NOVO Health Services

What NOVO Health Services does

NOVO Health Services is a private, for-profit healthcare linen management company headquartered in Atlanta, Georgia, founded in 2015 and owned by Tuckahoe Holdings since inception. The company provides outsourced laundry services for hospitals, long-term care facilities, ambulatory surgery centers, and specialty healthcare providers, complemented by its SRI Healthcare subsidiary which delivers sterile reusable surgical solutions (FDA-regulated Class I and II medical device reprocessing of reusable gowns, drapes, sheets, and surgical instruments). NOVO positions itself as the only U.S. provider combining healthcare laundry services with sterile surgical reprocessing in a single integrated offering, serving more than 1,000 healthcare customers across 14 states.

The company's operational backbone consists of 15 HLAC-accredited or TRSA Hygienically Clean-certified processing facilities across the Northeast, Midwest, and Southeast, with disclosed single-plant capacities ranging from 46 million pounds annually (Ravenna, OH) to 140,000 pounds per day (Miami, FL). Proprietary and patent-pending technology includes the SULAOS (Smart Ultraviolet Light Advanced Oxidation System) for hydroxyl-radical microbial elimination and 40% water reduction, RFID-based scrub and linen tracking, the eVue-powered ETECH internal rail system, and the ABS Laundry Business Solutions ERP platform. The product portfolio spans patient care linens (including FDA-approved DermaTherapy pressure-ulcer-prevention fabric and Cupron-infused textiles), hospital staff apparel, EVS products, and specialty offerings via the Simple sub-brand for ambulatory and medical spa customers.

NOVO's business model is anchored in multi-year managed-service contracts with healthcare systems, priced on a quote/contract basis using cost-per-Adjusted Patient Day (APD) analytics. Revenue derives from linen rental and processing, on-site linen management (NOVO personnel embedded at customer facilities), sterile surgical reprocessing (SRI Healthcare), and the sale of specialty advanced-technology products. The go-to-market is enterprise field sales targeting acute care hospitals, supported by strategic partnerships with major health systems (notably Baptist Health for a dedicated Louisville facility opening end-2026) and channel partnerships for specialty segments. Growth has been a mix of organic capacity expansion and acquisitions (Paris Healthcare Linen Services in 2020, Angelica Rockmart plant in 2021, EcoBrite Linen in 2023, Madison United Healthcare Linen in 2025).

Name

NOVO Health Services

Legal name

NOVO Health Services, LLC

Website

https://novohealthservices.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

501–1,000 employees

Short description

NOVO Health Services is a private, Atlanta-based healthcare linen management company serving 1,000+ hospitals and healthcare facilities across 14 states with HLAC-accredited laundry processing and FDA-regulated sterile reusable surgical reprocessing via its SRI Healthcare subsidiary.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices17 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Healthcare Linen Services: Core revenue stream from processing and managing healthcare linens including sheets, blankets, towels, gowns and scrubs for hospitals and healthcare facilities. Services include linen rental, laundry processing, and inventory management with HLAC-accredited facilities.
2. Sterile Reusable Surgical Solutions: SRI Healthcare subsidiary provides reusable surgical gowns, towels, sheets, drapes, back table & Mayo stand covers, stainless basins, and instrument processing services. Revenue from Class I & II medical device reprocessing with pickup, delivery, decontamination, inspection, packaging and sterilization services.
3. On-Site Linen Management: NOVO-trained personnel placed on-site at healthcare facilities to manage linen distributions, develop utilization benchmarks, reduce waste, and improve employee satisfaction. Value-driven management control system measuring and monitoring linen usage by department.
4. Advanced Technology Products: Sale of specialty healthcare products including DermaTherapy linen (FDA-approved silk-like fabric for pressure ulcer prevention), Cupron-infused products, and reusable incontinence pads.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

NOVO Health Services provides outsourced healthcare linen management — including rental, industrial laundering, inventory tracking, and on-site linen room staffing — to hospitals, surgery centers, and long-term care facilities. Through its SRI Healthcare subsidiary, it also offers FDA-regulated sterile reusable surgical solutions (gowns, drapes, and instrument reprocessing). The company runs 15 HLAC-accredited processing plants across 14 eastern U.S. states and serves more than 1,000 healthcare providers.

