Douglas Realty
Douglas Realty is a cloud-based, 100%-commission real estate brokerage serving independent agents across Maryland, Virginia, DC, Delaware, Pennsylvania, and Florida, with integrated mortgage and title services through the DCA Family of Companies.
- Company typePrivate
- Founded2008
- HeadquartersPasadena, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Douglas Realty does
Douglas Realty is a cloud-based, 100%-commission real estate brokerage founded in 2008 by Doug Smith, operating across Maryland, Virginia, Washington DC, Delaware, Pennsylvania, and Florida. The firm serves independent and team-based real estate agents as its primary customer, paying a flat per-transaction fee rather than splitting commissions, while downstream end-clients are residential and commercial buyers, sellers, and investors in those six jurisdictions. The brokerage has appeared on the INC 5000 list of fastest-growing private companies for five consecutive years and currently staffs 101-250 employees.
The operating stack is built on third-party technology: KVCore and Workspace by LoneWolf for back-office and accounting, an in-house free CRM provided to agents, Google Gemini embedded through Google Workspace, and RPR Mobile AI for property-level insights. Agent development is delivered through the Summits to Success coaching program, the REACT Academy (which includes pre-licensing education), and the newer Agentic Collective, which trains agents on agentic AI workflows. Adjacent services are run through the DCA Family of Companies, which combines Douglas Realty with Coastline Mortgage and Admiral Title Group, bundling mortgage origination and title services alongside brokerage.
Revenue is generated primarily through per-transaction brokerage fees on closed deals, with attached revenue captured when agent-sourced clients are routed through Coastline Mortgage and Admiral Title inside the DCA ecosystem. Go-to-market emphasizes recruiting independent producers, particularly those migrating from traditional split-based brokerages, into a higher-net-take-home structure supported by an integrated technology and back-office stack. The September 2025 acquisition of JPAR Maryland Living added approximately 40 agents and represented the firm's first disclosed M&A move, signaling a programmatic roll-up strategy atop the recruiting-led model.
Douglas Realty firmographics
Firmographics- Name
- Douglas Realty
- Legal name
- Douglas Realty, LLC
- Website
- https://godouglasrealty.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Douglas Realty is a cloud-based, 100%-commission real estate brokerage serving independent agents across Maryland, Virginia, DC, Delaware, Pennsylvania, and Florida, with integrated mortgage and title services through the DCA Family of Companies.
- Ownership category
- akta.pro rank
Douglas Realty industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210), Title Abstract and Settlement Offices (541191)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Title Insurance (6361), Real Estate (6500)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Tenant Representation & Corporate Services Brokerage (BPAJABAJ), Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)
Keywords
Where Douglas Realty is headquartered
LocationHeadquarters
- HQ city
- Pasadena
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Douglas Realty business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Brokerage Transaction Fees: Agents pay low brokerage fees per transaction while keeping 100% of their commission. The company generates revenue through transaction fees rather than commission splits.
- Agent Fees: No franchise, royalty, or technology fees. Low brokerage fees compared to industry standards.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | 100% Commission Plan - Agents keep full commissions with low brokerage fees |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Douglas Realty product offering
Product offeringCore offering
Douglas Realty is a full-service residential and commercial real estate brokerage that operates across Maryland, Virginia, Washington D.C., Delaware, Pennsylvania, and Florida through independent agents who retain 100% of their commissions and pay low brokerage transaction fees. Agents are supported at no additional cost with a cloud-based technology stack (KVCore for lead generation and CRM, Workspace by LoneWolf for transaction management, free website and mobile app), comprehensive training and mentorship (Summits to Success Mentoring Program, REACT Academy pre-licensing), and integrated mortgage and title services through Coastline Mortgage and Admiral Title Group within the DCA Family of Companies.
Product overview
Douglas Realty is a full-service real estate brokerage offering a 100% commission model with no franchise, royalty, or technology fees. The core offering is the Douglas Realty Brokerage (branded as 'Fine Homes & Estates') spanning residential and commercial real estate services across Maryland, Virginia, Washington D.C., Delaware, Pennsylvania, and Florida. The product portfolio is structured as a platform-plus-affiliates model anchored by Douglas Realty, with integrated in-house partners Coastline Mortgage (mortgage lending) and Admiral Title Group (title and settlement services) forming the DCA Family of Companies — a unified one-stop ecosystem. Supporting the brokerage are agent-facing tools including KVCore (free lead generation, website, app, and CRM), Workspace by LoneWolf (transaction management), the Summits to Success Mentoring Program (onboarding), and the REACTivate Business Planning workshop. Douglas Realty also operates REACT Academy as a stand-alone pre-licensing education platform for Maryland real estate agents. The DCA Homeownership Network adds a post-closing client retention layer providing ongoing mortgage checkups and home value tracking. Additional training offerings include the BoldTrail 4-Part Workshop Series, Call Night (lead generation events), Buyer Consultation training, and The Agentic Collective (AI-focused program).
