What Bettersize Instruments does

Bettersize Instruments is a privately held Chinese manufacturer of particle analysis and powder characterization instruments, founded in 1995 and headquartered in Dandong, China. The company designs, manufactures, and sells laboratory capital equipment that quantifies particle size, shape, zeta potential, molecular weight, density, and powder flowability across the nanometer-to-millimeter range, using laser diffraction, dynamic image analysis, dynamic and static light scattering, electrophoretic light scattering, and gas displacement methods. Its portfolio of approximately 19 instruments spans the Bettersizer series (laser diffraction / combined laser + image analyzers), the BeNano nanoparticle zeta and size line, the BeVision dynamic and static image analyzers, the DeepSizer 300 submersible analyzer, the BetterPyc 380 gas pycnometer, the BeScan Lab+ stability analyzer, and the BeSEC light scattering detectors for SEC/GPC chromatography. Proprietary technology is concentrated in the patented Differential Path and Adaptive Path technologies on the DeepSizer 300 and the Dual Lens and Oblique Incidence (DLOI) optical system on the Bettersizer S3 Plus. Vertically integrated production of critical components and automated assembly underpins a stated mean field uptime exceeding 1,000 days.

The company operates a sales-led B2B model with quote-based custom pricing, an online product catalog, and a free sample testing service (up to three complimentary analyses per prospect) used as a demand-generation channel. Customer segments include pharmaceuticals, battery and energy, and chemicals as primary verticals, with secondary exposure to ceramics, building materials, academia and research, and environmental analysis; instruments are positioned for compliance with ISO 13322-2, ISO 9276, USP, Ph. Eur., and ASTM standards. Distribution is global through direct website sales, with documented market presence in Southern Europe (Italy, Spain, Portugal, Greece), ASEAN (Singapore), and Western Africa (Niger) alongside an overall global footprint claim. The firm identifies as a participant in the particle analysis market alongside established Western competitors such as Malvern Panalytical, Micromeritics, and Hosokawa Micron. The company is registered as Bettersize Instruments Ltd., a UK private limited entity, while manufacturing operations are based in China.

Name

Bettersize Instruments

Legal name

Bettersize Instruments Ltd.

Website

https://bettersizeinstruments.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

251–500 employees

Short description

Bettersize Instruments is a Chinese-founded (Dandong, 1995) manufacturer of particle analysis and powder characterization laboratory instruments, serving pharmaceutical, battery, chemical, and research customers globally through direct B2B sales of laser diffraction, image analysis, light scattering, and density measurement systems.

Ownership category

akta.pro rank

Product category

Particle Analysis Instruments

NAICS

Analytical Laboratory Instrument Manufacturing (334516), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)

SIC

Laboratory Analytical Instruments (3826), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Mass Spectrometry & Spectroscopy Instruments (HLAGAIAB)

akta.pro secondary industries

Process Analytical Instrumentation (Gas analyzers, spectroscopy, pH/ORP, conductivity) (IMAGAFAE), Metrology, Calibration & Testing Equipment (Balances, pH/DO, Standards) (HLAGAIAL), Microscopy, Imaging & Flow Cytometry Instruments (HLAGAIAE)

Keywords

• Particle size analysis
• Powder characterization
• Laser diffraction analyzers
• Image analysis instruments
• Nanoparticle measurement

Headquarters

HQ city

Dandong

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Particle Analysis Instruments Sales: Sale of physical laboratory instruments for particle size analysis, particle shape analysis, zeta potential measurement, powder characterization, density testing, stability analysis, and molecular weight/size analysis. The company manufactures and sells equipment including laser diffraction particle size analyzers, image particle size analyzers, powder physical properties testers, and tapped density testers.
2. Laboratory Testing Services: Free sample testing services that provide comprehensive particle analysis reports. While the initial testing is complimentary, this service supports the sales process for instruments by demonstrating capabilities to potential customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Bettersize Instruments manufactures and sells laboratory instruments for particle analysis and powder characterization, including laser diffraction particle size analyzers, dynamic image analyzers, nanoparticle and zeta potential analyzers, gas pycnometers, tapped density testers, powder flow testers, and SEC/GPC light scattering detectors. The company also offers a complimentary sample testing service for prospective buyers and supports customers in pharmaceuticals, battery/energy, chemicals, ceramics, building materials, academia, and environmental analysis.

