CRE Matrix
CRE Matrix is a Mumbai-based B2B data analytics platform providing registered-transaction-driven real estate intelligence across office, retail, warehousing, residential, and loan financing in India for developers, banks, investors, landlords, and corporate occupiers.
- Company typePrivate
- Founded2016
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What CRE Matrix does
CRE Matrix, operated by Bhugol Analytics Private Limited and founded in 2016 in Mumbai, is a B2B data analytics platform serving India's commercial and residential real estate markets. The platform aggregates over one billion data points drawn from registered transactions, covering five asset classes (office across 16 cities, retail across 17, warehousing across 34, residential across 27, and loan financing across 30) and applies machine learning to deliver predictive analytics, rental benchmarking, and micro-market intelligence across the planning, financing, developing, marketing, and sales lifecycle. Its product portfolio spans subscription analytics dashboards (CRE Leases, CRE Charter, CRE Sales, CRE Supply, CRE Edge, Occupyr, CRE Maps, Stacking Plan, Trackr), residential tools (Home IQ, Home IQ Screener, RADAR, CRE Land), logistics analytics (Logistics Leases, Sales, Charter, Supply), loan financing data (RE Loans, RE Loans Charter), lease administration (CRE Lease Matrix), and a custom research/advisory arm (RAW), supplemented by proprietary indices such as the IIMB-CRE Matrix CPRI co-developed with IIM Bangalore and the GCC Office Rental Index.
The company sells primarily through enterprise subscriptions (annual or multi-year contracts) to real estate developers, banks and financial institutions, landlords, corporate occupiers, investors, and brokers, supported by a freemium trial tier, data licensing, and bespoke research reports. Its 150+ enterprise customer base includes Blackstone, WeWork, Lodha, Godrej Properties, Oberoi Realty, L&T, ESR, Adani Properties, Starbucks India, and Decathlon. Strategic partnerships with IIM Bangalore (CPRI), India Sotheby's International Realty (equity investor and luxury housing research), and CREDAI National (warehousing reports) anchor its category position, while the annual PropDex event series institutionalizes thought leadership. Total disclosed equity funding is approximately USD 1.01M (Rs 5.5 crore from India Sotheby's International Realty in March 2022), and the firm operates with 11-50 employees.
CRE Matrix firmographics
Firmographics- Name
- CRE Matrix
- Legal name
- Bhugol Analytics Private Limited
- Website
- https://crematrix.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CRE Matrix is a Mumbai-based B2B data analytics platform providing registered-transaction-driven real estate intelligence across office, retail, warehousing, residential, and loan financing in India for developers, banks, investors, landlords, and corporate occupiers.
- Ownership category
- akta.pro rank
CRE Matrix industry classification
Industry- Product category
- Real Estate Analytics Software
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Commercial Real Estate Asset Management (BPAJAMAB)
Keywords
Where CRE Matrix is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
CRE Matrix business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Analytics Platform: Annual or multi-year subscription access to the CRE Matrix data analytics platform providing real estate market intelligence, rental benchmarks, transaction data, and analytical tools. Tiered subscription plans based on access levels and user count.
- Research & Advisory Reports: Custom and standard research reports on specific market segments, cities, or asset classes. Joint reports with partners like India Sotheby's International Realty and CREDAI National.
- Data Licensing: Licensing of proprietary data and analytics to institutional clients, banks, and real estate firms for integration into their decision-making processes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Subscription - Full platform access for large organizations |
| Freemium | Pay-as-you-go | Limited Free Access - Trial period access |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
CRE Matrix product offering
Product offeringCore offering
CRE Matrix is a deep analytics platform for commercial and residential real estate in India, providing rental benchmarking, market intelligence, predictive analytics, and transaction-level insights across office, retail, warehousing, residential, and loan financing asset classes. The platform leverages machine learning and over one billion registered transaction data points to enable data-driven decisions across the entire real estate lifecycle from planning and financing to development, marketing, and sales. Customers access the offering via subscription-based analytics tools, a custom research service (Research & Advisory/RAW), and proprietary indices including the IIMB-CRE Matrix CPRI developed with IIM Bangalore.
Product overview
CRE Matrix is a deep analytics platform for commercial and residential real estate in India, offering a comprehensive suite of products across five major asset classes: Office (CRE Leases, CRE Charter, CRE Sales, CRE Supply, CRE Edge, Tenant Portfolio Analytics, CRE Maps, Stacking Plan, Trackr), Residential (Home IQ, Home IQ Screener, Commercial IQ Screener, RADAR, CRE Land), Logistics (Logistics Leases, Sales, Charter, Supply), and RE Loans (RE Loans, RE Loans Charter). The platform is complemented by supporting tools including CRE Lease Matrix for lease administration and Research & Advisory (RAW) for custom consulting. CRE Matrix leverages machine learning and over a billion data points to provide data-driven insights for key decision-making stages: Planning (location evaluations, best use analysis, pre-launch study), Financing (valuations, peer analysis, lending opportunities), Developing (client prospecting, marketing planning), Marketing (lead generation, sales forecasting), and Sales (benchmarking, sales planning, developer analysis). The company also publishes regular research reports including the IIMB-CRE Matrix Commercial Property Rental Index (CPRI) - India's first office rental index developed with IIM Bangalore, and India's GCC Office Rental Index.
