Cree LED
Cree LED, a Penguin Solutions brand, designs and manufactures application-optimized LED chips, packaged LEDs, COB arrays, and assembled PCBAs for lighting OEMs serving general, architectural, horticulture, signage, automotive, and portable lighting markets globally.
- Company typePublic
- Founded1987
- HeadquartersDurham, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Cree LED does
Cree LED, a Penguin Solutions brand (Nasdaq: PENG), is a U.S.-based LED components manufacturer founded in 1987 and headquartered in Durham, North Carolina. It designs and sells application-optimized LED chips, packaged LEDs, chip-on-board (COB) arrays, and fully populated LED PCBAs (Level 2 Solutions) to lighting manufacturers serving indoor and outdoor general lighting, architectural and entertainment, horticulture, video screens and signage, automotive and emergency vehicle, and portable lighting. Its portfolio centers on three core families — XLamp (high-performance ceramic surface-mount and COB LEDs), J Series (value-tier mid-power LEDs in industry-standard 2835/3030/5050/7070 packages), and High Brightness LEDs (SMD and through-hole for displays and signage) — plus newer lines including OptiLamp pixel-intelligent LEDs, Far Red horticulture LEDs, XLamp XE-B/XE-G compact high-intensity devices, and Level 2 assembled PCBAs. Underlying technology encompasses more than 4,000 LED patents, application-tuned spectrum and packaging (Pro9, Photophyll Select, Horizon, S Line sulfur-resistance, Precision Dimming, FusionBeam, TripleBeam), and InGaN-based bare chips (EZ, SA, SR, SD).
The company operates a B2B distribution-led model with global reach across North America, Europe (including Germany and a presence demonstrated at ISE 2026 in Barcelona), Asia (including China), and Mexico. It sells standard products through authorized distributors with low-to-no minimum order quantities, while engaging larger manufacturers directly for custom L2 solutions and design assistance. Revenue is generated primarily through hardware sales of LED components and PCBAs to OEM lighting manufacturers, supplemented by IP licensing and patent enforcement (e.g., the 2025 lawsuit against Promier Products and Tractor Supply). Cree LED was acquired by Smart Global Holdings in 2021 and now operates as a wholly-owned subsidiary under the Penguin Solutions parent, which provides scale, capital, and strategic direction; the company itself runs with 101-250 employees and is led by President Joseph Clark.
Cree LED firmographics
Firmographics- Name
- Cree LED
- Legal name
- CreeLED, Inc.
- Website
- https://cree-led.com
- Company type
- Public
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Cree LED, a Penguin Solutions brand, designs and manufactures application-optimized LED chips, packaged LEDs, COB arrays, and assembled PCBAs for lighting OEMs serving general, architectural, horticulture, signage, automotive, and portable lighting markets globally.
- Ownership category
- akta.pro rank
Cree LED industry classification
Industry- Product category
- LED Components
- NAICS
- Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139), Electric Lighting Equipment Manufacturing (3351), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132)
- SIC
- Electric Lighting & Wiring Equipment (3640), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- LED Drivers, Ballasts & Power Modules for Lighting (Constant-current/voltage drivers, ballasts, control gear) (IMAGAIAJ)
- akta.pro secondary industries
- Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB), Lighting Controls & Building Integration (Drivers, sensors, dimming, lighting control panels, networked lighting) (IMAGAIAI), Machine Vision & Inspection Lighting (Ring lights, bar lights, backlights, strobed illumination) (IMAGAIAG)
Keywords
Where Cree LED is headquartered
LocationHeadquarters
- HQ city
- Durham
- HQ country
- United States
- HQ region
- North America
Markets served
Cree LED business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- LED Components and Chips: Sale of LED chips and components including XLamp, J Series, and High Brightness LED product lines to lighting manufacturers worldwide.
