AssetWise
AssetWise Public Company Limited (SET: ASW) is a Bangkok-based Thai property developer operating a multi-brand portfolio of condominiums, houses, and townhomes across Bangkok, the EEC, and Phuket, serving Gen Z buyers, families, and foreign luxury investors with IoT-enabled residences and lifestyle services.
- Company typePublic
- Founded2005
- HeadquartersBangkok, Thailand
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What AssetWise does
AssetWise Public Company Limited (SET: ASW) is a Bangkok-headquartered Thai property developer founded in 2005 that develops and sells residential condominiums, houses, and townhomes through a portfolio of more than 15 branded sub-lines. The product architecture is organized by sub-brand to target distinct customer segments: Kave for university-proximate Gen Z first-time buyers, ATMOZ for resort-style wellness living, Modiz and Kavalon for lifestyle luxury with smart-home integration, Esta and The Arbor for suburban families, CHANN for luxury riverside houses, and The Title (via majority-owned subsidiary Rhom Bho Property) for Phuket leisure properties. Geographically, AssetWise serves the Bangkok metropolitan area, the Eastern Economic Corridor (EEC), and Phuket.
The company integrates IoT-enabled smart-home features — Smart Access keyless entry, Smart Booking facility reservations, Digital Door Lock, Smart Locker, the AssetWise Smart Application, and a Health Station linking to online medicine services — across projects such as Kavalon and Modiz Rhyme. Adjacent to its core development business, AssetWise operates a lifestyle services ecosystem comprising Mingle Mall community malls, Well Aesthetic & Wellness Centers, the Aswinno bank-matching mortgage platform, the Asset A Plus resale and rental service, and the Aswland land-selling marketplace, with an IHG Hotels & Resorts partnership adding professional hospitality management to Phuket leisure inventory.
Revenue is generated primarily through one-time unit sales recognized upon transfer, with pricing spanning roughly 1.29 million baht for entry-level campus condominiums to over 40 million baht for premium riverside houses. Distribution is sales-led, combining direct showroom and sales gallery operations, an internal and external agent network organized around the AssetWise Agent Night program, bank matching via Aswinno, and digital channels including the company website, social media presence across Facebook, LINE, Instagram, YouTube, and TikTok, and 360-degree virtual tours. The company achieved 2025 sales of 23.4 billion baht (exceeding target by 20%), holds a project backlog of 32.9 billion baht supporting revenue through 2027, and is publicly listed on the Stock Exchange of Thailand under ticker ASW. The company is led by CEO Komsit Wiphanpong and has no parent company.
AssetWise firmographics
Firmographics- Name
- AssetWise
- Legal name
- บริษัท แอสเซทไวส์ จำกัด (มหาชน)
- Website
- https://assetwise.co.th
- Company type
- Public
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- AssetWise Public Company Limited (SET: ASW) is a Bangkok-based Thai property developer operating a multi-brand portfolio of condominiums, houses, and townhomes across Bangkok, the EEC, and Phuket, serving Gen Z buyers, families, and foreign luxury investors with IoT-enabled residences and lifestyle services.
- Ownership category
- akta.pro rank
AssetWise industry classification
Industry- Product category
- Residential Real Estate Development
- NAICS
- Other Activities Related to Real Estate (531390)
- SIC
- Real Estate Dealers (For Their Own Account) (6532), Land Subdividers & Developers (No Cemeteries) (6552)
- akta.pro primary industry
- Real Estate Development Asset Management (Project/Construction-to-Stabilization) (BPAJAMAL)
- akta.pro secondary industry
- Hospitality (Hotels & Resorts) Asset Management (BPAJAMAE)
Keywords
Where AssetWise is headquartered
LocationHeadquarters
- HQ city
- Bangkok
- HQ country
- Thailand
- HQ region
- Asia
Offices4 records
Markets served
AssetWise business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Residential Property Sales: Primary revenue stream from developing and selling condominiums, houses, and townhomes across Bangkok, Phuket, and EEC regions. Revenue recognized upon property transfer to buyers.
