Financial Cents
Financial Cents is a cloud-based accounting practice management SaaS platform serving small and growing accounting, bookkeeping, and tax firms. It unifies workflow management, client CRM, client portal, time tracking, billing, proposals, and AI-assisted tools for over 10,000 accountants, bookkeepers, and CPAs.
- Company typePrivate
- Founded2020
- HeadquartersNashville, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Financial Cents does
Financial Cents is a cloud-based accounting practice management SaaS platform, founded in 2020 by Shahram Zarshenas (CEO) and Abdullah Almsaeed (CTO), that targets small and growing accounting, bookkeeping, and tax firms typically sized 2-30 people. The platform unifies workflow management, client CRM, client portal, time tracking, billing and invoicing, proposals and engagement letters, document management, e-signature, capacity planning, and reporting into a single system, with native two-way QuickBooks Online sync and integrations to Google Drive, OneDrive, SmartVault, Zapier, Adobe Sign, Gmail, and Outlook. It is SOC 2 Type 1 certified (with SOC 3, GDPR, and HIPAA-compliant infrastructure on DigitalOcean and AWS), holds Canadian data residency for firms operating in Canada, and offers a Community Template Library of 400+ free workflow templates plus the Workflow Academy and Two Cents Magazine as community-building assets. The platform reportedly serves over 10,000 accountants, bookkeepers, and CPAs and is supported by a remote-first team of 70 across 8 countries and 4 continents.
The company operates a four-tier subscription model — Solo at $19/month (annual), Team at $49/month per user (annual), Scale at $69/month per user (annual), and a custom Enterprise tier — plus a $5/month-per-client Month-End Close add-on, with all plans including unlimited clients. Go-to-market is primarily product-led growth through a 14-day no-credit-card free trial, supplemented by inside sales for team and enterprise tiers, a Partner Program that enables referral-based distribution through accounting firms, and marketplace listings (notably on the QuickBooks App Store). Distribution is reinforced by comparison SEO pages against named competitors (Canopy, Karbon, TaxDome, Jetpack Workflow, Double, UnCat) and high review-platform ratings (4.8/5 across Capterra, G2, GetApp). AI capability is delivered through a ChatGPT-powered integration that drafts client emails and generates workflow templates from prompts; the company has disclosed no proprietary AI model, AI research, or specialized AI/ML leadership hires. Financial Cents is privately held with no disclosed external funding rounds, ownership changes, or parent company, and is led by the co-founder CEO/CTO pair supported by a recently built GTM leadership bench (Heads of Sales, Customer Success, Marketing, and Revenue Operations, plus a VP of Finance).
Financial Cents firmographics
Firmographics- Name
- Financial Cents
- Legal name
- Financial Cents, Inc.
- Website
- https://financial-cents.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Financial Cents is a cloud-based accounting practice management SaaS platform serving small and growing accounting, bookkeeping, and tax firms. It unifies workflow management, client CRM, client portal, time tracking, billing, proposals, and AI-assisted tools for over 10,000 accountants, bookkeepers, and CPAs.
- Ownership category
- akta.pro rank
Financial Cents industry classification
Industry- Product category
- Accounting Practice Management Software
- NAICS
- Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Expense Management & Employee Reimbursements (FSAGAJAE)
- akta.pro secondary industry
- Expense Tracking & Financial Dashboards (FSAGADAB)
Keywords
Where Financial Cents is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Financial Cents business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription - Solo Plan: Monthly subscription for solo accountants and bookkeepers at $19/month billed annually, includes workflow management, time tracking, invoicing, client portal, and client tasks.
- Subscription - Team Plan: Per-user monthly subscription at $49/month (annual) or $69/month (monthly) for team collaboration, visibility, and organization features.
- Subscription - Scale Plan: Per-user monthly subscription at $69/month (annual) or $89/month (monthly) with advanced features including branded client portal and auto-follow ups for client tasks.
- Subscription - Enterprise Plan: Custom pricing for large firms with advanced security, custom permissions, webhooks, priority support, premium training, and dedicated success manager.