Product overview

NOVO Health Services is a healthcare linen management company serving as a one-stop shop with both Healthcare Laundry Services and Sterile Reusable Surgical Solutions. The portfolio includes Patient Care Products (bed linens, patient apparel, bath linens), Hospital Staff Apparel (scrubs, isolation gowns), Hospital Environmental Services (EVS products), and Advanced Technology Products (DermaTherapy FDA-approved pressure ulcer prevention fabric, Cupron infection prevention linens). Service offerings span Managed Linen Services, On-Site Linen Management, Outsourced Laundry Management, and SRI Healthcare's Sterile Reusable Surgical Solutions (reusable surgical gowns, instruments). The company operates divisions including NOVO Healthcare Linen Services, Paris Healthcare Linen Services, and subsidiary SRI Healthcare, all supported by the ABS Laundry Business Solutions ERP platform with RFID tracking capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• SRI Healthcare: Sterile reusable surgical solutions including surgical gowns, sheets, drapes, back table covers, Mayo stand covers, and stainless basins; also provides instrument processing services
• NOVO Healthcare Linen Services
• Paris Healthcare Linen Services

Products and services

• Linen Services (Managed Services) End-to-end managed linen rental, industrial laundering, inventory tracking, and cost optimization for hospitals, surgery centers, and long-term care facilities using HLAC-accredited processing facilities.
• On-Site Linen Management Trained NOVO personnel embedded on-site at customer facilities to manage linen distribution, develop utilization benchmarks, reduce waste, and improve employee satisfaction.
• Outsourced Laundry Management Third-party management of healthcare laundry operations including inventory controls, quality procedures, SKU consolidation, training programs, safety programs, and cost optimization.
• Sterile Reusable Surgical Solutions (SRI Healthcare) FDA-regulated sterile processing of reusable surgical gowns, towels, sheets, drapes, back table and Mayo stand covers, stainless basins, and instrument reprocessing services (pickup, decontamination, inspection, packaging, sterilization) for hospital operating rooms and surgery centers.
• Simple (Ambulatory & Specialty Linens) Linen and apparel rental for ambulatory surgery centers, physical therapy practices, med spas, and dermatology clinics, offering specialty linens, scrubs, robes, gowns, spa linens, curtains, and high-performance microfibers.
• Dashboards & Data Analytics (ABS ERP) Customer-facing analytics dashboards powered by the ABS Laundry Business Solutions ERP, providing real-time visibility into linen utilization, cost per patient day, order fulfillment, RFID tracking, invoicing, and contract performance.
• Patient Care Products Rental catalog of patient-facing linen products including bed linens, patient gowns, IV gowns, pediatric gowns, bath towels, blankets, and specialty infection-prevention items such as Cupron and DermaTherapy.
• Hospital Staff Apparel Rental apparel program of healthcare worker garments including RFID-tracked scrubs (via automated scrub distribution machines), isolation gowns, and warm-up jackets made from cotton-rich fabric blends.
• Hospital Environmental Services (EVS) Products Rental and sale of EVS products including cubicle privacy curtains and the MicroGuard Cleaning System of microfiber wet mops, dust mops, and dust control cloths for healthcare facility cleaning and infection prevention.
• DermaTherapy Linens FDA-approved silk-like fabric linens for the prevention of pressure ulcers. Patented design eliminates protruding short fibers that are abrasive to skin, reducing shear and friction in patient bedding applications.
• Cupron-Infused Linens Specialty healthcare linens infused with Cupron technology that delivers clinically proven infection prevention benefits on patient surfaces.

Quantifiable outcome

• 53% savings for regional hospital system converting from disposable to reusable isolation gowns
• +7 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered major, core and minor.

