Bulova Corporation

Name

Bulova Corporation

Legal name

Bulova Corporation

Website

https://bulova.com

Company type

Private

Founded year

1875

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Watches

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310)

SIC

Jewelry, Precious Metal (3911), Jewelry, Silverware & Plated Ware (3910), Retail-Jewelry Stores (5944)

akta.pro primary industry

Luxury Quartz Watches (CRAKADAB)

Keywords

• Watch manufacturing
• Automatic timepieces
• Quartz watch movements
• Celebrity watch collections
• Premium jewelry accessories

Headquarters

HQ city

Woodside

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Watch Sales: Primary revenue from manufacturing and selling watches across multiple price points ranging from $175 entry-level to $4,750 premium pieces. Includes men's and women's collections with various styles from classic to sport.
2. Jewelry Sales: Revenue from jewelry line including bracelets, necklaces, pendants, rings, and earrings under the Bulova brand, often tied to celebrity collaborations like Marc Anthony
3. Clocks and Accessories: Sales of clocks and watch accessories including straps and bands

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Bulova designs, manufactures, and markets watches across men's and women's categories, spanning proprietary Precisionist high-frequency quartz, automatic mechanical, High Performance Quartz, and standard quartz movements. Its portfolio includes sub-brands (Accutron, Caravelle), celebrity and institution co-branded collections (Frank Sinatra, Tony Bennett, Marc Anthony, Frank Lloyd Wright, Shelby, Apollo Theater, Latin GRAMMYs), and complementary men's jewelry, women's jewelry, clocks, and writing instruments.

Product overview

Bulova Corporation is a New York City-based watchmaker established in 1875, offering a diversified portfolio of timepieces and jewelry products. The core offering includes men's and women's watch collections featuring multiple movement technologies (Precisionist quartz, automatic mechanical, and standard quartz). Key product lines include the Accutron sub-brand known for tuning fork movements, the Super Seville collection combining 1970s retro design with Precisionist technology, and the Marine Star collection with nautical styling. Bulova also maintains strategic collaborations including the Marc Anthony Collection, Apollo Theater Collection, Latin GRAMMY Collection (as official timepiece partner), Frank Lloyd Wright Collection, Frank Sinatra Collection, SHELBY Collection, E1 Team Miami Collection, and Tony Bennett Collection. The product line spans price points from $140 to $1,995, covering styles from automatic mechanical watches to diamond and gold-toned luxury pieces, complemented by jewelry and clocks.

Differentiator

Problem solved

Functional benefit

Brands

• Accutron: High-precision watch brand known for tuning fork technology and space-related timepieces including Astronaut, DNA, Legacy, Spaceview collections.
• Caravelle
• Precisionist

Products and services

• Men's Watches

Quantifiable outcome

• Precisionist movement accuracy to seconds per year (8-jewel quartz vibrating at 262kHz)
• +2 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Marc AnthonyflagshipStrategic or Co-development PartnerBulova collaborated with global superstar Marc Anthony on a comprehensive collection of co-designed timepieces and jewelry. The collaboration features pieces named after Anthony's iconic songs and incorporates his direct involvement in design. The partnership includes support for Anthony's Maestro Cares Foundation which improves quality of life for disadvantaged children in Latin America and the United States.
• Apollo TheatercoreStrategic or Co-development PartnerBulova's collaboration with the Apollo Theater celebrates fine watchmaking, famous performances, and a history of firsts in the heart of New York City. The partnership features special edition timepieces inspired by the legendary venue, celebrating African American music and culture.
• Latin Recording Academy / Latin GRAMMYsflagshipStrategic or Co-development PartnerBulova serves as the official timepiece partner of The Latin Recording Academy and the Latin Grammy Awards. The partnership encompasses live events, red carpet sponsorship, and a unique collection of co-branded timepieces featuring the globally iconic gramophone logo. Bulova congratulates first-time nominees in the Best New Artist category with Bulova Latin GRAMMY-inspired timepieces.
• Frank Sinatra EnterprisecoreStrategic or Co-development PartnerThrough the relationship with Frank Sinatra Enterprise and non-profit Exploring the Arts, Bulova supports ongoing musical collaboration with the Frank Sinatra School of the Arts in Queens, New York. Features the Frank Sinatra Collection of co-branded timepieces.
• Frank Lloyd Wright FoundationcoreStrategic or Co-development PartnerBulova collaborated with the Frank Lloyd Wright Foundation to create the Frank Lloyd Wright Collection, featuring timepieces inspired by Wright's architectural designs and principles.
• SHELBYminorStrategic or Co-development PartnerCollaboration featuring SHELBY-branded watches, likely inspired by the automotive racing heritage of Carroll Shelby.
• E1 Team MiamiminorGTM or Marketing PartnerBulova partnered with E1 Team Miami, the electric powerboat racing team, for co-branded Marine Star collection watches. E1 is co-owned by celebrity figures including Will Smith, Tom Brady, LeBron James, and Marc Anthony.
• Tony BennettminorStrategic or Co-development PartnerTony Bennett Collection featuring co-branded timepieces honoring the legendary singer. 15% discount offered on this collection.
• Sail 4th 250minorGTM or Marketing PartnerCommemorative partnership for USA's 250th birthday featuring a special edition Snorkel timepiece embodying the spirit of stars and stripes.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tissot: Swiss mid-tier heritage watchmaker in the Swatch Group, with comparable price positioning, automatic and quartz ranges, and global retail presence.
• Hamilton Watch: American heritage watchmaker (now owned by Swatch Group) with strong aviation/military positioning and comparable price points targeting mid-market consumers.
• Fossil Group: Operator of Fossil, Skagen, Michael Kors, and other fashion watch brands, competing directly in entry-to-mid-tier with similar department store and DTC distribution.
• Seiko: Japanese-founded watchmaker offering comparable tiered pricing from entry to premium, with overlapping automatic and quartz technologies and similar mid-market positioning.
• Movado Group: Direct competitor operating multiple mid-luxury watch brands (Movado, Concord, EBEL) plus fashion brands (MVMT, Tommy Hilfiger licenses) and Olivia Burton - overlapping brand-house model with Bulova's parent structure.
• Citizen Watch: Direct parent company and most direct competitor in mid-tier watches. Citizen and Bulova compete across similar price points, movement types, and retail channels, sharing Japanese manufacturing heritage.
• Timex: American heritage watchmaker with strong value-tier positioning, comparable heritage storytelling and DTC e-commerce strategy.
• Casio: Competing in affordable quartz watches including G-Shock and Edifice lines, with strong heritage, broad global distribution, and overlapping mid-tier price points.

Broad incumbents

• Longines: Higher-tier Swiss heritage watchmaker in the Swatch Group, competing at the premium end of Bulova's range ($1,000+) and serving aspirational consumers Bulova aims to convert.
• Rado: Swiss heritage watchmaker owned by Swatch Group, competing in the premium tier with comparable design-led positioning and material innovation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/bulova
• Facebookfacebook.com/Bulova
• LinkedInlinkedin.com/company/bulova

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bulova Corporation