Moffat

What Moffat does

Moffat is a New Zealand-founded (1995) private manufacturer and distributor of commercial kitchen, bakery, catering, and healthcare meal-delivery equipment, headquartered in Rolleston/Christchurch with regional operations in Australia, Canada, the United States, and the United Kingdom. The company designs, develops, manufactures, and markets a comprehensive portfolio organized across cooking (Blue Seal Evolution, Waldorf, Cobra, Waldorf Bold, FastFri), ovens and combi-steamers (Turbofan, Convotherm, merrychef), refrigeration and blast chilling (Friginox), bakery equipment (Sottoriva, Bakbar, Paramount, Rotel, daub, rollmatic, Tagliavini, Sottoriva, artezen), meal delivery systems for healthcare and hospitality (Burlodge, SDX Thermobox, Rieber, Aladdin Temp-Rite), and coffee equipment (Rancilio). Underlying technology includes electronic temperature control foil elements in patented efficient heating systems for SDX Thermobox products, compressor-based refrigeration, combi-steamer boiler and direct steam systems, and HACCP-compliant meal delivery for cook/chill, cook/freeze, and cook/serve applications.

Moffat operates a multi-brand platform model in which regional subsidiaries (Moffat Australia, Moffat USA, Blue Seal UK, Blue Seal Canada) distribute the portfolio through localized websites, quote-based direct sales, authorized service agent networks, and a spares webstore. Revenue is generated through three streams: equipment sales (hardware), spares and parts (aftermarket), and service and support (professional services including 24/7 backup, training seminars, and equipment demonstrations). Pricing is quote-based rather than publicly listed, consistent with enterprise and mid-market commercial sales cycles. The customer base is split across three primary verticals — foodservice and hospitality, healthcare and hospital meal delivery, and bakery — with no named anchor customers disclosed.

The company has 51-100 employees, holds at least one registered patent on its efficient heating system, maintains HACCP compliance and UKCA marking for relevant product lines, and has received a small 2021 R&D grant from Callaghan Innovation. No public listing, parent company, or external equity investors are identified in the available data, indicating an independently operated private business with a multi-decade operating history.

Name

Moffat

Website

https://moffat.co.nz

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Moffat is a New Zealand-based private manufacturer and distributor of commercial kitchen, bakery, catering, and healthcare meal-delivery equipment, operating across five countries via 50+ owned and distributed brands.

Ownership category

akta.pro rank

Product category

Commercial Kitchen Equipment

NAICS

Bakeries and Tortilla Manufacturing (3118), Food Product Machinery Manufacturing (333241)

SIC

Bakery Products (2050), Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Coffee, Espresso & Tea Appliances Retail (CRACADAC)

akta.pro secondary industries

Refrigerated Dough & Batters (Biscuits, Cookie Dough, Pie Crust) (CRADACAI), Pastry, Cakes & Tortes Manufacturing (AFAKAAAB), Refrigerated & Frozen Doughs and Batters Manufacturing (AFAKACAM), Cookies, Biscuits & Crackers (CRADABAD), Frozen prepared meals & entrées manufacturing (AFAKAHAA), Baking Ingredients & Desserts (Flour, Mixes, Frosting, Gelatin) (CRADAAAD), DTC Frozen & Prepared Meal Delivery (AFAIANAJ)

Keywords

• Commercial kitchen equipment
• Catering equipment manufacturer
• Bakery equipment
• Meal delivery systems
• Foodservice equipment

Headquarters

HQ city

Rolleston

HQ country

New Zealand

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Moffat designs, develops, manufactures and markets a comprehensive range of food service equipment sold through direct sales, regional websites, and authorized dealers across multiple countries including Australia, Canada, New Zealand, US, and UK
2. Spares and Parts: Extensive range of spare parts available through the online spares webstore for maintaining original equipment quality
3. Service and Support: 24/7 service backup with authorized service agent support resources, including training seminars and equipment demonstrations

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Moffat designs, develops, manufactures and markets a comprehensive range of commercial food service equipment for cooking, baking, chilling, regenerating, handling, meal distribution and serving. Its portfolio spans owned brands such as Blue Seal, Waldorf, Turbofan, Convotherm, merrychef, Friginox, Burlodge and SDX Thermobox, distributed across five regional markets with supporting spare parts and service networks.

Product overview

Moffat is a commercial kitchen, catering, and bakery equipment manufacturer and supplier operating across Australia, New Zealand, Canada, United States, and United Kingdom. The company offers a comprehensive portfolio of equipment organized across multiple product categories (Cooking, Baking/Bakery, Warewashing, Refrigeration, Healthcare, Meal Delivery) under owned brands including Blue Seal Evolution, Waldorf, Waldorf Bold, Cobra, Turbofan, Convotherm, merrychef, Friginox, Burlodge, SDX Thermobox, Sottoriva, and Rancilio. The product architecture is organized as a multi-brand platform approach, where each brand serves specific market segments: Blue Seal and Waldorf target premium commercial cooking; Turbofan and Convotherm provide oven and combi solutions; Burlodge and SDX Thermobox address healthcare and meal delivery needs; Friginox covers refrigeration and blast chilling; Sottoriva serves bakery mixing applications; and Rancilio covers coffee equipment. The company also distributes third-party brands like merrychef high-speed ovens and distributes through regional sites serving different geographic markets.

