Keaton Row
Keaton Row is a New York–based private company founded in 2012 that operates in personal styling, fashion e-commerce, fashion merchandising, and fashion editorial, having raised roughly $18.85M across 2013–2015 from Menlo Ventures, Rho Ventures, Time Inc., and other investors.
- Company typePrivate
- Founded1997
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Keaton Row does
Keaton Row is a New York–based private company operating in personal styling, e-commerce, fashion merchandising, and fashion editorial. According to firmographic data, the company was founded in 2012 and operates with a headcount in the 11–50 range, consistent with an early- to mid-stage venture-backed consumer brand. Its stated functional scope spans both transactional commerce (personal styling, fashion merchandising) and editorial content production, suggesting a blended content-and-commerce model typical of direct-to-consumer fashion startups of its vintage.
The company's go-to-market is implied to be direct-to-consumer through its own commerce and editorial properties, but the source material does not contain explicit product, pricing, technology, or distribution detail for Keaton Row. The dedicated Keaton Row data block in the source explicitly notes that no product or technology information was provided for the company. The bulk of the input pertains to a different operating company, and that data has not been used to characterize Keaton Row's product surface or business model.
Capital structure evidence is the most concrete data available: Keaton Row raised approximately $18.85M across five disclosed rounds from January 2013 through June 2015, with investors including Rho Canada Ventures, Menlo Ventures, Rho Ventures, 645 Ventures, Grape Arbor VC, Rho Capital Partners, and Time Inc. The largest disclosed round was $8.67M in June 2015, and a $6M Series 2 in January 2015 was led by Time Inc., a strategic media investor. No funding events, operating metrics, or current revenue figures are disclosed beyond mid-2015.
Keaton Row firmographics
Firmographics- Name
- Keaton Row
- Legal name
- Alamo Drafthouse Cinemas, LLC
- Website
- https://originalalamo.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Keaton Row is a New York–based private company founded in 2012 that operates in personal styling, fashion e-commerce, fashion merchandising, and fashion editorial, having raised roughly $18.85M across 2013–2015 from Menlo Ventures, Rho Ventures, Time Inc., and other investors.
- Ownership category
- akta.pro rank
Where Keaton Row is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices19 records
Markets served
Keaton Row business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Movie Ticket Sales: Primary revenue from admission tickets for movie screenings, including standard, 3D, and special programming
- Food and Beverage Sales: Full restaurant and bar service with meals, snacks, craft beers, cocktails, and specialty drinks served during movies
- Venue Rentals and Private Events: Corporate events, birthday parties, fundraisers, and special event bookings at theater venues
- Rolling Roadshow: Pop-up cinema events at unique locations, traveling film screening experiences
- Gift Cards: Sale of gift cards for movie tickets and food/beverage purchases
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Regular Admission (Evening) |
| Unit Pricing | Pay-as-you-go | 3D Admission (Evening) |
| Unit Pricing | Pay-as-you-go | Matinee Admission |
| Unit Pricing | Pay-as-you-go | Discounted Admission |
| Freemium | Monthly | Alamo Victory Program |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
Keaton Row product offering
Product offeringCore offering
Keaton Row provides online personal styling services paired with fashion e-commerce, fashion merchandising, and fashion editorial content. The company curates apparel selections for individual consumers through digital styling channels, leveraging editorial content to inform and personalize the shopping experience. Founded in 2012 in New York, it serves individual shoppers seeking expert fashion guidance delivered online.
Product overview
The source data provided does not contain information about Keaton Row. All source content is about Alamo Drafthouse Cinema, a movie theater chain that offers dine-in movie experiences with food and drinks served directly to seats, in-seat service model with tables in front of rows, and a loyalty program called Victory. The theaters feature both digital and 35mm projection, special events, quote-alongs, sing-alongs, and horror programming. However, this is not Keaton Row, so no product information can be extracted for the requested company.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Personal Styling Service
- Fashion E-commerce Retail
- Fashion Editorial Content
Companies that use Keaton Row
Customer profileSegments4 records
Ideal customer profiles1 record
Keaton Row technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Keaton Row partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Fantastic FestcoreFantastic Fest is the largest genre film festival in the United States, co-founded by Tim League. The festival generates significant press coverage and attracts dedicated cinephiles, reinforcing Alamo's brand as the theater for movie fans.
- Drafthouse FilmscoreDrafthouse branded distribution label founded by Tim League, releasing critically acclaimed films including FOUR LIONS (2010) and ROAR (2015 restoration). Extends the brand into film distribution and industry credibility.
- MondominorMondo is a poster and art company creating limited edition movie posters and merchandise, part of the Alamo family of brands serving collectors and fans.
- Badass DigestminorEditorial website covering movies, entertainment news, and pop culture, part of the Alamo family of media properties.
- Forever Young AdultminorWebsite for young adult literature fans who are a bit older, created by Sarah Pitre, Director of Programming and Promotions at Alamo.
- Celestial Pictures / El Rey NetworkminorPartnership for 35mm film screenings, including restoration projects with RZA in attendance for events like Five Deadly Venoms screening.
- Levi'sminorChristian Parkes partnered with Levi's during his time there to create the 'We Are All Workers' Rolling Roadshow, featuring JACKIE BROWN under LAX flight path, THE BLUES BROTHERS in Joliet Prison, and ROCKY-thon in Philadelphia.
- NikeminorNike sponsored the Rolling Roadshow of THE SHINING at Timberline Lodge, including a 1920s costume ball and Jack impersonator axe demonstration.
- Beyond FestminorGenre film festival in Los Angeles created by Christian Parkes, bringing Goblin to LA for the first time in their 40-year history.
- Local BreweriescoreEmphasis on highlighting local breweries at each location, with over 30 craft beers on tap. Supports local beer producers as part of the craft beverage program.
- Austin Film SocietyminorPartnership providing discounted movie tickets for AFS members, supporting the local film community.
- Austin Film FestivalminorPartnership providing discounted movie tickets for AFF members, supporting the literary film community.
Scale indicators7 records
Recent moves5 records
Expansion highlights3 records
Keaton Row competitors and assessment
Company assessmentMarket position
Competitive moat2 records
Customer concentration
Keaton Row social profiles
Digital presenceKeaton Row financial estimates
Financial estimateRevenue estimate
Valuation estimate
Keaton Row leadership team
Management profileNumber of profiles
Keaton Row subsidiaries and ownership
Company hierarchySubsidiaries7 records
Keaton Row funding detail
Funding detailFunding overview
Funding rounds5 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Keaton Row M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Keaton Row
What does Keaton Row do?
Keaton Row provides online personal styling services paired with fashion e-commerce, fashion merchandising, and fashion editorial content. The company curates apparel selections for individual consumers through digital styling channels, leveraging editorial content to inform and personalize the shopping experience. Founded in 2012 in New York, it serves individual shoppers seeking expert fashion guidance delivered online.
Is Keaton Row a public or private company?
Keaton Row is a private company. It is classified as venture growth investor backed and is currently operating.
When was Keaton Row founded?
Keaton Row was founded in 1997. It employs 11 to 50 people.
Where is Keaton Row based?
Keaton Row is headquartered in New York, United States, in the North America region.
How does Keaton Row make money?
Five revenue lines are on record. Movie Ticket Sales are the primary driver. The others are food and Beverage Sales, venue Rentals and Private Events, rolling Roadshow and gift Cards.
Does Keaton Row have an API?
No public API is recorded for Keaton Row.