Wisconsin School of Business

What Wisconsin School of Business does

The Wisconsin School of Business (WSB) is the business school of the University of Wisconsin-Madison, a public state-entity founded in 1900 and headquartered at Grainger Hall in Madison, Wisconsin. WSB delivers undergraduate (BBA with 12 majors), graduate (Full-Time, Professional, and Executive MBA plus nine specialized master's including Business Analytics, Finance/Investment/Banking, Supply Chain, Real Estate, and Accounting), doctoral, and online programs. The school operates 12 specialized knowledge centers spanning supply chain, real estate, banking, investment analysis, corporate finance, entrepreneurship, and arts administration, and has launched an AI Hub for Business initiative to integrate AI across curricula and research. Revenue is generated primarily through tuition and fees, with supplemental streams from corporate partnerships (recruiting, capstone sponsorship, executive education) and alumni gifts/donations through the Give program. The school reports 50,000+ alumni, is led by Dean Vallabh Sambamurthy, and serves undergraduate students, graduate professionals, doctoral researchers, corporate partners, and pre-college scholarship participants as primary customer segments. WSB is ranked #1 public undergraduate business program (U.S. News & World Report, 2026), #22 full-time MBA among publics, and #7 public MS in Business Analytics (QS, 2025); the institution rang the NYSE closing bell on October 22, 2025 to mark its 125th anniversary.

Name

Wisconsin School of Business

Legal name

Wisconsin School of Business, University of Wisconsin–Madison

Website

https://bus.wisc.edu

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

251–500 employees

Short description

The Wisconsin School of Business is the public business school of the University of Wisconsin-Madison, offering BBA, MBA, specialized master's, doctoral, and online programs supported by 12 knowledge centers and a 50,000+ alumni network, serving students and corporate partners.

Ownership category

akta.pro rank

Product category

Higher Education - Business School

NAICS

Colleges, Universities, and Professional Schools (611310), Colleges, Universities, and Professional Schools (61131)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAHAHAA

Undergraduate Business Schools (BBA/BSBA Programs)

Education/Higher Education (Colleges & Universities)/Business Schools & Management Institutes

SECONDARYEDAHAHAN

Executive Education & Corporate Programs (Non-degree)

Education/Higher Education (Colleges & Universities)/Business Schools & Management Institutes

SECONDARYEDAHAHAM

Real Estate & Construction Management Schools (within Business Schools)

Education/Higher Education (Colleges & Universities)/Business Schools & Management Institutes

Keywords

• Business education
• MBA programs
• Specialized master's degrees
• Executive education
• Doctoral business research

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tuition and Fees: Revenue generated from undergraduate, graduate, MBA, and specialized master's program tuition and fees.
2. Corporate Partnerships and Sponsorships: Revenue from corporate partners who recruit students, sponsor capstone projects, and engage in executive education programs.
3. Gifts and Donations: Alumni and supporter donations through the Give program to fund scholarships and programs.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Wisconsin School of Business is a public business school within the University of Wisconsin–Madison that delivers degree programs across the full educational stack: a Bachelor of Business Administration (BBA) with 12 majors, three MBA formats (Full-Time, Professional, Executive), multiple specialized master's degrees (Business Analytics, Finance/Investment/Banking, Accounting & Business Analysis, Supply Chain Management, Real Estate, Data/Insights/Analytics), and PhD programs. The school supplements these offerings with executive education, professional development certificates, sponsored capstone projects, and 12 specialized knowledge centers that drive industry-linked research.

Product overview

The Wisconsin School of Business is an educational institution within the University of Wisconsin-Madison offering a comprehensive portfolio of academic programs. The school operates as a multi-product educational platform providing undergraduate (BBA), graduate (MBA at Full-Time, Professional, and Executive levels, and multiple specialized Master's programs), doctoral (PhD), and online programs. The institution is ranked #9 among best public undergraduate business programs (U.S. News & World Report, 2026) and #7 among public master's in business analytics programs (QS World University Rankings, 2025). Key programs include the Full-Time MBA with 8 specializations, MS in Business Analytics, MS in Finance, Investment & Banking, and MS in Supply Chain Management. The school also operates 12 specialized Knowledge Centers for research and industry collaboration, and an AI Hub for Business initiative. Programs are delivered through Grainger Hall and supported by 50,000+ alumni network.

Differentiator

Problem solved

Functional benefit

Brands

• AI Hub for Business: AI Hub for Business - initiative for accelerating business impact through human-AI partnership
• BOLD Circles
• Business Emerging Leaders (BEL) Scholarship

