Case IH

What Case IH does

Case IH is a global agricultural equipment brand operating under CNH Industrial N.V. (NYSE: CNH), tracing its origins to Jerome Increase Case's founding of the predecessor company in 1842 and now offering a comprehensive portfolio spanning tractors (from 24.7 HP Farmall subcompact models up to 360-440 HP Optum and Steiger articulated tractors), Axial-Flow and AF10 combine harvesters, Nutri-Tiller strip-till tools, planters, balers, application equipment, and front loaders. The company serves a broad customer base including large-scale commercial row-crop farmers, livestock operations, small-to-medium farms, and specialized segments such as corn growers and Asia-Pacific mechanizing markets, with end customers reached through an authorized dealer network across more than 160 countries and regional specialty distributors such as CFAO Kenya. Precision agriculture technology is a central product layer: the FieldOps platform provides subscription-free real-time monitoring, fleet management, and agronomic data with cross-fleet compatibility, while automation features (Harvest Command, AccuTurn, RowGuide Pro) and computer vision (SenseApply infrared variable-rate spraying) are integrated across the equipment range. Beyond hardware sales, Case IH generates revenue through CNH Industrial Capital equipment financing, Max Maintain planned maintenance agreements with parts discounts, and a growing precision technology service layer supported by over 60% of dealers offering advanced crop management technologies. Operational footprint includes global manufacturing scale (the Greater Noida facility alone produces 60,000-70,000 tractors annually for 90+ export markets), training infrastructure such as the Senar Brazil center, and ongoing product launches at major industry events including Commodity Classic, EIMA, and Agritechnica.

Name

Case IH

Legal name

CNH Industrial America LLC

Website

https://caseih.com

Company type

Public

Founded year

1842

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Case IH is a global agricultural equipment brand under CNH Industrial that designs and manufactures tractors, combines, tillage, and precision farming technology, sold through an authorized dealer network across 160+ countries to commercial farmers, livestock operations, and small-to-medium farms.

Ownership category

akta.pro rank

Product category

Agricultural Equipment

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Tractors & Power Units (IMAHACAA)

akta.pro secondary industries

Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC), Farm Material Handling & Attachments (Loaders/Implements) (IMAHACAI), Agricultural Processing Equipment (On-farm) (IMAHACAL), Agricultural Tractor & Field Machinery Vehicle Manufacturing (IMACAFAB)

Keywords

• Agricultural equipment
• Farm machinery
• Precision agriculture
• Tractors combines
• Field data management

Headquarters

HQ city

American Falls

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Agricultural Equipment Sales: Primary revenue from selling tractors (subcompact to high-horsepower), combine harvesters, tillage equipment, planting & seeding equipment, application equipment, balers, and hay & forage equipment. Products range from Farmall subcompact tractors to Axial-Flow combines and high-horsepower Optum and Magnum series tractors.
2. Precision Technology & Connectivity: Revenue from factory-integrated precision farming technology including Pro 1200 displays, Vector Pro receivers, automation systems, and telematics. FieldOps platform provides subscription-free connectivity as standard, but premium features and services may generate additional revenue.
3. Service & Maintenance: Max Maintain Planned Maintenance Agreements provide scheduled maintenance services with 10% parts discount and certified Case IH technicians. Revenue from parts, lubricants, and labor for equipment maintenance.
4. Financing Services: CNH Industrial Capital provides equipment financing including promotional rates (0% for 60-72 months), cash back offers, and equipment protection plans. Financing revenue comes from interest and fees on equipment loans.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

Case IH manufactures and sells a full line of agricultural equipment including tractors (subcompact to 440+ HP), Axial-Flow single-rotor combine harvesters, tillage and seeding equipment, application equipment, balers, and front loaders, complemented by the proprietary FieldOps precision agriculture platform. The company sells primarily through an authorized global dealer network spanning more than 160 countries, with financing provided through CNH Industrial Capital and factory-integrated AI-driven precision farming technology across its equipment portfolio.

