What Exquisite Surfaces does

Exquisite Surfaces is a privately held specialty retailer and e-commerce platform that curates and distributes high-end architectural surface materials to the luxury residential and commercial design market. The company operates seven retail showrooms across the United States (Beverly Hills, New York, Chicago, Laguna Niguel, San Francisco, Dallas, and Miami), complemented by a Shopify-based e-commerce site. Its seven core product collections cover wood (primarily French and European oak flooring), natural stone, handcrafted tiles, terra cotta, engineered porcelain alternatives, reclaimed antique materials, and antique French fireplaces, with an explicit emphasis on historical authenticity and artisanal craftsmanship sourced through a global partner network.

The business model is a hybrid physical-and-digital retail operation. Material sales are transacted on a per-unit or per-square-foot basis at price points ranging from approximately $9 (lower-priced terra cotta and porcelain SKUs) up to $70 (premium reclaimed large planks), with antique fireplaces priced on request. A separate B2B channel is run through the E/S Trade Account program, which provides design and building professionals with gated pricing, a download center, and saved products. Co-development partnerships with design firms AvroKO and Commune Design produce exclusive designer tile collections, reinforcing trade-channel lock-in. Customers span three segments: trade professionals (the primary segment), individual homeowners (including a dedicated post-wildfire rebuild outreach program in Los Angeles), and building professionals specifying materials for high-end projects.

The company was founded in 1997 (with its own messaging referencing 25 years in the industry), operates with 51-100 employees, and shows no signs of institutional capital, parent ownership, or public listing. Leadership includes Paula Nataf as Founder and CEO. Distribution is domestic-only across the seven showrooms plus the online storefront, and marketing relies on the website, Instagram, Pinterest, Facebook, email newsletters, an inspiration gallery, and community-led initiatives such as the Rebuilding Los Angeles program targeting Pacific Palisades, Altadena, Malibu, and surrounding areas.

Name

Exquisite Surfaces

Legal name

Exquisite Surfaces

Website

https://xsurfaces.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Exquisite Surfaces is a privately held specialty retailer that curates and sells premium natural, reclaimed, and artisanal architectural surface materials — including wood, stone, tile, terra cotta, porcelain, and antique fireplaces — to design professionals and luxury homeowners through seven US showrooms and an e-commerce site.

Ownership category

akta.pro rank

Product category

Architectural Surface Materials

NAICS

Floor Covering Retailers (449121)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Kitchen & Bath Surfaces (Backsplash, Wall Panels, Specialty Tile) Showrooms (CRAIAFAJ)

Keywords

• Natural stone surfaces
• Reclaimed wood flooring
• Artisanal tile collections
• Architectural surfaces
• Antique fireplaces

Headquarters

HQ city

Beverly Hills

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Surface Material Sales: Revenue is generated through the direct sale of architectural surface materials including wood, stone, tile, terra cotta, porcelain, reclaimed materials, and fireplaces. Products are sold per unit/square footage with varying price points based on material type, rarity, and finish.
2. Trade Account Program: Trade accounts provide design and building professionals with access to additional tools, support, and pricing. This creates a B2B revenue stream through professional relationships.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Exquisite Surfaces is a specialty retailer and e-commerce platform that curates and sells authentic antique, reclaimed, and artisanal natural surface materials. The product range spans seven main collections — wood (French and European oak), natural stone, handcrafted tile, terra cotta, engineered porcelain, reclaimed materials, and antique French fireplaces. The company serves design/building professionals through a dedicated trade account program while also selling directly to homeowners, supported by a network of seven showrooms across the US and a Shopify-based e-commerce site.

Product overview

Exquisite Surfaces is a specialty retailer and e-commerce platform for high-end natural stone and architectural surface materials. The company operates as a single unified platform offering seven core product collections: Wood (French and European oak flooring), Stone (natural stone surfaces), Tile (handcrafted artisanal tiles), Terra Cotta, Porcelain (engineered alternatives), Reclaimed (salvaged antique materials), and Fireplaces (antique French fireplaces). The platform also features trade account services for design professionals. Products are available through the Shopify e-commerce site with physical showroom locations in Beverly Hills, New York, Chicago, Laguna Niguel, San Francisco, Dallas, and Miami. The company specializes in materials sourced from global partners, with an emphasis on historical authenticity and artisanal craftsmanship.

