NC FIELD

What NC FIELD does

NC FIELD (legally NC FIELD, Inc., also operating under the sub-brand Sembrando Salud) is a private nonprofit corporation headquartered at 327 N. Queen St STE 315, Kinston, North Carolina. The organization serves immigrant farmworker households in eastern North Carolina through a portfolio of community health, food security, youth advocacy, and legal-protection programs. Service delivery is anchored by six bilingual and bicultural Community Health Workers (CHWs) and four program teams, with physical service sites in Kinston, Goldsboro, Mount Olive, and Smithfield across Lenoir, Duplin, Wayne, and Johnston Counties. The organization has stated impact of assisting nearly 8,000 farmworkers with healthcare barriers, and has expanded from a single full-time employee in 2019 to a multi-team operation.

NC FIELD does not operate proprietary technology. Its core programs include Sembrando Salud (mobile health clinic with evening and weekend availability), Raíces Sanas / Healthy Roots (bilingual addiction prevention and recovery), Poder Juvenil Campesino (youth advocacy training for ages 12-22), Give Food A Face (food insecurity awareness), and Community Encuentros (mobile service meetings). Additional projects include the Polaris Nonechka Project (exploitation/trafficking reporting via cell phone technology), the FFWR economic relief application assistance, COVID-19 outreach with the National Center for Farmworker Health, and an UNC Chapel Hill environmental justice data partnership. A customer testimonial references 95,484 pounds of culturally relevant food distributed between October 2022 and April 2023 via the Food Bank of Central and Eastern NC partnership.

The revenue model is grant-funded and donation-driven; all services are provided free of charge to farmworker families. Funders include Blue Cross Blue Shield of North Carolina Foundation, Kate B Reynolds Trust, Z Smith Reynolds Foundation, Hispanic Federation, and UFW Foundation, with in-kind support from Campbell University Community Care Clinic, Walmart Pharmacy, Food Bank of Central and Eastern NC, and UNC Chapel Hill. The go-to-market motion is community-led, relying on labor camp outreach, bilingual word-of-mouth, social media (Facebook, TikTok, LinkedIn, Instagram), email newsletter, and formal Memoranda of Agreement (MOAs) with healthcare, legal (Legal Aid of NC – Farmworker Unit), and academic partners. NC FIELD is governed by a six-member Board of Directors that includes community members from farmworker backgrounds and is led by co-founder and Executive Director Yesenia Cuello.

Name

NC FIELD

Legal name

NC FIELD, Inc.

Website

https://ncfield.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

NC FIELD is a Kinston, North Carolina-based nonprofit providing mobile health, food security, youth advocacy, and legal services to immigrant farmworker families in eastern North Carolina. Service delivery relies on bilingual community health workers and foundation grants.

Ownership category

akta.pro rank

Product category

Community Health and Social Services for Farmworkers

NAICS

All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Non-Communicable Disease Prevention & Chronic Disease Programs (BPAIAJAI)

Keywords

• Farmworker health services
• Community health workers
• Mobile health clinics
• Farmworker youth advocacy
• Culturally relevant food assistance

Headquarters

HQ city

Kinston

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Donations and Grants: Funding from individual donors, foundation grants, and corporate giving programs including Blue Cross Blue Shield Of North Carolina Foundation, Kate B Reynolds Trust, Z Smith Reynolds Foundation, Hispanic Federation, and others.
2. Community Group Support: Community Connection - Pink Hill, NC received a Community Group Support Award. In-kind donations from Campbell University Community Care Clinic, Food Bank of Central and Eastern NC, Maria Reina de las Americas Catholic Church, and UNC Chapel Hill Environmental Justice Action Research Clinic.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

NC FIELD is a nonprofit community health and advocacy organization that provides free, culturally and linguistically tailored services to immigrant farmworker families in eastern North Carolina. Its core offerings include mobile health clinic services (Sembrando Salud), bilingual addiction prevention and recovery (Raíces Sanas), farmworker youth advocacy training (Poder Juvenil Campesino), food distribution and farmworker awareness (Give Food A Face), and Community Encuentros meetings that bundle medical, insurance, application, and counseling assistance for uninsured and limited-English-proficient residents.

Product overview

NC FIELD (North Carolina Focus on Increasing Education, Leadership, and Dignity) is a nonprofit organization that offers a portfolio of community health and advocacy programs rather than a unified technology product. The organization operates four main program areas: Sembrando Salud (mobile health clinic and healthcare access), Raíces Sanas (addiction prevention and recovery), Poder Juvenil Campesino (youth advocacy training), and Give Food A Face (farmworker awareness). Additional initiatives include Community Encuentros (service delivery meetings) and projects such as the Polaris Nonechka Project (human trafficking reporting), FFWR (economic relief assistance), COVID-19 outreach, and UNC environmental justice research partnership.

