What Peters & Co. does

Peters & Co. Limited is a privately held, independent, fully integrated investment dealer founded in 1971 and headquartered in Calgary, Alberta. The firm specializes exclusively in the Canadian energy sector — oil and natural gas producers, midstream infrastructure, and energy services companies — and operates through four integrated business lines: Corporate Finance (public/private equity offerings, debt financing, M&A advisory, acquisitions & divestitures), Research (specialized equity research, macro commodity commentary, and the proprietary Peters Energy 100 index and its sub-indices), Institutional Sales & Trading (block trading and underwriting distribution to institutional investors across Canada, the US, and Europe), and Private Client Services (advice to high net worth individuals in nine Canadian provinces). Revenue is generated through negotiated brokerage commissions, underwriting fees on bought-deal and best-efforts offerings, financial advisory fees for M&A/fairness opinions/valuations, interest and FX spreads on client balances, and third-party trailer fees on mutual funds.

The firm's technology stack centers on a multi-venue electronic smart order routing system accessing TSX, TSX Venture, Aequitas Neo, NASDAQ Canada, CSE, and various ATS platforms, plus Fidessa and Virtu-ITG connectivity for algorithmic execution in US markets. A Doxim-powered client portal (clientportal.petersco.com) supports institutional eDocument distribution and client communications. Cross-border activity is supported by wholly-owned US subsidiary Peters & Co. Equities Inc. (FINRA/SIPC/SIFMA member), which serves accredited institutional investors on a delivery-against-payment basis. The firm is regulated by CIRO in Canada and is a member of CIPF, with participating memberships across all major Canadian exchanges.

Peters & Co. reaches clients primarily through relationship-based distribution: password-protected research distribution, direct institutional sales coverage across North America and Europe, invitation-only flagship conferences (Annual Fall and Winter Energy Conferences), and proprietary market intelligence such as the PE100 index suite. The firm has positioned itself as a specialist alternative to bulge-bracket banks for Canadian energy capital markets and advisory work, with disclosed track record of leading or co-leading 180+ energy equity offerings totaling more than $11 billion and advising on 140+ M&A transactions totaling more than $23 billion over the ten-year period ending March 31, 2016.

Name

Peters & Co.

Legal name

Peters & Co. Limited

Website

https://petersco.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

101–250 employees

Short description

Peters & Co. Limited is a Calgary-based, privately held independent investment dealer founded in 1971, specializing exclusively in the Canadian energy sector through Corporate Finance, Research, Institutional Sales & Trading, and Private Client Services for energy issuers, institutional investors, and HNW individuals.

Ownership category

akta.pro rank

Product category

Investment Banking and Securities Brokerage

NAICS

All Other Financial Investment Activities (52399), Portfolio Management and Investment Advice (523940)

akta.pro primary industry

Industry-Specialist / Sector-Focused M&A Advisory (FSAEAGAJ)

akta.pro secondary industries

Cross-Border M&A Advisory (FSAEAGAH), Fairness Opinions & Independent Board Advice (FSAEAGAF)

Keywords

• Investment banking services
• Energy sector research
• Institutional securities trading
• Corporate finance advisory
• Private client investment

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Brokerage Commissions: Earned on trades executed for clients. Commissions are negotiated between investment advisors and clients subject to certain minimums. All commissions are disclosed on each trade confirmation.
2. Corporate Finance / Underwriting Fees: Revenue from structuring, managing, and marketing private placements and public offerings of equity securities for corporate and income trust issuers in the oil and natural gas, midstream, and energy services sectors. Issues are placed either as underwriter on a 'bought deal' basis or as agent on a 'best efforts' basis.
3. Financial Advisory Fees: Fees from providing financial advisory services including mergers and acquisitions, fairness opinions, formal valuations, expert testimony, rights offerings, financial reorganizations, and corporate planning.
4. Interest Spreads and Foreign Exchange Spreads: Compensation from interest spreads on uninvested cash deposits and foreign exchange spreads when clients convert currencies.
5. Third-Party Compensation (Trailer Fees): Trailer fees on mutual funds and commissions on securities offerings received from securities issuers and other third parties whose products are sold to clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Peters & Co. Limited is an independent, fully integrated investment dealer that has specialized for over 55 years in the Canadian energy sector. The firm provides corporate finance (capital raising, M&A advisory, A&D services), institutional sales and trading, specialized energy research including the proprietary Peters Energy 100 indices, and private client investment advisory services for high net worth individuals.

