Anisa International

What Anisa International does

Anisa International, founded in 1992 by Anisa Telwar Kaicker and headquartered in Atlanta, Georgia, is a female-owned designer and manufacturer of cosmetic applicators serving the global beauty industry. The company develops and produces custom and proprietary makeup brushes, skincare brushes, skincare tools, and the underlying PBT fiber technologies that power them, operating from wholly-owned manufacturing facilities in Tianjin (opened 2003, with a new LEED-certified plant built in 2020) and Jinghai (automated adonization plant, opened 2018), supported by US sales offices in New York and Los Angeles. Its core technical platform comprises 78+ patented and patent-pending designs across the US, China, EU, UK, and Canada, including proprietary fiber collections (PnP, QD, SQ+, Star, Crystal Infused) and patented applicator geometries (magnetic interchangeable sets, dual-sided, wing, pinnacle, liquid drops), with certifications spanning ISO 9001/14001/45001, FSC, LEED, PETA, WBENC, Halal, Ecovadis Silver, and SMETA.

Anisa operates a dual go-to-market model. The primary B2B motion is enterprise field sales to 180+ global beauty brands, with custom brush designs engineered to pair with specific formulations under minimum order quantities of 5,000-100,000 units, generating revenue through one-time manufacturing contracts and embedded licensing of proprietary fiber technologies. The secondary D2C motion is direct eCommerce through two wholly-owned sub-brands—Anisa Beauty (launched 2019) and Rose and Ben Beauty (launched 2021)—targeting makeup artists, estheticians, and beauty enthusiasts with PETA-certified, cruelty-free products, alongside specialty retail distribution at Sephora and Ulta and Amazon marketplace presence. The company pioneered the industry's full transition from animal hair to high-performance man-made fibers (completed in 2017) and holds the distinction of being the only female-owned brush manufacturer globally.

Name

Anisa International

Legal name

Anisa International, Inc.

Website

https://anisa.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Anisa International is a female-owned Atlanta-based designer and manufacturer of custom cosmetic and skincare brushes, serving 180+ global beauty brands via B2B manufacturing and consumers through D2C brands Anisa Beauty and Rose and Ben Beauty.

Ownership category

akta.pro rank

Product category

Cosmetic Brush Manufacturing

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Cosmetics & Personal Care Plastic Packaging Manufacturing (IMANAEAL)

Keywords

• Custom cosmetic brushes
• Private label manufacturing
• Skincare applicators
• Patented fiber technology
• Beauty tool design

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. B2B Custom Brush Manufacturing: Design and manufacture of custom, patented cosmetic brushes for the world's leading beauty brands. The company owns its manufacturing facilities in China and controls the entire supply chain, enabling custom fiber pairing with formulations for brand differentiation. Order quantities start at 5,000 units through enterprise sales.
2. Direct-to-Consumer eCommerce: Sale of proprietary brushes through owned eCommerce brands Anisa Beauty and Rose and Ben Beauty, targeting makeup artists, estheticians, and beauty enthusiasts. Both brands emphasize custom-design cuts, ergonomic handles, and proprietary vegan fibers.
3. Fiber Technology Licensing: Licensing of proprietary fiber technologies (PnP Fiber, QD Fiber, SQ+ Fiber, Star Fiber, Crystal Infused Fiber) to brand partners through custom brush manufacturing arrangements.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Anisa International designs and manufactures custom, patented cosmetic brushes and skincare application tools for the world's leading beauty brands, leveraging proprietary PBT fiber technology. The company operates fully-integrated manufacturing facilities in China, controlling the entire supply chain from fiber formulation to finished product. It also sells proprietary brushes direct-to-consumers through its wholly-owned eCommerce brands Anisa Beauty and Rose and Ben Beauty.

