Cornmarket Group Financial Services Ltd.

What Cornmarket Group Financial Services Ltd. does

Cornmarket Group Financial Services Ltd. is an Irish financial services broker specialising exclusively in the Irish public sector, founded around 1975 and headquartered at Christchurch Square, Dublin 8, with a second office in Cork. The company distributes and intermediates a broad suite of insurance and financial planning products — car, home, travel, health, life, income protection, dental, mortgage protection, specified illness and van insurance, plus AVCs, savings plans, mortgages, retirement planning, inheritance planning and tax return services — on behalf of multiple product providers including Aviva, Allianz, RSA, Irish Life Health, New Ireland and MAPFRE MAWDY. The technology layer consists of dedicated digital self-serve e-commerce quote and purchase platforms for motor, home and travel insurance, a MyCornmarket customer self-service portal with two-factor authentication, and accessibility compliance to WCAG 2.2 AA / EN 301 549 v.3.2.1 across all major customer-facing surfaces.

The business operates a hybrid commission-and-advisory revenue model: Cornmarket earns broker commissions from product providers for each policy placed and renewed, plus professional services fees for financial planning, retirement, mortgage and tax return work, with commission terms disclosed in its Remuneration Document. Go-to-market is anchored by exclusivity-style affinity distribution agreements with over 40 public sector trade unions, associations and employers (Fórsa, SIPTU, ASTI, GRA, INMO, TUI, PNA, MLSA and others) and is supplemented by phone-based inside sales, face-to-face financial consultants, the Cornmarket360 workplace wellness programme, and SEO-led organic acquisition. Following the September 2025 acquisition of Marsh Ireland's personal insurance business, Cornmarket manages 430,000+ policies across 240,000+ customers with over 500 employees and claims the position of Ireland's largest health insurance broker with 100,000+ customers. The company is a wholly owned subsidiary of Irish Life Group Ltd., itself part of the Great-West Lifeco group, and is regulated by the Central Bank of Ireland (register #1417); it holds the Business Working Responsibly Mark and is the only insurance broker in Ireland to do so. All products are restricted to residents of the Republic of Ireland.

Name

Cornmarket Group Financial Services Ltd.

Legal name

Cornmarket Group Financial Services Ltd.

Website

https://cornmarket.ie

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

251–500 employees

Short description

Cornmarket is an Irish financial services broker intermediating insurance and financial planning products for 240,000+ public sector employees via 40+ union affinity partnerships. It manages 430,000+ policies, is Ireland's largest health insurance broker, and is a subsidiary of Irish Life Group.

Ownership category

akta.pro rank

Product category

Insurance Brokerage and Financial Advisory Services

NAICS

Insurance Agencies and Brokerages (524210), Insurance Carriers and Related Activities (524)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Lead Generation, Comparison & Marketplace Platforms (Financial Products) (FSAEAMAM)

Keywords

• Insurance brokerage Ireland
• Public sector financial services
• Health insurance broker
• Retirement and pension planning
• Income protection insurance

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Insurance Intermediation / Brokerage Commissions: Cornmarket acts as an insurance intermediary/broker, earning commissions from product providers (insurers) for placing insurance business. They hold written agency appointments with multiple insurers including Aviva, Allianz, RSA, Irish Life Health, and others. Commission is earned on each policy placed and renewed.
2. Financial Planning and Advisory Fees: Revenue generated from providing financial planning services including retirement planning, AVCs, inheritance planning, mortgages, and tax return services to public sector employees.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Cornmarket Group Financial Services Ltd. is a regulated insurance intermediary and financial services broker in Ireland that distributes insurance (car, home, travel, health, life, income protection, dental, mortgage protection, specified illness, van) and financial planning/advisory services (AVCs, retirement planning, savings, mortgages, inheritance planning, tax returns). It negotiates preferential terms and bespoke group schemes with insurers on behalf of over 40 affiliated public-sector unions, associations and employers (Fórsa, SIPTU, ASTI, GRA, INMO, TUI, PNA, MLSA, etc.) serving Ireland's public sector workforce.