- Month-End Close Add-on: $5/month per client add-on for managing uncategorized transactions within the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Annual | Solo Plan - $19/month for individual accountants/bookkeepers |
| Per seat | Annual | Team Plan - $49/month per user (annual) or $69/month (monthly) |
| Per seat | Annual | Scale Plan - $69/month per user (annual) or $89/month (monthly) |
| Subscription | Multi-year contract | Enterprise Plan - Custom pricing |
| Subscription | Monthly | Month-End Close Add-on - $5/month per client |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels12 records
Financial Cents product offering
Product offeringCore offering
Financial Cents is a cloud-based SaaS platform that consolidates workflow management, client CRM, client portal, time tracking, billing, proposals, e-signatures, and reporting into one accounting practice management system. It is purpose-built for small and growing accounting, bookkeeping, and tax firms (typically 1-30 people), replacing 10+ disconnected apps with a single unified workspace. The platform includes native QuickBooks Online sync, ChatGPT-powered AI for email drafting and template generation, and SOC 2 Type 1 certified security.
Product overview
Financial Cents is a unified accounting practice management platform designed for small and growing accounting, bookkeeping, and tax firms. The core platform consolidates seven key practice management functions into one system: Work Management (workflow & to-do lists with 250+ pre-built templates), Client CRM & Database with native QuickBooks sync, Client Portal with e-signatures, Time Tracking & Billing, Proposals & Engagement Letters, and Budget & Reporting. The platform is augmented by AI capabilities (ChatGPT-powered template generation and email drafting) and a Month-End Close feature for managing uncategorized transactions. Additionally, Financial Cents offers a free Community Template Library with 400+ workflow templates and Firm Template Bundles for different practice types. All features operate within a single platform architecture, eliminating the need for multiple disconnected tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Financial Cents Accounting Practice Management Platform All-in-one cloud-based SaaS platform that consolidates workflow management (250+ pre-built templates), client CRM with native QuickBooks Online sync, branded client portal with e-signatures, time tracking, billing and invoicing with ACH/credit card payments, proposals and engagement letters, document management, capacity planning, and budget and reporting into one system. Purpose-built for small and growing accounting, bookkeeping, and tax firms (1-30 people) to replace 10+ disconnected apps.
Quantifiable outcome
- 56 hours saved per team member every month
- +6 more outcomes
Companies that use Financial Cents
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles3 records
Financial Cents technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability3 records
Feature8 records
Financial Cents partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and infrastructure.
- QuickBooks OnlinecoreNative QuickBooks Online sync provides automatic client data synchronization. Time tracking integrates seamlessly with QBO for accurate billing. Month-End Close (ReCats) feature pulls uncategorized and booked transactions from QBO for reclassification within Financial Cents.
- Google DrivecoreGoogle Drive integration allows tax returns from Drake Tax, UltraTax, Lacerte, ProSeries, ProConnect, CCH Axcess, and TaxAct to print directly into client's Financial Cents file. Enables advanced document workflows and external storage options.
- Adobe SigncoreAdobe Sign integration supports e-signatures including KBA (Knowledge-Based Authentication) required by IRS for Form 8879 tax document signing, enabling compliant digital signature workflows for tax firms.
- DigitalOceaninfrastructureCloud infrastructure provider for Financial Cents platform, part of SOC 2 / SOC 3 / GDPR / HIPAA compliant infrastructure stack.
- AWSinfrastructureCloud infrastructure provider providing enterprise-grade security controls as part of Financial Cents' SOC 2 compliant architecture.
- ChatGPT (OpenAI)coreChatGPT-powered AI integration enables workflow template creation from prompts and client email drafting within Financial Cents, making AI accessible without requiring AI expertise from users.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Financial Cents competitors and assessment
Company assessmentBroad incumbents
- Thomson Reuters (Onvio / UltraTax): Thomson Reuters' Onvio practice management and UltraTax/CS Professional Suite offer workflow, document, and tax workflow tools for accounting firms — comparable in category though typically aimed at larger, more complex firms than Financial Cents' core small-firm target.
- Xero Practice Manager: Xero Practice Manager (formerly WorkflowMax) is Xero's native practice management offering bundled into the Xero accounting ecosystem — comparable to Financial Cents' workflow and time/billing, distributed as part of a broader accounting platform.
