Treasure Valley Coffee
Treasure Valley Coffee is a privately held Idaho-based coffee roaster and B2B break-room services provider that roasts 100+ blends in-house, sells through Roastere' retail stores and e-commerce, and supplies vending, micro-market, and water services to offices, factories, and schools.
- Company typePrivate
- Founded1984
- HeadquartersBoise, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Treasure Valley Coffee does
Treasure Valley Coffee, Inc. is a privately held, vertically integrated regional coffee company headquartered in Boise, Idaho, founded in 1984 and led by President and Owner Suzanne Boyer. The company operates an in-house roasting facility producing over 100 coffee blends and 90+ gourmet varieties from globally sourced Arabica beans, sold through its own Roastere' retail locations in Boise, Twin Falls, and Eastern Idaho, a full e-commerce storefront on tvcoffee.com with phone-order support, and a single-serve (K-Cup) product line. The underlying technology stack is conventional: Webflow-hosted e-commerce checkout, plumbed-in water coolers (including IGUASSU 900 and Waterlogic WL270 dispensers), state-of-the-art vending machines, and self-checkout BreakRoom Markets micro-markets installed at client sites.
The business operates a B2B and B2C hybrid go-to-market model. On the B2B side, Treasure Valley Coffee provides complete vending services, BreakRoom Markets micro-markets, and water dispenser services to offices, factories, and schools across Idaho, generating recurring service revenue tied to installed equipment and consumable replenishment. On the B2C side, it sells roasted coffee (14oz to 5lb bags), single-serve cups, gift boxes, and barista equipment directly to consumers through retail and online channels, with pricing spanning roughly $15 budget single-serve boxes to over $80 premium single-origin coffees (Kona Fancy, Jamaican Blue Mountain). Coffee sales are predominantly unit-priced pay-as-you-go transactions, while vending and water services operate on recurring service contracts.
In 2024 the company acquired TVC Northwest to extend its footprint beyond Idaho into the broader Pacific Northwest. The subsidiary structure (Treasure Valley Coffee, Treasure Valley Vending, BreakRoom Markets of Idaho, Roastere', TVC Single Serve) indicates deliberate segmentation across product and service lines, though revenue is not publicly disclosed and the company shows no signs of external venture or private equity backing.
Treasure Valley Coffee firmographics
Firmographics- Name
- Treasure Valley Coffee
- Legal name
- Treasure Valley Coffee, Inc.
- Website
- https://tvcoffee.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Treasure Valley Coffee is a privately held Idaho-based coffee roaster and B2B break-room services provider that roasts 100+ blends in-house, sells through Roastere' retail stores and e-commerce, and supplies vending, micro-market, and water services to offices, factories, and schools.
- Ownership category
- akta.pro rank
Treasure Valley Coffee industry classification
Industry- Product category
- Specialty Coffee Roasting and Vending Services
- NAICS
- Coffee and Tea Manufacturing (311920), Snack and Nonalcoholic Beverage Bars (722515), Coffee and Tea Manufacturing (31192)
- SIC
- Retail-Eating Places (5812), Beverages (2080), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)
- akta.pro secondary industries
- Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Instant Coffee & Coffee Extract Manufacturing (AFAFADAD), Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG)
Keywords
Where Treasure Valley Coffee is headquartered
LocationHeadquarters
- HQ city
- Boise
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Treasure Valley Coffee business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Coffee Sales (Retail and Wholesale): Sale of roasted coffee beans and grounds through online store, physical Roastere' locations, and wholesale to businesses. Coffee sold in various sizes from 14oz to 5lb bags, as well as single serve cups.
- Vending Services: Complete vending solutions for offices, factories, and schools including state of the art vending machines and BreakRoom Markets.
- Water Services: Water cooler installation and supply services for businesses including plumbed-in coolers with ice, filtered water, and reverse osmosis systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Serve Coffee Cups |
| Unit Pricing | Pay-as-you-go | Whole Bean/Ground Coffee - Standard Blends |
| Unit Pricing | Pay-as-you-go | Premium Origin Coffees |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Treasure Valley Coffee product offering
Product offeringCore offering
Treasure Valley Coffee is a vertically integrated specialty coffee company that roasts over 100 blends of Arabica coffee in-house and sells them wholesale and retail. It also operates commercial vending and self-checkout micro-market services for offices, factories, and schools, and installs plumbed-in water coolers with filtration and reverse osmosis for businesses, with retail coffee stores (Roastere') serving individual consumers in Idaho.