Products and services

• Undergraduate BBA Program Bachelor of Business Administration program offering 12 majors including Accounting, Actuarial Science, Entrepreneurship, Finance, Human Resource Management, Information Systems, Management, Marketing, Operations and Technology Management, Real Estate, Risk Management and Insurance, and Supply Chain Management, plus certificates and badges.
• Full-Time MBA A full-time MBA program offering specializations including Applied Security Analysis, Corporate Finance & Investment Banking, Marketing, Strategic Human Resource Management, Real Estate, Risk Management & Insurance, Supply Chain Management, and Technology Strategy & Product Management.
• Professional MBA A flexible MBA program designed for working professionals, offering evening and weekend classes with the same rigor as the full-time program.
• Executive MBA An executive MBA program designed for senior professionals and executives, offering advanced business education with a focus on leadership and strategic decision-making.
• MS in Business Analytics A specialized master's program ranked 7th among public master's in business analytics programs in the U.S. (QS World University Rankings, 2025), focusing on data-driven decision making and analytical skills.
• MS in Finance, Investment & Banking A specialized master's program preparing students for careers in finance, investment banking, and financial management through rigorous coursework and industry connections.
• MS in Accounting & Business Analysis A master's program combining accounting expertise with business analysis skills, preparing graduates for careers in corporate accounting and financial analysis.
• MS in Supply Chain Management A specialized master's program focused on supply chain operations, logistics, and operations management.
• MS in Real Estate A master's program offering comprehensive education in real estate development, investment, and management.
• Online MS in Data, Insights, & Analytics An online master's program focused on data science, business intelligence, and analytics, designed for working professionals seeking to advance their data-driven decision-making skills.
• PhD Programs Doctoral programs in Accounting, Finance, Insurance Economics & Actuarial Analytics, Management and Human Resources, Marketing, Operations and Information Management, and Real Estate and Urban Economics.

Named customers7 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Arthur AndersencoreStrategic or Co-development PartnerArthur Andersen Center for Financial Reporting and Control at WSB provides focus on accounting ethics, professionalism, and financial reporting education.
• Grainger (Ingersoll-Rand industrial brand)coreStrategic or Co-development PartnerGrainger Hall is the main building of the Wisconsin School of Business, named after Grainger. The Grainger Center for Supply Chain Management is also named after them.
• Hawk FoundationcoreStrategic or Co-development PartnerHawk Center for Investment Analysis provides investment education and research opportunities for students.
• Nicholas FamilycoreStrategic or Co-development PartnerNicholas Center for Corporate Finance & Investment Banking supports students pursuing careers in corporate finance and investment banking.
• Puelicher Center for Banking Education (Don and Marilyn Puelicher)coreStrategic or Co-development PartnerPuelicher Center for Banking Education supports banking industry education and training for students.
• James A. Graaskamp Center (Real Estate)coreStrategic or Co-development PartnerJames A. Graaskamp Center for Real Estate provides specialized education and research in real estate and urban land economics.
• Weinert Center for EntrepreneurshipcoreStrategic or Co-development PartnerSupports entrepreneurship education with resources including Business and Entrepreneurship Clinic, Women's Entrepreneurship Network, and applied learning opportunities.
• Bolz Center for Arts AdministrationcoreStrategic or Co-development PartnerSupports arts administration education and leadership in creative enterprise, with dedicated MA program in Arts & Creative Enterprise Leadership.
• Marketing Leadership Institute PartnersminorStrategic or Co-development PartnerCorporate partners supporting the Marketing Leadership Institute for marketing education and industry collaboration.
• Strategic Human Resource Management Center PartnersminorStrategic or Co-development PartnerCorporate partners engaged with the Strategic HR Management Center for human resources education and research.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• University of Michigan Ross School of Business: Top-ranked public university business school offering BBA, MBA, and specialized master's programs; directly comparable in target students, program mix, and rankings tier to WSB.
• University of Virginia Darden School of Business: Elite public university business school with strong MBA and executive education offerings; directly comparable in public-school prestige and recruiting footprint.
• UC Berkeley Haas School of Business: Top-ranked public business school offering undergraduate, MBA, and specialized master's with strong tech industry placement; directly comparable in program scope and prestige.
• University of Illinois Gies College of Business: Public Big Ten business school offering undergraduate, MBA, and online programs; directly comparable in scale, public-university positioning, and online program strategy.
• Indiana University Kelley School of Business: Leading public business school with strong undergraduate and online MBA programs; directly comparable in public-school value proposition and online program emphasis.
• University of Texas at Austin McCombs School of Business: Top-ranked public business school with strong undergraduate, MBA, and specialized master's offerings; directly comparable in scale, rankings, and corporate recruiting footprint.
• University of Minnesota Carlson School of Management: Big Ten regional public business school with full-time MBA, specialized master's, and undergraduate offerings; directly comparable in geographic scope and program mix.

Broad incumbents

• University of Chicago Booth School of Business: Elite private business school with top-ranked MBA and executive education; comparable in finance recruiting strength and Chicago alumni network overlap with WSB graduates.
• NYU Stern School of Business: Premier private business school with strong finance, real estate, and analytics programs; comparable in specialized master's offerings and NYC recruiting presence that overlaps with WSB alumni.
• Wharton School (University of Pennsylvania): Top global business school with broad undergraduate, MBA, and doctoral programs; comparable in finance industry placements and serves as the prestige benchmark for programs like WSB's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks2 records

Key highlights7 records

Customer concentration

• Xx.com/UWBusiness
• Facebookfacebook.com/wisconsinschoolofbusiness
• LinkedInlinkedin.com/school/wisconsin-school-of-business
• Instagraminstagram.com/wisconsinschoolofbusiness

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wisconsin School of Business