- Wolters Kluwer (CCH Axcess / Practice CS): Wolters Kluwer's CCH Axcess and Practice CS are enterprise tax and practice management platforms serving larger accounting firms — a broader, more established portfolio player with overlapping workflow and compliance capabilities.
- Intuit QuickBooks Online (and ProConnect/Lacerte ecosystem): Intuit's QuickBooks Online plus ProConnect/Lacerte/QBO Advanced form the dominant accounting platform Financial Cents integrates with. Intuit could bundle workflow, time tracking, and client portal features, directly overlapping Financial Cents' functionality.
Direct peers
- TaxDome: TaxDome offers an all-in-one practice management suite (workflow, CRM, client portal, billing, document management) explicitly targeting small and mid-sized accounting and tax firms — overlapping directly with Financial Cents' core product and customer base.
- Canopy: Canopy provides practice management, client CRM, document management, and billing tools designed for accounting firms, with overlapping feature set and target buyer as Financial Cents.
- Karbon: Karbon is a venture-backed accounting practice management platform that competes head-to-head with Financial Cents across workflow, client communication, and team collaboration for accounting firms of similar sizes.
- Jetpack Workflow: Jetpack Workflow (now part of Karbon) historically offered pre-built accounting workflow templates and practice management tools for small firms — directly comparable to Financial Cents' workflow and template-led positioning.
Emerging players
- Suralink: Suralink provides workflow automation, client request lists, and document tracking for accounting and audit firms — comparable to Financial Cents' workflow, client request, and auto-reminder functionality.
- Practice Ignition: Practice Ignition specializes in proposals, engagement letters, and recurring billing for accounting firms — overlapping with Financial Cents' Proposals & Engagement Letters and Billing modules, and addressing the same small-firm buyer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Financial Cents social profiles
Digital presenceFinancial Cents compliance and trust
Trust signalCompliance4 records
Financial Cents financial estimates
Financial estimateRevenue estimate
Valuation estimate
Financial Cents leadership team
Management profileNumber of profiles
Profiles7 records
Financial Cents funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Financial Cents M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Financial Cents
What does Financial Cents do?
Financial Cents is a cloud-based SaaS platform that consolidates workflow management, client CRM, client portal, time tracking, billing, proposals, e-signatures, and reporting into one accounting practice management system. It is purpose-built for small and growing accounting, bookkeeping, and tax firms (typically 1-30 people), replacing 10+ disconnected apps with a single unified workspace. The platform includes native QuickBooks Online sync, ChatGPT-powered AI for email drafting and template generation, and SOC 2 Type 1 certified security.
Is Financial Cents a public or private company?
Financial Cents is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Financial Cents founded?
Financial Cents was founded in 2020. It employs 51 to 100 people.
Where is Financial Cents based?
Financial Cents is headquartered in Nashville, United States, in the North America region.
How does Financial Cents make money?
Five revenue lines are on record. Subscription - Solo Plan is the primary driver. The others are subscription - Team Plan, subscription - Scale Plan, subscription - Enterprise Plan and month-End Close Add-on.
Who are Financial Cents's main competitors?
Broad incumbents on record are Thomson Reuters (Onvio / UltraTax), Xero Practice Manager, Wolters Kluwer (CCH Axcess / Practice CS) and Intuit QuickBooks Online (and ProConnect/Lacerte ecosystem). Direct peers are TaxDome, Canopy, Karbon and Jetpack Workflow. Emerging players are Suralink and Practice Ignition.
Does Financial Cents have an API?
Yes. Financial Cents offers an Open API that allows firms to integrate with third-party software and build custom integrations. The API is mentioned as a feature across all pricing plans, enabling integrations with tools like Zapier for connecting workflows with other applications. Developer documentation is at Not specified.
What industry is Financial Cents in?
Financial Cents's product category is Accounting Practice Management Software. Its primary akta.pro industry code is FSAGAJAE, Expense Management & Employee Reimbursements, with a secondary code of FSAGADAB, Expense Tracking & Financial Dashboards. Its NAICS code is 54121 and its SIC code is 6199.