Grace Vineyard
Grace Vineyard (怡園酒莊) is a family-owned Chinese winery founded in 1997 in Taigu County, Shanxi, producing premium still wines from Loess Plateau estate vineyards and distributing through Cathay Pacific and Bodega Torres partnerships to premium wine consumers and luxury hospitality.
- Company typePublic
- Founded1997
- HeadquartersTaiyuan, China
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Grace Vineyard does
Grace Vineyard (怡園酒莊) is a Chinese family-owned winery founded on August 28, 1997 by Chun-Keung Chan in Taigu County, Shanxi province, approximately 40 km south of the provincial capital Taiyuan. The company produces premium still wines from estate vineyards on the Loess Plateau, where a continental climate—distinctive seasons, dry sandy loam soil, low rainfall, abundant sunshine, and wide diurnal temperature variation—is cited by the company as a near-ideal setting for viticulture. The winemaking foundation was established with French oenological expertise: Bordeaux consultant Denis Boubals and French partner Sylvain Janvier assisted Mr. Chan in setting up the winery, and the family subsequently partnered with Spanish producer Bodega Torres in 2008 to co-develop the 'Symphony' white wine. The flagship label 'Deep Blue' became, in 2009, the first Chinese wine served in Cathay Pacific Airways first and business class cabins, a milestone that anchors the company's premium positioning.
The business operates on a production-and-sale model: Grace Vineyard produces wine from its Shanxi estate and distributes through direct sales, the Cathay Pacific premium airline channel, and the Bodega Torres partnership network. Its primary stated customer segment is premium Chinese wine consumers for personal consumption, gifting, and luxury hospitality use cases, with one named enterprise channel relationship (Cathay Pacific). Grace Vineyard Holdings Limited has been listed on the GEM board of the Hong Kong Stock Exchange since June 2018 (ticker reference hkg:8146 in the input), with the Chan family retaining significant ownership; Judy Chan succeeded her father as Chairlady in 2002 and continues to lead the company. Operations span the Shanxi production estate and a Hong Kong corporate office in Quarry Bay, with a headcount band of 101-250 employees.
Recent operating signals are negative: a March 2026 Hindustan Times report indicates Grace Vineyards was unprofitable in the prior year, citing Chinese government crackdowns on alcohol consumption and broader macroeconomic headwinds affecting the wine trade in China. The investor relations site continues to publish chairlady statements through 2024, indicating ongoing operations, but the input contains no recent capital raises, acquisitions, product launches, or geographic expansions, and the contradicted/conflicting financial figures in the source material cannot be reconciled with the company's profile as a small boutique winery.
Grace Vineyard firmographics
Firmographics- Name
- Grace Vineyard
- Legal name
- Grace Vineyard Holdings Limited
- Website
- https://gracewine.com.hk
- Company type
- Public
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Grace Vineyard (怡園酒莊) is a family-owned Chinese winery founded in 1997 in Taigu County, Shanxi, producing premium still wines from Loess Plateau estate vineyards and distributing through Cathay Pacific and Bodega Torres partnerships to premium wine consumers and luxury hospitality.
- Ownership category
- akta.pro rank
Grace Vineyard industry classification
Industry- Product category
- Premium Wine Production
- NAICS
- Wineries (312130), Grape Vineyards (111332)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Organic Vineyard & Wine Grape Farming (AFAGAKAI), Wineries & Vineyards (Tasting Rooms) (THAFALAE)
Keywords
Where Grace Vineyard is headquartered
LocationHeadquarters
- HQ city
- Taiyuan
- HQ country
- China
- HQ region
- Asia
Offices2 records
Markets served
Grace Vineyard business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Wine Sales: Production and sale of premium Chinese wines, including red and white varieties. The company has achieved recognition for quality, with 'Deep Blue' being the first Chinese wine served in Cathay Pacific first and business class.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
Grace Vineyard product offering
Product offeringCore offering
Grace Vineyard produces and sells premium Chinese still wines from its estate on the Loess Plateau in Taigu County, Shanxi province. The portfolio includes the flagship "Deep Blue" red wine and "Symphony" white wine (co-developed with Spanish producer Bodega Torres). The company is publicly listed on the Hong Kong Stock Exchange GEM board and distributes wines domestically and through international airline and hospitality channels.
Product overview
Grace Vineyard is a Chinese family-run winery producing premium wines from its estate in Taigu County, Shanxi province. The company offers a portfolio of wines including Deep Blue, which was the first Chinese wine served in Cathay Pacific Airways first and business class, and Symphony, a white wine produced in partnership with Bodega Torres. The winery operates primarily as a producer and distributor of still wines rather than a technology platform.
Differentiator
Problem solved
Functional benefit
Brands
- Deep Blue: Premium Chinese wine that became the first ever Chinese wine served in Cathay Pacific first and business class in 2009
- Symphony
Products and services
- Deep Blue Premium Chinese red wine that became the first Chinese wine ever served in Cathay Pacific Airways first and business class (since 2009); targeted at premium wine consumers, gifting, and luxury hospitality.