Product overview

Bettersize Instruments is a particle analysis instrumentation company offering a comprehensive portfolio of analytical instruments for particle characterization. The product lineup includes core laser diffraction and image analysis systems (Bettersizer 2600/2600 Plus, Bettersizer S3 Plus), nanoparticle characterization tools (BeNano 180 Zeta Max), density testing equipment (BetterPyc 380, BeDensi series), stability analysis (BeScan Lab+), and specialized analyzers such as the DeepSizer 300 for submersible applications. The products serve pharmaceutical, chemical, materials science, and research applications with compliance to USP, Ph. Eur., ASTM, and ISO standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Bettersizer 2600 Plus Advanced particle size and shape analyzer combining laser diffraction and dynamic image analysis for comprehensive particle characterization, providing 37+ size and shape parameters.
• Bettersizer 2600 Particle size analyzer combining laser diffraction and image analysis technologies for particle characterization.
• Bettersizer S3 Plus Laser diffraction particle size analyzer that uses the proprietary Dual Lens and Oblique Incidence (DLOI) optical system for precise measurement of particle distributions, including detection of very small particles via backscattered light and capture of large particles with an integrated CCD camera.
• BeNano 180 Zeta Max Nanoparticle size and zeta potential analyzer for characterizing nanoparticles in colloidal systems.
• BeVision D3 Series Dynamic image analyzer for automated particle size and shape analysis with high-throughput capabilities, delivering 37+ particle size and shape parameters with ultra-high resolution for narrow particle size distributions.
• DeepSizer 300 Submersible particle size analyzer designed for in-process and underwater particle measurement applications, incorporating patented Differential Path Technology and Adaptive Path Technology for real-time sediment monitoring in extreme environments.
• BeSEC Light Scattering Detector Light scattering detector for size exclusion chromatography / gel permeation chromatography (SEC/GPC) systems, with dual detection angles (7° and 90°) supporting a molecular weight range from 1 kDa to 2 GDa.
• BeSEC Molecular Weight Analyzer Molecular weight analyzer for SEC/GPC systems used to determine molecular weight and characterize polymers and biomolecules.
• BetterPyc 380 Automatic gas pycnometer for measuring true density and volume of solid materials using gas displacement.
• BeScan Lab+ Stability analyzer for evaluating physical stability of dispersions and suspensions over time.
• Bettersizer ST One-stop QC tool for quality control testing with integrated analysis capabilities.
• BeVision M1 Automated static image analyzer for high-throughput particle characterization.
• BeVision S1 Classical and versatile static image analyzer for routine particle analysis.
• BeDensi T Pro Series Tapped density tester for measuring powder packability and bulk density characteristics.
• PowderPro A1 Powder characteristics tester for comprehensive flowability and powder behavior analysis.
• BeDensi B1 Bulk density tester for measuring apparent density of loose powders.
• BeDensi B1-S Scott Volumeter for measuring bulk density according to standard methods.
• HFlow 1 Flowmeter funnel for characterizing powder flow properties.
• BeDensi P Bulk density tester specifically designed for plastic materials.
• BeDensi AR Angle of repose tester for measuring powder flow characteristics.

Quantifiable outcome

• Equipment trouble-free operation exceeding 1,000 days on average
• +2 more outcomes

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Malvern Panalytical: The dominant OEM in laser diffraction particle sizing and other particle characterization techniques. Direct head-to-head competitor to Bettersizer and S3 Plus across pharma, chemicals, and materials QA.
• Micromeritics: Specialist in particle characterization including density, surface area, and porosity. Comparable to Bettersize's BetterPyc 380, BeDensi series, and powder characterization portfolio.
• HORIBA Scientific: Offers laser diffraction, zeta potential, and nanoparticle analyzers. Directly comparable to Bettersize's light scattering and zeta potential product lines serving pharma and materials science customers.
• Sympatec: German specialist in laser diffraction and image analysis for particle sizing. Closely comparable product line to Bettersizer S3 Plus and BeVision dynamic image analyzers.
• Anton Paar: Manufactures laser diffraction particle analyzers (e.g., Litesizer series) and density meters. Overlaps with Bettersize in particle sizing, zeta potential, and density measurement.
• TSI Incorporated: Provides particle sizing and counting instruments for aerosols, powders, and liquids. Comparable to DeepSizer 300 submersible and broader particle counting capabilities.
• Beckman Coulter Life Sciences: Offers particle sizing and characterization tools including laser diffraction analyzers. Competes with Bettersize in life sciences and pharma QA laboratories.
• Shimadzu: Diversified analytical instrument maker with SEC/GPC systems and particle analyzers. Particularly relevant given Bettersize's BeSEC launch into the molecular weight/SEC detector space.

Broad incumbents

• Thermo Fisher Scientific: Largest analytical instrument incumbent with broad particle characterization offerings including laser diffraction and imaging. Competes with Bettersize across pharma, chemicals, and academia.
• Bruker: Diversified scientific instrument maker with materials and particle characterization products. Overlaps with Bettersize in research and industrial analytical labs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bettersizeltd
• YouTubeyoutube.com/c/BettersizeInstruments
• LinkedInlinkedin.com/company/bettersizeinstruments
• Facebookfacebook.com/BettersizeParticleSizeAnalyzer

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bettersize Instruments