Synapsum
Synapsum is a SaaS provider of cost-to-serve intelligence software for distributors and manufacturers, integrating supply chain and CRM data to deliver order-line level cost attribution, predictive freight modeling, and margin improvement.
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Synapsum does
Synapsum is a SaaS provider of cost-to-serve intelligence software, founded in 2020 and headquartered in New York with additional offices in California and India. The company targets distributors, manufacturers, and B2B/B2C companies, addressing the disconnect between supply chain operations and front-office commercial functions. Its flagship product, Cost-to-Serve IO™, is a purpose-built platform that integrates operational data from ERP, TMS, and freight billing systems with commercial data from CRM and sales systems to deliver cost attribution at the order-line level. Proprietary technology components include ML-based predictive freight cost modeling trained on historical carrier billing data, anomaly detection on shipping and fulfillment charges, order-line level cost attribution via carrier invoice matching, and pre-built connectors to Salesforce, ERP, and TMS systems. A Salesforce-native add-on, ProfitStream™, embeds cost-to-serve intelligence directly into Salesforce Sales Cloud for commercial users.
Synapsum monetizes through per-seat SaaS subscriptions (ProfitStream for Salesforce starts at $25 per user/month) plus enterprise quote-based pricing and professional services/implementation revenue, with preferential terms offered through the Vanguard Partner Program. Go-to-market combines enterprise field sales with a self-serve Salesforce AppExchange listing, supported by content marketing, a free online profit opportunity assessment tool (developed with ChainLink Research), and thought-leadership content. The company also offers adjacent modules — Anomaly Detection, Synapsum Rates for eCommerce, and Synapsum-Approved Data Quality — broadening the platform surface into checkout pricing and data validation. The leadership team comprises ex-Scholastic executives (CEO Stephanie Bixler, Head of Data Michael Janiak) and engineering leadership with prior SaaS scaling experience at Anedot and Microsoft Xbox.
Synapsum firmographics
Firmographics- Name
- Synapsum
- Legal name
- Synapsum
- Website
- https://synapsum.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Synapsum is a SaaS provider of cost-to-serve intelligence software for distributors and manufacturers, integrating supply chain and CRM data to deliver order-line level cost attribution, predictive freight modeling, and margin improvement.
- Ownership category
- akta.pro rank
Where Synapsum is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Synapsum business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription - Per User: Synapsum charges on a per-user per-month basis for its software products. ProfitStream for Salesforce is priced starting at $25 per user/month. This recurring revenue model provides predictable annual/monthly revenue with expansion potential as customers add more users.
- Professional Services & Implementation: Setup and implementation services are offered, with the Vanguard Program providing hands-on engineering and data support. Pricing includes discounts on setup and implementation for pilot partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Monthly | ProfitStream for Salesforce - Standard SaaS Tier |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels9 records
Synapsum product offering
Product offeringCore offering
Synapsum is a SaaS platform that provides cost-to-serve intelligence by integrating operational supply chain data (ERP, TMS, freight billing) with commercial data (CRM, sales systems) to attribute freight and warehouse costs at the order-line level. Its flagship product Cost-to-Serve IO delivers prescriptive analytics to help distributors and manufacturers reduce, recover, and shape supply chain costs, while the ProfitStream plugin embeds this intelligence directly inside Salesforce Sales Cloud for sales teams.
Product overview
Synapsum is a SaaS platform offering cost-to-serve intelligence solutions for distributors and manufacturers. The core product is Cost-to-Serve IO™, which provides order line-level cost attribution and prescriptive analytics for freight and warehouse costs. This integrates with the ProfitStream™ for Salesforce add-on, which embeds cost insights and automated actions into Salesforce Sales Cloud for sales and commercial teams. Additional modules include Anomaly Detection, Synapsum Rates for eCommerce, and Synapsum-Approved data quality monitoring. The platform addresses supply chain cost reduction and recovery across transportation, fulfillment, and inventory management.
Differentiator
Problem solved
Functional benefit
Brands
- Cost-to-Serve IO: SaaS platform engineered to help companies quickly understand costs at the order line level and act to reduce and recover more of it. Provides actionable cost intelligence for supply chain and operations teams.
- ProfitStream
Products and services
- Cost-to-Serve IO SaaS platform that provides cost-to-serve intelligence by attributing freight and warehouse costs at the order line level for distributors and manufacturers, enabling companies to understand cost drivers, identify outliers, and take prescriptive actions to reduce and recover logistics and fulfillment costs.
- ProfitStream for Salesforce Salesforce-native plugin that integrates cost-to-serve intelligence into Salesforce Sales Cloud. Provides embedded dashboards, automated alerts, account lists, and action steps for sales teams to respond to supply chain risks and improve customer profitability without leaving their CRM.
