Humanize

Name

Humanize

Legal name

Humanize Inc.

Website

https://humanize.security

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Cybersecurity Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Attack Surface Management (EASM/CAASM) (HDADAHAC)

Keywords

• Attack surface management
• Cyber risk quantification
• Api security monitoring
• Penetration testing platform
• External threat detection

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Licensing: SaaS subscription model with tiered pricing plans (Basic, Pro, Corporate, Enterprise) billed monthly or annually. Annual billing offers up to 18% savings. Enterprise tier includes customized features with contact-based pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Humanize sells Salience, an AI/ML-powered SaaS platform that delivers unified Extended Attack Surface Management (xASM) and Cyber Risk Quantification. The platform continuously discovers and monitors external, internal, and API attack surfaces; runs automated penetration testing and red teaming; and quantifies cyber risk in financial terms using the Open FAIR model, presenting results in both expert and business-friendly modes for C-Suite executives.

Product overview

Humanize offers Salience, a unified Extended Attack Surface Management (xASM) and Cyber Risk Quantification platform. The platform is designed to give C-Suite executives visibility into their organization's external, internal, and API attack surfaces. Salience comprises multiple integrated modules: the core xASM platform provides comprehensive attack surface visibility through external, internal (honeypot-based), and API security capabilities; the Cyber Risk Quantification module uses the Open FAIR model to translate cyber risks into financial terms; and specialized features like GraphQL Scanning address specific API security needs. The platform leverages machine learning and deep learning for cybersecurity optimization and offers both Expert Mode (for technical teams) and Business Mode (for non-technical stakeholders).

Differentiator

Problem solved

Functional benefit

Brands

• Salience: Extended Attack Surface Management (xASM) and Risk Quantification platform for C-Suite Executives, providing external, internal, and API security analysis.

Products and services

• Salience
• Extended Attack Surface Management (xASM)
• Cyber Risk Quantification (CRQ)

Quantifiable outcome

• 1200+ threats analyzed per day per organization
• +5 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Others

• Mandiant (Google Cloud): Mandiant provides attack surface monitoring and continuous pen testing as managed services within Google Cloud. It is an adjacent ecosystem participant that can compete with or partner around Humanize's automated red-teaming and risk quantification workflows.

Direct peers

• Tenable: Tenable ships Tenable.asm (formerly Tenable Attack Surface Management), a direct EASM/xASM product. Tenable is a direct peer in external attack surface discovery and vulnerability coverage, with stronger brand recognition in enterprise vulnerability management.
• Censys: Censys provides attack surface management backed by its own internet scanning data and research. It is a direct peer in continuous external asset discovery and exposure monitoring, frequently compared head-to-head with Salience and similar xASM products.
• Rapid7: Rapid7 provides exposure management and external attack surface capabilities alongside its vulnerability management and SIEM products. It is a direct peer in continuous vulnerability and attack surface monitoring for mid-market and enterprise customers.
• CyCognito: CyCognito is an EASM-focused vendor that maps external attack surfaces across subsidiaries, cloud, and third-party environments. It is a direct peer competing for the same EASM/xASM budget line with a similarly enterprise-oriented GTM.

Emerging players

• Wiz: Wiz is a cloud security platform that includes cloud-focused attack surface visibility as part of its CNAPP offering. It is an emerging player whose attack surface overlap is primarily cloud-native, contrasting with Humanize's broader external/internal/API scope.
• Bitsight: Bitsight focuses on security ratings and external posture management, with growing exposure management capabilities. It is an emerging player that overlaps with Humanize on external visibility and third-party risk monitoring.

Broad incumbents

• Microsoft Defender External Attack Surface Management: Microsoft offers Defender EASM natively inside the Defender suite, often bundled with Azure and M365 licenses. It is a broad incumbent competing on price and integration for organizations already standardized on Microsoft security tooling.
• CrowdStrike: Public cybersecurity leader with Falcon Surface, an EASM module inside the broader Falcon platform. CrowdStrike is a broad incumbent that competes with Humanize on external attack surface discovery but offers it as part of a much larger endpoint-to-cloud portfolio.
• Palo Alto Networks: Palo Alto Networks acquired Expanse to form Cortex Xpanse, an EASM platform. As a broad incumbent, it competes directly with Humanize on external attack surface management and integrates results into the broader Cortex security operations suite.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HumanizeInc

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Humanize