Product overview
Treasure Valley Coffee operates as a regional coffee company with a vertically integrated offering combining packaged coffee products, single-serve brewing solutions, commercial services, and retail operations. The core product line centers on packaged whole bean and ground coffee roasted in-house, featuring over 100 different blends including Blends (Boise's Best, Espresso Roast, French Roast), Decaffeinated, Flavored (Amaretto Royal, Hazelnut Cream), Western World (Colombian, Costa Rican, Kona), Eastern World (Ethiopian, Kenya AA), and Special varieties. Adjacent offerings include TVC Single Serve Cups (K-Cups in 24-count boxes) and coffee equipment. Service divisions provide vending and micro-market solutions for businesses and offices, plus water dispensers. The retail Roastere stores offer gourmet beverages and food items alongside the packaged coffee catalog. All products are available through the online store with catalog PDF available for reference.
Differentiator
Problem solved
Functional benefit
Brands
- TVC Single Serve: Single serve coffee cups available in various blends and flavors
- 40th Anniversary Coffee
Products and services
- Treasure Valley Coffee (Packaged Coffee) Roasted coffee available in over 100 different blends, roasted in-house from Arabica beans sourced worldwide. Offered in whole bean or ground, in sizes from 14oz to 5lb, sold wholesale to businesses and retail through online store and Roastere' locations.
- TVC Single Serve Cups Single-serve coffee pods (K-Cups) sold in 24-count boxes, featuring fresh-roasted rich brewed coffee with extra coffee for a richer taste. Includes various roasts and flavors such as Morning Slammer, Gourmet House, Colombian, Breakfast Blend, Island Blend, Costa Rican Tarrazu, Sumatra, French Roast, and flavored varieties.
- Treasure Valley Vending Complete vending services for offices, factories, and schools featuring state-of-the-art vending machines installed at client locations for employee and visitor refreshment.
- BreakRoom Markets of Idaho Self-checkout micro-market offering hundreds of fresh products in a retail space built for client break rooms, providing unattended retail access for employees.
- Water Services Plumbed-in water coolers with ice and filtered water or reverse osmosis systems installed at businesses. Includes brands such as Rain Water Refreshed, Hagerman Springs Water, IGUASSU 900 Dispenser, and Waterlogic WL270 Dispenser.
- Roastere (Gourmet Coffee Store) Idaho's largest coffee retail store offering over 90 varieties of gourmet coffee, espresso drinks, hot/iced beverages, blended drinks, tea, chai, smoothies, baked goods, breakfast and lunch items, coffee makers, supplies, and gift boxes. Phone and curbside pickup orders available.
- Coffee Brewers, Grinders and Barista Equipment Coffee brewer systems, grinders, and barista equipment designed to optimize gourmet coffee quality and flavor while reducing maintenance and service needs.
- Gift Boxes Pre-packaged gift boxes featuring curated coffee selections, travel cups, and gourmet items for gifting occasions.
Companies that use Treasure Valley Coffee
Customer profileSegments2 records
Ideal customer profiles2 records
Treasure Valley Coffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Treasure Valley Coffee partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Treasure Valley Coffee competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Treasure Valley Coffee social profiles
Digital presenceTreasure Valley Coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Treasure Valley Coffee leadership team
Management profileNumber of profiles
Profiles1 record
Treasure Valley Coffee subsidiaries and ownership
Company hierarchySubsidiaries1 record
Treasure Valley Coffee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Treasure Valley Coffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Treasure Valley Coffee
What does Treasure Valley Coffee do?
Treasure Valley Coffee is a vertically integrated specialty coffee company that roasts over 100 blends of Arabica coffee in-house and sells them wholesale and retail. It also operates commercial vending and self-checkout micro-market services for offices, factories, and schools, and installs plumbed-in water coolers with filtration and reverse osmosis for businesses, with retail coffee stores (Roastere') serving individual consumers in Idaho.
Is Treasure Valley Coffee a public or private company?
Treasure Valley Coffee is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Treasure Valley Coffee founded?
Treasure Valley Coffee was founded in 1984. It employs 101 to 250 people.
Where is Treasure Valley Coffee based?
Treasure Valley Coffee is headquartered in Boise, United States, in the North America region.
How does Treasure Valley Coffee make money?
Three revenue lines are on record. Coffee Sales (Retail and Wholesale) is the primary driver. The others are vending Services and water Services.
Does Treasure Valley Coffee have an API?
No public API is recorded for Treasure Valley Coffee.
What industry is Treasure Valley Coffee in?
Treasure Valley Coffee's product category is Specialty Coffee Roasting and Vending Services. Its primary akta.pro industry code is THAFADAE, Coffee Roasters with Cafe (Roastery Cafes), with a secondary code of CRAHAGAI, Specialty Coffee & Tea Retail (Beans, Leaves, Accessories). Its NAICS code is 311920 and its SIC code is 5812.