AfterSteps
AfterSteps is a multilingual WordPress content platform that publishes free reviews and guides about phone tracking and location services across 33+ countries, monetizing primarily through affiliate referrals to third-party services like Scannero.
- Company typePrivate
- Founded2011
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What AfterSteps does
AfterSteps is a multilingual content platform, operated out of New York, that publishes reviews, how-to guides, and tutorials covering phone tracking services, reverse phone number lookup, and location-tracking technologies. The site is available in six languages (English, Chinese, German, French, Polish, Dutch) and maintains country-specific tracking guides for 33+ countries, organized into content categories including Phone Tracking, Apps Hub, Tips, and World Tracking. Its core audience consists of general consumers seeking information about tracking lost devices, identifying unknown callers, and locating family members' phones. All content is freely accessible to end users.
The underlying technology is a standard WordPress content management system augmented by the TranslatePress multilingual plugin and supplemented by a minor standalone product — the Responsive Vector Maps WordPress plugin. The company employs 11-50 people, with a single bylined content author (Lucas Morgan) producing the majority of articles. There is no native tracking product, no application, no API, and no proprietary technology layer beyond the content platform itself.
AfterSteps monetizes exclusively through affiliate marketing. The site promotes third-party phone tracking services — primarily Scannero, with additional coverage of Geofinder S, Geozilla S, My Famio, and Findsio — via embedded affiliate links and promotional CTAs. When users click through and purchase tracking services (with Scannero priced from $0.99 per search), AfterSteps earns referral commissions. The business is essentially an SEO-driven affiliate publisher: traffic is captured through organic search for high-intent phone-tracking keywords and converted via outbound links to paid third-party services. The company has no disclosed revenue, no external funding beyond 2011 accelerator participation (MassChallenge, Dreamit Ventures), and operates as a private, founder-controlled entity.
AfterSteps firmographics
Firmographics- Name
- AfterSteps
- Legal name
- AfterSteps
- Website
- https://aftersteps.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AfterSteps is a multilingual WordPress content platform that publishes free reviews and guides about phone tracking and location services across 33+ countries, monetizing primarily through affiliate referrals to third-party services like Scannero.
- Ownership category
- akta.pro rank
AfterSteps industry classification
Industry- Product category
- Online Content Publishing
- NAICS
- Web Search Portals and All Other Information Services (519290)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Comparison Shopping & Price Discovery Portals (BPAMAAAJ)
- akta.pro secondary industry
- Skip Tracing & Locate Services (Address/Phone/Employer Discovery) (BPAAAEAF)
Keywords
Where AfterSteps is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
AfterSteps business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Affiliate Marketing: The site generates revenue by promoting third-party phone tracking services (such as Scannero) through affiliate links. When users click through and purchase services, AfterSteps earns referral commissions. The site features promotional CTAs for services like Scannero at $0.99 price points.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free access to all guides and reviews |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
AfterSteps product offering
Product offeringCore offering
AfterSteps is a multilingual online content platform that publishes free guides, how-to articles, and reviews covering phone tracking services, reverse phone number lookup, and location tracking technologies across 33+ countries. The site monetizes by promoting third-party phone tracking services (notably Scannero) through embedded affiliate links and promotional CTAs.
Product overview
AfterSteps is a multilingual content platform (offering site versions in English, Chinese, German, French, Polish, and Dutch) that operates as a blog publishing reviews, guides, and tutorials about phone tracking services and location tracking technologies. The platform does not offer a unified product but rather publishes content including reviews of third-party phone tracking tools (Geofinder S, Geozilla S, My Famio, Findsio), general phone tracking guides organized by category (Phone Tracking, Tips, Apps Hub, World Tracking), country-specific phone number lookup guides, and a WordPress plugin for responsive vector maps. The company primarily monetizes through affiliate partnerships with recommended phone tracking services like Scannero, directing users to external tools rather than providing in-house tracking capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- AfterSteps Content Platform A multilingual (English, Chinese, German, French, Polish, Dutch) WordPress-based content platform offering free articles, guides, reviews, and tutorials about phone tracking and location services aimed at individual consumers.
- Phone Tracking Guides A library of free guides covering phone tracking methods, how to track a phone by number, SMS-based location tracking, and device-specific instructions for iPhone users.
- Country-Specific Phone Tracking Guides A collection of country-specific how-to guides for tracking phone numbers and locating devices across 33+ countries, addressing regional differences in tracking methods and legality.
- Responsive Vector Maps WordPress Plugin A WordPress plugin providing responsive vector map functionality that website owners can integrate into their own sites.
Quantifiable outcome
- 33+ countries covered with location-specific tracking guides
- +1 more outcomes
Companies that use AfterSteps
Customer profileSegments2 records
Ideal customer profiles2 records
AfterSteps technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
AfterSteps partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ScannerocoreScannero is promoted as the primary recommended phone tracking service throughout AfterSteps content. The site features embedded affiliate links, promotional CTAs, and dedicated product reviews for Scannero services. The partnership drives user conversions to Scannero's paid tracking services starting at $0.99 per search.
Scale indicators2 records
Recent moves1 record
Expansion highlights3 records
AfterSteps competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
AfterSteps social profiles
Digital presenceAfterSteps financial estimates
Financial estimateRevenue estimate
Valuation estimate
AfterSteps leadership team
Management profileNumber of profiles
AfterSteps funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AfterSteps M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AfterSteps
What does AfterSteps do?
AfterSteps is a multilingual online content platform that publishes free guides, how-to articles, and reviews covering phone tracking services, reverse phone number lookup, and location tracking technologies across 33+ countries. The site monetizes by promoting third-party phone tracking services (notably Scannero) through embedded affiliate links and promotional CTAs.
Is AfterSteps a public or private company?
AfterSteps is a private company. It is classified as unknown and is currently operating.
When was AfterSteps founded?
AfterSteps was founded in 2011. It employs 11 to 50 people.
Where is AfterSteps based?
AfterSteps is headquartered in New York, United States, in the North America region.
How does AfterSteps make money?
One revenue line is on record: affiliate Marketing.
Does AfterSteps have an API?
No public API is recorded for AfterSteps.
What industry is AfterSteps in?
AfterSteps's product category is Online Content Publishing. Its primary akta.pro industry code is BPAMAAAJ, Comparison Shopping & Price Discovery Portals, with a secondary code of BPAAAEAF, Skip Tracing & Locate Services (Address/Phone/Employer Discovery). Its NAICS code is 519290 and its SIC code is 7370.