Differentiator
Problem solved
Functional benefit
Brands
- CRE Edge: Office analytics dashboard providing market intelligence and rental benchmarking for commercial real estate
- Home IQ
- CRE Leases
- CRE Sales
- CRE Supply
- CRE Maps
- Tenant Portfolio Analytics (Occupyr)
- CRE Logistics
- RE Loans
- CPRI (Commercial Property Rental Index)
- PropDex
Products and services
- CRE Edge Office market analytics dashboard providing comprehensive insights into office market trends, tenant analytics, and micro-market performance for enterprise users.
- CRE Leases Commercial real estate lease data analytics platform providing rental benchmarking, market research, and lease intelligence for offices, retail, and other commercial properties across India.
- CRE Charter Commercial property rental benchmarking tool providing transaction-level data for rental analysis across India's Grade A/A+ office markets.
- CRE Sales Commercial real estate sales transaction analytics platform tracking property sales, capital values, and market transactions across Indian markets.
- CRE Supply Commercial real estate supply tracking platform monitoring new supply, completions, and pipeline data across Indian cities.
- Tenant Portfolio Analytics (Occupyr) Tenant portfolio tracking and analytics platform enabling analysis of tenant composition, occupancy patterns, and corporate real estate strategies for landlords and occupiers.
- CRE Maps Geographic visualization platform for commercial real estate data enabling spatial analysis of market trends and property locations.
- Stacking Plan Building-level space analysis tool providing occupancy visualization and stacking plan data for commercial properties.
- Trackr Real estate market tracking platform for monitoring property transactions, rentals, and market movements over time.
- Home IQ Residential real estate analytics platform providing sales velocities, pricing trends, project completions, buyer demographics, and market insights across Indian cities.
- Home IQ Screener Residential property screening tool available for Maharashtra, Delhi, Karnataka, and Telangana markets enabling detailed property analysis and comparison.
- Commercial IQ Screener Commercial property screening and analytics tool for evaluating commercial real estate investments and opportunities.
- RADAR Home IQ comparables platform enabling analysis and benchmarking of comparable residential properties and market transactions.
- CRE Land Land transaction analytics platform tracking land sales, valuations, and development potential across Indian markets.
- Logistics Leases Industrial and logistics lease analytics platform covering warehousing, manufacturing, and distribution facilities across India.
- Logistics Sales Industrial and logistics property sales transaction analytics tracking capital values and market activity across India.
- Logistics Charter Industrial and logistics rental benchmarking platform providing market-rate analysis for warehousing and logistics properties across India.
- Logistics Supply Industrial and logistics supply tracking platform monitoring new supply, vacancies, and market balance in logistics real estate across India.
- RE Loans Real estate loan financing platform tracking 10,000+ loans, 500+ lenders, and 3,400+ borrowers, providing valuation, peer analysis, and new lending opportunity identification for banks and financial institutions.
- RE Loans Charter Real estate loan benchmarking platform providing interest rate analysis, loan pricing insights, and market comparison for lenders and developers across India.
- CRE Lease Matrix Lease administration platform for managing commercial lease documentation, tracking, and workflow automation for landlords and occupiers.
- Research & Advisory (RAW) Custom research and advisory service providing deep-dive market analysis, feasibility studies, and strategic consulting for real estate stakeholders including developers, investors, landlords, and occupiers.
- IIMB-CRE Matrix Commercial Property Rental Index (CPRI) India's first office rental index developed in collaboration with IIM Bangalore, providing standardized rental benchmarks for Grade A/A+ office markets across India's leading commercial hubs through quarterly CPRI reports.
- India's GCC Office Rental Index India's first dedicated rental index tracking office rents paid by Global Capability Centres (GCCs) across India's leading office markets, marking expansion into GCC analytics.
- Fieldtap Field data collection and verification platform enabling real-time property data gathering and validation to support CRE Matrix's registered transaction analytics.
- PropDex Annual real estate conference and event series co-hosted by CRE Matrix and IIM Bangalore, used for launching CPRI reports and hosting discussions on India's office real estate market trends.
Quantifiable outcome
- Increased negotiation effectiveness through micro-market rental data by street and property level
- +2 more outcomes
Companies that use CRE Matrix
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles6 records
CRE Matrix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
CRE Matrix partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- CREDAI NationalcoreJoint partnership with CREDAI National to produce the Grade A India Warehousing Report tracking warehousing demand, supply, and rental trends across major Indian markets. The quarterly reports provide market intelligence for the warehousing and logistics sector.