Product overview

Cornmarket Group Financial Services Ltd. is a financial services broker serving the Irish public sector, operating as a platform with multiple product lines. The core offering consists of insurance products (car, home, travel, health, life, income protection, dental, mortgage protection, specified illness cover, and van insurance) and financial planning services (pension AVCs, tax returns, retirement planning, savings, mortgages, and inheritance planning). The company also manages group insurance schemes for over 40 public sector unions, associations, and employers, and operates a Cornmarket Rewards loyalty programme. A customer-facing digital platform (MyCornmarket portal) provides policy management. In September 2025, Cornmarket acquired Marsh Ireland's personal insurance business, adding motor, home, travel, and van insurance to its portfolio and expanding to over 240,000 public sector customers and 430,000 policies. The company is headquartered in Dublin with a Cork office and over 500 employees.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Insurance Specialist car insurance schemes for public sector employees including Nurses, Teachers, Fórsa members and general public sector workers, offering scheme-specific benefits, partner discounts and promotional pricing (e.g., €250 OFF for young drivers, up to €200 OFF for switchers). Underwritten by partner insurers such as Aviva and Allianz.
• Home Insurance Home insurance cover underwritten by Aviva and Allianz for homeowners, with promotional discounts such as up to €200 OFF and two months free cover for new switchers.
• Travel Insurance Single trip and annual multi-trip travel insurance available through travelinsurance.cornmarket.ie, with cover options for Europe, worldwide excluding USA/Canada, and worldwide including USA/Canada, plus optional winter sports cover. Underwritten and administered by MAPFRE MAWDY.
• Health Insurance Brokerage Comparison and switching service across all Irish health insurers including Irish Life Health (First Cover, First Cover Extra) with add-on benefits such as Digital Doctor (Centric Health) and Back-Up service (Spectrum Health). Cornmarket is Ireland's largest health insurance broker with over 100,000 customers and €3M+ in customer savings in 2025.
• Life Insurance Life insurance cover for individuals and families, with free life-insurance reviews through Cornmarket's union and employer group schemes.
• Income Protection Income protection schemes including Salary Protection, PHI and Income Continuance plans (e.g., TUI Income Continuance Plan) that replace up to 75% of salary if the policyholder cannot work due to illness or injury. Underwritten by New Ireland, Aviva and Irish Life.
• Dental Insurance Dental insurance cover for individuals and families, distributed as a stand-alone policy and within Cornmarket's broader health insurance offering.
• Mortgage Protection Mortgage protection insurance that covers the outstanding mortgage balance in case of death or serious illness.
• Specified Illness Cover Specified illness cover providing a lump-sum payment upon diagnosis of a covered serious illness, offered both individually and via union group schemes (e.g., Fire Brigade Group Specified Illness Cover, GRA Group Specified Illness Cover, PDFORRA Specified Illness Cover).
• Van Insurance Van insurance added to Cornmarket's product range as part of the September 2025 acquisition of Marsh Ireland's personal insurance business.
• Retired Members Life Cover Life insurance designed specifically for retired public-sector employees, including retired-members' life cover plans.
• Retirement Planning Service Comprehensive retirement planning advisory service covering pre-retirement and in-retirement consultations, retirement seminars and pension estimator tools, tailored to public-sector pay and pension structures.
• Financial Planning Service Personalised financial planning consultations covering payslip analysis, sick-pay and protection, superannuation, tax-relief opportunities and retirement planning, delivered by qualified Cornmarket financial consultants.
• Pension Top Ups (AVCs) Additional Voluntary Contributions (AVCs) and single-premium AVCs that allow public-sector employees to boost pension savings.
• Savings Plus Savings products including Foursight Savings Plans, Approved Retirement Funds (ARFs) and Bonds for retirement and investment planning.
• Mortgages Mortgage advisory and arrangement service for public-sector employees, including a free mortgage-advice service and a €150 valuation survey cashback offer for qualifying customers.
• Inheritance Planning Inheritance planning services that help customers plan the transfer of assets to beneficiaries.
• Tax Return Service Specialised tax-return preparation and filing service for public-sector employees, with a dedicated team reachable at [email protected].

