Westin Hotels & Resorts

What Westin Hotels & Resorts does

Westin Hotels & Resorts is an upscale luxury hospitality brand operated by Marriott International, Inc. (NYSE: MAR) and headquartered in Bethesda, Maryland, USA. The brand operates more than 230 hotels and resorts across North America, Asia Pacific, Latin America, and the Middle East, and traces its heritage to the 1899 opening of the Moana Hotel in Honolulu, which today operates as the Moana Surfrider, A Westin Resort & Spa. Westin's differentiated proposition is an integrated wellness platform spanning four pillars: Sleep Well (anchored by the proprietary Heavenly Bed with gel-infused memory foam), Move Well (WestinWORKOUT fitness studios, Gear Lending kits, and RunWESTIN running concierge), Eat Well (nutritional menu program), and Feel Well (Heavenly Spa by Westin), supplemented by Westin Family programming for traveling families.

The underlying technology is a wellness-focused hotel operations platform integrated with Marriott International's global reservation infrastructure and the Marriott Bonvoy loyalty program, which spans 30+ hotel brands across approximately 10,000 destinations. Distribution is omnichannel: direct booking via marriott.com and the Marriott Bonvoy mobile app, enterprise field sales for corporate travel and group meetings, in-property sales for weddings and events, plus an asset-light extension layer consisting of the Westin Store e-commerce storefront, Westin Residences (branded residential licensing), and the Westin Vacation Club timeshare (operated through Vistana).

The business model is multi-stream: traditional on-property revenue from room nights, food and beverage (including Eat Well), spa and wellness services, and events/weddings, complemented by brand licensing royalties from Westin Residences, vacation club management fees, and direct-to-consumer e-commerce sales of branded merchandise. Primary customer segments are business and leisure travelers; secondary segments include wedding and celebration planners, meeting and event planners, and fitness-focused travelers pursuing runcation itineraries. Pricing is property- and date-specific for accommodations, with Bonvoy membership functioning as a freemium loyalty overlay.

Name

Westin Hotels & Resorts

Legal name

Marriott International, Inc.

Website

https://westin.com

Company type

Private

Founded year

1899

Operating status

Operating

Headcount range

1–10 employees

Short description

Westin Hotels & Resorts is an upscale wellness-focused luxury hotel brand operated by Marriott International, running more than 230 properties worldwide. It serves business and leisure travelers through proprietary Sleep Well, Move Well, Eat Well, and Feel Well programs, distributed via Marriott Bonvoy, direct booking, and branded residences.

Ownership category

akta.pro rank

Product category

Upscale Hotel and Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Wellness & Spa Resorts (THAGACAG)

akta.pro secondary industries

Urban & Downtown Full-Service Hotels (THAGAAAA), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Wellness-Lifestyle Boutique Hotels (THAGADAF), Beachfront & Island Luxury Resorts (THAGACAA), Luxury Villas & Residences Resorts (THAGACAM)

Keywords

• Luxury hotel accommodations
• Wellness hospitality services
• Vacation ownership programs
• Corporate meeting venues
• Branded residence licensing

Headquarters

HQ city

Bethesda

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Hotel Room Revenue: Core revenue from overnight guest accommodations across over 230 Westin properties worldwide, with room rates varying by property type, location, and season.
2. Food and Beverage: Revenue from on-property dining experiences, bars, and room service at Westin hotels, including the Eat Well menu program.
3. Spa and Wellness Services: Revenue from Heavenly Spa treatments, fitness center access, and wellness programming at resort properties.
4. Events and Weddings: Revenue from meeting spaces, conference facilities, wedding venues, and event planning services at Westin properties.
5. Westin Store: E-commerce revenue from the Westin Store selling branded merchandise including bedding, apparel, and wellness products.
6. Licensing and Branding Fees: Revenue from licensing the Westin brand for branded residences, including Westin Residences and Westin Vacation Club timeshare properties.
7. Branded Residences Development: Revenue from brand licensing agreements for developer-built residential projects bearing the Westin brand name, as part of the broader branded residences sector expansion.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels5 records

Core offering

Westin Hotels & Resorts operates more than 230 upscale hotel and resort properties worldwide, delivering wellness-focused guest accommodations centered on four signature programs: Sleep Well (with the trademarked Heavenly Bed), Move Well/WestinWORKOUT (fitness studios and running concierge), Eat Well (nutritional dining), and Feel Well (Heavenly Spa). The brand also distributes Westin Residences branded residences, Westin Vacation Club timeshare interests, and Westin Store branded merchandise as ancillary revenue lines.

