THG Studios
THG Studios is a Manchester-based creative marketing and content production agency and subsidiary of THG (The Hut Group), serving global enterprise consumer brands with end-to-end creative, production, digital marketing, and proprietary AI-powered content technology under its iLabs innovation division.
- Company typePrivate
- Founded1989
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What THG Studios does
THG Studios is a creative marketing and content production agency operating as a subsidiary of THG (The Hut Group), headquartered in Manchester (Altrincham) with a London office. The company serves global enterprise consumer brands across entertainment, retail, food and beverage, supplements, fashion, and sports media — including Disney, ASDA, Myprotein, Topshop, Toblerone, and PayPal — with end-to-end services spanning brand strategy, creative development, photography, videography, set build, styling, integrated digital marketing (performance, programmatic, lifecycle), social-first video, and influencer marketing via its THG Society partnership. Its innovation sub-brand iLabs develops proprietary AI-powered creative technology including Virtual Production, Virtual Fusion (AI-blended photography), AI Backgrounds, and iGen AI image generation. Notable technical achievements include the world-first AI-driven immersive shoppable catwalk 'Runway to the Future' (WRCA-certified, February 2026), where 85% of Topshop's collections were purchasable in real-time through a bespoke app.
The business model is professional services on a time-and-materials basis with quote-based pricing on multi-year contracts. Revenue streams include creative services, integrated digital marketing solutions, corporate away day packages at the SMASH padel studio (a new 2025 offering), and a freemium iGen AI image creation service. THG Studios maintains ISO 27001 and PCI DSS certifications and is backed by THG Ingenuity's proprietary technology, data, and user-research infrastructure, as well as a major Google Cloud partnership announced in October 2025 targeting brands in Europe and the US. The company is positioned at the intersection of creative production, AI tooling, and live commerce, with distribution via direct enterprise sales, industry reputation, and showcase case studies.
THG Studios firmographics
Firmographics- Name
- THG Studios
- Legal name
- FIC Shareco Limited
- Website
- https://thgstudios.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- THG Studios is a Manchester-based creative marketing and content production agency and subsidiary of THG (The Hut Group), serving global enterprise consumer brands with end-to-end creative, production, digital marketing, and proprietary AI-powered content technology under its iLabs innovation division.
- Ownership category
- akta.pro rank
THG Studios industry classification
Industry- Product category
- Creative Marketing Services
- NAICS
- Advertising Agencies (541810), Motion Picture and Video Production (51211), Motion Picture and Video Production (512110), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Content Production (Video, Design, Copy, Studio) (BPAFAAAF), Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ), Creator Talent Management & Representation (MPAAAHAB)
Keywords
Where THG Studios is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
THG Studios business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Creative Services and Content Production: Time and materials based creative marketing and content production services including brand strategy, creative campaigns, photography, videography, set build, and styling. Pricing calculated according to company's standard fee rates as set out in quotations.
- Integrated Digital Marketing Solutions: Performance marketing services spanning Search, Social and Affiliates, Programmatic and Display across multiple channels, and Lifecycle Marketing to drive customer acquisition and long-term growth.
- Corporate Away Day Packages: Immersive sports experiences and team building packages at SMASH padel studio featuring Google Cloud technology for real-time game analysis. Designed for team building and strategic planning.
- iGen AI Free Trial: AI image creation service offered as a free trial to brands looking to experiment with AI in a low-risk, high-impact environment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Standard creative services priced per project |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
THG Studios product offering
Product offeringCore offering
THG Studios is a creative marketing and content production agency that delivers brand strategy, creative campaigns, photography, videography, set build, styling, integrated digital marketing, and AI-powered content creation for global enterprise brands. Operating from one of the largest state-of-the-art creative studios in Europe, the agency combines insight, brand storytelling, and proprietary AI technology through its iLabs division to produce campaigns for clients such as Disney, ASDA, Myprotein, Toblerone, and Topshop. Revenue is generated through project-based professional services engagements quoted on a time-and-materials basis.
Product overview
THG Studios operates as a creative marketing and content production agency offering a comprehensive portfolio of services centered around brand storytelling and content creation. The core offering includes Strategy, Creative & Production, Photography, Integrated Digital Marketing Solutions, Social-First Video, and Influencer Services through THG Society partnership. Innovation-focused sub-brand iLabs provides AI-powered capabilities including iGen image creation, Virtual Production, and Virtual Fusion for AI-enhanced photography. The company also offers specialized corporate experiences through SMASH padel studio packages. Key campaigns span Disney Store rebranding, The Overlap football media hub, Toblerone Christmas campaigns, ASDA viral marketing, and Myprotein Deal Genius. Recent innovation includes Runway to the Future AI-driven shoppable catwalk events with Front Row AI app, positioning THG Studios at the intersection of fashion, AI, and live commerce.
Differentiator
Problem solved
Functional benefit
Brands
- iLabs: Innovation division of THG Studios focused on AI-powered creative production, virtual production, and intelligent content creation. Features specialisms including Virtual Production, Virtual Fusion, and AI Backgrounds.