- Level 2 Solutions (PCBAs): Fully populated LED printed circuit board assemblies (PCBAs) available directly from Cree LED, providing complete solutions from one supplier. Includes standard and custom configurations for indoor and outdoor lighting applications.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Cree LED product offering
Product offeringCore offering
Cree LED designs and manufactures application-optimized LED components, LED chips, and fully assembled LED PCBAs for sale to lighting manufacturers worldwide. Its portfolio spans XLamp high-performance ceramic SMD and COB LEDs, J Series mid-power value LEDs in industry-standard packages, High Brightness LEDs for video screens and signage, OptiLamp display LEDs with integrated intelligence, InGaN-based LED chips, and Level 2 (L2) assembled PCB solutions for indoor and outdoor luminaires.
Product overview
Cree LED, a Penguin Solutions brand, offers one of the industry's broadest portfolios of application-optimized LED chips and components. The product portfolio centers on three core LED families: XLamp® (high-performance ceramic surface-mount and COB LEDs), J Series® (mid-power value LEDs in standard packages), and High Brightness LEDs (for video screens and signage). Supporting these are Level 2 Solutions (fully assembled PCBAs), OptiLamp™ (revolutionary display LEDs with integrated intelligence), and LED Chips (InGaN-based bare chips). The XLamp family includes specialized sub-families for different applications: XD/XQ and XB for compact designs, XP/XT and XHP for high-power applications, XFL for flashlights, COB arrays for integrated lighting, and Element (XE-B/XE-G) for ultra-compact color applications. J Series covers standard packages (2016, 2835, 3030, 5050, 7070). The company holds over 4000 LED patents and pioneered the lighting-class LED.
Differentiator
Problem solved
Functional benefit
Products and services
- XLamp LEDs High-performance ceramic SMD and COB LED components for general and specialty lighting; includes XD/XQ (1.6 mm), Element (1.6x2.05 mm), XB (2.45 mm), XP/XT (3.45 mm), XM (5.0 mm), XHP (3.45/5.0/7.0 mm), XFL flashlight-optimized, COB arrays, and XN-P color platforms.
- J Series LEDs Value-oriented LED family in industry-standard package sizes (2016, 2835, 3030, 5050, 7070) delivering top-tier performance and reliability for general and specialty lighting, with global IP indemnification.
- High Brightness LEDs Surface-mount (SMD) single and multi-color LEDs, through-hole P2/P4 LEDs, and the CLY6 family for video screens, signage, architectural lighting, and specialty applications with industry-leading intensity and reliability.
- Level 2 (L2) Solutions PCBAs Fully assembled LED PCBAs available directly from Cree LED for indoor and outdoor luminaires; includes Standard L2 Array, Standard L2 Linear, and custom configurations with optional design services and product compliance support.
- LED Chips InGaN-based blue and green LED chips in EZ (top-emitter), SA (volume-emitter), SR (mid-power), and SD (vertical design) families for automotive, lighting, and specialty applications.
- OptiLamp LEDs Display-grade LEDs integrating driver and control intelligence directly into every pixel for enhanced brightness, 24-bit color control per channel, improved power efficiency, and built-in monitoring without external driver ICs.
- XLamp Element LEDs (XE-B, XE-G) Ultra-compact high-power LED family providing broad color and spectral choices; XE-B at 0.9 x 1.4 mm package and XE-G at 1.6 x 2.05 mm footprint with 17 colors and complete white options.
- XLamp XFL LEDs Flashlight-optimized high-power LEDs delivering breakthrough lumens, throw distance, and value with 90% smaller light emitting surface than competitors and more precise beam shapes for 3000-12000 lm torches, tactical flashlights, headlamps, and bike lights.
- XLamp COB LED Arrays Industry-broad portfolio of chip-on-board LED arrays on metal and ceramic substrates, including CTW (CCT-tunable), CHA (high-intensity metal), CMB, CMU (high-efficacy metal), CMA (efficacy-optimized), and CXB families.
- XLamp XP-G3 Far Red LEDs Horticulture-targeted Far Red LEDs in the 720-740 nm range for supplemental greenhouse, vertical farming, and interlighting, with 21% efficiency improvement over the prior generation and S Line durability.