• Baptist HealthmajorStrategic or Co-development Partner · 18 March 2026Strategic partnership to develop an advanced commercial laundry facility in Louisville, Kentucky. The 80,000+ square foot facility located off Cane Run Road will manage linens including sheets, blankets, towels, gowns and scrubs for Baptist Health. Expected to open by end of 2026 and create more than 150 jobs.
• Madison United Healthcare Linen (MUHL)majorStrategic or Co-development Partner · 3 November 2025NOVO acquired Madison United Healthcare Linen, a cooperative serving hospitals and clinics across Wisconsin. Founded as a cooperative, MUHL has earned a strong reputation for service reliability and quality within Wisconsin's healthcare community.
• EcoBrite LinenmajorStrategic or Co-development Partner · 5 December 2023NOVO acquired EcoBrite Linen, Chicagoland's premier provider of healthcare linen and laundry services for long-term and acute care facilities. EcoBrite was founded in 2015 and developed proprietary technologies that resulted in improved service levels, higher customer satisfaction, and lower costs. Drove 8 consecutive years of growth.
• Angelica CorporationcoreStrategic or Co-development Partner · 31 January 2021NOVO acquired a laundry processing facility in Rockmart, GA from Angelica Corporation. The acquisition added a twelfth laundry facility and up to 60 million additional pounds of processing capacity. Facility currently serves 150 healthcare facilities in GA, AL, and TN.
• Paris Healthcare Linen ServicesmajorStrategic or Co-development Partner · 3 January 2020NOVO Health Services merged with Paris Healthcare Linen Services effective January 1, 2020. The merged company continues as NOVO Health Services with Paris trade name continuing in use. Combined operations created supra-regional competitor with 7 HLAC or TRSA hygienically clean processing facilities in Eastern US plus 3 sterile processing facilities through SRI Surgical.
• Simple (heysimple.com)minorChannel Partner/ Reseller/ DistributorSimple brand partnership serving ambulatory surgery centers, physical therapy hubs, med spas, and dermatology clinics with specialty linen products including crisp linens, modern scrubs, robes, gowns, and spa linens.
• ABS Laundry Business SolutionscoreTechnology or IntegrationNOVO utilizes ABS Laundry Business Solutions ERP platform to manage all aspects of customer experience. Integrated software modules include order fulfillment, logistics, customer inventory, RFID product tracking, invoicing, CRM, contract management, and business intelligence dashboards.
• Omni SolutionscoreTechnology or IntegrationOmni Solutions developed SULAOS (Smart Ultraviolet Light Advanced Oxidation System) technology deployed at NOVO facilities. The patent-pending system creates hydroxyl radicals for instant microbial kill including MRSA and C diff, cutting water demand by 40%.
• ARCO/MurraycoreImplementation/ SI/ Consulting PartnerARCO/Murray oversaw construction and renovation projects at NOVO facilities including the Nashville plant (44,150 sq ft) and Miami plant. Managed architectural and engineering design, permitting, building construction, process mechanical work and final equipment connections.

Scale indicators15 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Aramark: Global food, uniform, and facility services incumbent with a healthcare linen and EVS portfolio. Competes with NOVO in integrated facility services bids and large health system RFPs.
• Vestis Corporation: Public uniform and linen services spinoff from Aramark with national scale across multiple end markets including healthcare. Competes with NOVO on larger healthcare system contracts where national footprint is required.
• Medline Industries: Largest privately held medical supply manufacturer and distributor with a growing reusable textiles and surgical solutions portfolio. Increasingly a competitor to SRI Healthcare on the sterile surgical product side.

Direct peers

• Healthcare Services Group (HCSG): Public company providing housekeeping, dining, and laundry management services to healthcare facilities. Directly comparable in the hospital linen and EVS overlap with NOVO's service portfolio.
• Angelica Corporation: Long-established US healthcare linen services company from which NOVO acquired its Rockmart, GA plant in 2021. Remains a direct competitor across multiple geographies and previously employed several NOVO leaders.
• Crothall Healthcare (Compass Group): Compass Group subsidiary providing healthcare support services including environmental services and laundry. Direct competitor with national reach and balance-sheet support that NOVO's customers evaluate against.
• ImageFIRST Healthcare Laundry Specialists: Large US healthcare linen rental and laundry services provider serving hospitals, ambulatory surgery centers, and medical offices. Closest direct competitor to NOVO in scope of healthcare linen services and customer base.
• Unitex Textile Rental Services: Regional healthcare linen and uniform rental company serving the Northeast US. Comparable in customer segments and service model, though with a more regional footprint than NOVO.
• Ecotex Healthcare Linen Service: Healthcare-focused linen rental and laundry provider serving hospitals and clinics in the Southern US. Direct peer in core healthcare linen processing model and target customer.

Regional players

• Celtic Linen: Ireland and UK-based healthcare and hospitality linen provider with a comparable service model (rental, laundering, managed services). Useful benchmark for operational best practices though it does not directly compete with NOVO in the US market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOVO Health Services