- THG Society
Products and services
- THG Studios Creative Agency Full-service creative marketing and content production agency delivering strategy, creative campaigns, content creation, photography, videography, and integrated digital marketing for global enterprise brands.
Quantifiable outcome
- £90m revenue generated from £80k Myprotein campaign
- +4 more outcomes
Companies that use THG Studios
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
THG Studios technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability7 records
Feature5 records
THG Studios partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, core and minor.
- TopshopflagshipTopshop and THG Studios collaborated on the world's first AI-driven immersive shoppable catwalk 'Runway to the Future'. The event featured 85% of Topshop and Topman collections available for purchase in real-time through a bespoke app built by THG Ingenuity.
- PayPalcorePayPal served as headline sponsor for the Runway to the Future world record AI-driven shoppable catwalk event.
- Google CloudcoreTechnology partner for the Runway to the Future event, providing cloud infrastructure and AI technology support including virtual try-on experiences.
- University of Salford and Manchester Metropolitan UniversityminorStudents from University of Salford and Manchester Metropolitan University designed and presented the finale of the Runway to the Future event.
- Google CloudcoreTHG Ingenuity announced major collaboration with Google Cloud to integrate AI and data analytics into its commerce and fulfilment platform, including migration to Google Cloud infrastructure. Partnership aims to enhance ecommerce services such as demand forecasting and personalised recommendations, targeting brands in Europe and the US.
- THG SocietycoreUnique partnership with THG Society, an influencer, social and events agency. THG Studios can find perfect influencers to match client brands through their extensive catalogue of well-known names, with great links for social push.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
THG Studios competitors and assessment
Company assessmentDirect peers
- UNIT9: London-based production and experience studio specializing in interactive, immersive, and AI-driven brand experiences; closely comparable on innovation/experiential marketing axis.
- Framestore: World-leading VFX, virtual production, and immersive content studio with in-house production capabilities for global brands — directly comparable on the production technology axis (virtual production/LED volumes).
- Wieden+Kennedy: Globally recognized independent creative agency producing award-winning campaigns, content, and experiences for major brands across categories including fashion, retail, and FMCG.
- Anomaly: Independent creative agency combining brand strategy, content production, and digital innovation for global brands; comparable full-service model and cultural-impact positioning.
- BBH (Bartle Bogle Hegarty): Heritage London creative agency known for iconic campaigns and production quality; comparable premium creative positioning and roster of global consumer clients.
- Mother London: Independent London creative agency of similar scale producing integrated campaigns, content, and brand storytelling for global consumer brands — closely comparable business model and client base.
- Uncommon Creative Studio: London-based independent creative studio known for bold integrated campaigns and brand-building work for major consumer brands, overlapping directly with THG Studios' core offering.
- AMV BBDO: Large London creative agency within the Omnicom network producing integrated advertising, content, and production work for global brands; comparable scale and full-service scope.
Broad incumbents
- MediaMonks (S4 Capital / Monks): Global content production and digital marketing services company with heavy investment in AI-powered production; overlapping capability set across content, creative, and technology-enabled marketing services.
- Accenture Song: Global creative, technology, and commerce services arm of Accenture; competes with THG Studios on integrated campaigns and commerce-enabled creative at much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
THG Studios social profiles
Digital presenceTHG Studios compliance and trust
Trust signalCompliance2 records
THG Studios financial estimates
Financial estimateRevenue estimate
Valuation estimate
THG Studios leadership team
Management profileNumber of profiles
Profiles6 records
THG Studios funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
THG Studios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about THG Studios
What does THG Studios do?
THG Studios is a creative marketing and content production agency that delivers brand strategy, creative campaigns, photography, videography, set build, styling, integrated digital marketing, and AI-powered content creation for global enterprise brands. Operating from one of the largest state-of-the-art creative studios in Europe, the agency combines insight, brand storytelling, and proprietary AI technology through its iLabs division to produce campaigns for clients such as Disney, ASDA, Myprotein, Toblerone, and Topshop. Revenue is generated through project-based professional services engagements quoted on a time-and-materials basis.
Is THG Studios a public or private company?
THG Studios is a private company. It is classified as corporate owned and is currently operating.
When was THG Studios founded?
THG Studios was founded in 1989. It employs 101 to 250 people.
Where is THG Studios based?
THG Studios is headquartered in London, United Kingdom, in the Europe region.
How does THG Studios make money?
Four revenue lines are on record. Creative Services and Content Production is the primary driver. The others are integrated Digital Marketing Solutions, corporate Away Day Packages and iGen AI Free Trial.
Who are THG Studios's main competitors?
Direct peers on record are UNIT9, Framestore, Wieden+Kennedy, Anomaly, BBH (Bartle Bogle Hegarty), Mother London, Uncommon Creative Studio and AMV BBDO. Broad incumbents are MediaMonks (S4 Capital / Monks) and Accenture Song.
Does THG Studios have an API?
No public API is recorded for THG Studios.
What industry is THG Studios in?
THG Studios's product category is Creative Marketing Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of BPAFAAAF, Content Production (Video, Design, Copy, Studio). Its NAICS code is 541810 and its SIC code is 7311.