Differentiator
Problem solved
Functional benefit
Brands
- REACT Academy: Real Estate Agent Coaching and Training - Maryland pre-licensing education program that evolved from Douglas Real Estate Academy, designed to prepare students for both exam passage and real-world agent success.
- Summits to Success Mentoring Program
Products and services
- Douglas Realty Brokerage Full-service residential and commercial real estate brokerage operating across Maryland, Virginia, Washington D.C., Delaware, Pennsylvania, and Florida, offering a 100% commission model with no franchise, royalty, or technology fees; provides agents with cloud-based systems, CRM, transaction management, lead generation platforms, mentorship, and professional development programs to represent buyers and sellers.
- Douglas Realty Fine Homes & Estates Premium brand tier within the Douglas Realty brokerage that positions the firm as a high-end provider of residential and commercial real estate services across the mid-Atlantic and Florida markets.
- Coastline Mortgage In-house mortgage lending service within the DCA Family of Companies offering free appraisals, verified approvals, credit score analysis and improvement, and fast closings; licensed in Maryland, Virginia, Pennsylvania, Delaware, Florida, and Washington D.C. and consistently ranked in the top 1% nationally for fastest closings.
- Admiral Title Group In-house title and settlement services within the DCA Family of Companies offering full-service title clearance, settlement, escrow, free legal advice with attorney oversight, and flat-fee seller representation at $795; licensed in Maryland, Virginia, Pennsylvania, and Florida.
- REACT Academy Stand-alone pre-licensing education platform and training ecosystem separate from the brokerage; offers Maryland Principles and Practices (PNP) pre-licensing courses in multiple formats (evening, weekend intensive, weekday intensive) and provides PSI exam preparation focused on practical real-world application and career-building beyond passing the licensing exam.
- Summits to Success Mentoring Program Structured agent onboarding and mentorship program for Douglas Realty agents covering Real Estate Essentials, New Agent Orientation, Dotloop/Workspace training, listing and contract videos, BrightMLS introduction, listing-to-close workflow, first deal acquisition, listing presentations, a Marketing Masterclass, and Field Trainings.
- DCA Homeownership Network Post-closing client support program for clients who used a Douglas Realty agent, including complimentary mortgage checkups, home value and equity tracking, ongoing team check-ins, trusted homeowner resources, and seasonal guidance to support homeowners long after closing and foster long-term client relationships.
- DCA Real Estate Solutions (DCA Family of Companies) Umbrella brand and integrated distribution platform for Douglas Realty, Coastline Mortgage, and Admiral Title Group, marketed as a one-stop 'Amazon of Real Estate' ecosystem providing buying, selling, financing, and closing services with exclusive client discounts of up to $100 when both mortgage and title services are used.
Companies that use Douglas Realty
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
Douglas Realty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature5 records
Douglas Realty partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered major and core.
- JPAR Maryland LivingmajorMerger bringing 40 agents from JPAR Maryland Living into Douglas Realty, forming the Maryland Living Group of Douglas Realty. Greg Fisk, former Broker/Owner of JPAR Maryland Living, joins as Team Leader of Maryland Living Group, Regional Manager, and Director of Business Development for DCA Family of Companies. Teams including Simple Moves Group, The Williams Home Team, and Benn Moves Baltimore and Beyond joined in the transition.
- Coastline MortgagecoreIn-house mortgage partner within the DCA Family of Companies providing home loans with Verified Approval, free appraisals, and top-ranked fast closings. Coastline Mortgage is consistently ranked in the Top 1% of the nation for fastest closings and is licensed in Maryland, Virginia, Pennsylvania, Delaware, Florida, and Washington D.C.
- Admiral Title GroupcoreIn-house title and settlement services partner providing full-service title, settlement, and escrow services with some of the best pricing in the industry. Offers flat fee seller representation for $795, free legal advice, and comes to clients for settlement. Licensed in Maryland, Virginia, Pennsylvania, and Florida.
