniston Data technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature3 records
Denniston Data partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Texas Hospital Association (THA)coreDDI is proud to be approved as a new Industry Partner for THA, the first and only for price transparency and provider quality to help hospitals leverage payer negotiated rates from the Transparency in Coverage (TiC) legislation. This partnership enables Texas hospitals to access DDI's pricing and quality tools.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Denniston Data competitors and assessment
Company assessmentBroad incumbents
- LexisNexis Risk Solutions (Healthcare): LexisNexis Risk Solutions provides provider data, identity, and affiliation data used by payers, providers, and health tech companies. Its provider master data capabilities are comparable to the provider identity/ranking backbone of DDI's PRS.
- Health Catalyst: Health Catalyst is a large healthcare data and analytics platform serving hospitals and health systems with quality, cost, and outcomes analytics. It overlaps with DDI's hospital-facing PRS/HPG use cases but at a much larger enterprise scale.
- IQVIA: IQVIA is a global healthcare data, analytics, and clinical research powerhouse serving life sciences, payers, and providers. Its provider performance and claims analytics offerings intersect with DDI's PRS use cases for medical device and pharma targeting.
- Definitive Healthcare: Definitive Healthcare is a public healthcare commercial intelligence platform covering providers, hospitals, and IDN data. It is broader than DDI's PRS/HPG but competes in healthcare provider analytics sold to medical device, pharma, and payer clients.
Direct peers
- Turquoise Health: Turquoise Health is a healthcare price transparency platform that aggregates negotiated rates from Transparency in Coverage files and hospital MRFs, very similar to Denniston Data's HPG. Both target employers, payers, and providers with rate and price-benchmarking tools.
- Rivet Health: Rivet Health offers healthcare price transparency and contract management software, helping providers and payers analyze negotiated rates from MRFs and TiC data. It competes head-to-head with DDI's HPG in surfacing benchmark pricing for hospitals and payers.
- HealthCost Solutions: HealthCost Solutions builds transparency and reference-based pricing tools for self-insured employers and TPAs using claims and TiC data, overlapping DDI's employer-facing HPG use cases and provider-referral workflows.
Others
- MCG Health (formerly ODG by MCG): MCG Health acquired ODG (the evidence-based guidelines company co-founded by Phil Denniston) and operates in the same evidence-based clinical decision support space. While not a direct competitor to PRS/HPG, it is the institutional home of DDI's founder pedigree and represents both a partnership source and a potential competitive adjacency in provider analytics.
Emerging players
- Kythera Labs: Kythera Labs provides healthcare provider and facility data infrastructure, including normalized provider directories and quality/affiliation data, which overlaps with DDI's PRS provider identity and ranking dataset.
- Frank Healthcare Transparency: Frank is a price transparency tool focused on consumer-facing hospital rate lookup, while DDI combines provider quality (PRS) with pricing (HPG). They intersect in TiC-driven negotiated rate displays and could compete for employer and consumer healthcare shopping.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Denniston Data social profiles
Digital presenceDenniston Data financial estimates
Financial estimateRevenue estimate
Valuation estimate
Denniston Data leadership team
Management profileNumber of profiles
Profiles4 records
Denniston Data funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Denniston Data M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Denniston Data
What does Denniston Data do?
Denniston Data operates two subscription-based SaaS platforms for healthcare transparency: the Provider Ranking System (PRS) ranks over one million U.S. medical providers by procedure volume and experience using Medicare/CMS claims data, and the Healthcare Pricing Guide (HPG) benchmarks negotiated prices from Transparency in Coverage files across DRG, HCPCS, ICD, and revenue codes. The platforms are sold to self-insured employers, health insurers, hospitals, and workers' compensation programs to identify high-performing providers at fair prices.
Is Denniston Data a public or private company?
Denniston Data is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Denniston Data founded?
Denniston Data was founded in 2020. It employs 1 to 10 people.
Where is Denniston Data based?
Denniston Data is headquartered in Corpus Christi, United States, in the North America region.
How does Denniston Data make money?
Two revenue lines are on record. Provider Ranking System (PRS) Subscriptions are the primary driver. The others are healthcare Pricing Guide (HPG) Subscriptions.
Who are Denniston Data's main competitors?
Broad incumbents on record are LexisNexis Risk Solutions (Healthcare), Health Catalyst, IQVIA and Definitive Healthcare. Direct peers are Turquoise Health, Rivet Health and HealthCost Solutions. MCG Health (formerly ODG by MCG) is listed as an others. Emerging players are Kythera Labs and Frank Healthcare Transparency.
Does Denniston Data have an API?
No public API is recorded for Denniston Data.
What industry is Denniston Data in?
Denniston Data's product category is Healthcare Data Analytics. Its primary akta.pro industry code is HLACAIAJ, Real-World Data (RWD) Platforms & Clinical Data Curation, with a secondary code of HLACAHAC, Quality Measurement, Reporting & Benchmarking (HEDIS/Stars/CQM). Its NAICS code is 518 and its SIC code is 7370.