Humanize
- Company typePrivate
- Founded2021
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Humanize firmographics
Firmographics- Name
- Humanize
- Legal name
- Humanize Inc.
- Website
- https://humanize.security
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Humanize industry classification
Industry- Product category
- Cybersecurity Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Attack Surface Management (EASM/CAASM) (HDADAHAC)
Keywords
Where Humanize is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Humanize business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Licensing: SaaS subscription model with tiered pricing plans (Basic, Pro, Corporate, Enterprise) billed monthly or annually. Annual billing offers up to 18% savings. Enterprise tier includes customized features with contact-based pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic Plan - Entry-level for individuals/small teams |
| Subscription | Monthly | Pro Plan - Mid-market with expanded capabilities |
| Subscription | Annual | Corporate Plan - Enterprise with full feature set |
| Subscription | Multi-year contract | Enterprise Plan - Customized large enterprise deployment |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Humanize product offering
Product offeringCore offering
Humanize sells Salience, an AI/ML-powered SaaS platform that delivers unified Extended Attack Surface Management (xASM) and Cyber Risk Quantification. The platform continuously discovers and monitors external, internal, and API attack surfaces; runs automated penetration testing and red teaming; and quantifies cyber risk in financial terms using the Open FAIR model, presenting results in both expert and business-friendly modes for C-Suite executives.
Product overview
Humanize offers Salience, a unified Extended Attack Surface Management (xASM) and Cyber Risk Quantification platform. The platform is designed to give C-Suite executives visibility into their organization's external, internal, and API attack surfaces. Salience comprises multiple integrated modules: the core xASM platform provides comprehensive attack surface visibility through external, internal (honeypot-based), and API security capabilities; the Cyber Risk Quantification module uses the Open FAIR model to translate cyber risks into financial terms; and specialized features like GraphQL Scanning address specific API security needs. The platform leverages machine learning and deep learning for cybersecurity optimization and offers both Expert Mode (for technical teams) and Business Mode (for non-technical stakeholders).
Differentiator
Problem solved
Functional benefit
Brands
- Salience: Extended Attack Surface Management (xASM) and Risk Quantification platform for C-Suite Executives, providing external, internal, and API security analysis.
Products and services
- Salience
- Extended Attack Surface Management (xASM)
- Cyber Risk Quantification (CRQ)
Quantifiable outcome
- 1200+ threats analyzed per day per organization
- +5 more outcomes
Companies that use Humanize
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles3 records
Humanize technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
Humanize partnerships and signals
Strategic signalScale indicators7 records
Recent moves5 records
Expansion highlights4 records
Humanize competitors and assessment
Company assessmentOthers
- Mandiant (Google Cloud): Mandiant provides attack surface monitoring and continuous pen testing as managed services within Google Cloud. It is an adjacent ecosystem participant that can compete with or partner around Humanize's automated red-teaming and risk quantification workflows.
Direct peers
- Tenable: Tenable ships Tenable.asm (formerly Tenable Attack Surface Management), a direct EASM/xASM product. Tenable is a direct peer in external attack surface discovery and vulnerability coverage, with stronger brand recognition in enterprise vulnerability management.
- Censys: Censys provides attack surface management backed by its own internet scanning data and research. It is a direct peer in continuous external asset discovery and exposure monitoring, frequently compared head-to-head with Salience and similar xASM products.
- Rapid7: Rapid7 provides exposure management and external attack surface capabilities alongside its vulnerability management and SIEM products. It is a direct peer in continuous vulnerability and attack surface monitoring for mid-market and enterprise customers.
- CyCognito: CyCognito is an EASM-focused vendor that maps external attack surfaces across subsidiaries, cloud, and third-party environments. It is a direct peer competing for the same EASM/xASM budget line with a similarly enterprise-oriented GTM.
Emerging players
- Wiz: Wiz is a cloud security platform that includes cloud-focused attack surface visibility as part of its CNAPP offering. It is an emerging player whose attack surface overlap is primarily cloud-native, contrasting with Humanize's broader external/internal/API scope.
- Bitsight: Bitsight focuses on security ratings and external posture management, with growing exposure management capabilities. It is an emerging player that overlaps with Humanize on external visibility and third-party risk monitoring.
Broad incumbents
- Microsoft Defender External Attack Surface Management: Microsoft offers Defender EASM natively inside the Defender suite, often bundled with Azure and M365 licenses. It is a broad incumbent competing on price and integration for organizations already standardized on Microsoft security tooling.
- CrowdStrike: Public cybersecurity leader with Falcon Surface, an EASM module inside the broader Falcon platform. CrowdStrike is a broad incumbent that competes with Humanize on external attack surface discovery but offers it as part of a much larger endpoint-to-cloud portfolio.
- Palo Alto Networks: Palo Alto Networks acquired Expanse to form Cortex Xpanse, an EASM platform. As a broad incumbent, it competes directly with Humanize on external attack surface management and integrates results into the broader Cortex security operations suite.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Humanize social profiles
Digital presenceHumanize compliance and trust
Trust signalCompliance6 records
Humanize financial estimates
Financial estimateRevenue estimate
Valuation estimate
Humanize leadership team
Management profileNumber of profiles
Profiles1 record
Humanize funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Humanize M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Humanize
What does Humanize do?
Humanize sells Salience, an AI/ML-powered SaaS platform that delivers unified Extended Attack Surface Management (xASM) and Cyber Risk Quantification. The platform continuously discovers and monitors external, internal, and API attack surfaces; runs automated penetration testing and red teaming; and quantifies cyber risk in financial terms using the Open FAIR model, presenting results in both expert and business-friendly modes for C-Suite executives.
Is Humanize a public or private company?
Humanize is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Humanize founded?
Humanize was founded in 2021. It employs 1 to 10 people.
Where is Humanize based?
Humanize is headquartered in San Francisco, United States, in the North America region.
How does Humanize make money?
One revenue line is on record: subscription Licensing.
Who are Humanize's main competitors?
Mandiant (Google Cloud) is listed as an others. Direct peers are Tenable, Censys, Rapid7 and CyCognito. Emerging players are Wiz and Bitsight. Broad incumbents are Microsoft Defender External Attack Surface Management, CrowdStrike and Palo Alto Networks.
Does Humanize have an API?
No public API is recorded for Humanize.
What industry is Humanize in?
Humanize's product category is Cybersecurity Software. Its primary akta.pro industry code is HDADAHAC, Attack Surface Management (EASM/CAASM). Its NAICS code is 5132 and its SIC code is 7372.