- Lifestyle Business Services: Revenue from complementary lifestyle services including Mingle Mall community malls, Well Aesthetic & Wellness Center, and other community-oriented businesses integrated within residential projects
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level condominiums near universities (Kave series) |
| Unit Pricing | Pay-as-you-go | Mid-range condominiums (ATMOZ, Modiz series) |
| Unit Pricing | Pay-as-you-go | Premium/luxury condominiums (Modiz, Kavalon series) |
| Unit Pricing | Pay-as-you-go | Entry-level houses and townhomes (Esta series) |
| Unit Pricing | Pay-as-you-go | Mid-range houses (The Arbor, CHANN series) |
| Unit Pricing | Pay-as-you-go | Premium/luxury houses (The Honor, Glam series) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
AssetWise product offering
Product offeringCore offering
AssetWise develops, markets, and sells branded residential real estate across Thailand, primarily condominiums and houses/townhomes in Bangkok, the Eastern Economic Corridor, and Phuket. Revenue is generated mainly through one-time unit sales of self-developed properties across multiple sub-brands, complemented by smart home technology integration, lifestyle services (community malls, wellness centers), and a digital mortgage advisory platform.
Product overview
AssetWise Public Company Limited is a Thai property developer offering a multi-brand portfolio across two main categories: condominiums and houses/townhomes. The condominium portfolio includes Kave (educational/affordable), Atmoz (resort-style), Modiz (lifestyle luxury), Kavalon (smart IoT-enabled), Maroon (boutique), Aquarous (coastal), Ivory, Brown, Maxxi Prime, and Wynn — each targeting different market segments and locations. The house and townhome portfolio includes The Arbor (nature-inspired), Esta (Modern Scandi), Glam (flexible space), CHANN The Riverside (luxury riverside), The Honor House, Baan Puripuri, and Wise house. Beyond residential development, AssetWise operates lifestyle services including Mingle Mall community centers, Well Aesthetic & Wellness Centers, a digital Bank Matching mortgage service, 360 Virtual Gallery for remote property viewing, and its own mobile application. The company also holds a majority stake in Rhom Bho Property (The Title), a Phuket-focused leisure property developer. The portfolio spans Bangkok, metropolitan areas, the EEC (Eastern Economic Corridor), and Phuket.
Differentiator
Problem solved
Functional benefit
Brands
- Kave: Condominium brand focused on projects near educational institutions and universities
- ATMOZ
- Modiz
- Ivory
- Brown
- Maxxi Prime
- Esta
- The Arbor
- CHANN
- Glam
- Baan Puripuri
- The Honor
- Wise House
- Aquarous
- Kavalon
- AssetWise A Plus
- Mingle Mall
- Well Aesthetic & Wellness Center
Products and services
- Kave (Campus Condominiums) Condominium sub-brand targeting students, young professionals, and university-proximate buyers with affordable pricing (starting from 1.29 million baht) and smart home features. Kave AVA was awarded Best Affordable Condo Development at the Property Guru Thailand Property Awards 2022.
- ATMOZ (Resort-Style Condominiums) Resort-style condominium brand featuring lush greenery, open spaces, and wellness-oriented common areas designed to create a resort-like living experience within urban settings.
- Modiz (Lifestyle Luxury Condominiums) Lifestyle luxury condominium sub-brand offering premium facilities, modern design, and extensive cloud facilities such as Smart Locker and Health Station, positioned as a high-end lifestyle option for urban residents.
- Kavalon (Smart IoT Condominiums) High-rise condominium sub-brand featuring smart IoT technology including Smart Access keyless entry, Smart Booking facility reservation, Digital Door Lock, and other connected home features integrated through the AssetWise Smart Application.
- Maroon (Boutique Condominiums) Boutique-style condominium sub-brand offering distinctive design targeted at urban professionals seeking unique living spaces in the Ratchada area.
- Aquarous (Beachfront Condominiums) Beachfront condominium sub-brand in Jomtien Pattaya, targeting leisure and investment buyers with coastal resort-style living.
- Ivory (Ladprao Condominiums) Condominium sub-brand in the Ladprao-Ratchada area offering contemporary design with focus on quality finishes and urban convenience.
- Brown (Ratchada-Huaikwang Condominiums) Condominium sub-brand offering distinctive design targeting urban residential and investment markets in the Ratchada-Huaikwang area.
