Angry Orchard
Angry Orchard is a US-based hard cider brand producing alcoholic cider beverages for legal-age consumers, distributed nationwide through retail and on-premise channels. The brand, a registered trademark of Boston Beer Company, sells core and limited-edition flavors including a spicy pepper-and-honey variant.
- Company typePrivate
- Founded2020
- HeadquartersWalden, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Angry Orchard does
Angry Orchard is a US-based hard cider brand that produces and sells alcoholic cider beverages to legal-age consumers through nationwide retail channels including grocery stores, liquor stores, and on-premise accounts. The brand operates a core apple cider line and periodically introduces limited-edition flavor variants; the most recent example is the November 2025 launch of 'World's Angriest' cider, a spicy pepper-and-honey infusion developed alongside a consumer-engagement campaign in which fans called a dedicated hotline to vent frustrations, with selected audio incorporated into the production story.
The underlying 'technology' is conventional hard cider production augmented by flavor infusion — the proprietary element of the World's Angriest launch is the spicy pepper plus locally sourced honey blend, paired with a participatory marketing mechanic (the anger hotline) rather than any novel manufacturing process. The brand is a registered trademark held by Boston Beer Company, which provides shared production, sales, and distribution infrastructure across the United States.
Angry Orchard's revenue model is straightforward one-time product sales of branded alcoholic beverages to end consumers via physical and online retail. The go-to-market is event- and campaign-driven: limited-edition launches are paired with interactive consumer campaigns designed to drive awareness, social sharing, and trial. The customer base is horizontal — adults aged 21+ seeking craft or differentiated beverage alternatives — with no named enterprise or B2B accounts disclosed. Pricing is set at retail and is not publicly disclosed. Headcount is reported at 11–50, likely reflecting brand-level staffing rather than full production capacity.
Angry Orchard firmographics
Firmographics- Name
- Angry Orchard
- Website
- https://angryorchard.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Angry Orchard is a US-based hard cider brand producing alcoholic cider beverages for legal-age consumers, distributed nationwide through retail and on-premise channels. The brand, a registered trademark of Boston Beer Company, sells core and limited-edition flavors including a spicy pepper-and-honey variant.
- Ownership category
- akta.pro rank
Angry Orchard industry classification
Industry- Product category
- Hard Cider
- NAICS
- Wineries (312130)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Cider & Perry Production (AFAFAAAD)
- akta.pro secondary industries
- Cider & Perry Producers & Brands (CRADAIAE), Cideries & Meadery Tasting Rooms (THAFALAI)
Keywords
Where Angry Orchard is headquartered
LocationHeadquarters
- HQ city
- Walden
- HQ country
- United States
- HQ region
- North America
Markets served
Angry Orchard business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- Hard cider product sales: Angry Orchard generates revenue through the sale of hard cider products to consumers via retail stores, liquor stores, and restaurants/bars across the United States. The company offers both core product lines and limited-edition seasonal releases like the 'World's Angriest' cider.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Angry Orchard product offering
Product offeringCore offering
Angry Orchard produces and sells hard cider alcoholic beverages in the United States, with a product line that includes core apple cider offerings and limited-edition seasonal releases. The company's most recent launch, 'World's Angriest' cider (November 2025), is infused with hot peppers and locally sourced honey and was developed through a consumer engagement campaign where fans contributed audio recordings via a hotline that informed the product's identity. Products are distributed through grocery retailers, liquor stores, and on-premise outlets nationwide.
Product overview
Angry Orchard is a hard cider company that produces alcoholic cider beverages. The company launched its limited-edition 'World's Angriest' cider, a new product variant that incorporates consumer-generated content (audio recordings of fans expressing anger) into its production process. This represents a unique marketing and product development approach centered on consumer participation.
Differentiator
Problem solved
Functional benefit
Products and services
- World's Angriest Cider
Companies that use Angry Orchard
Customer profileSegments1 record
Ideal customer profiles1 record
Angry Orchard technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Angry Orchard partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
Angry Orchard competitors and assessment
Company assessmentBroad incumbents
- Boston Beer Company: Parent company of Angry Orchard; a broad incumbent brewer/distiller (Samuel Adams, Twisted Tea, Truly, etc.) whose portfolio strategy and distribution network directly shape Angry Orchard's market access.
- Stella Artois Cidre: Premium pear-cider offering from AB InBev, competing for the same mainstream cider occasion with the backing of a global beverage incumbent's distribution scale.
Direct peers
- Two Towns Ciderhouse: Oregon-based craft cidery competing in the US craft cider category with a comparable flavored-cider lineup and on-premise/retail distribution model.
- Bold Rock Hard Cider: Regional craft hard cidery with national distribution, directly comparable to Angry Orchard in product category, target drinker, and retail channel mix.
- Hornsby's Cider: Established US hard cider brand competing for the same mainstream cider drinker across grocery and on-premise channels.
- Original Sin Cider: New York-based craft hard cider brand competing in the same flavored/premium cider niche, with comparable retail distribution and craft positioning.
- Ciderboys Cider: Wisconsin craft cider brand with a flavored-cider lineup targeting a similar consumer segment as Angry Orchard's limited-edition experimentation.
- Strongbow: Globally recognized hard cider brand owned by Asahi, competing directly with Angry Orchard on US retail shelves with a comparable mainstream positioning and flavor profile range.
- Woodchuck Hard Cider: One of the original US craft hard cider brands (Vermont Hard Cider Company), directly competing in mainstream and craft cider retail channels against Angry Orchard with similar apple-based cider offerings.
- Crispin Cider: Premium craft hard cider brand (also Tieton Cider Works' portfolio in part) competing in the same US craft cider segment, with overlapping flavor-innovation positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Angry Orchard social profiles
Digital presenceAngry Orchard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Angry Orchard leadership team
Management profileNumber of profiles
Angry Orchard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Angry Orchard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Angry Orchard
What does Angry Orchard do?
Angry Orchard produces and sells hard cider alcoholic beverages in the United States, with a product line that includes core apple cider offerings and limited-edition seasonal releases. The company's most recent launch, 'World's Angriest' cider (November 2025), is infused with hot peppers and locally sourced honey and was developed through a consumer engagement campaign where fans contributed audio recordings via a hotline that informed the product's identity. Products are distributed through grocery retailers, liquor stores, and on-premise outlets nationwide.
When was Angry Orchard founded?
Angry Orchard was founded in 2020. It employs 11 to 50 people.
Where is Angry Orchard based?
Angry Orchard is headquartered in Walden, United States, in the North America region.
How does Angry Orchard make money?
One revenue line is on record: hard cider product sales.
Who are Angry Orchard's main competitors?
Broad incumbents on record are Boston Beer Company and Stella Artois Cidre. Direct peers are Two Towns Ciderhouse, Bold Rock Hard Cider, Hornsby's Cider, Original Sin Cider, Ciderboys Cider, Strongbow, Woodchuck Hard Cider and Crispin Cider.
Does Angry Orchard have an API?
No public API is recorded for Angry Orchard.
What industry is Angry Orchard in?
Angry Orchard's product category is Hard Cider. Its primary akta.pro industry code is AFAFAAAD, Cider & Perry Production, with a secondary code of CRADAIAE, Cider & Perry Producers & Brands. Its NAICS code is 312130 and its SIC code is 2080.