Jones The Grocer
Jones the Grocer is a privately held Australian-origin gourmet food retailer and cafe operator, headquartered in Dubai, selling specialty cheeses, charcuterie, artisan groceries, and gift hampers across five countries via physical retail-cafe locations, e-commerce, catering, and franchise channels serving gourmet enthusiasts, corporates, families, and hospitality clients.
- Company typePrivate
- Founded1996
- HeadquartersDubai, United Arab Emirates
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Jones The Grocer does
Jones the Grocer is a privately held gourmet food retailer and cafe operator founded in 1996 in Woollahra, Sydney, and now headquartered in Dubai, United Arab Emirates. The company sells specialty cheeses, charcuterie, antipasti, jams, preserves, beverages, snacks, and curated gift hampers through a network of physical retail-cafe locations and an e-commerce storefront, with proprietary product lines such as the Jones Jams, Pickles, Preserves, Glazes and Spreads range developed with artisan partners. Its technical platform is built on Shopify with website development handled by Visualsoft, a Shopify Premier Partner, supporting online ordering and delivery across operating markets.
The business operates across five countries — the UAE (Dubai, Abu Dhabi, Sharjah), Qatar, Saudi Arabia, India (Bangalore), and the UK (London Heathrow) — with high-traffic locations in airports, business districts, and lifestyle malls. Revenue is generated through five streams: retail grocery sales, in-store cafe and dining experiences, corporate and private catering, festive hampers and gifts, and franchise royalties. Pricing is unit-based in AED, with gift cards, a Cheese Club monthly subscription, and franchise licensing contributing additional recurring and licensing income.
Jones the Grocer targets four customer segments: gourmet food enthusiasts (primary), corporate clients, families, and hospitality businesses, served through both direct-to-consumer channels and event-driven experiential formats such as cheese and wine nights, Sunday roasts, and the recently launched Jones Social venue at Embassy Suites Business Bay in Dubai. The company is privately held with no disclosed institutional investors, funding rounds, or M&A activity, operating with an estimated 51–100 employees under founder-led ownership.
Jones The Grocer firmographics
Firmographics- Name
- Jones The Grocer
- Legal name
- Jones the Grocer
- Website
- https://jonesthegrocer.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Jones the Grocer is a privately held Australian-origin gourmet food retailer and cafe operator, headquartered in Dubai, selling specialty cheeses, charcuterie, artisan groceries, and gift hampers across five countries via physical retail-cafe locations, e-commerce, catering, and franchise channels serving gourmet enthusiasts, corporates, families, and hospitality clients.
- Ownership category
- akta.pro rank
Jones The Grocer industry classification
Industry- Product category
- Specialty Gourmet Food Retail
- NAICS
- Other Specialty Food Retailers (44529), Specialty Food Retailers (4452), Special Food Services (7223)
- SIC
- Retail-Grocery Stores (5411), Retail-Eating Places (5812)
- akta.pro primary industry
- Independent Natural & Organic Grocers (CRAHAEAB)
- akta.pro secondary industries
- Independent Supermarkets & Neighborhood Grocers (CRAHAAAB), Prepared Foods & Catering-Focused Specialty Stores (CRAHAGAM)
Keywords
Where Jones The Grocer is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices8 records
Markets served
Jones The Grocer business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Grocery Sales: Sale of gourmet food products including specialty cheeses, charcuterie, artisan foods, beverages, and proprietary preserves through physical stores and e-commerce platform
- Café and Dining Services: In-store dining experiences including brunches, Sunday roasts, cheese and wine nights, and regular café menu offerings at multiple UAE locations
- Catering Services: Corporate and private event catering including breakfast, sandwiches, canapés, salads, party nibbles, cakes, grazing boxes, and full catering solutions for events
- Festive Hampers and Gifts: Curated gourmet gift hampers, holiday roasts, and seasonal bakery treats sold during festive seasons (November-December)
- Franchise Revenue: Franchise opportunities across UAE, Qatar, Saudi Arabia, India, and UK generating licensing and royalty income
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product purchases across categories |
| Unit Pricing | Pay-as-you-go | Catering services for events |
| One time/ perpetual license | Pay-as-you-go | Gift cards and vouchers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Jones The Grocer product offering
Product offeringCore offering
Jones The Grocer operates a gourmet food emporium combining specialty retail of cheeses, charcuterie, and curated groceries with on-site cafe dining, corporate catering, and a cheese subscription club. The company also licenses its brand through a franchise program operating across the UAE, Qatar, Saudi Arabia, India, the UK, and Australia.
Product overview
Jones the Grocer is a gourmet food retailer operating as a single unified brand with multiple product lines and service offerings. The core offering centers on premium cheese and charcuterie products through walk-in cheese rooms and curated boxes/boards, complemented by a diverse grocery selection spanning antipasto, condiments, beverages, and specialty items. The company extends its portfolio through catering services, cafe dining experiences, a cheese subscription club, event hosting (including Cheese and Wine nights and Sunday Roasts), corporate cooking classes, and a dedicated kids product line. The business also operates Jones Social as a social venue concept and offers gift cards for gifting. Founded in 1996 in Sydney, Australia, the company has expanded across the UAE, Qatar, Saudi Arabia, India, and the UK.