Differentiator

Problem solved

Functional benefit

Brands

• Blue Seal Evolution Series: Commercial kitchen equipment brand featuring electric chargrills and cooking equipment
• Waldorf
• Cobra
• FastFri
• Turbofan
• Turbofan Combi
• Bakbar
• Convotherm
• merrychef
• Friginox
• Rieber
• Crown
• Metos
• Bear
• Paramount
• Rotel
• Craftsman
• daub
• Pani Clima
• rondo
• Tagliavini
• Sottoriva
• Rapidmac
• OEM
• Belshaw
• artezen
• ciberpan
• mimac
• flamic
• spiroforce
• rollmatic
• Icematic
• Aladdin Temp-Rite
• Burlodge
• STM
• Poliware
• Rancilio
• SDX Thermobox

Products and services

• Combi-Steamer Ovens Combination steamer ovens offering boiler and direct steam cooking systems for versatile food preparation in commercial kitchens.
• Ovens Complete oven range including convection ovens, deck ovens, high-speed cook ovens, rack ovens and ventless hood options for commercial cooking and baking applications.
• Turbofan Combi Touch Intuitive touchscreen-controlled combi oven with expanded floor model capacity offering precision cooking, baking and steaming capabilities for commercial kitchens.
• Mixers Commercial mixers including fork mixers, planetary mixers and spiral mixers for dough preparation in bakeries and food production facilities.
• Hot Holding Equipment Food warming and holding equipment including extended holding cabinets, food warmers, hot holding cabinets and humidified holding cabinets for maintaining food temperature.
• Meal Delivery Systems Complete meal delivery solutions including banquet trolleys, bulk food delivery systems, food transport boxes and tray delivery systems for healthcare and catering applications.
• Blast Chiller / Blast Freezer Rapid cooling and freezing equipment including conservation cabinets, reach-in units, refrigeration systems and roll-in configurations for food safety and preservation.
• Induction Cooking Equipment Induction cooktops, oven ranges and woks offering energy-efficient cooking solutions for commercial kitchens.
• Spares and Parts Webstore Online direct-purchase store for genuine Moffat spare parts used to maintain original equipment quality across the installed base.
• Service and Technical Support 24/7 service backup delivered through an authorised service agent network, including installation support, maintenance, training seminars and equipment demonstrations for commercial customers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Blue SealcoreStrategic or Co-development PartnerBlue Seal is a core brand of Moffat, providing commercial kitchen equipment. The Blue Seal Evolution Series (Evo) is highlighted as a key product line on the Moffat website, featuring precision electric chargrills and other commercial cooking equipment.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Scotsman Ice Systems: Global manufacturer of commercial ice machines and refrigeration equipment. Directly comparable to Moffat's Icematic ice machine line and Friginox refrigeration offering for foodservice and hospitality customers.
• Welbilt: Commercial foodservice equipment manufacturer (now part of Middleby) producing cooking, refrigeration, and beverage equipment for global foodservice operators. Direct competitor in commercial cooking ovens, fryers, and refrigeration.
• Hoshizaki: Japanese manufacturer of commercial ice machines, refrigeration, and beverage equipment. Comparable to Moffat's Friginox and Icematic refrigeration/ice product lines serving the same foodservice and hospitality end customers.
• Manitowoc Foodservice: Designer and manufacturer of commercial foodservice equipment under multiple brands covering cooking, ice, refrigeration, and beverage. Comparable multi-brand platform competing with Moffat across similar product categories and customer segments.
• Middleby Corporation: Global leader in commercial kitchen equipment, refrigeration, and food processing. Directly comparable as a multi-brand platform serving commercial kitchens, bakeries, and foodservice operators worldwide with a similar breadth of cooking, baking, and refrigeration brands.
• Ali Group: Italian-based global manufacturer and distributor of commercial foodservice equipment through dozens of owned brands. Comparable as a multi-brand, multi-region commercial kitchen equipment platform with overlapping categories (cooking, refrigeration, meal distribution).
• Rational AG: German manufacturer specializing in combi-steamer ovens for professional kitchens. Comparable because Moffat distributes Convotherm and sells competing combi ovens (Turbofan Combi Touch) into the same commercial cooking customer base.

Broad incumbents

• Electrolux Professional: Swedish-listed global manufacturer of professional kitchen, laundry, and food service equipment. Overlaps with Moffat in commercial cooking, bakery, and meal distribution categories, but operates at much larger scale across broader geographies.
• Illinois Tool Works (ITW Food Equipment Group): Major industrial conglomerate whose Food Equipment segment includes commercial cooking, warewashing, and refrigeration brands (Hobart, Traulsen, Vulcan). Comparable as a broad incumbent competing across many of the same commercial kitchen categories Moffat serves.
• Dover Corporation: Diversified industrial conglomerate with a significant Foodservice segment including refrigeration, cooking, and food retail equipment brands (e.g., Hillphoenix, Anthony). Comparable as a broad incumbent with overlapping commercial kitchen and refrigeration categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/moffat_anz
• Facebookfacebook.com/MoffatNZ
• LinkedInlinkedin.com/showcase/moffat-anz

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moffat