Product overview

Westin Hotels & Resorts is a premium luxury hotel brand operated by Marriott International, offering a unified wellness-focused hospitality experience. The core product portfolio centers on four signature wellness programs: Sleep Well (featuring the iconic Heavenly Bed), Move Well/WestinWORKOUT (fitness studios, Gear Lending, running routes), Eat Well (nutritional dining), and Feel Well (Heavenly Spa). Additional offerings include Westin Family programming, Westin Store retail, Westin Residences branded residences, and Westin Vacation Club timeshare. The brand operates over 30 hotel brands within Marriott Bonvoy loyalty program spanning approximately 10,000 global destinations. The recent Moana Surfrider resort renewal (May 2026) represents a major product enhancement milestone.

Differentiator

Problem solved

Functional benefit

Brands

• WestinWORKOUT: Fitness and workout programs offering 24/7 fitness studios, Gear Lending kits, and local running maps for travelers to maintain their fitness routines.
• Sleep Well
• Eat Well
• Westin Family
• Heavenly Spa by Westin
• Westin Run Concierge
• Westin Residences

Products and services

• Westin Residences Branded luxury residential properties carrying the Westin brand, developed by third-party developers and licensed by Marriott, offering residents Westin wellness amenities and services in a residential format.
• Westin Vacation Club Timeshare and vacation ownership program that allows members to purchase points or intervals to book stays at Westin hotels and resorts globally, operated through Vistana.
• Westin Store Direct-to-consumer e-commerce store selling Westin-branded merchandise including Heavenly Bed products, apparel, and wellness items to consumers.
• Heavenly Spa by Westin Signature spa service available at Westin resort properties offering holistic wellness treatments, place-inspired therapies, and relaxation experiences to hotel guests and external spa visitors.

Quantifiable outcome

• 59% increase in global Strava running club participation to over 1 million clubs, driving demand for runcation accommodations
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Honolulu-based Designers and Hawaii ArtistsminorStrategic or Co-development Partner · 11 May 2026The Moana Surfrider, A Westin Resort & Spa partnered with local Honolulu-based designers and Hawaii artists to create place-inspired interiors reflecting Waikiki's surf culture and Hawaiian heritage for the resort-wide renewal project.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hilton Hotels & Resorts: Hilton's flagship upper-upscale brand competes directly with Westin for business and leisure travelers globally, offering comparable full-service hotels with loyalty program (Hilton Honors) advantages. Closely matched on room product, brand positioning, and corporate travel segment.
• Hyatt Hotels Corporation: Hyatt operates comparable premium and luxury hotel brands (Park Hyatt, Grand Hyatt, Andaz) targeting similar wellness-conscious and business traveler segments, with overlapping loyalty (World of Hyatt) and global distribution comparable in scale to Marriott Bonvoy.
• InterContinental Hotels Group (IHG): IHG's premium and luxury brands (InterContinental, Kimpton, Regent) directly compete with Westin for upper-upscale corporate and leisure travelers worldwide, with similar franchise/management fee-based operating model and global loyalty (IHG One Rewards).
• Four Seasons Hotels and Resorts: Standalone luxury hotel operator competing head-to-head with Westin for ultra-high-end leisure and corporate guests globally, with comparable wellness programming and luxury positioning; both target similar affluent wellness-focused travelers.
• Fairmont Hotels & Resorts: Luxury heritage brand under Accor competing with Westin for premium leisure and corporate travel, particularly at resort and urban landmark properties; both emphasize wellness, distinctive brand identity, and destination-driven experiences.
• JW Marriott: Marriott's luxury tier brand offering comparable premium full-service hotels with wellness and business amenities; directly competes with Westin for Bonvoy members and corporate travel accounts at the upper-upscale price point.
• St. Regis Hotels & Resorts: Marriott's luxury heritage brand competing directly with Westin for high-end leisure and corporate guests; overlaps significantly on property quality, brand prestige, and Bonvoy-driven demand within the same corporate umbrella.
• Mandarin Oriental Hotel Group: Luxury Asian-rooted hotel group competing with Westin at the high end of the luxury segment, with comparable wellness spa offerings, urban and resort footprint, and focus on premium service standards for affluent global travelers.
• Sofitel (Accor): Accor's flagship luxury brand offering French-inspired luxury hospitality competing with Westin for premium international business and leisure travelers, with overlapping urban and resort property types and comparable wellness positioning.
• Ritz-Carlton: Marriott's flagship luxury brand and direct internal competitor for the same affluent travelers and Bonvoy members; competes with Westin on luxury positioning, premium ADR, and corporate account contracts within the same parent ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/westin
• YouTubeyoutube.com/user/WestinHotels
• Facebookfacebook.com/westin
• LinkedInlinkedin.com/company/westin-hotels-resorts
• Instagraminstagram.com/westinhotels

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westin Hotels & Resorts