Differentiator
Problem solved
Functional benefit
Products and services
- Gourmet Retail Store
- Cafe Dining
- Corporate Catering
- Cheese Club Subscription
- Jones The Grocer Franchise
- Gourmet Hampers and Gifts
- Jones Social Venue
Companies that use Jones The Grocer
Customer profileSegments4 records
Ideal customer profiles3 records
Jones The Grocer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Jones The Grocer partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Thierry and Andre VandererfvencoreJones the Grocer partnered with Thierry and Andre Vandererfven to create the Jones Jams, Pickles, Preserves, Glazes and Spreads product line. This collaboration reflects a commitment to fine ingredients and artisan quality, bringing exquisite preserves, sauces, chutneys, and pickles to the Jones the Grocer range.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Jones The Grocer competitors and assessment
Company assessmentDirect peers
- Dean & DeLuca: Iconic gourmet food retailer offering specialty cheeses, charcuterie, artisan groceries, prepared foods, and cafe seating. Highly comparable premium gourmet emporium format with multi-country presence.
- city'super: Asian premium grocery chain combining specialty imported foods, cheese and charcuterie counters, gourmet dining, and curated lifestyle products. Comparable premium lifestyle grocery with integrated dining.
- Whole Foods Market: Premium natural and organic grocery chain with in-store cafe/dining, charcuterie and cheese counters, prepared foods, catering, and curated gift offerings. Directly comparable gourmet-retail-plus-cafe concept at larger scale.
- The Fresh Market: US specialty grocery chain focused on premium perishables, specialty cheeses, charcuterie, prepared foods, in-store dining, and catering. Directly comparable small-format premium grocer with cafe component.
- Harrods Food Hall: Premium in-store food hall within Harrods offering specialty cheeses, charcuterie, gourmet groceries, dining counters, and gift hampers. Comparable destination gourmet retail with high-spend clientele.
- Le Bon Marché: Parisian upmarket department store with a flagship gourmet food hall featuring specialty groceries, cheese and charcuterie counters, dining, and curated gifting. Comparable premium destination food retail model.
- La Fromagerie: London-based specialty cheesemonger with walk-in cheese rooms, cafe dining, cheese subscription, and cheese-and-wine events. Closely comparable cheese-centric concept with cafe and subscription extensions.
- Paxton & Whitfield: Historic British cheesemonger and gourmet retailer offering artisan cheeses, gourmet groceries, hampers, and gift offerings. Comparable specialty cheese retailer with heritage brand and gifting emphasis.
- Eataly: Operates gourmet Italian marketplaces combining specialty retail, restaurants, cafes, and cooking classes under one roof. Closely mirrors Jones the Grocer's integrated grocery-plus-dining-plus-education model with destination-retail positioning.
Broad incumbents
- Waitrose & Partners: UK premium supermarket chain with strong specialty cheese, charcuterie, gourmet grocery, prepared foods, and hampers offering. Broader incumbent with overlapping premium assortment and own-label gourmet lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Jones The Grocer social profiles
Digital presenceJones The Grocer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jones The Grocer leadership team
Management profileNumber of profiles
Profiles1 record
Jones The Grocer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jones The Grocer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jones The Grocer
What does Jones The Grocer do?
Jones The Grocer operates a gourmet food emporium combining specialty retail of cheeses, charcuterie, and curated groceries with on-site cafe dining, corporate catering, and a cheese subscription club. The company also licenses its brand through a franchise program operating across the UAE, Qatar, Saudi Arabia, India, the UK, and Australia.
Is Jones The Grocer a public or private company?
Jones The Grocer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Jones The Grocer founded?
Jones The Grocer was founded in 1996. It employs 51 to 100 people.
Where is Jones The Grocer based?
Jones The Grocer is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Jones The Grocer make money?
Five revenue lines are on record. Retail Grocery Sales are the primary driver. The others are café and Dining Services, catering Services, festive Hampers and Gifts and franchise Revenue.
Who are Jones The Grocer's main competitors?
Direct peers on record are Dean & DeLuca, city'super, Whole Foods Market, The Fresh Market, Harrods Food Hall, Le Bon Marché, La Fromagerie, Paxton & Whitfield and Eataly. Waitrose & Partners is listed as a broad incumbent.
Does Jones The Grocer have an API?
No public API is recorded for Jones The Grocer.
What industry is Jones The Grocer in?
Jones The Grocer's product category is Specialty Gourmet Food Retail. Its primary akta.pro industry code is CRAHAEAB, Independent Natural & Organic Grocers, with a secondary code of CRAHAAAB, Independent Supermarkets & Neighborhood Grocers. Its NAICS code is 44529 and its SIC code is 5411.