Product overview

Anisa International is a unified B2B/B2C beauty tools manufacturer offering four core product categories: Makeup Brushes, Skincare Brushes, Skincare Tools, and proprietary Fiber Technology. The product architecture centers on patented and proprietary fiber technologies (PnP Fiber, SQ+ Fiber, TRX Fiber, Star Fiber, QD Fiber, Crystal Infused Fiber) that are integrated into makeup and skincare brush products. Makeup Brushes and Skincare Brushes form the primary brush offerings, while Skincare Tools provides complementary application accessories. Two direct-to-consumer sub-brands—Anisa Beauty (launched 2019) and Rose and Ben Beauty (launched 2021)—bring these products to consumers alongside the B2B brand partnership model.

Differentiator

Problem solved

Functional benefit

Brands

• Anisa Beauty: Direct-to-consumer brand launched in 2019 featuring makeup and skincare brush collection with custom-design cuts, domes and angles, ergonomic handle designs, and proprietary vegan fibers.
• Rose and Ben Beauty

Products and services

• Makeup Brushes High-performance cosmetic brushes designed for flawless makeup application, featuring patented fiber technologies and ergonomic handle designs. Suitable for beginner to professional users and sold as custom-manufactured products for major beauty brands.
• Skincare Brushes Specially engineered brushes with fibers designed to withstand skincare formulations and frequent water contact without damage, enabling effective and gentle skincare application. Targeted at skincare brands needing water-resistant and formula-compatible applicators.
• Skincare Tools

Quantifiable outcome

• 78+ patented and patent-pending designs across multiple jurisdictions
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Scale indicators5 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Hakuhodo International: Japanese custom cosmetic brush manufacturer and one of the largest globally, serving prestige beauty brands with handcrafted and machine-made brushes. Directly comparable to Anisa as a B2B custom cosmetic brush manufacturer serving global beauty brand partners.
• GEKA GmbH: German manufacturer of cosmetic applicators and beauty tools, part of medmix (formerly Sulzer Mixpac). Directly comparable to Anisa as a custom cosmetic applicator manufacturer with proprietary fiber technology serving global beauty brands.
• Cosmogen: French manufacturer specializing in cosmetic applicators, brushes, and skincare tools for prestige beauty brands. Directly comparable to Anisa as a B2B custom applicator/brush manufacturer with innovation focus and skincare tools expansion.
• Pennellificio Vandenbosch / Pennellificio Omega: Italian cosmetic brush manufacturer producing private-label and custom brushes for European and global beauty brands. Directly comparable to Anisa as a custom cosmetic brush manufacturer with multi-decade history serving brand partners.
• TTi Cosmetics (Taiki Group): Cosmetic applicator and beauty tools manufacturer (Taiki Group subsidiary) producing brushes, sponges, and applicators for global beauty brands. Directly comparable to Anisa as a B2B custom beauty applicator manufacturer with focus on proprietary materials and fiber innovation.

Broad incumbents

• Albea Group: Global leader in beauty packaging and applicators, offering tubes, mascara brushes, and applicator solutions across the beauty and personal care industry. Broad incumbent serving similar beauty-brand customers as Anisa but with much broader packaging scope.
• AptarGroup: Global leader in dispensing systems, sealing solutions, and active material science for beauty, personal care, and home care. Broad incumbent comparable to Anisa in serving beauty brand customers with applicator-adjacent technologies, though much larger and more diversified.
• HCP Packaging: Chinese-based global cosmetic packaging and applicator manufacturer serving prestige and mass beauty brands. Broad incumbent comparable to Anisa as a China-manufactured beauty applicator supplier serving global brand partners at greater scale.

Emerging players

• Sigma Beauty: D2C professional beauty brush brand with proprietary brush designs (Sigmax fibers, f flat brushes) competing in the same D2C segment as Anisa Beauty and Rose and Ben Beauty. Comparable as a D2C beauty brush brand leveraging proprietary fiber technology.
• Luxie Beauty: D2C beauty brush brand focused on vegan, cruelty-free professional brushes sold direct-to-consumer and through retail. Comparable to Anisa Beauty as a D2C beauty brush brand targeting professional makeup artists and beauty enthusiasts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/253193
• Xx.com/anisaintl
• Facebookfacebook.com/anisainternational

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anisa International