What Zebra Partners does

Zebra Partners is a Seattle-headquartered, fully remote public relations and integrated marketing agency founded in 2008 by three former Nintendo executives — Perrin Kaplan, Beth Llewelyn, and Kelli Horner. The firm serves three defined verticals: gaming (developers, publishers, gaming organizations, and award shows), emerging technology (3D visualization, VR, AR, AI, streaming platforms, cloud computing), and consumer products (hardware, software, apps, toys, tabletop and board games). Its client roster includes Microsoft, Google, Sony, Intel, Meta, Tetris, Funko Games, Scopely, Wargaming, NCSoft, Ravensburger, ThinkFun, AIAS, ESRB, and k-ID, with named decade-long engagements such as Tetris and Funko Games.

The service catalog spans public relations, media relations, integrated marketing, brand development, business development collaboration, social media, community building, creator programming, thought leadership, events and speaking, analyst relations, and a specialized 'mock game reviews' offering. Delivery is human-led relationship work; the firm discloses no proprietary technology platform, software product, API, or AI model. Operations are remote across the United States, with the team of approximately 40 referred to internally as 'the Herd.' Per the firm's own scale metrics, it has served more than 200 client partners, managed over 250 events, launched more than 900 products, and conducted more than 1,000 media relations engagements over its 16-year history.

The business model is professional services revenue: quote-based, project or retainer engagements priced individually for each client. Zebra is a private, founder-owned and operated company with no disclosed external funding, no parent company, and no acquisitions. Go-to-market is direct, sales-led client engagement leveraging founder and team relationships into gaming, technology, and consumer-product enterprises. Pricing is not publicly disclosed and the firm competes on industry insider expertise and embedded client-team positioning rather than tooling or scale economics.

Name

Zebra Partners

Legal name

Zebra Partners

Website

https://zebrapartners.net

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Zebra Partners is a US-based, fully remote public relations and integrated marketing agency serving gaming, emerging-technology, and consumer-products companies. Founded in 2008 by three former Nintendo executives with a ~40-person team, it offers media relations, brand development, events, creator programming, and analyst relations to enterprise clients.

Ownership category

akta.pro rank

Product category

Public Relations and Integrated Marketing Agency Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

akta.pro secondary industries

Integrated Full-Service Creative Agencies (MPAAAAAA), Creator Partnerships & Sponsorship Sales (Brand Partnerships) (MPAAAHAK)

Keywords

• Public relations services
• Integrated marketing agency
• Video games PR
• Emerging technology communications
• Consumer products marketing

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services - PR and Marketing Agency: Agency fees for public relations, media relations, integrated marketing, brand development, social media, community building, creator programming, thought leadership, events, analyst relations, and mock game reviews services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Zebra Partners is a public relations and integrated marketing agency that provides strategic communications, media relations, brand development, social media, community building, creator programming, thought leadership, events and speaking, analyst relations, and mock game reviews for clients in the gaming, emerging technology, and consumer products industries. The firm operates as a distributed, founder-led agency serving enterprise clients globally from the United States.

Product overview

Zebra Partners operates as a public relations and integrated marketing agency offering a unified portfolio of service modules. The core offering comprises strategic communications, media relations, brand development, social media, community building, creator programming, thought leadership, events management, analyst relations, and mock game reviews. The agency serves three primary industry verticals: Gaming (developers, publishers, gaming organizations, award shows), Emerging Technology (3D visualization, VR, AR, AI, streaming, cloud computing), and Consumer Products (hardware, software, apps, toys, tabletop/board games). With over 16 years of experience, the agency has supported 200+ client partners, managed 250+ events, launched 900+ products, and conducted 1000+ media relations activities. The company employs approximately 40 professionals working remotely across the United States to serve a global client base.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations Services Strategic communications and media relations services that help clients reach target audiences and manage public perception, delivered across gaming, emerging-technology, and consumer-products verticals.
• Integrated Marketing Services Comprehensive marketing solutions combining brand development, social media, community building, and thought leadership to drive brand success for gaming, technology, and consumer-product clients.
• Events & Speaking Services Event management and speaking engagement coordination for clients, with the agency having managed 250+ events for partners over its history.
• Creator Programming Influencer and content-creator partnership programs that amplify brand messaging across digital platforms, supporting client coverage and engagement goals.
• Analyst Relations Strategic engagement with industry analysts and market observers to build credibility and influence market perception for client companies.
• Mock Game Reviews Pre-release game evaluation and review preparation services that help developers prepare for launch and refine positioning.
• Gaming Industry PR PR services specialized for game developers, publishers, gaming organizations, and award shows to reach dedicated gaming audiences.
• Emerging Technology PR Communications services for 3D visualization, VR, AR, AI, streaming platforms, and cloud computing companies.
• Consumer Products PR Marketing services for hardware, software, mobile and social apps, toys, tabletop games, and board games.

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/zebrapartners
• LinkedInlinkedin.com/company/zebra-partners
• Instagraminstagram.com/zebrapartners
• Facebookfacebook.com/zebrapartners

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zebra Partners