- Symphony Premium Chinese white wine produced through the 2008 co-development partnership between Grace Vineyard and Spanish wine producer Bodega Torres; targeted at premium wine consumers and international distribution through Bodega Torres' global network.
Companies that use Grace Vineyard
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Grace Vineyard technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Grace Vineyard partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Cathay Pacific AirwayscoreIn 2009, 'Deep Blue' became the first ever Chinese wine served in the first and business class of Cathay Pacific Airways, marking a historic achievement for Chinese wine on international premium airline routes.
- Bodega TorrescoreIn 2008, world-renowned Spanish wine producer Bodega Torres and Grace Vineyard joined force to make a white wine called 'Symphony', representing a significant strategic partnership for quality enhancement and international market access.
- Denis BoubalscoreBordeaux oenologist Denis Boubals assisted founder Mr. Chun-Keung Chan in establishing Grace Vineyard in 1997, providing critical French winemaking expertise for the Chinese winery.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
Grace Vineyard competitors and assessment
Company assessmentBroad incumbents
- Pernod Ricard Winemakers: Global wine division of Pernod Ricard, operating multiple wine brands globally including in China (e.g., via Hélène). Competes with Grace Vineyard in premium Chinese wine through broader portfolio scale and distribution.
- LVMH (Moët Hennessy Wines): Global luxury conglomerate whose Moët Hennessy division distributes premium wines (Dom Pérignon, etc.) heavily into the Chinese market. Sets the competitive ceiling Grace Vineyard must compete against for premium positioning.
Others
- Bodega Torres: Spanish wine producer and Grace Vineyard's 2008 co-development partner for the Symphony white wine. Comparable as a premium international winery with strategic exposure to the Chinese market via Grace.
Direct peers
- Great Wall Wine (COFCO): A leading Chinese wine brand under state-owned COFCO Wines & Spirits, producing wines from multiple Chinese wine regions. Directly competes in the domestic Chinese premium wine market and has far broader distribution.
- Changyu Pioneer Wine: China's largest and oldest winery, producing a broad range of wines including premium still and sparkling wines. Directly competes with Grace Vineyard in the domestic premium Chinese wine category and dwarfs it in scale.
- Dynasty Fine Wines Group: Hong Kong-listed Chinese winery (formerly Remy Cointreau JV) producing and selling wines in China. Direct competitor for premium domestic wine market share with established distribution networks.
Regional players
- Yantai Penglai Wines: Mid-sized Chinese wineries in the Yantai/Shandong region producing premium wines, competing for similar premium Chinese consumer segment from a different terroir base (coastal vs. Grace's Loess Plateau).
Emerging players
- Domaine Lafite (Long Dai): Premium Chinese wine venture of Bordeaux's Domaines Barons de Rothschild (Lafite), producing high-end wines in Shandong. Competes in the same ultra-premium domestic Chinese wine category as Grace Vineyard's Deep Blue.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Grace Vineyard social profiles
Digital presenceGrace Vineyard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grace Vineyard leadership team
Management profileNumber of profiles
Profiles2 records
Grace Vineyard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grace Vineyard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grace Vineyard
What does Grace Vineyard do?
Grace Vineyard produces and sells premium Chinese still wines from its estate on the Loess Plateau in Taigu County, Shanxi province. The portfolio includes the flagship "Deep Blue" red wine and "Symphony" white wine (co-developed with Spanish producer Bodega Torres). The company is publicly listed on the Hong Kong Stock Exchange GEM board and distributes wines domestically and through international airline and hospitality channels.
Is Grace Vineyard a public or private company?
Grace Vineyard is a public company. It is classified as public and is currently operating.
When was Grace Vineyard founded?
Grace Vineyard was founded in 1997. It employs 101 to 250 people.
Where is Grace Vineyard based?
Grace Vineyard is headquartered in Taiyuan, China, in the Asia region.
How does Grace Vineyard make money?
One revenue line is on record: wine Sales.
Who are Grace Vineyard's main competitors?
Broad incumbents on record are Pernod Ricard Winemakers and LVMH (Moët Hennessy Wines). Bodega Torres is listed as an others. Direct peers are Great Wall Wine (COFCO), Changyu Pioneer Wine and Dynasty Fine Wines Group. Yantai Penglai Wines is listed as a regional player. Domaine Lafite (Long Dai) is listed as an emerging player.
Does Grace Vineyard have an API?
No public API is recorded for Grace Vineyard.
What industry is Grace Vineyard in?
Grace Vineyard's product category is Premium Wine Production. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of AFAGAKAI, Organic Vineyard & Wine Grape Farming. Its NAICS code is 312130 and its SIC code is 5180.