- DCA Real Estate SolutionscoreParent company/family brand encompassing Douglas Realty, Coastline Mortgage, and Admiral Title Group. Known as 'the Amazon of Real Estate' providing one-stop integrated real estate experience from contract to closing. Offers exclusive client discounts of up to $100 when using both mortgage and title services.
- DCA Leads DivisioncoreProvides exclusive lead lists to Douglas Realty agents through programs like Call Night, enabling agents to generate appointments and build pipelines with live coaching and proven scripts.
Scale indicators4 records
Recent moves8 records
Expansion highlights7 records
Douglas Realty competitors and assessment
Company assessmentBroad incumbents
- Redfin: Tech-enabled residential brokerage and portal with significant mid-Atlantic presence. Competes for consumer mindshare and agent affiliation in the same geographic footprint.
- RE/MAX: Global franchise brokerage with strong mid-Atlantic presence. Competes with Douglas Realty for productive agents via its established brand and referral network.
- Compass: Large, well-capitalized national brokerage with heavy investment in proprietary technology and agent marketing tools. Competes for high-producing agents in Douglas Realty's mid-Atlantic and Florida markets.
- Berkshire Hathaway HomeServices: National franchise brokerage brand with deep mid-Atlantic penetration (including former Long & Foster network). Competes for both consumers and agents in Douglas Realty's core markets.
Direct peers
- HomeSmart International: Large US brokerage operating a 100% commission program alongside traditional plans. Closely comparable to Douglas Realty in agent economics, training programs, and technology offerings.
- Fathom Realty: Cloud-based, agent-centric brokerage offering high commission splits and a tech stack to independent agents. Direct competitor in the 100% commission, low-overhead agent recruiting segment.
- The Real Brokerage: Public, tech-forward residential brokerage offering a high-commission, low-fee agent model. Competes head-to-head with Douglas Realty for productive agents and has significantly more capital to invest in technology and acquisitions.
- eXp Realty: The largest cloud-based, 100% commission residential brokerage globally. Directly competes with Douglas Realty for agent recruits using a similar commission-split, cloud-native, low-overhead model, but at vastly greater scale.
Emerging players
- United Real Estate: Growing cloud-based brokerage with a 100% commission option and strong training/coaching programs. Comparable to Douglas Realty's integrated training and tech-stack approach but at an earlier stage of national expansion.
Regional players
- TTR Sotheby's International Realty: Luxury-focused regional brokerage operating in the Washington DC, Maryland, and Virginia corridor. Overlaps with Douglas Realty's Fine Homes & Estates tier and competes for higher-end residential agents and clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Douglas Realty social profiles
Digital presenceDouglas Realty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Douglas Realty leadership team
Management profileNumber of profiles
Profiles3 records
Douglas Realty subsidiaries and ownership
Company hierarchySubsidiaries3 records
Douglas Realty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Douglas Realty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Douglas Realty
What does Douglas Realty do?
Douglas Realty is a full-service residential and commercial real estate brokerage that operates across Maryland, Virginia, Washington D.C., Delaware, Pennsylvania, and Florida through independent agents who retain 100% of their commissions and pay low brokerage transaction fees. Agents are supported at no additional cost with a cloud-based technology stack (KVCore for lead generation and CRM, Workspace by LoneWolf for transaction management, free website and mobile app), comprehensive training and mentorship (Summits to Success Mentoring Program, REACT Academy pre-licensing), and integrated mortgage and title services through Coastline Mortgage and Admiral Title Group within the DCA Family of Companies.
Is Douglas Realty a public or private company?
Douglas Realty is a private company. It is classified as family owned and is currently operating.
When was Douglas Realty founded?
Douglas Realty was founded in 2008. It employs 101 to 250 people.
Where is Douglas Realty based?
Douglas Realty is headquartered in Pasadena, United States, in the North America region.
How does Douglas Realty make money?
Two revenue lines are on record. Brokerage Transaction Fees are the primary driver. The others are agent Fees.
Who are Douglas Realty's main competitors?
Broad incumbents on record are Redfin, RE/MAX, Compass and Berkshire Hathaway HomeServices. Direct peers are HomeSmart International, Fathom Realty, The Real Brokerage and eXp Realty. United Real Estate is listed as an emerging player. TTR Sotheby's International Realty is listed as a regional player.
Does Douglas Realty have an API?
No public API is recorded for Douglas Realty.
What industry is Douglas Realty in?
Douglas Realty's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJABAJ, Tenant Representation & Corporate Services Brokerage. Its NAICS code is 5312 and its SIC code is 6531.