- Maxxi Prime (Premium Condominiums) Premium condominium sub-brand in the Ratchada area positioned as a high-end offering in the market.
- Wynn (Bangmod Condominiums) Condominium sub-brand in the Bangmod area, part of AssetWise's expansion in the Bangkok metropolitan region.
- Esta (Modern Scandi Houses and Townhomes) Modern Scandi-inspired house and townhome sub-brand featuring contemporary design with focus on family living, clubhouse facilities, and extensive gardens; available in multiple locations including Rangsit and Boromratchachonnani with entry-level pricing from 4.99 million baht.
- The Arbor (Nature-Inspired Houses and Townhomes) Nature-inspired house and townhome sub-brand featuring landscape integration and modern design, located in suburban Bangkok areas such as Don Mueang and Ramintra; mid-range pricing starting from approximately 11.9 million baht.
- CHANN The Riverside (Luxury Riverside Houses) Luxury riverside single-detached house sub-brand on Boromratchachonnani Road, offering premium finishes, large usable areas (300-430 sq.m.), and extensive clubhouse facilities including a half Olympic pool.
- Glam (Flexible-Space Houses and Townhomes) Townhome sub-brand offering spacious designs with flexible functionality for families and home offices.
- The Honor House (Premium Houses) Premium house sub-brand in the Yothinpattana area offering high-quality finishes and exclusive residential experiences; pricing starts from approximately 17.9 million baht and reaches up to 40 million baht for premium properties.
- Baan Puripuri (Home Office Houses) House sub-brand with home office functionality in the Ladprao area, offering family-oriented designs with practical layouts and quality construction.
- Wise House (Rangsit Houses) House sub-brand targeting the Rangsit area, positioned as an affordable quality housing option near educational institutions.
- Mingle Mall (Community Mall Lifestyle Service) Community mall lifestyle service operating within AssetWise residential projects, serving as a creative space for residents and surrounding communities; current locations at Bangkok University Rangsit campus and Minburi, with planned expansion to Phuket.
- Well Aesthetic & Wellness Center Rental wellness center providing aesthetic and health services to residents of AssetWise projects and surrounding communities.
- Bank Matching (Aswinno Mortgage Advisory) Digital mortgage advisory platform connecting property buyers with suitable banking partners for loan applications, streamlining the property purchase financing process.
- 360 Virtual Gallery Virtual tour service allowing potential buyers to explore project models and common areas remotely, available for ready-to-move-in and new AssetWise projects.
- The Title (Rhom Bho Property - Phuket Leisure Residences) Phuket leisure property developer sub-brand focused on luxury residential and hospitality segments, with project portfolio exceeding 54.95 billion baht in total value; integrated with IHG Hotels & Resorts for hospitality services.
Quantifiable outcome
- Sales of 23.4 billion baht achieved in 2025, exceeding target by 20%
- +3 more outcomes
Companies that use AssetWise
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
AssetWise technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
AssetWise partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- SupersportsminorSponsor of AssetWise Junior Tennis Thailand Championship 2026, held at Fitz Club in Pattaya on May 2-3, 2026. Partnership supports youth sports development in Thailand while promoting AssetWise brand.
- TecnifibreminorSponsor of AssetWise Junior Tennis Thailand Championship 2026, providing sports equipment and supporting youth tennis development event in Thailand.
- IHG Hotels & ResortscoreStrategic partnership for hospitality integration in Phuket leisure properties under The Title brand. IHG will manage hospitality services at select properties, marking AssetWise's transformation from traditional property developer into comprehensive lifestyle brand with professional hotel management.
- Rhom Bho Property Public Company Limited (The Title)coreMajority-owned subsidiary that has graduated from Market for Alternative Investment (mai) to the Stock Exchange of Thailand (SET). Focused on Phuket leisure property development with project portfolio exceeding 54.95 billion baht and order backlog of over 18.058 billion baht through 2028.
- BG Pathum UnitedminorSport marketing partnership with BG Pathum United football club, part of AssetWise's strategy to engage sports fans and build brand awareness through football sponsorship.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
AssetWise competitors and assessment
Company assessmentDirect peers
- Sansiri: One of Thailand's largest residential developers (SET: SIRI), building condominiums and houses across Bangkok and key resort destinations including Phuket. Directly comparable in multi-brand condo/house strategy and Thai luxury-segment focus.
