SunnyDays Therapy

What SunnyDays Therapy does

SunnyDays Therapy Inc. is a privately held, bootstrapped pediatric therapy provider founded in 2006 by Kelly Peters, an Occupational Therapist, and headquartered in Minnetonka, Minnesota. The company delivers speech, occupational, and physical therapy services to infants, toddlers, children, and young adults through nine clinic locations across the Twin Cities metro and surrounding suburbs (Albertville, Chanhassen, Edina, Maple Grove, Minnetonka, Monticello, Robbinsdale, Waconia), with a tenth location in New Prague opening soon. Therapy is delivered both in-clinic and via TeleMedicine using Zoom video conferencing, with multi-modal treatment approaches including Sensory Integration, MNRI, Therapeutic Listening, Handwriting Without Tears, Astronaut Training, Zones of Regulation, Social Thinking, and SOS feeding protocols. The company complements its core services with an Autism program, feeding therapy, orofacial myofunctional therapy, free screening consultations, an educational blog, and a volunteer/shadowing pipeline for aspiring therapists.

The revenue model is anchored on insurance reimbursement—SunnyDays accepts most major commercial insurance plans plus Minnesota Medical Assistance—with self-pay/Good Faith Estimates available under the federal No Surprises Act for uninsured patients. Patient intake is processed through an online portal at connect.sunnydaystherapy.com, phone (952-223-2506), and SMS, while billing is handled through InstaMed. Pricing is not publicly disclosed, and revenue figures are not reported, consistent with the company's private and bootstrapped status. The go-to-market motion is direct-to-consumer, supplemented by healthcare-provider and pediatrician referrals, an educational blog, community volunteer programs, and free screenings that serve as a low-friction acquisition funnel. Leadership consists of founder and Executive Director Kelly Peters, Director of Operations Andrea, and Director of Business Development Krista Danner.

The company operates entirely within the state of Minnesota with no disclosed national or international footprint, and there are no recorded funding rounds, acquisitions, mergers, partnerships, patents, trademarks, or regulatory actions in the source material. Differentiation rests on three pillars: a multi-disciplinary therapy platform (speech + OT + PT) under one provider, a play-based therapy philosophy branded around child engagement, and broad insurance accessibility including Medical Assistance—positioning SunnyDays as a regional pediatric therapy specialist rather than a scalable digital health platform.

Name

SunnyDays Therapy

Legal name

SunnyDays Therapy Inc.

Website

https://sunnydaystherapy.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

SunnyDays Therapy is a privately held Minnesota pediatric therapy provider operating nine in-clinic locations plus TeleMedicine, delivering speech, occupational, and physical therapy to children across the Twin Cities metro area on an insurance-billed basis.

Ownership category

akta.pro rank

Product category

Pediatric Therapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Pediatric Rehabilitation & Developmental Therapy Centers (PT/OT/SLP) (HLAFAJAL)

akta.pro secondary industries

Pediatric/School-Based Occupational Therapy (OT) (EDAKAFAA), Early Intervention OT (Birth–3) / Preschool OT (EDAKAFAJ), Gross Motor Development & Motor Learning Interventions (EDAKAGAG), Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL)

Keywords

• Pediatric speech therapy
• Pediatric occupational therapy
• Pediatric physical therapy
• Autism therapy services
• Feeding therapy

Headquarters

HQ city

Minnetonka

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Insurance-Billed Therapy Services: Primary revenue stream from billing insurance providers for pediatric speech, occupational, and physical therapy sessions. The company accepts most major insurances including Medical Assistance.
2. Self-Pay Services: Services provided to uninsured or out-of-network patients who pay directly, with Good Faith Estimates provided under the No Surprises Act.
3. TeleMedicine Services: Remote therapy sessions via Zoom videoconferencing, billed through insurance similar to in-person sessions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

SunnyDays Therapy provides pediatric Speech Therapy, Occupational Therapy, and Physical Therapy to infants, toddlers, children, and young adults across 9 Minnesota clinic locations, with additional TeleMedicine delivery via Zoom. The practice combines core therapy modalities with specialized programs for autism, feeding disorders (SOS, Food Chaining, AEIOU), and orofacial myofunctional disorders, using play-based, evidence-informed techniques. Most major insurances and Medical Assistance are accepted, with self-pay and Good Faith Estimates available.