Quantifiable outcome

• Over 240,000 public sector customers served across 430,000+ policies
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Breast Cancer IrelandcoreStrategic or Co-development Partner · 2 October 2025Cornmarket partnered with Breast Cancer Ireland and Fórsa union to deliver a two-year breast health awareness and education programme to 88,000 Fórsa members nationwide. The programme includes in-person presentations by a breast cancer survivor outreach coordinator and online access to breast health education materials. Cornmarket's role is as programme co-developer and funding partner alongside Breast Cancer Ireland.
• Fórsa UnioncoreStrategic or Co-development Partner · 2 October 2025Fórsa union partners with Cornmarket to provide exclusive financial services and products to its 88,000 members, including the breast health awareness programme delivered in partnership with Breast Cancer Ireland. Cornmarket negotiates preferential financial products on behalf of Fórsa members.
• Marsh IrelandcoreOthers · 26 September 2025Acquisition: Cornmarket acquired Marsh Ireland's personal insurance business (motor, home, travel and van insurance) as part of its growth strategy. Over 28,000 Marsh Ireland policies became Cornmarket policies. The acquisition increases Cornmarket's workforce to over 500 and expands its customer base to 240,000+ customers and 430,000+ policies.
• MAPFRE ASISTENCIA (MAWDY)coreChannel Partner/ Reseller/ DistributorCornmarket's travel insurance products are underwritten and administered by MAPFRE ASISTENCIA Compania Internacional De Seguros Y Reaseguros, trading as MAWDY. Cornmarket acts as the insurance intermediary/broker distributing MAWDY's travel insurance products to its customer base. MAWDY is authorised by Direccion General de Seguros y Fondos de Pensiones del Ministerio de Economia y Hacienda in Spain and regulated by the Central Bank of Ireland for consumer protection rules.
• Red C ResearchminorOthersCornmarket commissioned Red C Research to conduct a nationally representative survey of over 500 Irish adults in November 2025 to explore public attitudes, perceptions and misconceptions about health insurance in Ireland. Results were published in March 2026.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Aviva Ireland: One of Cornmarket's key underwriter partners (motor, home, life, income protection). Comparable as a major Irish general and life insurer whose products Cornmarket distributes, and as a competitor for direct consumer relationships.
• Willis Towers Watson (WTW) Ireland: Global insurance and advisory firm with Irish operations. Comparable to Cornmarket as a large-scale insurance intermediary, though WTW focuses predominantly on commercial and corporate lines versus Cornmarket's public sector/affinity model.
• Zurich Life Ireland: Major Irish life and pensions provider offering life, investment and protection products. Comparable to Cornmarket's life insurance and pension advisory business from the insurer side of the value chain.
• Irish Life: Cornmarket's parent company and one of Ireland's leading life and pensions providers, also distributing health and protection products. Comparable both as Cornmarket's parent and as a product provider whose life, health and pension offerings overlap with Cornmarket's advisory services.
• Aon Ireland: Irish arm of global insurance and reinsurance broker Aon. Comparable as a broad-line insurance intermediary operating in the same Irish market, although Aon's portfolio extends well beyond Cornmarket's public sector focus.
• Marsh Ireland: Irish operations of global broker Marsh. Sold its personal lines book to Cornmarket in September 2025, but remains a comparator in commercial insurance brokerage and risk advisory in Ireland.

Others

• Laya Healthcare: Irish private health insurer. Comparable as a product carrier within Cornmarket's health insurance brokerage offering, and as a competing brand Cornmarket helps consumers evaluate and switch to or from.
• Vhi Healthcare: Ireland's largest health insurer. Comparable to Cornmarket as a counterparty in Cornmarket's core health insurance brokerage segment, and thematically linked as Cornmarket helps consumers compare and switch across Vhi and other health carriers.

Direct peers

• Arachas: One of Ireland's largest independently owned insurance brokerages, offering commercial and personal lines including motor, home, travel and health insurance. Directly comparable to Cornmarket as a multi-line Irish insurance broker with affinity and direct distribution.
• O'Driscoll O'Brien: Irish insurance broker serving individuals and businesses across personal and commercial lines. Comparable to Cornmarket as a multi-product Irish insurance intermediary using digital and advisory channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CornmarketIE
• Instagraminstagram.com/cornmarketie
• LinkedInlinkedin.com/company/cornmarket-group-financial-services

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cornmarket Group Financial Services Ltd.