Quantifiable outcome
- 2-8% net margin growth for leading distributors
- +8 more outcomes
Companies that use Synapsum
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
Synapsum technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature5 records
Synapsum partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- SalesforcecoreSynapsum ProfitStream is integrated with and available on the Salesforce AppExchange. The company was selected as a Salesforce Accelerate Participant in 2021, demonstrating strategic alignment with Salesforce's ecosystem. The integration enables cost-to-serve intelligence embedded directly within Salesforce Sales Cloud workflows.
- ChainLink ResearchcoreSynapsum partnered with ChainLink Research, a Supply Chain Management research and thought leadership firm, to launch a free Profit Opportunity Assessment tool. The partnership enables prospects to evaluate their cost reduction opportunity using a researcher-backed methodology.
- Pledge 1% MovementminorSynapsum is a member of the Pledge 1% movement, committing to donate 1% of time to charity, specifically interested in youth-based organizations in career development and education. Over 12,000 companies in 100+ countries participate in the movement.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Synapsum competitors and assessment
Company assessmentBroad incumbents
- project44: project44 is a global supply chain visibility and connectivity platform with carrier network and API integrations. It serves overlapping distributor and manufacturer customers and is expanding into cost and sustainability analytics adjacent to Synapsum's positioning.
- o9 Solutions: o9 Solutions offers an AI-powered integrated business planning platform spanning demand, supply, and integrated business planning. It targets large distributors and manufacturers with planning and analytics capabilities that are adjacent to Synapsum's cost intelligence offering.
- Manhattan Associates: Manhattan Associates provides supply chain, inventory, and omnichannel commerce solutions for distributors and retailers. Its TMS and SCM suites embed transportation cost management functionality that competes with Synapsum at the enterprise tier.
- Coupa: Coupa is a spend management and supply chain finance platform with capabilities for direct materials, logistics spend, and supplier management. Its logistics cost visibility overlaps with Synapsum's freight recovery and cost-to-serve analytics for large enterprises.
- FourKites: FourKites is a leading supply chain visibility platform offering real-time shipment tracking, predictive ETA, and yard visibility. While its core is visibility rather than cost-to-serve analytics, it increasingly layers in cost and emissions insights for similar distributor/manufacturer buyers.
- Blue Yonder: Blue Yonder (formerly JDA) is a major supply chain planning and execution suite provider. Its broad platform spans demand planning, transportation management, and warehouse management and includes costing capabilities that overlap with Synapsum's cost-to-serve analytics for large enterprises.
Emerging players
- Resilinc: Resilinc is a supply chain risk and resilience platform providing disruption monitoring, supplier risk, and event-driven analytics. It targets similar distributor/manufacturer customers with adjacent supply chain intelligence capabilities that overlap Synapsum's disruption response use cases.
- Anvyl: Anvyl is a supply chain analytics platform focused on brands and suppliers, providing shipment visibility and supplier performance data. It targets a similar customer profile (B2B distributors and manufacturers) with partial overlap on cost intelligence and supplier analytics.
Direct peers
- nVision Global: nVision Global provides freight audit, payment, and cost intelligence services for global shippers. Its freight cost analytics, accessorial charge recovery, and supply chain cost visibility capabilities directly overlap with Synapsum's Cost-to-Serve IO platform.
- LeanLogistics (Descartes): Descartes' LeanLogistics is a TMS with embedded freight cost analytics, rate modeling, and cost-to-serve capabilities for shippers. It competes directly with Synapsum's freight cost predictive modeling and order-line cost attribution, serving similar distributor and manufacturer customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Synapsum social profiles
Digital presenceSynapsum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Synapsum leadership team
Management profileNumber of profiles
Profiles4 records
Synapsum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Synapsum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Synapsum
What does Synapsum do?
Synapsum is a SaaS platform that provides cost-to-serve intelligence by integrating operational supply chain data (ERP, TMS, freight billing) with commercial data (CRM, sales systems) to attribute freight and warehouse costs at the order-line level. Its flagship product Cost-to-Serve IO delivers prescriptive analytics to help distributors and manufacturers reduce, recover, and shape supply chain costs, while the ProfitStream plugin embeds this intelligence directly inside Salesforce Sales Cloud for sales teams.
Is Synapsum a public or private company?
Synapsum is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Synapsum founded?
Synapsum was founded in 2020. It employs 1 to 10 people.
Where is Synapsum based?
Synapsum is headquartered in New York, United States, in the North America region.
How does Synapsum make money?
Two revenue lines are on record. SaaS Subscription - Per User is the primary driver. The others are professional Services & Implementation.
Who are Synapsum's main competitors?
Broad incumbents on record are project44, o9 Solutions, Manhattan Associates, Coupa, FourKites and Blue Yonder. Emerging players are Resilinc and Anvyl. Direct peers are nVision Global and LeanLogistics (Descartes).
Does Synapsum have an API?
No public API is recorded for Synapsum.