Roha Colors Group

What Roha Colors Group does

Roha Colors Group, legally ROHA Dyechem Pvt. Ltd., is an India-headquartered (Mumbai) privately held manufacturer of food colors, food ingredients, and industrial dyes and pigments. Founded in 1972, the company sells five principal product lines: NATRACOL natural colors, IDACOL synthetic colors, Futurals clean-label colors, OVegi dried ingredients, and Simpsons industrial colors. It also markets two innovation sub-brands, ChromaFine (micronized natural colors) and NIVEOUS (Titanium Dioxide replacement suite).

The company builds its differentiation on proprietary process technology, including freeze drying (lyophilisation), air drying, Enhanced Vacuum Drying, and Individual Quick Freezing under the OVegi platform, alongside micronization and TiO2 substitution capabilities. Manufacturing and R&D operate to ISO, HACCP, BRC, Halal, Kosher, IFS, SMETA, and Organic certification standards, supporting multinational food, beverage, and industrial customers.

ROHA operates a quote-based direct B2B sales model with enterprise account management and co-development partnerships, distributing through offices in 25 countries across six continents. The company's revenue streams are food colors (natural, synthetic, clean-label), dried ingredients, and industrial dyes and pigments, with recent inorganic growth through the acquisitions of Saraf Foods (November 2022) and Tebracc (September 2025).

Name

Roha Colors Group

Legal name

ROHA Dyechem Pvt. Ltd.

Website

https://roha.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Roha Colors Group is an India-based, privately held manufacturer of natural, synthetic, and clean-label food colors, dried food ingredients, and industrial dyes and pigments, serving global food, beverage, pharmaceutical, and industrial manufacturers through offices in 25 countries.

Ownership category

akta.pro rank

Product category

Food Colors and Ingredients

NAICS

Synthetic Dye and Pigment Manufacturing (32513), Food Manufacturing (311), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Colors & Color Systems (Natural/Artificial, Caramel Colors) (CRADAOAG)

akta.pro secondary industries

Application-Specific Color Solutions (Beverage, Dairy, Confectionery, Bakery, Savory, Pet Food) (AFAJAEAH), Color Blends & Formulation Systems (Standardized Blends, Shade Matching) (AFAJAEAF), Synthetic/Artificial Colorants (FD&C Dyes, Lake Pigments) (AFAJAEAC), Clean-Label & Certified Colorants (Organic, Non-GMO, Kosher/Halal, Allergen-Free) (AFAJAEAI)

Keywords

• Food colorants
• Natural food colors
• Synthetic food dyes
• Dried food ingredients
• Industrial color pigments

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Food Colors (Natural & Synthetic): ROHA manufactures and sells natural colors (NATRACOL brand), synthetic colors (IDACOL brand), and clean label colors (FUTURALS brand) to food and beverage manufacturers. Revenue is generated through direct B2B product sales across multiple industry verticals including confectionery, beverages, dairy, bakery, snacks, and meat processing.
2. Dried Ingredients (OVegi): ROHA's OVegi division sells premium dried ingredients including fruits, vegetables, herbs, mushrooms, meat, and Italian cheeses processed using freeze drying, air drying, EVD, and IQF technologies. Revenue is generated through product sales to food manufacturers seeking clean-label, natural dried ingredients.
3. Industrial Dyes and Pigments (Simpsons): ROHA's Simpsons division supplies industrial colors for plastics, paints and coatings, inks, agriculture, rubber, and household goods, generating revenue through direct B2B product sales.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

ROHA manufactures and sells natural food colors (NATRACOL), synthetic food colors (IDACOL), clean-label color solutions (FUTURALS), and premium dried food ingredients (OVegi) to food and beverage manufacturers worldwide. The company also supplies industrial dyes and pigments for plastics, paints, coatings, inks, agriculture, rubber, and household goods through its Simpsons division, serving clients across 25 countries.

Product overview

ROHA is a global leader in food colors and ingredients, and industrial dyes and pigments markets. The company operates through five main product lines: NATRACOL (natural food colors), IDACOL (synthetic food colors), Futurals (clean-label colors), OVegi (dried ingredients using advanced technologies like freeze-drying, air-drying, EVD, and IQF), and Simpsons (industrial colors). ROHA started in India and has grown into a global presence serving clients across 25 countries, offering both natural and synthetic color solutions for the food, beverage, pharmaceutical, and industrial sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Natracol: Natural colors carefully derived from the most brilliant natural sources without compromise
• IDACOL
• Futurals
• OVegi
• Simpsons
• ChromaFine
• Niveous