- AP (Thailand) Public Company Limited: Major Thai residential developer (SET: AP) with a multi-brand condo and townhouse portfolio in Bangkok and EEC. Closely comparable scale, branding segmentation, and target demographics to AssetWise.
- Quality Houses Public Company Limited: SET-listed Thai residential developer (QH) focused on single-detached houses, townhomes, and condominiums in Bangkok and surrounding provinces. Directly comparable to AssetWise's Esta, The Arbor, and Modiz sub-brands.
- SC Asset Corporation: Listed Thai developer (SET: SC) operating multi-brand residential projects (e.g., Centric, Bangkok Boulevard). Directly comparable portfolio segmentation and Bangkok-suburban landed-property strategy.
- Ananda Development: Thai condominium developer (SET: ANAN) focused on BTS/MRT-adjacent mid-market to premium condos in Bangkok. Directly comparable to AssetWise's Kave, ATMOZ, and Modiz transit-oriented condo brands.
- Origin Property: SET-listed Thai developer (ORI) with condominium brands such as KnightsBridge, Notting Hill, Park Origin. Comparable premium urban condo positioning to AssetWise's Modiz and Kavalon.
- Major Development: Thai luxury developer (SET: MJ) focused on ultra-premium branded residences (e.g., MARQUIS, Phayathai). Closely comparable to AssetWise's CHANN, The Honor, and Phuket luxury leisure products.
- LPN Development: Long-standing SET-listed Thai condo developer (LPN) focused on mid-market urban condominiums in Bangkok. Comparable in core condo-only strategy and BTS/MRT-adjacent site selection to AssetWise's condo portfolio.
- Noble Development: SET-listed Thai developer (NOBLE) with premium and luxury condominium brands (Noble, Noble BEYOND, Noble State). Comparable in premium/luxury condo positioning to AssetWise's Kavalon and Modiz brands.
Broad incumbents
- Land and Houses: Thailand's largest residential developer by market cap (SET: LH), with deep single-detached house and townhome portfolio. Overlaps with AssetWise's landed-property brands (Esta, The Arbor, CHANN, The Honor) but operates at materially larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
AssetWise social profiles
Digital presenceAssetWise financial estimates
Financial estimateRevenue estimate
Valuation estimate
AssetWise leadership team
Management profileNumber of profiles
Profiles1 record
AssetWise subsidiaries and ownership
Company hierarchySubsidiaries5 records
AssetWise funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AssetWise M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AssetWise
What does AssetWise do?
AssetWise develops, markets, and sells branded residential real estate across Thailand, primarily condominiums and houses/townhomes in Bangkok, the Eastern Economic Corridor, and Phuket. Revenue is generated mainly through one-time unit sales of self-developed properties across multiple sub-brands, complemented by smart home technology integration, lifestyle services (community malls, wellness centers), and a digital mortgage advisory platform.
Is AssetWise a public or private company?
AssetWise is a public company. It is classified as public and is currently operating.
When was AssetWise founded?
AssetWise was founded in 2005. It employs 101 to 250 people.
Where is AssetWise based?
AssetWise is headquartered in Bangkok, Thailand, in the Asia region.
How does AssetWise make money?
Two revenue lines are on record. Residential Property Sales are the primary driver. The others are lifestyle Business Services.
Who are AssetWise's main competitors?
Direct peers on record are Sansiri, AP (Thailand) Public Company Limited, Quality Houses Public Company Limited, SC Asset Corporation, Ananda Development, Origin Property, Major Development, LPN Development and Noble Development. Land and Houses is listed as a broad incumbent.
Does AssetWise have an API?
No public API is recorded for AssetWise.
What industry is AssetWise in?
AssetWise's product category is Residential Real Estate Development. Its primary akta.pro industry code is BPAJAMAL, Real Estate Development Asset Management (Project/Construction-to-Stabilization), with a secondary code of BPAJAMAE, Hospitality (Hotels & Resorts) Asset Management. Its NAICS code is 531390 and its SIC code is 6532.