Product overview

Case IH offers a comprehensive agricultural equipment portfolio spanning multiple product lines. The tractor range includes the Farmall subcompact (24.7 HP), Farmall compact (40 HP), Farmall Small Utility A (53-74 HP), Farmall Small Utility C (64-74 HP), Farmall Medium Utility A (97-120 HP), Farmall Medium Utility C (90-117 HP), Vestrum (100-130 HP), and Optum (360-440 HP) series. Harvesting equipment includes Axial-Flow combines and the AF10 (775 HP). Tillage products include the Nutri-Tiller 1000 strip-till tool. The precision technology platform centers on Case IH FieldOps for data management, complemented by SenseApply variable rate spray technology. Front loaders (L300A, L505, L600 series) provide material handling capabilities. The portfolio connects through FieldOps for cross-fleet fleet management and ISOBUS compatibility for implement integration.

Differentiator

Problem solved

Functional benefit

Brands

• Farmall: Utility tractor series including subcompact, small utility, and medium utility models
• Axial-Flow
• Optum
• Puma
• Steiger
• Magnum
• Vestrum
• Maxxum
• FieldOps
• AFS Connect
• Nutri-Tiller 1000
• SenseApply

Products and services

• Farmall Subcompact Series Tractors Subcompact tractors offering 24.7 HP with two-range hydrostatic transmission, four-wheel drive, and compatible L320S loader, designed for property maintenance and light farm work.
• Farmall Compact A Series Tractors Compact tractors delivering 40 HP with 12x12 mechanical or 3-range hydrostatic transmission options, loader-ready and easy to operate for versatile farm tasks.
• Farmall Small Utility A Series Tractors Utility tractors with 53-74 HP, available with mechanical shuttle or power shuttle transmissions in cab or non-cab configurations, designed for livestock chores, pasture maintenance, and property care.
• Farmall Small Utility C Series Tractors Hard-working utility tractors with 64-74 HP, featuring 12x12 power shuttle transmission, ActiveClutch technology, and compatible L565/L620 loaders, ideal for demanding livestock duties and heavy loader work.
• Farmall Medium Utility A Series Tractors Medium utility tractors with 97-120 HP built for daily loader work, material handling, feeding livestock, and general farm maintenance with increased loader capability and stability.
• Farmall Medium Utility C Series Tractors Redesigned medium utility tractors with 90-117 HP, integrated telematics, advanced transmissions, and heavier build for loader-intensive livestock work and full hay production.
• Vestrum Series Tractors Mid-size tractors with 100-130 HP combining power, maneuverability, and premium cab comfort in a compact 4-cylinder design with optional ActiveDrive 8 or CVXDrive transmissions.
• Puma Series Tractors (Redesigned) Mid-range tractor series recognized with the 2026 Red Dot Design Award for design quality, innovation, and usability improvements across cab environment, operator comfort, visibility, and styling.
• Optum Series Tractors (360-440 HP) High-horsepower tractors ranging from 360-440 HP with new Cursor 9 engine, independent front-axle suspension, and subscription-free FieldOps connectivity, positioned for demanding tillage, planting, and hauling operations.
• Steiger Series Tractors Large articulated high-horsepower tractor series within the Case IH tractor portfolio.
• Magnum Series Tractors Row crop tractor series within the Case IH tractor portfolio, including the limited-edition Heartland and Providence Magnum tractors celebrating American heritage.
• Axial-Flow 160 Series Combines (Model Year 2027) Combine harvesters for Class 6 and 7 segments with enhanced Pro 1200 dual displays, Vector Pro receiver, AccuSync, AccuTurn automated turning, and cross-auger clutch for improved grain handling.
• AF10 Combine Harvester World's largest single-rotor combine harvester with 775HP FPT Cursor 16 engine, 20,000-litre grain tank capacity, 210 l/sec unloading rate, featuring Harvest Command automation and RowGuide Pro systems.
• Nutri-Tiller 1000 Series Strip-Till Tool Strip-till tool with 6-, 8-, and 12-row configurations featuring Shank Row Unit (up to 7 mph) and Coulter-Only Row Unit (up to 10 mph) for precise fertilizer banding in future root zones.
• Case IH FieldOps Platform All-in-one data management mobile app and web platform providing real-time machine monitoring, fleet management, and agronomic data access across Case IH equipment with cross-fleet compatibility and subscription-free connectivity.
• SenseApply Variable Rate Spray Technology Variable rate spray technology using infrared cameras to apply chemicals only where needed, enabling application rates up to 40kph with up to 60% herbicide reduction, available as factory fit or retrofit.
• L300A Series Loaders Front loaders compatible with Farmall compact tractors offering 890-1,830 lb lift capacity, 98-112 in maximum height, and 1,900-3,114 lb breakout force with curved boom design.
• L505 Series Loaders Utility loaders designed for Farmall utility tractors including L545 (up to 2,205 lb capacity), L555, and L565 (up to 2,734 lb NSL / 3,179 lb MSL) models.
• L600 Series Loaders Heavy-duty loaders including L610 (up to 3,153 lb for Farmall 55A-75A), L625 (for Medium Utility A series), and L635 (up to 4,625 lb for Medium Utility C series).