Product overview

SunnyDays Therapy offers a unified pediatric therapy platform providing three core services: Pediatric Speech Therapy, Pediatric Occupational Therapy, and Pediatric Physical Therapy. These core services are delivered in-clinic and via TeleMedicine across 9 Minnesota locations. The company complements its core therapy offerings with specialized programs including an Autism Program, Feeding Therapy, and Orofacial Myofunctional Therapy. Additional services include free screenings, volunteer/shadowing programs for students, and an educational blog resource. Therapy sessions are conducted using play-based approaches that incorporate various treatment techniques tailored to each child's individual needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Pediatric Speech Therapy Speech and language pathology services for infants, toddlers, and children addressing receptive and expressive language, articulation, phonology, social language, fluency, feeding and swallowing, oral motor, augmentative communication, auditory processing, and voice disorders.
• Pediatric Occupational Therapy Pediatric occupational therapy services helping children develop skills for daily activities including sensory integration, handwriting, feeding, visual skills, self-regulation, and play-based interventions targeting independence and functional skills.
• Pediatric Physical Therapy Physical therapy services for gross motor skills including strengthening, endurance, range of motion, gait, coordination, balance, ball skills, and pain management. Currently offered at the Minnetonka clinic only.
• TeleMedicine Services Remote therapy delivery via Zoom video conferencing, allowing speech and occupational therapy sessions to be conducted in real-time from the child's natural environment, enabling direct parent participation and eliminating travel time.
• Autism Program Specialized therapy program for children with Autism and related disorders, featuring staff with extensive training in applied behavior analysis (ABA) techniques, difficult behavior management, and innovative therapeutic approaches.
• Feeding Therapy Specialized feeding therapy services using Sequential Oral Sensory (SOS) Approach, Food Chaining, and AEIOU approaches to address feeding difficulties in children.
• Orofacial Myofunctional Therapy Therapy services addressing orofacial myofunctional disorders; trained therapists provide intervention for oral motor function and infant feeding.
• Free Screenings Complimentary therapy screenings that allow families to meet staff, determine fit, become familiar with the clinic space, and get questions answered before committing to formal evaluations.

Quantifiable outcome

• Families report more progress in less than a year compared to previous private and school occupational therapy
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• DotCom Therapy: Telehealth pediatric speech and occupational therapy provider delivering services via remote video. Comparable TeleMedicine delivery model and pediatric therapy scope, but pure-play digital with no physical clinic footprint.
• TherapyTravelers / Highlight (PresenceLearning): Teletherapy platform delivering school-based and pediatric speech, OT, and mental health services via remote video. Comparable TeleMedicine channel and pediatric therapy scope, but primarily school contract-driven rather than direct-to-family.

Direct peers

• Centria Healthcare: National provider of ABA therapy and pediatric behavioral health services across multiple states. Comparable as a pediatric therapy operator focused on autism with insurance-based revenue and clinic-based delivery.
• Fraser: Minnesota-based non-profit providing pediatric therapy, autism services, and developmental disability support across multiple Twin Cities locations. Directly comparable as a regional multi-site pediatric therapy operator with overlapping ST/OT/PT services, autism specialization, and Medical Assistance acceptance.
• Cortica: Network of clinics providing integrated pediatric therapy (ABA, OT, SLP, PT) for children with autism and developmental differences. Closely comparable multi-disciplinary pediatric therapy model with insurance-billed revenue and autism-program positioning.
• Hopebridge: Multi-state pediatric therapy and autism services provider operating a clinic-based delivery model for ABA, OT, and speech therapy. Comparable to SunnyDays as a pediatric therapy clinic chain with autism specialization, though at significantly larger scale and geographic breadth.
• St. David's Center for Child & Family Development: Minnesota-based pediatric therapy and family services organization providing OT, SLP, and developmental services across multiple Twin Cities locations. Most direct regional peer with overlapping service mix and insurance-billed delivery model.

Broad incumbents

• The Stepping Stones Group: National provider of pediatric therapy, special education, and school-based staffing services across multiple states. Comparable on pediatric therapy scope, but serves school districts as the primary customer rather than families directly.
• Pediatric Therapeutic Services (PTS): Provider of school-based and outpatient pediatric OT, PT, and SLP staffing and services. Overlapping therapy disciplines and payer pathways, but with a school-district contract orientation rather than retail family acquisition.
• Children's Minnesota Rehabilitation Services: Pediatric rehabilitation and therapy services delivered through a major Minnesota-based children's hospital system. Overlapping pediatric PT/OT/SLP and developmental services, but operating as part of a hospital system with broader medical services and institutional scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/sunnydaysthpy
• Facebookfacebook.com/SunnyDaysTherapy
• LinkedInlinkedin.com/company/sunnydays-therapy-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SunnyDays Therapy