Products and services

• NATRACOL Natural Food Colors Range of natural food colors carefully derived from fruits, vegetables, plants, flowers, and algae, available in powder, liquid, and water- or oil-soluble forms, manufactured in ISO, HACCP, BRC, Halal, and Kosher certified facilities for clean-label food and beverage applications.
• IDACOL Synthetic Food Colors Wide range of synthetic food colors for food, pharmaceutical, and industrial applications offering pH, heat, and light stability.
• FUTURALS Clean Label Colors Pure extracts and concentrates for clean-label color applications without chemical intervention, providing vibrancy and stability for food manufacturers meeting clean-label consumer demands.
• OVegi Dried Ingredients Premium dried ingredients including vegetables, aromatic herbs, mushrooms, fruits, and meat/cheese produced via freeze drying, air drying, Enhanced Vacuum Drying (EVD), and Individual Quick Freezing (IQF) technologies that preserve freshness, taste, color, and nutritional value. Kosher, Halal, BRC, IFS, SMETA, and Organic certified.
• Simpsons Industrial Dyes and Pigments Industrial colors and pigments for plastics, paints and coatings, inks, agriculture, rubber, and household goods.
• ChromaFine Micronized Natural Food Colors Ultrafine micronized natural food colors derived from plants, fruits, and vegetables with superior solubility, dispersion, and color intensity for seasonings, dry beverages, compressed tablets, fat-based fillings, and compound coatings.
• NIVEOUS Titanium Dioxide Replacement Suite Starch- and calcium carbonate-based natural color solutions that serve as Titanium Dioxide substitutes for confectionery and beverage applications, providing strong whitening and opacity effects stable under fluctuating heat and light, and offering 100% natural, clean-label, preservative-free formulations.

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

One partnership is on record.

• Saraf FoodscoreStrategic or Co-development Partner · 4 November 2022Roha Group fully acquired Saraf Foods, a Vadodara-based freeze-drying specialist food processing company, in November 2022. The acquisition expanded ROHA's product portfolio and technological capabilities in dehydrated fruits, vegetables, spices, and herbs. The deal included Saraf Foods' presence in the US, Europe, and Latin America, and brought new leadership and innovation to ROHA's operations. The acquisition marked the exit of Saraf Foods' current investors.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Döhler: German-based ingredient company producing natural colors, flavors, and fruit/vegetable ingredients for food and beverage manufacturers. Direct peer to ROHA across the natural color, clean-label, and dried ingredient categories.
• Sensient Technologies: Global manufacturer of natural and synthetic food colors, flavors, and ingredients serving the same CPG and food manufacturer customer base as ROHA across multiple verticals including confectionery, beverages, and dairy.
• Kalsec: Privately held US-based producer of natural spice and herb extracts, natural colors, and hop extracts for food and beverage manufacturers. Closely comparable to ROHA's natural colors and clean-label offerings.
• DSM-Firmenich: Post-merger specialty ingredient major offering natural colors (e.g., Carophyll, Florafil) alongside flavors, enzymes, and nutritional ingredients — directly overlapping with ROHA's NATRACOL, IDACOL, and FUTURALS portfolios in food and beverage applications.
• Givaudan: Largest flavor and fragrance house with a meaningful natural colors and food ingredients business (including Naturex). Competes with ROHA for global CPG color and ingredient mandates and benefits from deeper resources and broader portfolio bundling.
• Novonesis (formerly Chr. Hansen): Natural ingredient company with a strong food colors and cultures portfolio (e.g., FruitMax, Hansen natural colors). Direct competitor to ROHA's NATRACOL and FUTURALS lines, particularly in dairy, beverage, and confectionery clean-label applications.
• Oterra: Pure-play natural food colors specialist (formerly Chr. Hansen Natural Colors, divested to EQT). Direct competitor to ROHA's NATRACOL and FUTURALS, with strong positions in dairy, beverages, and confectionery across multiple continents.

Broad incumbents

• Symrise: Major flavors and fragrance company with Diana Foods (natural colors, fruit-based ingredients) serving food manufacturers. Comparable across natural colors and fruit-derived ingredients for dairy, confectionery, and beverage applications.
• Kerry Group: Global taste and nutrition company with a color and ingredient portfolio serving food and beverage customers. Comparable as a broad incumbent with overlapping natural and clean-label color capabilities and stronger scale in EMEA and Americas.
• ADM: Global agricultural processor and ingredient supplier with a broad flavors and colors business serving food manufacturers. Overlaps with ROHA across color and dried ingredient categories but as part of a much larger commodity and ingredient portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rohaindia
• LinkedInlinkedin.com/company/rohaglobal
• Xx.com/rohadyechem

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roha Colors Group