- India Sotheby's International RealtycoreIndia Sotheby's International Realty made a strategic equity investment of Rs 5.5 crore in CRE Matrix to enhance its advisory services and improve data processing and analytics capabilities. The partnership focuses on joint research reports on India's luxury housing market, including ultra-luxury housing trends across major cities like Gurugram, Hyderabad, and South India.
- IIM Bangalore (Real Estate Research Initiative)coreAcademic partnership with IIM Bangalore's Real Estate Research Initiative (RERI) to develop India's first Commercial Property Rental Index (CPRI). The collaboration produces quarterly CPRI reports tracking Grade A/A+ office rental trends across Indian cities.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
CRE Matrix competitors and assessment
Company assessmentEmerging players
- NoBroker: Indian PropTech platform using data and tech to remove brokers from residential transactions. Partial overlap in residential data analytics and market intelligence for Indian real estate.
Broad incumbents
- Colliers: Global CRE services firm with India operations covering capital markets, project management, and research. Overlaps with CRE Matrix on CRE research and occupier analytics, though as a wider portfolio offering.
- JLL (Jones Lang LaSalle): Global CRE services and investment management firm with a strong India footprint (JLL India). Offers research and analytics products comparable to CRE Matrix's reports, bundled with brokerage and capital markets services.
- Cushman & Wakefield: Global CRE services firm with significant India presence offering brokerage, valuation, and analytics. Overlaps with CRE Matrix on CRE market intelligence but does not specialize in transaction-data analytics.
- CBRE: World's largest CRE services firm with deep India operations. Competes via CBRE Research and CBRE Data Centre Solutions; broader service portfolio but overlaps with CRE Matrix on market intelligence subscriptions.
- Knight Frank: Global CRE consultancy publishing widely cited residential and commercial research (including Knight Frank India reports). Comparable as a CRE data/research provider to Indian developers, investors, and occupiers.
Regional players
- Housing.com: India-focused real estate listings and discovery platform with data insights on residential property. Comparable in Indian PropTech data analytics but more consumer-facing and listings-led rather than enterprise CRE.
Direct peers
- CoStar Group: Global leader in CRE data and analytics with platforms like CoStar, LoopNet, and Apartments.com. Closest direct comparator in business model — subscription-based authenticated CRE transaction data and analytics — though CoStar is US-centric and significantly larger.
- Anarock: India-focused real estate services platform offering advisory, transactions, and data-led insights across residential and commercial property. Most direct Indian comparator combining data/analytics with developer/investor advisory.
- Altus Group: CRE intelligence, analytics, and advisory firm providing market data, valuation, and consulting to CRE investors globally. Closely comparable analytics-driven subscription business model serving institutional CRE stakeholders.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
CRE Matrix social profiles
Digital presenceCRE Matrix financial estimates
Financial estimateRevenue estimate
Valuation estimate
CRE Matrix leadership team
Management profileNumber of profiles
Profiles4 records
CRE Matrix funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CRE Matrix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CRE Matrix
What does CRE Matrix do?
CRE Matrix is a deep analytics platform for commercial and residential real estate in India, providing rental benchmarking, market intelligence, predictive analytics, and transaction-level insights across office, retail, warehousing, residential, and loan financing asset classes. The platform leverages machine learning and over one billion registered transaction data points to enable data-driven decisions across the entire real estate lifecycle from planning and financing to development, marketing, and sales. Customers access the offering via subscription-based analytics tools, a custom research service (Research & Advisory/RAW), and proprietary indices including the IIMB-CRE Matrix CPRI developed with IIM Bangalore.
Is CRE Matrix a public or private company?
CRE Matrix is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CRE Matrix founded?
CRE Matrix was founded in 2016. It employs 11 to 50 people.
Where is CRE Matrix based?
CRE Matrix is headquartered in Mumbai, India, in the Asia region.
How does CRE Matrix make money?
Three revenue lines are on record. Subscription Analytics Platform is the primary driver. The others are research & Advisory Reports and data Licensing.
Who are CRE Matrix's main competitors?
NoBroker is listed as an emerging player. Broad incumbents are Colliers, JLL (Jones Lang LaSalle), Cushman & Wakefield, CBRE and Knight Frank. Housing.com is listed as a regional player. Direct peers are CoStar Group, Anarock and Altus Group.
Does CRE Matrix have an API?
No public API is recorded for CRE Matrix.
What industry is CRE Matrix in?
CRE Matrix's product category is Real Estate Analytics Software. Its primary akta.pro industry code is BPAJAMAB, Commercial Real Estate Asset Management. Its NAICS code is 523940 and its SIC code is 6282.