Quantifiable outcome

• Up to 20% crop yield improvement and 15% input cost reduction with AI-driven precision agriculture
• +5 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature9 records

Partnerships

Three partnerships are on record, tiered core.

• Senar of Rio Grande do SulcoreStrategic or Co-development Partner · 19 March 2026Case IH partnered with the National Rural Learning Service (Senar) of Rio Grande do Sul to open a new Rural Professional Training Center in Hulha Negra, Brazil. The center will provide over 7,000 annual certifications in agricultural machinery operation and include facilities for training with dedicated space for Case IH machines and technologies. This partnership supports rural professional development and builds brand loyalty among future operators.
• Bane-Welker DealershipcoreChannel Partner/ Reseller/ Distributor · 27 February 2026Bane-Welker, a Case IH dealer with 13-store network in Lebanon, Indiana, implements a three-pronged precision service approach including an application team for sprayers, precision farming specialists, and data specialists handling Case IH FieldOps platform. This represents Case IH's dealer excellence model.
• CFAO KenyacoreChannel Partner/ Reseller/ Distributor · 13 February 2026CFAO Kenya opened a new Case IH agricultural machinery showroom at Mnazi Mmoja in Mombasa, backed by parent company CNH Industrial. The facility stocks tractors from 55 to 700 horsepower along with complementary farm equipment, improving access to machinery, spare parts, and technical support for Kenyan coastal farmers.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• John Deere (Deere & Company): Largest global farm equipment manufacturer; competes directly across tractors, combines, and precision agriculture (Operations Center), with the dominant dealer network in North America and the reference standard Case IH benchmarks against.
• AGCO Corporation: Direct competitor owning Fendt, Massey Ferguson, Valtra, and PTx Trimble; offers full-line tractors, combines, and precision ag solutions at similar scale to Case IH and is explicitly named as a key rival in the CNH dealer consolidation rationale.
• New Holland Agriculture: Sister brand under CNH Industrial targeting overlapping mid-range tractor and hay/forage segments; the 2026 North American reorganization unifies Case IH and New Holland dealer management, making them the closest internal competitor.
• Kubota: Major global competitor with strong compact and utility tractor presence, expanding into higher-horsepower and precision agriculture; competes most directly with Case IH's Farmall and Vestrum lines in North America and Asia.
• CLAAS: German privately held manufacturer specializing in combines, forage harvesters, and tractors; direct rival in harvesting and high-horsepower European markets and a frequent co-awardee at Agritechnica.
• Mahindra & Mahindra (Farm Equipment): One of the world's largest tractor manufacturers by volume; competes in compact and utility tractors globally and is a key low-cost rival Case IH positions against in emerging markets.
• STEYR: Austrian tractor brand also owned by CNH Industrial; competes in mid- to high-horsepower European tractor markets that overlap with Case IH's Puma, Optum, and Magnum ranges.

Emerging players

• Versatile: Niche manufacturer of large articulated 4WD tractors; competes in the high-horsepower segment where Case IH's Steiger and Optum operate, but with a much narrower product range.
• Buhler Industries (Versatile parent): Canadian-based tractor manufacturer serving North American high-horsepower markets; partial overlap with Case IH's large articulated tractor portfolio but at smaller scale.

Others

• Raven Industries (CNH-owned): Precision agriculture technology provider (autonomy, guidance, application control) now within CNH; supplies technology that increasingly overlaps with Case IH's FieldOps, AFS Connect, and SenseApply stack.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedIncnh.com/en-us
• Xx.com/Case_IH
• Facebookfacebook.com/caseih

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Case IH