Union Bank & Trust

What Union Bank & Trust does

Union Bank & Trust is a privately held, family-owned community bank headquartered in Lincoln, Nebraska, founded in 1917 and controlled by the same family for over 60 years. It operates 31 branch locations across Nebraska, Kansas, and Colorado, serving individual consumers, small and mid-sized businesses, and specialized verticals including agricultural operations, medical practices, churches, municipalities, and Greek organizations. The bank's product portfolio spans personal banking (checking, savings, CDs, credit cards, mortgages, auto and personal loans), business banking (commercial and small business banking, treasury management, merchant card services, ACH, and Positive Pay fraud management), and wealth management (investment management, 401(k)/403(b) administration, estate and trust services, private banking, and private wealth for ultra-high-net-worth clients), plus employer-sponsored benefits administration through its Omnify platform.

The technology foundation is a traditional banking platform augmented by the UBTgo online and mobile banking experience — the mobile app carries a 4.9-star rating and supports mobile deposits, bill pay, Zelle P2P transfers, card controls, and alerts, with Okta providing identity and authentication services. Distribution combines the physical branch network (including an on-campus UNL Student Union branch and in-store Super Saver locations) with digital self-service channels and partner integrations (Apple Pay, Google Pay, MoneyPass surcharge-free ATMs).

Revenue is generated primarily through net interest income on the lending book (mortgages, commercial, agricultural, consumer, and home equity loans), supplemented by deposit-related fees ($34 NSF paid/returned item fees, $25 continuous overdraft fees, $34 Checking Plus annual fee at 18.00% APR), wealth management and retirement plan administration fees (recurring), treasury management service charges, and credit/debit card interchange. The bank operates a relationship-based, sales-led go-to-market with specialized industry teams and does not publicly disclose total revenue.

Name

Union Bank & Trust

Legal name

Union Bank & Trust Company

Website

https://ubt.com

Company type

Private

Founded year

1917

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Union Bank & Trust is a family-owned community bank founded in 1917, headquartered in Lincoln, Nebraska, operating 31 branches across Nebraska, Kansas, and Colorado. It provides personal banking, business banking, wealth management, and specialty lending to consumers, SMBs, and vertical markets including agriculture, medical, and religious organizations.

Ownership category

akta.pro rank

Product category

Retail and Commercial Banking

NAICS

Commercial Banking (52211), Depository Credit Intermediation (5221)

SIC

State Commercial Banks (6022)

akta.pro primary industry

Mutual Savings Banks & Mutual Thrifts (FSABAEAD)

akta.pro secondary industry

Payables & Disbursements (ACH/SEPA, wires, checks, virtual cards) (FSABAIAB)

Keywords

• Retail banking services
• Commercial lending
• Wealth management
• Agricultural lending
• Treasury management

Headquarters

HQ city

Lincoln

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Interest Income: Interest earned on loans including mortgages, auto loans, personal loans, commercial loans, agricultural loans, and home equity lines of credit. Core revenue driver for traditional banking operations.
2. Deposit Interest Expense Recovery: Interest paid to depositors on checking, savings, CDs, and money market accounts, with spread earned on intermediation.
3. Service Charges and Fees: Overdraft privilege fees ($34 NSF fee), Checking Plus annual fees ($34), continuous overdraft fees ($25), and various account service charges.
4. Investment Management and Wealth Management: Fees for investment management, financial planning, estate administration, and trust services provided through Union Investment Management Group.
5. Retirement Plan Services: Administrative and management fees for employer-sponsored 401(k) and 403(b) retirement plans.
6. Treasury Management Services: Commercial treasury management services including merchant card services, ACH payments, fraud management (Positive Pay), and lockbox services.
7. Credit Card Transaction Fees: Interchange income from credit and debit card transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Union Bank & Trust is a family-owned community bank that provides a full suite of personal and commercial banking products, including checking, savings, CDs, credit cards, mortgages, auto and personal loans, home equity lending, and small business and commercial banking. It supplements core banking with wealth management, investment, trust and estate services, retirement plan administration, and employer-sponsored benefits such as HSAs and FSAs, and operates specialized lending programs for agriculture, healthcare, churches, municipalities, and Greek housing organizations. The bank distributes its offerings through more than 30 physical branches across Nebraska, Kansas, and Colorado, complemented by the UBTgo online and mobile banking platform.