Differentiator

Problem solved

Functional benefit

Products and services

• Sembrando Salud (Sowing Health) A mobile health clinic program within NC FIELD that ensures agricultural workers access to health and healthcare by providing food, groceries, medical services, social gatherings, electronics, haircuts, and more. Operates during evenings and weekends to accommodate farmworker schedules, with formal mobile health access agreements in place.
• Raíces Sanas (Healthy Roots) A bilingual addiction prevention and recovery program designed for uninsured residents, offered in Spanish and English by CAD-C registered staff who are culturally and linguistically diverse. Provides free afternoon and evening appointments.
• Poder Juvenil Campesino (Farmworker Youth Power / PJC) Educates youth members of farmworker families between the ages of 12 and 22 on advocacy in the realm of social, climate, and environmental justice. Provides youth leadership development, inter-generational organizing, and policy advocacy training.
• Give Food A Face A program that emphasizes the challenges and contributions of farmworkers to their communities, largely focusing on the issues of manual labor and food insecurity among this vulnerable population.
• Community Encuentros Community meetings that provide different services and support to community members in need, including medical and insurance assistance, application assistance, healthcare testing, access to bilingual alcohol and drug abuse counseling, and free medical testing.
• Food and Farmworkers Economic Relief Program (FFWR) Application Assistance A project that works with community members to help them apply for the Food and Farmworkers Economic Relief Program if eligible, and provides support through the application process.
• Outreach NCFH (COVID-19 Outreach and Education) A project that offers support to the farmworker community in the form of outreach and education about the COVID-19 pandemic and its impacts across the many counties of North Carolina, performed in conjunction with the National Center for Farmworker Health.
• Polaris Nonechka Project A project that works to give farmworkers a platform to report exploitation and human trafficking without fear of retaliation from their employers, using new cell phone technology, in partnership with Polaris.
• UNC Environmental Justice Partnership (Community Food Distribution Database) A partnership with UNC Chapel Hill's Environmental Justice research course to create a database about community food distribution efforts and food insecurity rates across North Carolinian counties.

Quantifiable outcome

• Assisted nearly 8,000 vulnerable farmworkers with healthcare barriers
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, major and supporting.

• Food Bank of Central and Eastern NCcoreOthersMajor food distribution partner supplying culturally relevant food for NC FIELD to distribute to agricultural communities. Between Oct 2022 - April 2023, supplied 95,484 pounds of food. Also provides in-kind donations.
• Partners in HealthmajorStrategic or Co-development PartnerHealthcare nonprofit partner supporting health equity initiatives.
• National Center for Farmworker Health Inc.coreStrategic or Co-development PartnerVidal Lordmendez performs outreach and education for National Center for Farmworker Health among others.
• Campbell University Community Care CliniccoreImplementation/ SI/ Consulting PartnerActive MOA partner providing healthcare services. CUCCC staff volunteer at NC FIELD programs.
• Legal Aid of NC - Farmworker UnitcoreStrategic or Co-development PartnerActive MOA partner providing legal services to farmworker communities.
• Walmart PharmacycoreStrategic or Co-development PartnerActive MOA partner with pharmacists volunteering with NC FIELD programs.
• UNC Chapel Hill Environmental Justice Action Research CliniccoreStrategic or Co-development PartnerIn-kind partner creating a database about community food distribution efforts and food insecurity rates across North Carolinian counties.
• Polaris NonechekacoreStrategic or Co-development PartnerNonechka Project partner giving farmworkers a platform to report exploitation and human trafficking using new cell phone technology. Vidal Lordmendez performs outreach and education for Polaris.
• Alliance of AIDS - CarolinascoreStrategic or Co-development PartnerActive MOA partner addressing AIDS resources and healthcare access.
• Upper Coastal Plain Council of GovernmentssupportingStrategic or Co-development PartnerActive MOA partner providing regional coordination and support services.
• Episcopal Farmworker MinistrysupportingStrategic or Co-development PartnerPartner providing volunteer support and resources for farmworker programs.
• Student Action with Farmworkers (SAF)supportingStrategic or Co-development PartnerFunder and advocacy partner supporting farmworker youth and community organizing.
• Foundation for Health Leadership & InnovationsupportingStrategic or Co-development PartnerFunder supporting health leadership and innovation programs.
• NC Navigator ConsortiumsupportingStrategic or Co-development PartnerPartner supporting FFM Navigator program and healthcare enrollment assistance.
• Community Campus Partnership for Health (CCPH)supportingStrategic or Co-development PartnerPartner supporting community health initiatives and partnerships.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hispanic Federation: National nonprofit supporting Hispanic families through advocacy, education, and direct services. NC FIELD funding partner operating at significantly larger scale with overlapping community focus.
• UFW Foundation: National nonprofit arm of the United Farm Workers providing health, education, and immigration services to farmworkers. Major NC FIELD funder and much larger organization serving overlapping demographics nationwide.

Direct peers

• Migrant Clinicians Network: National nonprofit supporting clinicians serving migrant and farmworker communities. Directly comparable in mission to address healthcare access barriers for mobile agricultural populations.
• Farmworker Justice: National advocacy organization advancing the rights of farmworkers through policy, litigation, and education. Operates at a broader national scale but addresses overlapping farmworker advocacy issues.
• Episcopal Farmworker Ministry: Faith-based nonprofit providing direct services and advocacy to farmworkers in NC. Active NC FIELD partner serving the same demographic in overlapping geographic areas.
• National Center for Farmworker Health: National nonprofit focused on improving the health and well-being of farmworker families. NC FIELD has an active partnership with NCFH and performs outreach on their behalf, making them a direct peer in farmworker health services.
• East Coast Migrant Head Start Project: Nonprofit providing Head Start and early childhood education to migrant and seasonal farmworker families. Alina Zuniga previously worked there, and the organization serves overlapping populations in eastern NC.
• Student Action with Farmworkers (SAF): Durham, NC-based nonprofit supporting farmworker youth through education, leadership development, and advocacy. SAF is both a partner and peer to NC FIELD's Poder Juvenil Campesino youth program.
• NC Farmworkers Project: North Carolina-based organization providing mobile clinic services and advocacy for farmworkers. Amy Elkins previously worked there as a mobile clinic manager, making it a directly comparable regional peer.

Others

• Partners in Health:

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ncfield.farmworkers
• LinkedInlinkedin.com/company/nc-field-coalition
• Instagraminstagram.com/nc_field
• TikToktiktok.com/@sembrandosaludnc?_t=8o6Pt9VMEpy&_r=1
• Xx.com/nc_field

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NC FIELD