Product overview

Peters & Co. is a full-service investment dealer offering an integrated suite of services focused on the Canadian energy sector. The core offering comprises four main business lines: Corporate Finance (capital raising and M&A advisory), Research (energy sector analysis and indices), Institutional Sales & Trading, and Private Client Services. The Peters Energy 100 index is a proprietary benchmark product. Sub-products include specialized Acquisitions & Divestitures advisory and Financial Advisory Services (fairness opinions, valuations, reorganizations). All services are specialized for the oil and natural gas, midstream, and energy services industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Finance Capital raising services for energy sector clients through public and private equity offerings and debt financing, plus financial advisory, mergers and acquisitions advisory, and acquisitions and divestitures (A&D) services.
• Research Specialized investment research on the Canadian energy sector covering upstream production, midstream infrastructure, renewables, energy services, and technology, including daily Energy Facts bulletins, macro commodity commentaries, and the Peters Energy 100 indices.
• Institutional Sales & Trading Sales, trading, underwriting, and distribution services to institutional investors in Canada, the United States, and Europe, including block trading capabilities and consistent top-tier trading volume on the Toronto Stock Exchange.
• Private Client Services Investment advisory services for high net worth individuals interested in energy sector opportunities, backed by industry leading research and trading teams, providing personalized investment strategies and portfolio management.
• Peters Energy 100 (PE100) Index A value-weighted proprietary index of 100 Canadian energy, energy services, and infrastructure companies, with six sub-indices covering Large Producers and Integrated Oils, Intermediate Producers, Junior Producers, Small Producers, Energy Services, and Infrastructure.
• Acquisitions & Divestitures Advisory A&D services including identifying and evaluating upside, creating marketing documentation and strategies, finding qualified buyers, deal strategy advice, and providing physical and virtual data room support for oil and gas asset transactions.
• Financial Advisory Services Fairness opinions, formal valuations, expert testimony, rights offerings, financial reorganizations, financial strategy, and corporate planning services for clients ranging from private companies to multinational public companies.

Quantifiable outcome

• 180+ equity offerings totaling over $11 billion managed as lead/co-lead manager
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cormark Securities: Canadian independent investment dealer with a strong focus on the energy and mining sectors. Comparable to Peters & Co. as a Toronto-based boutique providing equity research, institutional sales & trading, and corporate finance to the Canadian resource ecosystem.
• Haywood Securities: Independent Canadian investment dealer specializing in mining and energy. Highly comparable to Peters & Co. given its analogous integrated research, sales & trading, and corporate finance platform serving Canadian resource issuers and institutional investors.
• Canaccord Genuity Group: Independent Canadian-headquartered investment dealer with a significant resource and energy practice. Comparable to Peters & Co. in offering integrated capital markets, advisory, and research services to mid-market Canadian issuers including energy companies.
• ATB Capital Markets: Calgary-based investment dealer (formerly AltaCorp Capital) with a focus on the Western Canadian energy sector. Closely comparable to Peters & Co. given its energy specialization, Calgary location, and corporate finance / institutional sales & trading platform.

Broad incumbents

• RBC Capital Markets: Canadian bank-owned dealer with a leading energy investment banking franchise globally. Overlaps with Peters & Co. in Canadian E&P and energy services M&A, underwriting, and trading but operates at significantly larger scale with full balance-sheet capabilities.
• CIBC Capital Markets: Bank-owned dealer with a sizeable Canadian energy practice, particularly in mid-market E&P and energy services. Competes with Peters & Co. for M&A and underwriting mandates but offers a broader product suite and balance-sheet financing.
• TD Securities: Bank-owned dealer with energy sector capabilities in Canada and internationally. Overlaps with Peters & Co. on Canadian energy M&A and equity underwriting but operates at much larger scale across multiple sectors and geographies.
• Scotia Capital: Bank-owned dealer with a strong energy practice in Calgary. Comparable to Peters & Co. on Canadian E&P advisory and trading, but with broader sector coverage and balance-sheet capabilities typical of a bank-owned dealer.
• BMO Capital Markets: Bank-owned dealer with a Canadian energy franchise spanning E&P, midstream, and services. Competes with Peters & Co. for mandates but offers larger balance-sheet underwriting and broader product capabilities.
• National Bank Financial Markets: Bank-owned dealer with meaningful Canadian energy sector coverage. Overlaps with Peters & Co. on mid-market Canadian resource M&A and underwriting while offering broader institutional capabilities and balance-sheet financing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/peters

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments12 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peters & Co.