Differentiator

Problem solved

Functional benefit

Products and services

• Wood Collection Curated selection of French and European oak wood flooring including reclaimed and rustic planks, contemporary options, and various patterns like herringbone and chevron. Targeted at design professionals and homeowners specifying premium wood flooring.
• Stone Collection Natural stone flooring and surfaces ranging from rustic reclaimed stone to contemporary newly-quarried options with distinctive finishes. Sold per unit with varying price points based on material type, rarity, and finish.
• Tile Collection Handcrafted tile collections showcasing global cultural traditions, including cement tiles, zellige tiles, and artisanal decorative tiles. Includes collaborations with AvroKO and Commune Design studios.
• Terra Cotta Collection Terra cotta tiles capturing warmth and character of centuries-old materials with rich patina, natural texture, and tonal variation. Includes handcrafted Spanish and classic format options.
• Porcelain Collection Engineered porcelain alternatives that faithfully recreate organic textures, tones, and variations found in natural materials, offered across multiple sub-collections (Firenze, Modena, Terra, Traviata).
• Reclaimed Collection Authentic salvaged antique materials including reclaimed wood, stone, terra cotta, and cement tiles with historical character, including reclaimed French oak in large and small planks.
• Fireplaces Collection Antique fireplaces hand-carved by French artisans centuries ago, featuring graceful artistry and distinguished patina. Sold on a quote basis due to unique antique nature.
• E/S Trade Account Program Trade account program for design and building professionals that unlocks access to pricing, a download center, saved products, and specialized support for material selection in client projects.

Quantifiable outcome

• One of Southern California's most extensive collections of natural stone, reclaimed wood, handcrafted terracotta, and architectural surfaces

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• AvroKOcoreStrategic or Co-development PartnerExquisite Surfaces collaborated with AvroKO to create the AvroKO tile collection, featuring abstract decorative tiles designed by the AvroKO design studio. The collection includes Canal, Essex, and Mulberry tile lines in various colorways.
• Commune DesigncoreStrategic or Co-development PartnerExquisite Surfaces partnered with Commune Design to create globally inspired tile collections, including Abstrakt, Bean, Circle Drop, Mochi, Navajo Python, Navajo Zebra, Zuni Python, and Zuni Zebra tile designs. The partnership features 27 products in the Commune collection.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ann Sacks: Designer-oriented tile and stone showroom retailer with deep trade relationships and curated artisanal collections; operates as a Kohler-owned brand. Direct competitor in premium tile/surface showrooms serving the same residential and commercial design customer base.
• Stone Source: Specialty stone and tile distributor/retailer with showrooms in major US design markets. Directly comparable product mix (natural stone, porcelain, tile) and design-trade customer base to Exquisite Surfaces.
• Country Floors: Long-standing specialty retailer of handcrafted cement, ceramic, and stone tiles with designer focus. Comparable in artisanal tile curation and trade-account distribution model.
• ABC Stone: Natural stone slab and tile specialist serving architects, designers, and contractors with curated stone offerings. Comparable in focus on authentic, design-grade natural stone and trade-channel relationships.
• Pental Surfaces: Specialty surfaces retailer carrying natural stone, quartz, and curated tile across distribution centers/showrooms in the Western US. Comparable specialty surfaces assortment and trade focus.
• Artistic Tile: Designer tile retailer/showroom with curated stone and tile collections across multiple US markets. Overlaps in premium tile curation and serving the same architectural/design trade.
• Walker Zanger: Premium natural stone, slab, and tile retailer serving designers and architects through showrooms across the US. Closely comparable to Exquisite Surfaces in product mix, trade-account focus, and showroom-based luxury positioning.

Broad incumbents

• Daltile: Largest US tile and stone manufacturer/retailer offering broad spectrum products across price points. Comparable in the surface materials category but competes primarily at mass and mid-market tiers rather than premium artisanal niches.
• Arizona Tile: Large specialty tile and slab distributor/retailer with broad regional coverage across the Western US. Comparable in surface materials assortment but operates at much larger scale and broader trade/dealer footprint.

Emerging players

• Clé Tile: Direct-to-consumer premium tile brand emphasizing artisanal zellige, cement, and handmade tiles with strong designer following. Competes with Exquisite Surfaces' tile collections via a digital-first model without the same showroom footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ExquisiteSurfaces
• Instagraminstagram.com/exquisitesurfaces
• Pinterestpinterest.com/xsurfaces
• Xx.com/ExSurfaces

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exquisite Surfaces