Product overview

Union Bank & Trust operates as a family-owned regional bank offering a comprehensive, integrated financial services platform. The core digital banking experience centers on UBTgo Online Banking and the highly-rated UBTgo Mobile App (4.9 stars), which serve as the unified gateway to all account management. For individuals, the bank provides checking, savings, CDs, credit cards, personal/auto loans, and home loans through the Personal Banking division, while Wealth Management services include investment management, estate management, private banking, and private wealth offerings. Retirement planning is supported through 401(k)/403(b) plans and the Omnify Health Benefits platform for employer-sponsored accounts. Business banking encompasses commercial banking, small business banking, treasury management (with merchant services, ACH, and Positive Pay fraud protection), and specialized services for Medical Banking, Church Financing, Agricultural Loans, and Greek Housing Financing. The bank maintains physical branch locations across Nebraska, Kansas, and Colorado alongside its digital channels.

Differentiator

Problem solved

Functional benefit

Brands

• UBTgo: Online and mobile banking platform for Union Bank & Trust customers.
• Omnify

Products and services

• UBTgo Online Banking Digital banking platform providing 24/7 access to accounts via web and mobile app for checking balances, transferring funds, paying bills, depositing checks, and managing finances for personal banking customers.
• UBTgo Mobile App Mobile banking application rated 4.9 stars, enabling on-the-go banking with mobile deposits (up to $5,000/day per user), bill pay, Zelle transfers, quick balance, alerts, and debit card controls.
• Checking Accounts Personal checking accounts including Simply Free Student checking for youth and young adults, with overdraft solutions and debit card access.
• Savings Accounts Personal savings vehicles including the Simply Savings Student account, with the RoundUp automatic savings feature that rounds debit card purchases to the nearest dollar and transfers the difference to savings.
• Certificates of Deposit (CDs) Time deposit accounts with guaranteed returns, available in terms ranging from three months to 60 months or more.
• Credit Cards Personal and business credit card products with fraud protection, rewards programs, and mobile card management through the Card Suite Lite app.
• Personal & Auto Loans Loan products including auto loans, Ready loans (quick approval), and personal loans for various consumer financing needs.
• Home Loans Residential mortgage products including fixed and adjustable rate mortgages, FHA and VA loans, jumbo financing, and rural/USDA loans, originated through home loan officers.
• Home Equity Loans/Lines of Credit Home equity financing options allowing homeowners to access their home's value for remodeling or other expenses.
• Investments Investment management services through Union Investment Management Group, including mutual funds, portfolio management, and goal-based financial planning.
• 529 College Savings Plans Tax-advantaged education savings plans with tax-free growth and flexibility for higher education expenses.
• Estate Management Trust services including estate administration and planning to help protect wealth and guide families through inheritance.
• Private Banking Single point of contact banking service coordinating personal and business banking needs for high-net-worth individuals.
• Private Wealth Comprehensive wealth management services for ultra-high-net-worth clients with complex financial situations.
• 401(k) & 403(b) Plans Employer-sponsored retirement plans with educational resources, online account access through the Relius platform, and rollover assistance.
• Retirement Plan Services (RPS) Comprehensive retirement plan services for employers, including plan administration, participant education, and participant support.
• Omnify Health Benefits Employee benefit account management for HSAs, FSAs, and other employer-sponsored health benefit accounts, administered through the Omnify portal.
• Commercial Banking Business banking services including commercial loans, treasury management, and corporate trust for larger businesses.
• Small Business Banking Specialized banking services for small businesses including checking, savings, loans, and business development support.
• Treasury Management Cash management services for businesses including merchant card services, electronic payments (ACH), fraud management (Positive Pay), and lockbox services.
• Medical Banking Service Specialized banking services for doctors, hospitals, and healthcare practices, addressing the unique financial needs of medical providers including practice financing, equipment loans, and revenue cycle management support.
• Church Financing Specialized loan products and financing solutions for churches and religious organizations, including construction, expansion, and debt refinancing.
• Agricultural Loans Farm and agriculture financing products tailored to the seasonal cash flow, equipment, land, and operating capital needs of agricultural operations, served by a dedicated agricultural lending team.
• Greek Housing Financing Financing solutions for fraternity and sorority housing construction, renovation, and facility upgrade projects.
• NFIT Program Specialized banking program with unique products and services for target market segments within the bank's specialty banking portfolio.
• Corporate Trust & Investments Trust and investment services for corporate clients, including cities, municipalities, and institutional investors.
• Overdraft Solutions Overdraft protection options for personal checking accounts, including UBTgo alerts, automatic fund transfers, Checking Plus line of credit (with $34 annual fee and 18.00% APR), and Overdraft Privilege service ($34 NSF fee, $25 continuous overdraft fee).