Quantifiable outcome
- Up to 60% higher intensity through secondary optics compared to standard 1x1mm LEDs with XE-B LEDs
- +5 more outcomes
Companies that use Cree LED
Customer profileNamed customers2 records
Segments7 records
Ideal customer profiles6 records
Cree LED technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Cree LED partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SANlightcoreCree LED and SANlight partnered to develop high-efficiency lighting solutions for horticulture applications. SANlight uses Cree LED's J Series products in its new STIXX-Series luminaires, designed for horticulture applications with high efficiency, durability, and versatility for different growing setups.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Cree LED competitors and assessment
Company assessmentEmerging players
- Bridgelux: US-based LED chip-on-board (COB) and solid-state lighting specialist. Bridgelux competes with Cree's XLamp COB arrays in commercial and architectural lighting applications.
Direct peers
- ams OSRAM: Global LED and opto-semiconductor manufacturer with broad portfolios in automotive, horticulture, and specialty lighting LEDs. A direct competitor to Cree's XLamp, horticulture, and high-brightness offerings.
- Stanley Electric: Japanese LED and automotive lighting specialist. Stanley competes directly with Cree LED's automotive, high-brightness, and XLamp lines for OEM design wins.
- Samsung LED: Vertically integrated LED component business competing in mid-power packages (2835, 3030) and high-power lighting. Direct competitor to Cree LED's J Series and XLamp lines.
- Nichia Corporation: Japanese pioneer and global leader in LED chip manufacturing. Nichia is the most direct peer to Cree LED, competing across general lighting, automotive, and specialty LED applications with comparable InGaN-based technology.
- LG Innotek: Korean LED and opto-component manufacturer serving automotive, mobile, and lighting markets. Competes with Cree LED particularly in automotive lighting LEDs.
- Everlight Electronics: Taiwan-based LED component manufacturer with broad portfolios in general lighting, signage, and automotive. Direct competitor across multiple Cree LED product families.
- Seoul Semiconductor: Korean LED chip and package manufacturer competing with Cree's mid-power J Series and high-power XLamp lines in general lighting, automotive, and signage.
- Lumileds: Specialist LED component and chip manufacturer serving automotive, general lighting, and specialty markets. Lumileds competes head-to-head with Cree LED's XLamp and High Brightness product lines.
Broad incumbents
- Signify (Philips Lighting): Global lighting systems leader (formerly Philips Lighting). A broad incumbent that purchases LED components and competes in finished fixtures across the same end markets Cree LED supplies.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Cree LED social profiles
Digital presenceCree LED financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cree LED leadership team
Management profileNumber of profiles
Profiles1 record
Cree LED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cree LED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cree LED
What does Cree LED do?
Cree LED designs and manufactures application-optimized LED components, LED chips, and fully assembled LED PCBAs for sale to lighting manufacturers worldwide. Its portfolio spans XLamp high-performance ceramic SMD and COB LEDs, J Series mid-power value LEDs in industry-standard packages, High Brightness LEDs for video screens and signage, OptiLamp display LEDs with integrated intelligence, InGaN-based LED chips, and Level 2 (L2) assembled PCB solutions for indoor and outdoor luminaires.
Is Cree LED a public or private company?
Cree LED is a public company. It is classified as corporate owned and is currently operating.
When was Cree LED founded?
Cree LED was founded in 1987. It employs 101 to 250 people.
Where is Cree LED based?
Cree LED is headquartered in Durham, United States, in the North America region.
How does Cree LED make money?
Two revenue lines are on record. LED Components and Chips are the primary driver. The others are level 2 Solutions (PCBAs).
Who are Cree LED's main competitors?
Bridgelux is listed as an emerging player. Direct peers are ams OSRAM, Stanley Electric, Samsung LED, Nichia Corporation, LG Innotek, Everlight Electronics, Seoul Semiconductor and Lumileds. Signify (Philips Lighting) is listed as a broad incumbent.
Does Cree LED have an API?
No public API is recorded for Cree LED.
What industry is Cree LED in?
Cree LED's product category is LED Components. Its primary akta.pro industry code is IMAGAIAJ, LED Drivers, Ballasts & Power Modules for Lighting (Constant-current/voltage drivers, ballasts, control gear), with a secondary code of IMAGAIAB, Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior). Its NAICS code is 335139 and its SIC code is 3640.