Quantifiable outcome

• UBTgo mobile app rated 4.9 stars by users

Named customers7 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• OktacoreTechnology or IntegrationOkta provides identity authentication and security services for UBT's online and mobile banking platforms, enabling secure single sign-on access to banking services.
• Progress SoftwareminorOthersProgress Software developed MoveIt Transfer software which had a zero-day vulnerability exploited in May 2023. UBT settled related claims for $2.4 million - this is a legal matter, not a partnership.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Heartland Financial USA (HTLF): Heartland Financial USA is a publicly traded multi-state community bank holding company operating banks across the Midwest, Southwest, and Western US. Comparable to Union Bank & Trust in offering a comprehensive personal, business, wealth, and specialty-lending product set through a decentralized community-bank model.
• First Interstate BancSystem: First Interstate BancSystem is a publicly traded community bank holding company headquartered in Billings, Montana, operating across the Midwest and Western US after acquiring Great Western Bank. Comparable to Union Bank & Trust in operating a multi-state community banking franchise with personal, business, and ag lending.
• First National Bank of Omaha: First National Bank of Omaha is one of the largest privately held US banks, headquartered in Omaha, Nebraska, with branches across Nebraska, Colorado, Kansas, Illinois, and Texas. It competes head-to-head with Union Bank & Trust across retail, business, ag, and wealth segments in the same core markets.
• Pinnacle Bancorp: Pinnacle Bancorp is a privately held, family-owned community bank holding company headquartered in Lincoln, Nebraska, with branches across Nebraska, Kansas, Colorado, Wyoming, New Mexico, and Texas. It is the most direct competitor to Union Bank & Trust in the Lincoln/Omaha metros, offering comparable personal, business, ag, and wealth-management products.
• Bell Bank: Bell Bank is one of the largest privately held US banks, headquartered in Fargo, North Dakota, with branches across the Upper Midwest and Plains states. It mirrors Union Bank & Trust's model of family/employee ownership, vertical specialization, and integrated wealth management.
• Glacier Bancorp: Glacier Bancorp is a publicly traded community bank holding company headquartered in Kalispell, Montana, operating community banks across the Western and Midwestern US. Comparable to Union Bank & Trust in its multi-state community banking franchise with emphasis on relationship lending, ag, and small business.

Broad incumbents

• U.S. Bancorp: U.S. Bancorp is one of the largest US commercial banks with a major Midwest presence including Nebraska, Iowa, Kansas, and Colorado. It competes broadly with Union Bank & Trust across retail, business, wealth, and payments but operates at substantially greater scale and brand recognition.
• Commerce Bancshares: Commerce Bancshares is a Kansas City-based publicly traded bank holding company operating across Missouri, Kansas, Illinois, Oklahoma, Colorado, and other states. Comparable to Union Bank & Trust as a Midwest-focused bank holding company offering personal, business, and wealth services, though at significantly greater scale.
• Wells Fargo: Wells Fargo is one of the largest US banks with significant retail and commercial presence in Nebraska and across the Midwest. It competes with Union Bank & Trust across personal banking, mortgages, small business, and wealth services, though Wells Fargo operates nationally with a much broader product suite.
• BMO (Bank of Montreal): BMO acquired Bank of the West in 2023, giving it a 1,000+ branch US footprint including Nebraska, Kansas, and Colorado — the same three states Union Bank & Trust operates in. It competes directly across personal, small business, commercial, and wealth segments in UBT's core markets, though at substantially greater scale.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/unionbanktrust
• YouTubeyoutube.com/user/UnionBankandTrust
• Facebookfacebook.com/UnionBankandTrust
• LinkedInlinkedin.com/company/union-bank-&-trust
• Instagraminstagram.com/unionbankandtrust

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles28 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Union Bank & Trust